ITV

Tag: Kumbh mela

  • IBN7s’ ‘maha’ programming on Magh Mela 2015

    IBN7s’ ‘maha’ programming on Magh Mela 2015

    MUMBAI: IBN7 brings to its viewers the most comprehensive programming on one of the biggest annual religious events for Hindus, the Magh (Kumbh) Mela.  

     

    In accordance with the traditional Hindu calendar, this holy fair is organised every year during the Hindu month of Magh. The Magh Mela is actually a smaller version of the Kumbh Mela, hence is also known as the mini Kumbh Mela. Magh Mela is held every year on the banks of Triveni Sangam (the confluence of the three great rivers Ganga, Yamuna and Saraswati) in Allahabad, Uttar Pradesh. Every year, the Magh Mela commences on the day of Makkar Sankranti in January, with multitudes of pilgrims taking a holy dip at the Sangam. A huge number of devotees arrive here annually and stay in makeshift houses or tents at the Sangam, spending the entire month of Magh in prayers. This period is known as “Kalpavas”. IBN7 will bring out the historical facts about the famous Magh Mela along with its lesser known facets.

     

    From Monday, 5th January 2015, IBN7 will air a half-hour show @9.30 am to portray the cultural spectrum and identify the spirit that defines this tradition. The series will feature the temporary city set up for this religious gathering, saints talking about the myths related to the Mela and Kalpavas, stories behind the food organized for Kalpavasi, the various rituals to be followed, the enchanting songs and bhajans that are sung and many more such interesting facts. An extensive line up of walk throughs, short stories and live telecast of the maha snans will be covered by IBN7’s team of reporters.

     

    Don’t miss the exclusive daily show starting from 5th January 2015, every Monday to Saturday, 9.30 AM-10 AM, only on IBN7

  • MEC India wins at 2013 Effective Mobile Marketing Awards

    MEC India wins at 2013 Effective Mobile Marketing Awards

    MUMBAI:  MEC India has bagged an award for the ‘Most Effective Location-based Service/Campaign’ at the recently concluded 2013 Effective Mobile Marketing Awards ceremony held on 28 November in London.

    The agency received the award for one of its campaign designed for Colgate at Kumbh Mela. Centered around the Maha Kumbh Mela held in Allahabad, Uttar Pradesh, the campaign was aimed at connecting with audiences at the festival, that is one of the world’s largest religious gatherings witnessing over 80 million people in attendance this year.

    Speaking on the occasion, Red Fuse Communications CEO Shubha George said, “We feel honoured to be recognised on a renowned global platform like the 2013 Effective Mobile Marketing Awards. Executing and implementing the campaign was a challenging task for the team, especially for a mammoth project of the scale of the Maha Kumbh Mela. The prime objective at the Maha Mela was to attract and engage consumers in a highly competitive environment, which inspired us to think beyond traditional methods. The award encourages us to push further boundaries in the future.”

    Mobile phone was selected as the medium to connect with the large audiences at the Maha Kumbh Mela. “This was the very first time in India that a brand had used location-based voice communication to convey the desired message and generate direct response from the audience” said George.

    A total of over 700,000 pilgrims visited a specially erected Colgate stall during this whole Maha Kumbh Mela promotion.

  • Pan Nalin’s Kumbh Mela film finds buyers in Europe

    Pan Nalin’s Kumbh Mela film finds buyers in Europe

    Eminent Indian-origin filmmaker Pan Nalin’s documentary Faith Connections has been sold to France and Switzerland ahead of its world premiere at the Toronto International Film Festival.

     

    SDD (Sophie Dulac Distribution) has acquired French rights to the India-French co-production, filmed at India’s Kumbh Mela, while the Swiss rights went to Filmcoopi. Advanced negotiations are also underway for sales to Canada, the US, Germany and India.

     

    The film is being sold by Raphael Berdugo’s Cite Films, which is also co-produced with Nalin and Gaurav Dhingra’s Jungle Book Entertainment. Berdugo, Dhingra, Nalin and Virginie Lacombe are credited as producers.

     

    Faith Connections follows the stories of holy men, policemen, pilgrims and a runaway child at India’s biggest religious festival, which is held once every 12 years and attracts around 100 million Hindu pilgrims.

     

    Nalin has previously directed feature documentary Ayurveda: Art of Being and narrative features Samsara and The Valley of Flowers.

     

    “We decided to co-produce and take on the sales of this film because we trust the talent of director Pan Nalin to tell us deeply moving human stories which can appeal to the world,” said Berdugo.

     

    “My experience of international sales when I was in charge of Roissy Films was that the common language of the world is emotion and people are eager to be moved while discovering other cultures.”

     

    “Ayurveda: Art of Being and Samsara were huge successes in Switzerland – both were based on the vast interest of our audience in spirituality and a quest of wellbeing of humanity. Pan Nalin’s new film follows these themes and we are sure that it will be successful too,” said Filmcoopi’s Felix Hachler.

     

    “A garland of magnificent images captured by Pan Nalin; truly exceptional characters with simple but astonishing stories; and an incredible happening which only occurs once in twelve years encouraged us to bring this extraordinary documentary to the French public,” said Dulac.

  • IBN 7 rebrands ‘Breakfast Show’ to ‘Breakfast News From Kumbh’ during festival

    IBN 7 rebrands ‘Breakfast Show’ to ‘Breakfast News From Kumbh’ during festival

    MUMBAI: Starting 3 January IBN 7 will rebrand its Breakfast Show to Breakfast News From Kumbh for the duration of the Kumbh mela.

    The show will get live news updates from the heart of Mela Sthal everyday at 7 am. IBN 7 will continue its coverage of Mela till Mahashivratri on 15 February.

    IBN 7 managing editor Ashutosh said, “The Kumbh mela holds special significance in the lives of most Hindus across the country and beyond. We at IBN 7 are thus celebrating this occasion by bringing our viewers up-to-the-minute news directly from the banks of the Ganga. I am confident this Kumbh special will be well received by our audience.”

    The Ardha Kumbh Mela signifies one of the most auspicious times and place (at the sangam or confluence of the Ganga, Yamuna and Saraswati in Allahabad) for Hindu devotees. The mela lasts for over six weeks, and is wrapped up on the occasion of Mahashivratri.