ITV

Tag: Kunal Dubey

  • Cleartrip turns up the heat; Urges travellers to book now with #NationOnVacation

    Cleartrip turns up the heat; Urges travellers to book now with #NationOnVacation

    Mumbai: As India gears up for the upcoming summer travel frenzy, Cleartrip, a Flipkart company, is launching the second edition of its marquee travel event, #NationOnVacation. In its latest proposition, Cleartrip urges travellers to plan their dream vacation right now before the prices skyrocket.

    The core message of the campaign is ‘India aur Cleartrip Taiyyar hai, Bas Aapke Booking ka Intezaar hai’. Amidst high demand, airfares are likely to go up for the summer season. With #NationOnVacation, Cleartrip and Flipkart Travel are providing an opportunity for their customers to take advantage of the best offers on their platform and book their dream holidays. In line with its customer-centric values, Cleartrip, under the umbrella of ‘ClearChoice’, is also offering greater flexibility for its users. With ClearChoice PLUS and ClearChoice MAX, travellers can cancel or modify their bookings and get a full refund as opposed to the standard airline changes ranging from INR 2500 onwards.

    Here’s what travellers can avail during #NationOnVacation on Cleartrip and Flipkart Travel platforms:

    Domestic flights starting from INR 999 
    International flights starting from Rs 4999 
    4&5 star hotels starting from INR 2499 
    Up to Rs 500 off on bus bookings
    35 per cent + an extra 10 per cent off on Packages

    Talking about #NationOnVacation, Cleartrip, chief marketing officer Kunal Dubey said, “Summer is always a period of excitement for travellers across the country. #NationOnVacation was curated and created last year to make travel more accessible, easy and convenient for anyone considering a vacation. This year, we at Cleartrip are set to elevate the travel experience for users across the board. Be it Srinagar, Goa, Jaipur, Bagdogra, Kochi, Bangkok, Singapore, Denpasar, Toronto or London, Cleartrip is committed to providing travellers unparalleled offerings to make their dream summer vacation memorable.”

    Please click here to view the ad campaign.

    Through the second edition of #NationOnVacation, Cleartrip plans to strengthen its position as a trusted travel partner this summer. The first edition launched in March 2023 saw a 60 per cent increase in bookings across categories compared to the previous year. 

  • Cleartrip appoints Shubham Khurana as the head of brand marketing

    Cleartrip appoints Shubham Khurana as the head of brand marketing

    Mumbai: Cleartrip announced the appointment of Shubham Khurana as the brand head on Thursday. In his new role, he will be responsible for augmenting Cleartrip’s brand presence across the country and further expanding its footprint in the newer markets, along with enhancing the customer experience.

    Talking about the appointment, Cleartrip chief marketing officer Kunal Dubey said, “At Cleartrip, we strongly back the notion of scaling a business that will not only disrupt the OTA space through innovations but also build a brand that is loved and trusted by millions. We have the ambition to build the brand with a differentiated positioning. Shubham joined the marketing team at Cleartrip at a very exciting time as we were getting ready to take the category by storm. Shubham joins us with a unique experience in consumer marketing, travel, and digital marketing and will definitely add value to the team in our journey ahead.”

    Speaking on his appointment, Khurana said, “I am excited about this mandate as it brings me back to the industry that I’m extremely passionate about. Travel is one of the most inspiring categories with some of the most uninspiring communication as of today, which is possibly why there isn’t any distinctive brand from India in this space yet. There is a great opportunity to create a contemporary and exciting brand, breaking the clutter of the price and discount-led communication that dominates the industry. Cleartrip has been able to create a niche and a loyal base of customers over the years, and I’m looking to take the goodness of the platform to the world at large with a renewed and refreshing brand identity and communication as my first priority. I am excited about being a part of Cleartrip and look forward to contributing to its renewed growth and success.”

    Khurana joins Cleartrip with over 12 years of experience at corporates like Facebook India, Unilever, and startups like Treebo Hotels, where he played an instrumental role in accelerating the growth strategies of the brands.

    At Unilever, he built a deep consumer understanding and a strong business acumen, having handled their largest sales area followed by a stint leading their coffee brand, Bru. He joined Treebo in 2015 as the Brand Head, where he built the marketing infrastructure from scratch. At Facebook, he managed India’s largest FMCG advertisers like HUL, Nestle, Mondelez, etc.

    He also conceptualised and built Facebook India’s strategy for tier-two and tier-three towns. He has completed his engineering from IIT- Roorkee and his MBA from XLRI Jamshedpur. Amongst his many achievements, he has also been recognized at India’s top business forums with awards like ET Young Leader and IAMAI Digital Marketer of the Year.

  • PhonePe’s Kunal Dubey joins Vedantu

    PhonePe’s Kunal Dubey joins Vedantu

    NEW DELHI: Kunal Dubey has joined Vedantu as head of marketing. He was previously working with PhonePe as head of business marketing and media planning, a brief stint of under six months. He had joined the cashless payments app in June 2020.

    Prior to that, Dubey was with Dentsu India Slingshot as country head.

    His longest stint has been at Flipkart between 2014 and 2019, where he served in multiple capacities such as director – brand marketing communications, and head of media planning and buying; associate director brand marketing and social media head; and others.

    Dubey has an overall 14 years of experience in the industry. He has worked at multiple agencies and brands including eBay, Reliance Communications, McDonald’s India, and Reliance Communications.

  • Melorra’s Valentine’s campaign urges men to go beyond the traditional gift ideas

    Melorra’s Valentine’s campaign urges men to go beyond the traditional gift ideas

    MUMBAI: Melorra, India’s fastest growing fine jewellery brand that’s making gold trendy for everyday wear has unveiled its latest Valentine’s Day campaign. Trending as #UpYourGiftingGame across all social media platforms, the campaign urges men to go beyond the traditional roses, teddy bears, and chocolates as gifts. Rather it asks them to celebrate the multifaceted persona of the women they love by gifting them something that will last more than a day!

    The film featuring Swasti Kapur, Tamanna Sharma, Noyrika and Shaina shows how women are destroying the same old boring gifts that they get on Valentine’s Day every year. They demand #change and ask men to #UpTheirGame with the gifts they choose. With partner-in-crime Melorra, men can match the unique personality of their loved one by gifting them trendy and lightweight gold jewellery that lasts a lifetime just like their love.

    Commenting on the same, Melorra founder and CEO Saroja Yeramilli said, “Love is an emotion that must be celebrated every day. And what better way to say, that you care, than to gift her Melorra’s lightweight and trendy gold jewellery that complements her personality and can be worn daily? Through our Valentine’s Day campaign, that is carefully crafted to connect with the millennial audience, we ask men to think beyond the regular gifts, and as a token of their love, gift her something she can wear every day. Our new collection that features trendy interpretations of heart motifs is inspired by the latest fashion trends and is made for the modern-day women. So replace the #cliched, and #untradition with jewellery that will become her go-to accessories, no matter what she wears.”

    Talking about the campaign, Dentsu India Slingshot  VP head of business Kunal Dubey and VP digital and marketing solutions Lucky Saini said, ” With this campaign, we wanted to break the communication codes of the category and yet deliver the brand message in a content/entertainment format. A musical treatment along with very dynamic and engaging cinematography helped us deliver a communication piece that’s not just fresh and engaging but also on point when it comes to translating brand strategy of everyday jewellery into creative execution.  Initial response in terms of View through Rates is very encouraging and we hope that this campaign will lift both brand and business metrics “.

  • Dentsu India Slingshot bags creative mandate for Melorra

    Dentsu India Slingshot bags creative mandate for Melorra

    MUMBAI: Dentsu India Slingshot, a marketing solutions outfit from Dentsu India – a Dentsu Aegis Network (DAN) agency, has won creative duties for Melorra. As per the mandate, the agency will handle all marketing communications, campaign designs, media consulting and demand planning duties for the brand. The agency won the mandate following a multi-agency pitch.

    Dentsu India chief executive officer Simi Sabhaney said “This win means a lot to us. It gives us an opportunity to partner with an audacious, ambitious founder like Saroja. Melorra, with its well thought through design sensibilities, is poised to make the women of today fall in love with the idea of wearing jewellery every day. We look forward to launch some great campaigns with them.”

    Dentsu India Slingshot business head and VP Kunal Dubey; and digital & marketing solutions VP Lucky Saini in a joint statement said “Melorra is truly disrupting the jewellery category in India by its trend-inspired business model; and so is Dentsu India Slingshot with its platform-agnostic, solution-first approach in the advertising industry. In association with Melorra, we see an opportunity to build a digital-first and extremely relevant brand for the independent and modern millennial Indian women. We have also adopted the role of their extended marketing team by partnering with them on all aspects. We will now be working on their brand strategy, long term communication plan, media analysis and content strategy.”

    Melorra founder and chief executive officer Saroja Yeramilli added, “We, at Melorra, were looking for an integrated and a new-age solution thinking approach towards building our brand.  In Dentsu India Slingshot, we found a team that was well experienced not just in communication but also in media and strategy. Lucky and Kunal’s deep understanding of building digital-first brands convinced us that Dentsu India Slingshot was the right agency to partner with.”