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Tag: Kunal Gupta

  • Safari packs a punch of colour with Shades Ahead

    Safari packs a punch of colour with Shades Ahead

    MUMBAI: Who says baggage has to be boring? Safari is turning the travel aisle into a runway with Shades Ahead, a vibrant new luggage collection that swaps the old blacks and greys for a riot of colour. Launching first on Flipkart during its Big Bang Diwali Sale, the range brings festive flair to every getaway.

    Crafted for the expressive millennial and Gen Z traveller, Shades Ahead reimagines luggage as lifestyle. The collection debuts two ranges, Froniq and Rovera, in six striking hues: sundune yellow, skyglass blue, coral orange, misty sage green, deeptide navy, and midnight black. Each shade tells its own story, inspired by surreal dreamscapes visualised through AI.

    “With Shades Ahead, Safari is creating a colour-first movement in luggage,” said Safari Industries (India) Ltd. managing director Sudhir Jatia. “Today’s travellers want something bold and expressive, and with Flipkart’s reach, we’re bringing that vibrancy to homes across India this festive season.”

    Flipkart Fashion vice president Kunal Gupta added, “Big Bang Diwali Sale is where India discovers what’s next. Shades Ahead perfectly captures that spirit: bold, stylish, and built to last.”

    Backed by playful digital films, social chatter, and AI-powered storytelling, the campaign turns every suitcase into a statement piece. Whether it’s for gifting, weddings, or wanderlust, Shades Ahead promises to add a pop of personality to every trip.

    This Diwali, it’s not just about where you’re headed, but how bright your bag looks getting there.

     
     
  • EMotorad to represent India in Eurobike – world’s biggest bike and Ecomobility expo

    EMotorad to represent India in Eurobike – world’s biggest bike and Ecomobility expo

    Mumbai: EMotorad, India’s leading electric cycle manufacturer, proudly announces that its manufacturing arm, DYNEM, will represent India at Eurobike, the world’s largest bike and ecomobility expo. This prestigious event, held from 3 to 7 July 2024, in Frankfurt, Germany, will witness the participation of top e-bike companies from around the globe.

    EMotorad CEO & co-founder Kunal Gupta mentioned, “Eurobike is the biggest platform to showcase the cutting-edge technology and innovation in our drivetrain systems. This event not only validates our efforts but also helps us build a robust order book for our upcoming technologies. My experience attending Eurobike and other global expos convinces me that the demand for Made in India products will soar, provided we consistently deliver on quality.”

    EMotorad submitted Amigo’s technology, which qualified for the final round among the best brands in the world. They are currently among the top finalists among thousands of applicants, and it’s a great milestone for DYNEM to be a contender among the biggest manufacturing giants in the world.

    MD and corporate strategist Rajib Gangopadhyay added, “Amongst all the expos and exhibitions I’ve attended across the world for bicycles and e-bikes, nothing comes close to Eurobike. My vision with DYNEM is to inspire more companies from India to win on a global stage.

    Last year after visiting Eurobike, our sales grew massively in exports, and a big chunk of revenue came from the tie-ups we got from Eurobike. This year, we compete with made-in-India products and highlight our USPs and made-in-India technologies. The topmost layer of our e-bikes transcribes into an app called Amigo. Our technology moat surpasses competitors in terms of efficiency, adaptability, and price point.”

    DYNEM booth at Eurobike:

    Location: Hall 9, A15c

    Dates: 3 – 7 July, 2024

    DYNEM’s product portfolio:

    ●    Customised e-bikes
    ●    High-performance motors
    ●    LCD displays
    ●    Long-lasting chargers
    ●    Batteries
    ●    Precision-engineered controllers
    ●    EV tech
    ●    Customisable apps to integrate your products

  • Kunal Gupta joins First Livingspaces as Asst. Manager of PR, Media & Corporate Communications

    Kunal Gupta joins First Livingspaces as Asst. Manager of PR, Media & Corporate Communications

    Mumbai: Kunal Gupta has joined First Livingspaces (FLS) powering Ziki & sirrus.ai as Asst. Manager PR, Media & Corporate Communications. He announced his position via his Linkedin post stating, “ Thrilled to embark on this new chapter It’s with great excitement that I join First Livingspaces (FLS) powering Ziki & sirrus.ai as Asst. Manager PR, Media & Corporate Communications. As I reflect on my journey, I wanted to share this update with everyone. Here’s to an exhilarating journey ahead, adorned with challenges, learning experiences, and the beauty of meaningful accomplishments.”

    In addition to his role at Ziki and Sirrus.ai, Gupta is also the founder of Media PR and Folks Group, a premier networking platform for PR and media professionals. Designed for journalists and PR professionals, Media PR and Folks Group provides a dynamic space for collaboration and networking.

    https://www.linkedin.com/company/media-pr-folks/

  • Mahendra Singh Dhoni invests in EMotorad

    Mahendra Singh Dhoni invests in EMotorad

    Mumbai: Pune-based EV startup EMotorad recently forged a significant partnership with cricket legend and former Indian captain Mahendra Singh Dhoni. His strategic investment will entail equity ownership in EMotorad alongside his new role as the company’s brand endorser.

    Expressing his enthusiasm for this collaboration, Dhoni said, “The future is in our hands. We are in an era where innovation plays a huge role in shaping sustainable solutions, and I’m a fan of new-age companies that build these. EMotorad stands at the forefront of shaping the future of mobility, and I am thrilled to be a part of this journey!”

    Founded in 2020 by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, EMotorad is committed to revolutionising personal mobility solutions. It aims to fill the transportation gap and dent the global e-cycle market share. They are expanding globally,  investing in cutting-edge technology, fostering strategic partnerships, and delivering exceptional quality and value to consumers worldwide.

    EMotorad co-founder and CEO Kunal Gupta said, “It requires a great degree of level-headedness with humility to be MS Dhoni. He is nothing short of India’s national icon who embodies leadership, teamwork, adaptability, and maintaining calmness under pressure – be it on pitch or off. He’s Thala for a reason! He perfectly embodies the core values of EMotorad: someone with passion, authenticity, and most importantly the love for bikes, cars, and now our e-cycles. We started EMotorad with a simple mission: to optimise the world of mobility and create fun moments for people and the planet – and who better than MS Dhoni to represent this.”

    In November 2023, EMotorad secured Rs 164 crore in a Series B funding round led by Panthera Growth Partners. This capital was used to bolster its manufacturing capabilities, expand its global outreach, and enhance its R&D facility.

    Beyond its digital footprint, EMotorad boasts a network of over 350 dealers across India and more than 10 EM experience centres. While its roots and base operations are firmly anchored in India, its operations extend across eight countries, showcasing its commitment to global expansion and accessibility.

  • EMotorad’s ‘Daddy of E-cycles’ campaign featuring Upendra Limaye goes viral

    EMotorad’s ‘Daddy of E-cycles’ campaign featuring Upendra Limaye goes viral

    Mumbai: EMotorad – an electric cycle brand recently launched its ‘Daddy of all E-cycles’ campaign starring the famous Marathi actor, Upendra Limaye. The films have since then spread like wildfire, making the brand jump on the virality bandwagon and has spun a trend of its own that highlights the brand’s manufacturing strength and quality highlighted through its latest electric cycles Doodle V3 and T-Rex Air. Manufactured in Pune and exported globally, the brand embodies the essence of the ‘Make in India’ movement making it truly ‘Aatmanirbhar’.  

    The films are set in a mysterious warehouse, starring Upendra Limaye in the role of Daddy, accompanied by a group of mesmerised GenZs. Taking centre stage, he unveils the latest electric cycle, giving an ode to EMotorad’s creative capacity. EMotorad’s campaign establishes the brand’s commitment to inspire people by coupling the aspiration for a healthy lifestyle with sustainable mobility.  

    Commenting on the launch of the campaign, EMotorad CEO Kunal Gupta said, “Being a leading electric cycle manufacturer, we continue to push the boundaries of innovation with our impressive production capabilities. With ‘Make in India’ at the forefront of our vision, we offer fresh perspectives, in terms of mobility, by leveraging the power of our extraordinary products built with global standards. Our recent campaign is more than just a visual panorama, but a testament to our ability to blend ecycle riding with nuances of fun along the way.”

    The viral brand campaign has already made strides in the market, crossing over 1M views. Upendra Limaye’s star power and EMotorad’s unparalleled artistic spirit, have enabled the brand to solidify its position amongst the Indian masses, leaving a mark on the way the country views sustainable mobility.

    What was unique about the campaign was their style of delivery. Taking concepts like removable battery hain ‘kahin bhi charge karo, phone jaise!’, ‘paanch riding modes’ or ‘button ghumao, gear lagao’ largely appealed to the masses making the ad incredibly effective.

    EMotorad is emerging as the apex choice for urban commuters. To combat with rising fuel prices, traffic, and exorbitant cab fares – this start-up is revolutionalising mobility. Their ecycles start from Rs 25,000 and are available on their website www.emotorad.com.