MUMBAI: From streaming giants to star power, Kunal Gaur has played the numbers game across India’s biggest media houses – and now, he’s ready to bet on himself. The seasoned executive has stepped down from his role as Business Commercial Lead at JioStar to launch his own digital marketing enterprise.
Armed with over 20 years of experience across media, entertainment, and finance, Gaur’s career reads like a who’s who of the industry. At Viacom18, he spent four years as Chief Commercial Officer, steering spends for channels like Colors, MTV, Sports18, Cineplex, and OTT platform JioCinema. Before that, he was Netflix India’s Director of Production Finance, working on 17 series, 14 films, and 20 development projects, from Sacred Games to Extraction.
Nearly a decade at Star India and Hotstar saw him negotiating content deals, licensing formats, and even leading commercial talks for Star Sports’ sprawling 12-studio project. His early years at PwC sharpened the financial rigour that has since underpinned his media journey.
At JioStar, Gaur oversaw commercials across Digital, Creator, Marketing, Talent, and Technology driving efficiencies and shaping strategic partnerships. Now, with his new venture, he’s blending that financial expertise with media know-how to build a future-focused digital marketing company designed for India’s evolving landscape.
“Finance may have been my foundation, but creativity and innovation are my growth engines,” Gaur quipped while announcing his entrepreneurial leap.
As the industry braces for another wave of digital disruption, all eyes will be on whether Gaur can turn his decades of boardroom wins into startup success.
