MUMBAI: Talk about a drama with bite! Kuma (The Other Wife), the breakout Turkish series from Goquest Media, has clawed its way from digital darling to television titan, topping national ratings and stirring conversations far beyond Turkey’s borders.
Since premiering on Kanal 7, Kuma has consistently ranked among the country’s top six shows, scripted or unscripted. This year, it claimed the No. 1 spot on drama portal Dizilah’s list of 2025’s most talked-about titles. Not bad for a show that only launched on Youtube in April, where it quickly racked up more than 328 million views in five months.
The show’s leap from online phenomenon to primetime hit is rare, but audiences across Turkey were quick to embrace its heady mix of love, betrayal and family intrigue. Calls for a second season are already growing louder.
Kuma’s popularity is hardly confined to Turkey. Licensed in more than 19 countries including Israel, Romania, Indonesia, Mexico and Nigeria, the series has repeated its ratings triumph wherever it has aired. In Indonesia, demand was so strong that it graduated from an OTT platform to nationwide free-to-air television.
The drama also marks a milestone for Goquest Media. Produced in collaboration with Stellar Productions and VIP 2000 TV, Kuma is the distributor’s first original title under its make-to-sell model.
“Kuma’s extraordinary journey from YouTube sensation to Turkey’s top drama is a testament to the power of audience passion,” said Goquest Media, managing director, Vivek Lath.
With its soaring success and cross-border appeal, Kuma has proved that a strong story travels well. In 2025’s crowded entertainment landscape, this Turkish drama has become a global talking point: one toast at a time, in every language.
