MUMBAI: Kumar Ahuja, a seasoned entertainment industry executive, has been appointed chief operating officer at Eros Innovation, a global technology holding company positioning itself at the intersection of artificial intelligence and media.
Ahuja brings nearly three decades of experience to the role, having most recently served as chief revenue officer at Sony Music Entertainment from December 2023 to August 2025. Before that, he spent over 26 years at Eros International, where he held various leadership positions including chief operating officer and president of business development.
Eros Innovation describes itself as a technology holding company with ambitions spanning AI, media, entertainment, sports, education and bio-life sciences. The firm serves as parent company to Immerso AI and other subsidiaries, claiming to leverage four decades of investment expertise to back disruptive technologies.
The company boasts 1.5 trillion AI tokens and operates AI data parks in Malaysia and GIFT City, India. It positions these facilities as innovation hubs for cutting-edge AI research with a particular focus on entertainment applications.
Ahuja’s appointment comes as traditional media companies grapple with the rapid advancement of AI technologies. His extensive background in strategic partnerships and business development at major entertainment firms may prove valuable as Eros Innovation seeks to bridge the gap between established media and emerging AI capabilities.
The company says it is pioneering “next-generation intellectual properties” through blockchain, generative AI and tokenisation, though it remains to be seen how these technologies will translate into commercial success in an increasingly crowded AI landscape.


