ITV

Tag: Kumar Razdan

  • Six edition of the Krazy Kids Karnival wraps up with 15,000 visitors

    Six edition of the Krazy Kids Karnival wraps up with 15,000 visitors

    Mumbai: – The six edition of The Krazy Kids Karnival, held at the NESCO Grounds in Mumbai from 26 to 28 January 2024, concluded with a resounding reception from over 15,000 attendees. This event was initiated by NESCO Events and Meltwater Events for families, which exceeded all expectations by promising and delivering an immersive experience for children aged 1 to 14 and their parents.

    NESCO events in partnership with Meltwater Events hosted The Krazy Kids Karnival with more than 100 activities. This year an exclusive meet and greet was hosted with Motu and Patlu, giving children the opportunity to engage with their beloved characters. In addition to being accessible to the general public, the Krazy Kids Karnival welcomed kids from Inseed and Montfort NGOs to take part in the inaugural ceremony, exemplifying the principles of unity and camaraderie.

    Creating an unforgettable atmosphere of joy and entertainment. Families and children revealed in the diverse range of activities, including interactive games, captivating live performances, and engaging workshops along with  thrilling rides like the roller coaster, adventures in wall climbing and zip line zones, live experiments in the science zone, automation insights in the robotics zone, celestial wonders in the sky gazing zone, and a dedicated safe haven for toddlers in the toddler zone. Here, kids not only had fun but also picked up new skills. Youngsters from all over Mumbai came and took part in the events.

    NESCO Events VP, Kumar Razdan, said, “Witnessing the remarkable success of The Krazy Kids Karnival and the joy it has brought to the children and families of Mumbai has been genuinely heartening. This event serves as a testament to NESCO’s commitment to accommodating diverse events and audiences. Observing families come together to forge lasting memories and experience the enchantment we aimed to create is truly encouraging.”

    The Krazy Kids Karnival founders Navin Todi & Niphul Jain, said, “A big thanks to our participants, sponsors, and the wonderful families who made this edition a memorable triumph. The success of Edition 6 at NESCO Grounds fuels our enthusiasm for future editions, and we’re committed to creating more magical moments for families.”

  • Nesco Group stands as a beacon of innovation and versatility

    Nesco Group stands as a beacon of innovation and versatility

    Mumbai: In the dynamic landscape of Mumbai’s business ecosystem, Nesco Group stands as a beacon of innovation and versatility. With a diverse portfolio spanning real estate, hospitality, events, and engineering, Nesco Group has carved a niche for itself as a conglomerate that redefines industry standards. At its core, Nesco Realty leads the way in sustainable, state-of-the-art workspace towers, while Nesco Foods boasts one of Mumbai’s largest non-flight kitchens. The Bombay Exhibition Centre, a cornerstone of trade and commerce, sets the stage for major events and exhibitions, positioning Mumbai on the global map of trade fairs. Meanwhile, Nesco Events brings to life some of the city’s most anticipated gatherings, creating a unique entertainment legacy. Lastly, Indabrator, Nesco Group’s engineering arm, pioneers surface preparation with cutting-edge technology. With a track record of innovation and a commitment to excellence, Nesco Group is poised for continued growth and success in the years ahead. Join us in exploring the realms of ingenuity and impact with Nesco Group.

    Indiantelevision.com in an email interaction spoke to  Kumar Razdan, VP of Nesco Events the creation of “Rangilo Re and much more..

    On inspiring the creation of “Rangilo Re,” and evolving over the past five editions

    Navratri in Mumbai is a vibrant celebration, and Rangilo Re has redefined the festival experience by introducing air-conditioned Garba festivities within a dome, combating the October heat. Over the past five years, Rangilo Re has grown significantly in terms of visitor numbers and recognition as a premier Navratri celebration venue in the city. We offer excellent accessibility near local train and metro stations, ample parking, and a wide variety of delicious food choices. If you’re looking for a comfortable and enjoyable Navratri celebration, Rangilo Re is the ultimate destination in Mumbai.

    Share some insights into the artistic elements that will be featured at the event.

    We are in our fifth year right now. And the relationship we have with Parthiv Gohil, which dates back to season 1, is still going strong. People enjoy his performances, and he knows how to keep them spellbound every year. He is someone who has a broad variety of songs and music for the festival. His group of musicians and fellow vocalists are similarly talented. Along with the typical Garba and Dandiya songs, Mumbai-specific Bollywood and Marathi music may also be anticipated.

    On attendees expect from the culinary delights offered at “Rangilo Re”

    In our dedication to delivering an exceptional experience, we have gone above and beyond this year to ensure that our food offerings are nothing short of excellent. Our expansive food court at the venue boasts a diverse range of culinary delights, spanning from traditional continental dishes to delectable South Indian street cuisine and beloved local favourites. We’ve curated a menu that caters to all tastes and age groups, guaranteeing a delightful dining experience for all our visitors.

    On the ways has your extensive experience in live entertainment and e-commerce influenced the planning and execution of “Rangilo Re”

    I always believed that technology cannot be ignored in a country like ours, where the majority of the population is under 35 years old, which also makes up the core demographic of event attendees. So, even if we are certain that a show like this has enough traditional aspects, we also cleverly incorporate technology. For instance, the clever use of technology on stage and even in improving customer experience When it comes to purchasing tickets and using them at the venue, we make use of the greatest technology available. Even all of the food served at the event is accounted for via non-cash methods and internal systems.

    Please share some behind-the-scenes details about the preparations for India’s largest indoor Dandiya festival.

    As we celebrate our fifth year, the expectations from our event have risen, and to meet these expectations, Parhiv Gohil and I at Nesco Events are working diligently to create a truly mesmerizing experience. This year, we’ve taken an exciting step by launching a substantial influencer campaign, featuring a relevant visitor on stage each day, catering to the show and its viewers. Our longstanding expertise in this area, spanning nearly a decade, has positioned us as industry leaders. However, our current focus is on building and expanding intellectual properties like Rangilo Re, KULA, Paddy Fields, and others, establishing ourselves as premier producers, promoters, and venues in the live entertainment industry. These efforts have allowed us to connect with significantly younger audiences and bring a fresh vibrancy to our events.` 

  • 9XM tastes success with Arijit Singh Live concert

    9XM tastes success with Arijit Singh Live concert

    MUMBAI: “It was a super success,” says a happy 9X Media marketing head Kapil Sharma. 9XM which aimed to fly high with its first ticketed event in order to improve revenues went on to be a successful show.

     

    On 5 July, 2015, the channel organised a music concert with ‘Tum Hi Ho’ singer from Ashiqui 2 Arijit Singh. The channel had partnered with Mirah Entertainment and Dome @NSCI SVP Stadium to host the concert titled – ‘9XM Dome Musically Yours Arijit Singh Live’ with Symphony Orchestra. The event started at 8.15 pm and went on till 12 am.

     

    It was almost four weeks back, when the network started selling tickets for the concert on Bookmyshow (BMS), priced at Rs 3,000, Rs 6,000 and Rs 10,000. In a span of three weeks, while the Rs 10,000 tickets got sold, the rest were sold out one day prior to the event.

     

    “The event was super successful with more than 5,000 people attending the concert. Whoever came went home blown away with the way Arijit performed,” opines Sharma.

     

    One day prior to the event, the channel had to increase the capacity of the venue. “Initially we were planning for a crowd between 4,000 to 4,500. But, when we saw all the tickets being sold, we had to increase the capacity to 5,000,” informs Sharma.

     

    According to BoomMyShow general manager, events Kumar Razdan, it was BMS’ first association with 9XM. “It was a great partnership in terms of the whole event. The event was quite a success in terms of experience as well as the ticketing, which did fabulously well and sold out all the inventories in 10 days,” registers Razdan.

     

    As we know, BMS is at the forefront of the entertainment and ticketing business in India and about 80-90 per cent of the live event tickets are managed by the company.

     

    For 9XM, BMS’ role was to offer a complete end-to-end ticketing solution for the event. “Our association was to manage the ticketing business, whether it’s online or on-ground,” adds Razdan.

     

    Razdan informs that while 60 per cent of the tickets were sold online, the rest 40 per cent were sold through the BMS mobile app. “There was also a system wherein a person could go to the venue and buy tickets, but we didn’t reach that stage because everything was sold much in advance through online itself,” reveals Razdan.

     

    From movie tickets which is still a primary source of entertainment in India, BMS also caters to large sporting events, right from the T-20 League to large Football Leagues or EDM festival. “They are important part of our whole business system. Apart from movies, events form a large chunk of our ticket sales,” Razdan informs.

     

    Sharma goes on to share a learning from the event. On 1 July, during a press conference, the sensational singer did a periscope interview (a live Twitter video capability), where he spoke into his camera phone which got tweeted real time. Further, to engage with the online audiences, it kicked off a contest asking people to tweet their favourite songs of the singer, out of which three popular requests were to be performed by Arijit at the concert.

     

    Unfortunately at the venue, the channel couldn’t manage it because of connectivity issues. “That has been a learning for us. Going forward we will ensure that we plan it better in an environment where there is better net connectivity. But we managed to put up the pictures,” asserts Sharma.

     

    On the marketing front, social media played a big role in helping amplify the event, be it Facebook, Twitter or BookMyShow. The channel used a combination of both, Above the Line (ATL) and digital to promote the event.

     

    While BMS was promoting it in its database, investments were made to push it on Google, Facebook and YouTube. According to industry sources, 15 per cent of the project cost was spent on the promotion/marketing of the event. It has been further learnt that the channel generated close to Rs one crore only through ticket sales.

     

    The three hour on-ground concert will be edited to a 30-minute show for 9XM, which will air on 19 July. This telecast will also cover behind the scene actions, which the channel shot with the singer for three days.

     

    The channel had Welspun Spaces Home & Beyond, Carwale, XXX Energy Drink, Gionee, Ayurwin and Hungama as the sponsors for the event, who will also be the on-air partners.

     

    Other partners include Hindustan Times Cafe as print partner, 9XE as digital partner, Red FM as radio partner and Bright Outdoor Media as outdoor partner.