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Tag: Kulmeet Bawa

  • SAP India and TV9 Network team up for Dare To Dream Awards 2022

    SAP India and TV9 Network team up for Dare To Dream Awards 2022

    Mumbai: After receiving a tremendous response, SAP and the TV9 Network are returning with the Dare to Dream Awards to honour the “Pioneers of New India” from domestic businesses in 2021.

    As India celebrates 75 years of independence and plans its next 25-year journey to become a global leader, business pioneers have been and will continue to be the guiding light in realising this ambition. And this year, the Dare to Dream Awards will honour these business titans who are leading India’s charge toward becoming a developed nation by 2047.

    It captures the determined entrepreneurial journey of these outstanding SME entities to embrace a digital-first culture for innovation and growth, allowing India to make giant strides toward becoming a first-world country. 

    Commenting on the awards, SAP Indian Subcontinent president & managing director Kulmeet Bawa said, “SAP’s journey in India has always been aligned with nation-building programmes that have had a significant impact on over 300 million Indians. We have always believed in the combined strength of India’s mid-market and have promoted their development, whether it is serving as a technology partner to develop a workforce of the future, being a trusted advisor to the SME community, or boosting the nation’s innovation ecosystem. This programme aims to recognise and honour all business heroes leading us towards the development of the new India.”

    The awards also aim to honour corporate bravehearts who have persevered in the face of unpredictable, complex, and confusing situations that keep surprising them, particularly at a time when economies throughout the world are experiencing significant headwinds.

    Talking about TV9 Network’s commitment towards the India SME ecosystem, TV9 Network chief growth officer Raktim Das said: “SAP and TV9 Network stay invested in the idea of recognising SMEs to eventually help fully leverage their potential for the India growth story. India has emerged as the only bright spot in an otherwise faltering international economy. And SMEs have a huge role to play in insulating us from global shocks. And that’s why it’s critical to acknowledge our homegrown businesses. The Dare to Dream Awards are a tribute to all those visionary business leaders who have demonstrated innovation and a digital mindset, converting adversity into advantage. And we are happy to continue to be a part of this exciting journey with SAP.”

    SAP Indian Subcontinent Midmarket and Emerging Business vice president Rajeev Singh added, “Indian MSMEs and its business leaders hold power to transform not just India’s economy but also the lives of billions of Indians. They account for 27 per cent of the total contribution to India’s GDP, with considerable headroom for growth. As we celebrate 75 years of India’s independence, we are gearing up for the journey of the next 75 years, which is being shaped by pioneers of the new India.”

    The awards function will be held on 16 November, 2022 in Mumbai. It will be telecast on India’s leading national news channel, TV9 Bharatvarsh, with substantial digital amplification across TV9’s digital platforms.

  • Resulticks brings on board Kulmeet Bawa as COO and president JAPAC

    Resulticks brings on board Kulmeet Bawa as COO and president JAPAC

    MUMBAI: Real-time omnichannel marketing solutions provider Resulticks announced today that Kulmeet Bawa has joined the company as its chief operating officer and president, JAPAC. In his wide-ranging new role, Bawa will play a pivotal role in global strategy formulation and will drive Resulticks’ marketing and business development efforts in the JAPAC region. He will be based out of the company headquarters in Singapore.

    Building on Resulticks’ strong foothold in much of the region, Bawa will assume executive leadership responsibility across Japan, India, Korea, Southeast Asia, Australia, and New Zealand, empowering organizations there to leverage Resulticks’ industry-leading approach to highly individualised, real-time customer engagement.

    "We’re thrilled that Kulmeet has joined our highly energized leadership team,” said CEO and co-founder Redickaa Subrammanian. "His deep knowledge of the global marketplace, strategic focus, and shared commitment to drive aggressive growth both for our clients and our company aligns directly with Resulticks’ mission to be the brand to reckon with in today’s seamless engagement era."

    Bawa brings to his new role a profound understanding of the challenges and opportunities enterprises face in the digital era, having served as vice president and managing director for Adobe South Asia. With more than 28 years of cross-functional experience, he has a strong track record of building businesses from the ground up and steering them to a leadership position within a short span of time. Known for his suave and “never say never” style, he has helped global brands challenge the status quo, embrace innovation, and be at the forefront of digital transformation in an era of data explosion and artificial intelligence.

    Commenting on his new role, Bawa said, "There is a fast-growing awareness throughout our industry that Resulticks is the game-changer in data-driven, AI-enabled customer engagement. I’m proud to be part of the special force that is challenging the status quo and empowering brands to achieve top-line growth through strategic mindset, marketing expertise, and technological innovation.”

    Prior to his tenure at Adobe, Bawa has worked in leadership roles at Microsoft and Sun Microsystems. He has also served for more than 12 years in the Indian Armoured Corps and is an alumnus of the Indian School of Business, Hyderabad, and the prestigious National Defence Academy.

  • HDFC Bank opts for Adobe Marketing Cloud solution

    HDFC Bank opts for Adobe Marketing Cloud solution

    MUMBAI: HDFC Bank announced that it has selected Adobe Marketing Cloud platform to deliver personalized digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally, and reinforces HDFC Bank’s commitment to taking the lead in providing a truly world-class digital experience for Indian customers.

    In partnership with Adobe, HDFC Bank has developed a comprehensive email marketing solution based on Adobe Campaign that will span multiple outbound channels including email, SMS, social and mobile apps.

    “The ongoing digital revolution has opened up an array of opportunities as well as challenges for companies across the world. This is especially true for the BFSI sector in India, where more and more customers are relying on the power of the internet for all their banking requirements. At HDFC Bank, we are making strategic investments in driving a company-wide digital transformation to deliver on the fast evolving needs of our customers today. The implementation of this solution provides us with a comprehensive view our customers’ engagements with our campaigns, allowing us to share relevant, personalised marketing content with them, which enhances the customers’ experience with us with a real time response. As one of India’s leading brands, it’s important to us to maintain the trust and relationship we have built with our customers by continuing to improve and innovate,” said HDFC Bank’s Kartik Jain.

    As part of this partnership, HDFC Bank will replace its current engine for outbound campaigns with an all new solution based on Adobe Campaign that will help the Bank create multi-wave campaigns that will deliver an improved and personalized experience for its customers.

    “In today’s digital era, consumers have a low tolerance for irrelevant or meaningless marketing material. A laser sharp focus on delivering the right message at the right time for customers is key to the success of any brand. We are excited about partnering with yet another industry leader and leading brand like HDFC Bank to drive their digital transformation agenda and help them engage with their customers in a multi-screen, digital world,” said Adobe south Asia MD Kulmeet Bawa.

    Promoted by Housing Development Finance Corporation (HDFC), India’s leading housing finance company, HDFC Bank was incorporated in 1994 and is today one of the country’s premier banks providing a wide range of financial products and services to 37 million customers across India.

  • HDFC Bank opts for Adobe Marketing Cloud solution

    HDFC Bank opts for Adobe Marketing Cloud solution

    MUMBAI: HDFC Bank announced that it has selected Adobe Marketing Cloud platform to deliver personalized digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally, and reinforces HDFC Bank’s commitment to taking the lead in providing a truly world-class digital experience for Indian customers.

    In partnership with Adobe, HDFC Bank has developed a comprehensive email marketing solution based on Adobe Campaign that will span multiple outbound channels including email, SMS, social and mobile apps.

    “The ongoing digital revolution has opened up an array of opportunities as well as challenges for companies across the world. This is especially true for the BFSI sector in India, where more and more customers are relying on the power of the internet for all their banking requirements. At HDFC Bank, we are making strategic investments in driving a company-wide digital transformation to deliver on the fast evolving needs of our customers today. The implementation of this solution provides us with a comprehensive view our customers’ engagements with our campaigns, allowing us to share relevant, personalised marketing content with them, which enhances the customers’ experience with us with a real time response. As one of India’s leading brands, it’s important to us to maintain the trust and relationship we have built with our customers by continuing to improve and innovate,” said HDFC Bank’s Kartik Jain.

    As part of this partnership, HDFC Bank will replace its current engine for outbound campaigns with an all new solution based on Adobe Campaign that will help the Bank create multi-wave campaigns that will deliver an improved and personalized experience for its customers.

    “In today’s digital era, consumers have a low tolerance for irrelevant or meaningless marketing material. A laser sharp focus on delivering the right message at the right time for customers is key to the success of any brand. We are excited about partnering with yet another industry leader and leading brand like HDFC Bank to drive their digital transformation agenda and help them engage with their customers in a multi-screen, digital world,” said Adobe south Asia MD Kulmeet Bawa.

    Promoted by Housing Development Finance Corporation (HDFC), India’s leading housing finance company, HDFC Bank was incorporated in 1994 and is today one of the country’s premier banks providing a wide range of financial products and services to 37 million customers across India.

  • ZenithOptimedia’s Performics sets up Centre of Excellence for media technology in B’lore

    ZenithOptimedia’s Performics sets up Centre of Excellence for media technology in B’lore

    MUMBAI: ZenithOptimedia’s Performics has set up a full-fledged digital media technology Centre of Excellence, which is a first of its kind in India. 

     

    The centre will be based in Bangalore and will provide capabilities on real time segmentation and insights, services across marketing automation, attribution, data modelling, content and commerce. The centre will specifically cater to the Indian sub-continent.

     

    Performics India MD Tanmay Mohanty said, “This centre is set up to provide solutions for comprehensive and integrated marketing, that will enable marketers to measure, personalize, and optimize marketing campaigns and digital experiences across screens and platforms. As you would know, globally Publicis has partnered with Adobe for these ‘Always On Solutions’ that will power insights and data fuelled planning globally for Publicis. The preferred partnership between Performics India and Adobe is already gaining traction with customers such as Airtel and Tata AIG already migrating to Adobe Marketing Cloud. Many other organizations are showing similar interest.” 

     

    ZenithOptimedia group CEO Anupriya Acharya elaborated, “This is something that we have been working on for some time and in our assessment, the time is ripe to set up a centre like this. Online video is seeing explosive growth thanks to the explosion of mobile video consumption and the spread of internet-connected devices like desktop computers, tablets and television screens. All key social media platforms are developing their video products; and more online video is being sold by programmatic buying, providing advertisers with more control and better value. We find that currently a lot of clients, especially in the e-commerce and mobile segment have to work with media technology companies that are outside of India and have a hard time getting the time and attention they require. With this centre we want to be able to solve these problems like the understanding of these products and their potential. We have to help our clients make wise marketing decisions based on data and make the most of their marketing campaigns with the technology. Inside India we will be testing multiple technologies against client requirements. Both our teams and clients are excited about it.”

     

    Adobe South Asia director enterprise Kulmeet Bawa added, “Top brands around the world across industry verticals use Adobe Marketing Cloud to reach and engage customers, and our partnerships go a long way in making this possible. We congratulate ZenithOptimedia’s Performics on the establishment of their first centre of excellence for media technologies in India and are certain that customers in India will benefit immensely from this set up.”