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Tag: Kulin Lalbhai

  • U.S. Polo Assn. launches campaign to bolster Indian leadership

    U.S. Polo Assn. launches campaign to bolster Indian leadership

    Mumbai: U.S. Polo Assn, the official brand of the United States Polo Association and Arvind Fashions Ltd. (ARVINDFA: IN) are proud to announce two major business milestones in India: the iconic legends marketing campaign and the new U.S. Polo Assn. website launch. Both business strategies have been designed to help take U.S. Polo Assn. in India to the next level.

    The brand’s growth strategy is focused on brick-and-mortar, omni-channel and e-commerce as well as overall brand marketing through storytelling.
    As one of India’s leading casual wear power brands, the multi-billion-dollar, global, sport-inspired U.S.

    Polo Assn. has launched an exclusive brand-specific website uspoloassn.in to further enhance digital offerings for customers and provide easier access to its product offerings. U.S. Polo Assn. is the first brand in the Arvind Fashions Limited brands portfolio to go live with an exclusive brand website. Currently, the brand is listed on all leading online platforms and NNNow.com, the official brand store and digital destination for Arvind Fashions Ltd.

    “Arvind Fashions has been a tremendous partner to the U.S. Polo Assn. brand and we are excited about our future as a power brand, targeting a billion-dollar business over the long term in one of the world’s most important markets,” said USPA Global Licensing president and CEO J. Michael Prince, the company that manages and oversees the U.S. Polo Assn. brand. “The execution of our strategic plan in India will further solidify our position as one of the top casual wear brands in the country.”

    “With revenues nearing Rs 2000cr, U.S. Polo Assn. is the leader in the men’s casual wear segment in India. We are further investing in energising the brand through multiple efforts including the brand website launch, a new iconic Legends advertising campaign and building new exciting adjacent product categories, “said Arvind Fashions Ltd vice chairman and non-executive director Kulin Lalbhai.
     

  • Arvind forays into e-commerce with Creyate

    Arvind forays into e-commerce with Creyate

    MUMBAI: Keeping pace with the rising online sector, textile manufacturer Arvind group announced its entry into the e-commerce space with the launch of its online custom clothing brand, Creyate.

     

    Arvind Internet Limited (AIL), a subsidiary of Arvind group will anchor all the company’s e-commerce initiatives. Arvind group executive director Kulin Lalbhai will drive the e-commerce initiative at the company, which will be a major growth driver for Arvind moving forward.

     

    Elaborating AIL’s vision Lalbhai said, “Arvind Internet Ltd will be the vehicle that will enable Arvind’s e-commerce vision. As pioneers in bringing global fashion to India, Arvind now intends to extend innovative and best in class brand experiences to the online world. We are all set to be a leading consumer lifestyle player in the digital space by engaging in several business models that can scale globally.”

     

     “In an attempt to break away from norms, labels and quick-fixes, Creyate strives to bring to you a fashion identity that is uniquely you, created by you. You can create garments on a 3D visualisation engine, which would then be made for you – it’s like having a very own factory at your fingertips. With more than 100,000 unique products to create, this is the next generation of fashion retail,” added Lalbhai.

     

    Arvind has so far invested close to Rs 20 crore into building capacities for Creyate, Lalbhai said, adding that the company would scale up investment going forward. Creyate has plans of launching stores in 15 cities within the next year. It already has stores in Bengaluru, Ahmedabad and Delhi and offers home visits in major cities.

     

    Creyate intends to offer an alternative to ready-wear as well as traditional custom clothing and targets to be Rs 100 crore plus brand by next year and Rs 1000 crore revenue from e-commerce in three years.

     

     AIL COO Tejinder  Singh said, “Creyate can be experienced in our digitised retail stores or alternatively, one can visit our website (www.creyate.com)  to design garments online and then schedule a home visit by our ‘Style Stewards’. Style Stewards not only take a customer’s measurements, they also give them style advice and complete wardrobe solutions. And once measured, customers can ‘Creyate’ their own garments from anywhere and they will be delivered as per their exact fit at their door step.”