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Tag: Kunal Behl

  • Honda steers ahead with 50,000 Adas-enabled cars on Indian roads

    Honda steers ahead with 50,000 Adas-enabled cars on Indian roads

    MUMBAI: Honda Cars India has hit the accelerator on safety, crossing the milestone of 50,000 Adas-enabled cars on Indian roads. With its Honda Sensing technology making waves, the company is reaffirming its commitment to a future of accident-free driving aligning with Honda’s global goal of achieving zero traffic collision fatalities by 2050.

    First introduced in India with the Honda City e:Hev in 2022, Honda Sensing has rapidly expanded across the lineup, making its way to the Honda City (2023), the Elevate (2023), and most recently, the Amaze (2024). The third-generation Amaze now holds the title of India’s most affordable Adas-equipped car, bringing advanced driver assistance technology within reach of more customers.

    With safety now a key purchase driver, Adas-equipped variants account for 60 per cent of elevate sales, a whopping 95 per cent of City sales, and 30 per cent of Amaze sales. Among customers choosing ADAS models, half cited safety tech as their top reason for purchase.

    Honda Cars India vice president for marketing & sales Kunal Behl said, “At Honda Cars India, safety is at the core of everything we do. The 50,000 ADAS milestone reflects our commitment to making roads safer while also demonstrating the growing acceptance of advanced safety technology among Indian consumers.”

    In 2023, Honda became the first automaker in India to introduce Adas in manual transmission models, ensuring safety innovation isn’t limited to automatic variants. 

  • Honda Cars India introduces multi media campaign ‘Great Honda Fest’

    Honda Cars India introduces multi media campaign ‘Great Honda Fest’

    Mumbai:  Honda Cars India Ltd. (HCIL) has marked the beginning of the festive season with the launch of its multi-media campaign for ‘The Great Honda Fest’.

    This campaign is a tribute to the diverse and vibrant festivals celebrated across India that illuminate India’s cultural landscape.

    From the spiritual serenity of Onam to the vibrant exuberance of Ganesh Chaturthi, Durga Puja & Dussehra and radiant lights of Diwali, Honda’s campaign captures the essence of these diverse celebrations, spreading festive cheer across the nation. The brand film showcases how Honda vehicles effortlessly become a part of these joyful moments, embracing the traditions, rituals, and happiness that define each festivity. 

    Commenting on the promotion campaign, Honda Cars India Ltd. VP, marketing & sales, Kunal Behl said, “Festivals bring joy and unity, and with the ‘Great Honda Fest’ campaign, we aim to celebrate this spirit. At Honda, we drive not just cars, but the happiness and togetherness of communities. Adding to the cheer of the campaign. HCIL has introduced a special festive price for the ‘S’ variant of the Honda Amaze, available in both MT and CVT. This offer is designed to enhance affordability in markets where demand for these variants is growing. By making the Amaze more accessible, we hope to meet our customers’ evolving needs while delivering the reliability and driving experience Honda is known for.”

    As part of the ‘Great Honda Fest’ the company is offering attractive benefits on the purchase of its premium range of cars. Customers can avail a three-year free maintenance package offered along with other attractive benefits in form of cash discounts, loyalty, exchange, and corporate offer on its product range.

    The promotional scheme is available on select models including the Honda Amaze, Honda City, Honda City e:HEV, and Honda Elevate. This offer is valid at all authorized Honda dealerships across the country for a limited period and applies to specific model variants.

  • Honda Cars India introduces ultra body coating for its customers

    Honda Cars India introduces ultra body coating for its customers

    Mumbai: Honda Cars India Ltd. (HCIL) has introduced Ultra Body Coating, an enhancing appeal & protective solution for its customers.

    The Ultra Body Coating is a high-performance transparent layer formulated with a next generation material called Silane, which makes it the hardest glass-based coating by Industry standard. The coating provides an ultra-glossy, glass-based, super smooth surface to the vehicle and retains the glossiness of the car.

    The coating contains materials which result in a thicker optimal layer creating an easy to maintain surface that protects the car from dust, pollutants, UV Rays and the antifouling effects against acid rains.

    Honda Cars India Ltd vice president, marketing & sales, Kunal Behl shared insights into the benefits of this latest offering, stating, “At Honda, we are consistently looking at providing our customers with the best products and services. In our endeavor to deliver that, we have introduced this premium body coating for all our customers. This cutting-edge product is designed to not only provide long-lasting protection but also enhance the visual appeal of the vehicle. We are excited to offer this advanced service to our valued customers, ensuring that their Honda continues to look as impressive as it did on the day of purchase.”

    The Ultra Body Coating service will be available across all Honda dealerships in the country starting at a price of Rs 28,900 and can be applied to all Honda models.

    A comprehensive three-year warranty backs this premium coating. Throughout this period, Honda offers complimentary maintenance and service benefits every six months. These routine services are essential to maintain the vehicle’s shine and glossiness of the vehicle.