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Tag: Kulfi Collective

  • Duolingo English Test launches digital campaign with Neeraj Chopra

    Duolingo English Test launches digital campaign with Neeraj Chopra

    MUMBAI: The Duolingo English Test (DET), a global leader in digital English proficiency assessment, has launched a new digital campaign featuring Olympic and World Champion Neeraj Chopra, aimed at inspiring young Indian learners to pursue their global education goals with focus and determination. Centered around the powerful message “Dream. Practice. Win,” the campaign celebrates the shared journey of athletes and learners who strive to achieve excellence through consistent effort and unwavering discipline.

    Conceptualised and produced by Kulfi Collective, the campaign kicked off with a hero film starring Neeraj Chopra and Duolingo’s iconic mascot, Duo, together in the training field. As they train together, the film gently reminds viewers that first attempts are rarely perfect. What truly matters is showing up every day and putting in the work. No dream goes global without practice and determination.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by @studyabroadwithdet

     

    As one of India’s most celebrated global athletes, Neeraj Chopra embodies the qualities of perseverance, focus and quiet confidence, values that deeply resonate with learners preparing for high-stakes exams like the DET. His journey of going abroad to train and preparing for years before achieving global recognition closely reflects the path of Indian students aiming to study overseas. Like Neeraj, these students often push past setbacks and step outside their comfort zones in pursuit of something bigger. The campaign draws this parallel to highlight the values of discipline, resilience and self-belief that define both journeys. It serves as a reminder that success doesn’t happen overnight but it always begins with showing up.

    “This campaign is deeply rooted in the belief that progress comes from showing up, again and again, even when it’s hard,” said Duolingo English Test India market lead, Tara Kapur. “Neeraj’s journey perfectly captures the mindset of DET learners, ambitious, focused and determined to go global. Through this collaboration, we’re proud to highlight how the Duolingo English Test supports that spirit with an accessible, affordable and modern path to international education.”

    Kulfi Collective account director, Pourush Turel said, “It was an exciting collaboration with a true blue Olympian. We wanted to draw powerful parallels to the journey of an athlete and that of a young student preparing to study abroad. Both these journeys demand determination, relentless practice and stepping out of our comfort zones. With Neeraj, Duolingo and the Duolingo English Test, we found the perfect balance of inspiration and relatability. This campaign brings that narrative to life in a way that feels honest, culturally rooted, and deeply relevant to young India.”

    Kicking off the campaign was a playful reel released last week, where Neeraj is seen hurling Duo like a javelin, throwing him past all known records and all the way to the moon. A light-hearted take on breaking records, the reel was a perfect blend of organic conversations and DET’s quirky take, serving as a teaser for the campaign film that followed. Another key highlight of this collaboration was a special meet-and-greet and fireside chat with Neeraj Chopra and Duolingo English Test takers. Recounting his experience of moving abroad for training, Neeraj spoke about the challenges he faced and offered advice to students on how to navigate the changes that come with making such a big life decision.

    The Duolingo English Test continues to break traditional barriers and democratise access to global education. With over 5,900 institutions worldwide including top universities in the USA and Canada accepting DET, Indian students are increasingly choosing it for its convenience and modern test experience. The test is fully online, costs only USD $70 (approx. ₹6,000) and provides results within 48 hours, making it one of the most accessible and student-friendly English proficiency tests available today.

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  • Croc star! Rashmika Mandanna steps in as Crocs’ new global face from India

    Croc star! Rashmika Mandanna steps in as Crocs’ new global face from India

    MUMBAI: Rashmika Mandanna’s latest role is far from scripted, it’s unscripted, unfiltered, and all about sole. The beloved Indian actor and youth icon has been unveiled as Crocs’ newest global ambassador from India, fronting the brand’s vibrant new campaign “Your Crocs. Your Story. Your World,”  and it’s as playful as it is personal.

    With her radiant charm and relatable personality, Rashmika now becomes the face of Crocs’ campaign in India, marking a key moment for the footwear brand as it deepens its cultural resonance across the subcontinent. And it’s not just about shoes, it’s about storytelling from the feet up.

    Through a blend of CGI, whimsical world-building, and animated Jibbitz charms, the campaign film transforms Rashmika’s everyday into surreal storyscapes from red carpets to quiet corners of her home. Each charm becomes a portal to her passions, quirks, and moods, bringing the brand’s vision of personal style as self-expression alive in true Crocs fashion.

    As the face of the Indian edition of the global ‘Your Crocs, Your Story, Your World’ campaign, Rashmika embodies the spirit of personal storytelling through style. The campaign spotlights Crocs not just as footwear, but as a canvas for self-expression, where individuality comes to life with every step. Through playful and customizable Jibbitz charms, consumers are encouraged to create looks that are uniquely their own, turning everyday fashion into a reflection of personal stories, moods, and moments, and making every pair of Crocs a one-of-a-kind statement.

    “Crocs has always been a brand I’ve felt connected to. I love the fun colors, quirky silhouettes, and the unapologetic individuality they stand for.” said Rashmika Mandanna. “If you know me, you know I never shy away from expressing myself. Whether it’s my love for K-pop, Korean snacks, or sunflowers I wear my heart on my sleeve. With Crocs and Jibbitz, I get to bring that side of me to life and create something that’s completely my own. I’m so excited for my fans across India to experience the ‘Your Crocs. Your Story. Your World.’ campaign and discover how they can express their own unique style with Crocs.”

    Crocs head of international marketing Yann Le Bozec shared, “Rashmika embodies everything Crocs stands for authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer. With Rashmika leading our campaign, we’re excited to inspire a new generation to celebrate their individuality with Crocs.”

    Sharing his thoughts Kulfi Collective, CCO & co-founder Akshat Gupt said, “Crocs has always been about self-expression. Through this campaign, we wanted to elevate Jibbitz as a storytelling device, one that visually captures how our experiences shape us. It’s about owning your world, your way, and Rashmika brings this to life beautifully.”

    This 360-degree campaign will span digital platforms, retail stores, and social media, inviting audiences to step into their own world with a pair of customisable Crocs. From Delhi to Dindigul, this isn’t just a brand drop, it’s a personal style revolution with foam and flair.

    Because sometimes, making a fashion statement means starting from the ground up charm by quirky charm.
     

  • Kulfi Collective & Nothing partner for CMF launch campaign

    Kulfi Collective & Nothing partner for CMF launch campaign

    Mumbai: London-based consumer electronics manufacturer Nothing has tasked Kulfi Collective with the mandate to craft the campaign for their CMF Phone 1.

    Called ‘Wonderful By Design’, the integrated campaign comprises two captivating films and 500 plus social and digital assets. The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds CMF’s unique identity on the heritage of its parent brand, Nothing.

    CMF’s product portfolio now includes smartphones, earbuds, neckbands, and smartwatches, meticulously crafted with attention to colour, material, and finish — to make the necessary brilliant and the essential wonderful. Kulfi Collective’s campaign showcases CMF’s design-led approach and reinforces its European origins.

    The global film, “Wonderful by Design,” highlights the meticulous craftsmanship and creativity that goes into building CMF products. It positions CMF labs as hubs where art and science converge, plotting the journey from the designers’ minds to the consumers’ hands. Immersive storytelling ensures the local film picks up where the global film ends. Rashmika Mandanna, while travelling in the London subway, discovers a CMF vending machine that transports her to the CMF lab. Here, she explores the three products and their state-of-the-art features, epitomising the fusion of tech and beauty.

    Nothing senior director global brand & creative Ryan Latham shared his enthusiasm stating, “We are immensely proud to introduce CMF Phone 1 to the world, and our collaboration with Kulfi Collective has been an integral part of this journey. Their creative competence and storytelling capability perfectly suited this launch. The positive consumer response is testament to our  brand and our global campaign.”

    “The launch of CMF marks a significant milestone for Nothing in India. With Kulfi Collective, we’ve crafted a visually stunning campaign that resonates with the local audience while maintaining a global appeal. We look forward to seeing the growth of CMF in India and beyond” added Nothing India head of marketing Pranay Rao.

    “Absolutely thrilled to partner with Nothing to launch CMF! The campaign reflects our commitment to creating design-led, innovative content that resonates with both global and local audiences. Working with the team at Nothing has been an incredible journey, and we are excited to see CMF inspire and delight consumers worldwide,” said Kulfi Collective co-founder and chief creative officer Akshat Gupt.

    This partnership with Nothing underscores Kulfi Collective’s prowess in championing immersive storytelling and establishing brands as cultural icons.

  • Air India and Supari Studios win the prestigious Webby Award

    Air India and Supari Studios win the prestigious Webby Award

    Mumbai: Air India and Supari Studios, the brand solutions division of Kulfi Collective, have won the Webby for Best Original Music (People’s Voice) in the advertising, media & PR category for their Republic Day campaign. A hattrick! This is the third time Kulfi Collective, via its brand solution division Supari Studios, has won at the Webbys; the only Indian network ever to have done so.

    Hailed as the “Internet’s highest honour” by The New York Times, The Webby Awards is the leading international awards organisation honouring excellence on the Internet.  

    “Air India and Supari Studios have set the standard for innovation and creativity on the Internet,” said The Webby Awards general manager Nick Borenstein. “This award is a testament to the skill, ingenuity, and vision of its creators.”

    “This recognition from The Webby Awards for Air India’s Republic Day campaign is an absolute honour! Winning three Webbys is an incredible achievement; a testimony to the deep insight and creativity of our Kulfi Collective team. We are proud to represent India on the global stage and will continue to push the boundaries of culture and storytelling with our brand partners,” added Kulfi Collective co-founder and chief creative officer Akshat Gupt.

    For over a decade, Kulfi Collective via Supari Studios has led the way in crafting captivating and scalable content, embedded in Gen-next’s culture, conversations and communities. With an impressive portfolio of 500 plus projects garnering over two billion views, the award-winning division from the House of Kulfi Collective continues to redefine tomorrow’s landscape for leading brands worldwide.  

    Air India and Supari Studios will be honoured at the 28th Annual Webby Awards in New York City on 13 May, where winners will have the opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; NASA’s “Houston, We Have A Webby”; and SZA’s “The Internet Scares Me. Thanks.” Hosted by comedian Amber Ruffin (Late Night with Seth Meyers), the Webby Awards’ star-studded ceremony celebrates the best of the Internet.

    Visit webbyawards.com to see Supari Studios’ hallmark five-word acceptance speech and follow @thewebbyawards on Instagram, Twitter, and YouTube to experience the 28 Annual Webby Awards and the Internet’s Biggest Night on Monday, 13 May 2024.

  • Kulfi Collective expands board with Divya Karani as chairperson

    Kulfi Collective expands board with Divya Karani as chairperson

    Mumbai: Kulfi Collective, a creative network in India that functions at the intersection of content, community and culture, has announced the appointment of Divya Karani as chairperson and executive director of its Board. Divya’s three-decade journey has shaped her into a pivotal figure in steering some of the largest advertising and media groups across India, South Asia, the UK and the Asia Pacific. Most recently, Divya was the CEO of Dentsu Media, South Asia, where she led the agency for over 12 years to become one of the dominant media agency networks in the region.

    Kulfi Collective, through its three divisions, Supari Studios, Post Office & Keeda Media, has partnered with the world’s leading brands and platforms such as Spotify, Red Bull, Netflix, Lego, Flipkart and Zomato to deliver content, experiences & IPs that shape culture. The addition of Divya to the board brings strategic insights into the fusion of creativity, technology, and data that is at the core of Kulfi’s unique approach of bringing brands closer to consumers and culture through content, community and commerce.

    Divya expressed her excitement about contributing to Kulfi’s vision, “I am honoured to join Kulfi Collective at such a transformative time. Together, we aim to redefine the creative network model, with an emphasis on agility, authenticity and purpose that resonates with a connected generation.”

    “Divya joining the board will help us build the right governance frameworks as we scale globally. Further, her deep expertise will help us build upstream capabilities to bring brands closer to communities and subcultures in music, sports, gaming, entertainment and lifestyle,” said Kulfi Collective co-founder & CEO Advait Gupt.

    Earlier this year, Kulfi was the first Indian member to join the prestigious Society of Digital Agencies, a network of the world’s most innovative and celebrated digital agencies. Divya’s appointment, coupled with Kulfi’s roster of award-winning work, further cements the collective’s position as a leading creative network in the country and select global markets in the coming years.

  • Kulfi Collective joins the exclusive global network The Society of Digital Agencies (SoDA)

    Kulfi Collective joins the exclusive global network The Society of Digital Agencies (SoDA)

    Mumbai: Kulfi Collective, the award-winning content network based in Mumbai, has joined the prestigious Society of Digital Agencies (SoDA). SoDA is an exclusive global network, home to renowned agency founders, creative innovators and technology disruptors who help the world’s leading brands imagine and create the future of digital experiences.

    SoDA serves as a dynamic community, fostering connections, collaboration and learning among creative visionaries and agencies who are shaping the forefront of digital innovation. Its members include some of the most innovative and celebrated agencies, product design studios, creative production companies and digital experience consultancies in the world such as Media Monks, Stink Studios, Buck, Jam3, Dept and more. SoDA represents a uniquely vibrant, diverse and collaborative community. Agencies are accepted after a rigorous selection process – endorsed by the SoDA community and admitted to the organisation by a unanimous vote from SoDA’s Board of Directors. Kulfi Collective is the first and only Indian company to secure membership in this exclusive global network so far.

    This membership offers Kulfi Collective unparalleled opportunities for collaboration and knowledge sharing and amplifies its capacity to craft cutting-edge digital experiences and access talent globally to create more value for its roster of clients. “We’re thrilled to be part of this incredible community that is committed to driving innovation and reshaping the digital landscape globally,” said Kulfi Collective co-founder Advait Gupt. “As the only Indian member of SoDA, we are excited to represent creative voices from this region and immerse ourselves in collaborative learning with the finest minds in this space. “

    “SoDA is a global community for founders and leadership teams at some of the world’s most progressive digital design, technology, and product studios. Kulfi Collective has an incredibly sharp, talented, genuine, and ambitious leadership team and they’re most definitely a leader in

    the Indian market. We’re thrilled to welcome the team into our community” adds SoDA executive director Tom Beck.

    This marks a monumental moment in Kulfi Collective’s journey as they continue to work towards operating at the forefront of innovation, creativity and technology.