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Tag: Kuldip Raina

  • Shalimar Paints steps up its game with Hero Floor Shield launch

    Shalimar Paints steps up its game with Hero Floor Shield launch

    MUMBAI: Shalimar Paints is giving dull floors a reason to shine quite literally. The 120-year-old paint pioneer has unveiled Hero Floor Shield, a water-based floor coating that blends beauty, durability and innovation through self-cross-linking emulsion technology.

    The newly launched coating doesn’t just dress up floors in style, it armours them. Designed for cement and concrete surfaces, Hero Floor Shield offers superior protection against fungal and algal growth, making it as practical as it is polished. With this, Shalimar Paints looks to add another feather to its long-standing legacy of transforming spaces across India.

    Available in three shades Golden Yellow, Terracotta, and Gun Grey, the coating lends a soft sheen finish that suits both minimalist and vibrant interiors. It’s highly washable, abrasion-resistant, and environment-friendly, making it a well-rounded choice for homes that want flair without fuss.

    “Hero Floor Shield is yet another remarkable addition to our portfolio, reaffirming Shalimar Paints’ commitment to innovation, durability, and aesthetic excellence,” said Shalimar Paints managing director and CEO Kuldip Raina. “Specially formulated for modern homes and commercial spaces, this advanced coating offers superior abrasion resistance and excellent washability, ensuring long-lasting protection and beauty,” he added.

    What makes Hero Floor Shield stand out is its low VOC (Volatile Organic Compound) formulation, a non-flammable, eco-conscious product that supports healthier indoor air quality. It’s also built to withstand diverse Indian climates, drying efficiently under standard weather conditions of 30°C and 60 per cent relative humidity.

    Available in 1-litre and 4-litre packs, the coating maintains its efficacy for up to three years from the date of manufacture, a promise of reliability that goes beyond just surface-level appeal.

    With its combination of science, sustainability, and sheen, Hero Floor Shield marks Shalimar Paints’ latest stroke of brilliance, one that not only protects what’s underfoot but also elevates it to a statement of enduring style.

     

  • Shalimar Paints gives its painter squad a fan-tastic brush with cricket

    Shalimar Paints gives its painter squad a fan-tastic brush with cricket

    MUMBAI: They say the devil is in the details—but at Shalimar Paints’ latest event in Delhi, the devil was definitely in the DIY cricket games, branded gear, and pure painter-powered energy. In a bold move to fuse fandom with functionality, Shalimar Paints kicked off its partnership with Mumbai Indians for the 2025 season with a vibrant, invite-only celebration for its painter community and influencers.

    Held in the capital on 10 April 2025, the bash featured a heady mix of games, contests, giveaways, and limited-edition Mumbai Indians x Shalimar merchandise, offering a technicolour evening of bonding, banter, and brushes.

    “Our community of painters is at the core of everything we do… this partnership allows us to create fresh and exciting experiences for this community,” said Shalimar Paints director Kuldip Raina.

    More than just an appreciation dinner with fancy lighting, the event was a grassroots masterstroke in upskilling and brand building, tapping into both nostalgia and next-gen marketing muscle. It also featured exclusive schemes on Shalimar products, along with opportunities for painters to engage directly with influencers and fellow community champions.

    “This was not just a branding opportunity… this is only the beginning,” noted Shalimar Paints head of marketing Varun Malik, hinting at more citywide paint-and-play events to come.

    The Delhi event marks the first in a series of painter-first engagements to roll out across Bangalore, Chennai, Hyderabad, Patna, Kolkata, Delhi, Lucknow, Jaipur, and more. It’s a move aimed at igniting brand love where it matters most: on the ground, in the streets, and in the hands of the people with the brushes.

    With over 120 years in the business, Shalimar Paints knows a thing or two about long-lasting finishes. And with Mumbai Indians backing them this IPL, it looks like they’re just getting started on a bold new coat of fan-first branding.

  • Shalimar Paints adds colour to Mumbai Indians for a vibrant cricket season

    Shalimar Paints adds colour to Mumbai Indians for a vibrant cricket season

    MUMBAI: When cricket meets colour, the result is a masterpiece, this IPL season, Shalimar Paints is bringing its brushstrokes to the Mumbai Indians (MI) as their official paint partner. With a legacy spanning over 120 years, the iconic paint brand is set to paint the town blue with its vibrant association with one of the league’s most successful franchises.

    This partnership isn’t just about branding, it’s about blending passion and performance, much like a perfectly mixed shade. With MI boasting five IPL titles and a colossal global fanbase, Shalimar Paints aims to amplify its reach, especially in Tier 2 and Tier 3 cities, where the brand sees immense growth potential. The collaboration promises wide brand visibility across MI’s team merchandise, advertisements, digital campaigns, and fan engagement initiatives making Shalimar a household name, both in the stadium and at home.

    Shalimar Paints director Kuldip Raina said, “At Shalimar Paints, we are thrilled to partner with Mumbai Indians as the official paint partner, tapping into the massive cricket fan base to connect with India’s passionate audience. This collaboration targets the young, radiant generation who value creativity, modern aesthetics, and bold, dynamic energy, principles that drive our Shalimar Paints 2.0 transformation. We are blending exceptional quality, innovative products, and forward-thinking solutions, supported by substantial investments in R&D. With a wide range of sustainable, power-packed products, we cater to individuals whose dynamic lifestyle aligns with our offerings. Leveraging digital integration, social media, and region-specific campaigns, we are creating experiences that drive awareness, build lasting connections, and foster loyalty. This collaboration is about igniting a passion that resonates with India’s energetic spirit, positioning Shalimar Paints as a brand that evolves with today’s vibrant audience.”

    A Mumbai Indians spokesperson added, “We welcome Shalimar Paints to the Mumbai Indians family. Their commitment to innovation and quality aligns well with our team’s ethos. We look forward to an exciting season together, bringing fans closer to the game and enhancing their engagement with Mumbai Indians.”

    As the IPL fever grips the nation, Shalimar Paints and Mumbai Indians are set to create a bold, bright, and unforgettable season, because whether on walls or wickets, a flawless finish is what truly matters.

  • Shalimar Paints & blockbuster films partner for festive home upgrades

    Shalimar Paints & blockbuster films partner for festive home upgrades

    Mumbai: Shalimar Paints, a prominent name in the Indian paint industry with over 120 years of legacy, has launched co-branded promotional videos for this festive season’s in-film promotions, focusing on home upgrades. This collaboration highlights premium products, Hero Emulsion and Zero Damp Advance, featured in films like Vicky Vidya Ka Woh Wala Video, Singham Again, and Bhool Bhulaiyaa 3.

    As families celebrate special moments, Shalimar Paints encourages homeowners to transform their spaces with its product range. The Hero five-in-one Emulsion offers vibrant colors and washability, allowing homeowners to refresh their walls. Zero Damp Advance provides moisture protection, preventing dampness and fungal growth. Additionally, Xtra Tough ensures durability with a finish that withstands everyday wear and diverse weather conditions. The co-branded promotional videos effectively communicate a message of style and resilience, inspiring audiences to revamp their homes.

    “Our partnership with these blockbuster films reflects our commitment to delivering superior standards and innovation that enhance living spaces,” said Shalimar Paints director of sales & marketing Kuldip Raina. “Our Hero five-in-one Emulsion provides a rich palette of colors with excellent coverage, whereas Zero Damp Advance keeps walls pristine and vibrant over time, and Xtra tough delivers a robust finish that withstands everyday wear and diverse weather conditions. This festive season, through these exciting partnerships, we invite you to discover our innovative range that promises to transform your spaces into havens of joy and warmth, capturing the true essence of home.”

    As part of the home protect waterproofing range, Damp Advance enhances wall aesthetics and helps keep surfaces up to 10° cooler. It comes with a 12-year performance warranty and effectively addresses dampness, cracks, flaking, fungal growth, and efflorescence, ensuring walls remain appealing even in harsh conditions.

    Hero five-in-one Emulsion features a range of vibrant colors, a high sheen finish, washability, stain resistance, Zero VOC content, and anti-viral properties. This combination ensures durability and a health-conscious living environment. The Hero range has quickly become a top choice for consumers seeking quality, affordable paint solutions.

    Xtra Tough is a premium emulsion utilizing advanced pure acrylic technology with a silicone additive for durability. It withstands extreme weather and maintains its appearance over time. Eco-friendly and free from harmful additives like lead and mercury, it provides a safe, long-lasting solution for both interiors and exteriors, emphasising sustainability.

  • Shalimar Paints innovates with Zero Damp Advance and Zero Damp Smart

    Shalimar Paints innovates with Zero Damp Advance and Zero Damp Smart

    Mumbai: Shalimar Paints Ltd., a pioneer in the Indian paints industry with a legacy of over 120 years, has launched two new innovative products, Zero Damp Advance and Zero Damp Smart, in their Home Protect Waterproofing range. Designed to set new industry benchmarks, these innovative additions offer unparalleled protection against seepage and come with a performance warranty of up to 12 years, ensuring enduring safeguarding of walls.

    Shalimar Paints’ Zero Damp elastomeric waterproof coating is reinforced with fibres that protect from internal and external seepage by forming a sturdy waterproofing shield. Backed by superior technology and R&D, it features heat reflection capabilities to lower surface temperatures, ensuring cooler indoor spaces during scorching summers. With this launch, Shalimar Paints also rolled out an intriguing campaign, #IntelligentBanoJugaduNahi, to raise awareness about waterproofing walls. Noting the inclination of Indians towards quick fixes instead of permanent solutions for seepage, the company collaborated with two influencers from the field, Saurabh Jain and Palak Shah. They encouraged followers to share their ‘jugaadu’ while hiding seepage and highlighted the superior effectiveness of Shalimar Paints Zero Damp solutions.

    Shalimar Paints director of sales & marketing Kuldip Raina said, “Dampness is a problem, witnessed by almost every Indian household, particularly in areas with high humidity or heavy annual rainfall. We are pleased to announce our two innovative products in the ZERO Damp Range that will protect your spaces from internal and external seepage and solve all your problems including dampness, cracks, flaking, fungal growth, and efflorescence. At Shalimar Paints, we are committed to delivering superior solutions that underscore our dedication to providing our customers with products that not only protect but also enhance the longevity of their homes.”

    Speaking on the campaign, Shalimar Paints marketing head Varun Malik said, “As most people do not take the problem of seepage seriously, which leads to grave damage later, we also launched the #IntelligentBanoJugaduNahi campaign to raise awareness, on social media. The response has been overwhelmingly positive, and we believe it has successfully educated the importance of addressing seepage issues proactively.”

    Zero Damp Advance offers double seepage resistance, crack bridging up to 3 mm, and can endure up to 20 per cent wall moisture, supported by a 12-year warranty. Its anti-algal and anti-fungal properties promote a healthy environment which is crucial during the rainy season, reducing fungal health risks. Alternatively, Zero Damp Smart provides affordable waterproofing with a 3-year seepage warranty and effective water damage protection. These new products were recently launched at a special event in Dubai (UAE), attended by over 300 dealers and partners.

    Shalimar Paints’ steadfast commitment to quality and innovative products showcases its dedication to staying ahead in the competitive and evolving paint market. In line with its consumer-centric approach, the company has been upgrading its infrastructure, investing in cutting-edge Research and Development facilities, and revolutionizing its product offerings.

     

     

  • Shalimar Paints expands HERO product Line with innovative solutions

    Shalimar Paints expands HERO product Line with innovative solutions

    Mumbai: Shalimar Paints Ltd.,  the Indian paints industry with a legacy of over 120 years, celebrated the success of their flagship product, HERO, and introduced innovative products that expanded their extensive portfolio at a dynamic event in Kolkata. At the heart of the event was the HERO 5-in-1 Super Premium Interior Emulsion’s triumph, accompanied by the launch of HERO Super Premium Exterior Emulsion and HERO Interior Exterior.

    Embodying the vision of transformation and advancement, these introductions were part of the trailblazing campaign ‘Upgrade Kiya Kya’, which inspires consumers to enhance their homes with paints formulated using superior technology. Shalimar Paints leverages robust research and development capabilities to deliver innovative products.

    Shalimar Paints director- of sales and marketing Kuldip Raina said, “This event underscores Shalimar Paints’ relentless pursuit of innovation and excellence. We are overwhelmed by the success of HERO Super Premium Interior Emulsion which has become the preferred choice among consumers within a year.”

    Shalimar Paints has launched an advanced collection of waterproofing solutions featuring cutting-edge technology with elastomeric properties and fibre reinforcement. These ensure superior crack-bridging capabilities, effectively sealing even the smallest cracks to prevent water seepage and structural damage. The company’s commitment to durability is exemplified in products like Zero Damp Advance and Zero Damp Smart, offering dual seepage resistance ideal for homes exposed to high moisture or heavy rainfall. Additionally, their comprehensive range of wood coatings including Melamine, NC Lacquer, sealer, and 1k PU finishes, is meticulously crafted to meet all customer needs for preserving and enhancing wooden items, combining aesthetic appeal with robust protection. Together, these solutions ensure long-lasting beauty and protection for cherished wooden treasures.

    He added, “We are thrilled to introduce new additions that underscore our commitment to delivering superior products, exceeding customer expectations. These innovations result from robust research, promising long-lasting wall aesthetics. Additionally, our comprehensive range includes wood coatings and ZERO Damp waterproofing products, ideal for safeguarding walls from moisture and damage, especially as the monsoon approaches. We are confident these latest offerings will be warmly embraced and valued by our customers.”

    In the past year, Shalimar Paints has launched new products to meet the needs of the ever-evolving consumer. Each product showcases the company’s dedication to innovation and sustainability. The company is investing significantly in a state-of-the-art R&D centre, reinforcing its dedication to making quality products innovation. In each can of paint from our factories is a promise of durability, excellence, and quality. Additionally, the company is building an exceptional team and fostering robust connections with consumers, servicing dealers, and painters to effectively decipher their needs and preferences.

    Shalimar Paints is embodying a new avatar with technically advanced products, catering to the needs of the modern-day consumer who seeks to upgrade. Reinforcing its commitment to an enhanced experience that goes beyond traditional paint applications, Shalimar 2.0 enriches and revitalizes every space it touches.

  • Shalimar Paints launches ‘Upgrade Kiya Kya’ campaign

    Shalimar Paints launches ‘Upgrade Kiya Kya’ campaign

    Mumbai: Shalimar Paints Ltd., a pioneer in the Indian Paints industry with a legacy of over 120 years, is all set to launch its vibrant new campaign, “Upgrade kiya kya”. This initiative embodies the vision of transformation, encouraging its stakeholders, including dealers, partners, and end consumers, to upgrade with Shalimar’s new innovative product line and upgrade their lifestyle with paints that are backed by superior technology and R&D.

    The campaign introduces an array of products, including Hero super premium five-in-one interior emulsion, CareWood Woodcoatings – Melamine & 1K PU, Magic brushes & rollers range, and Superlac Enamel – Pu Satin. With exceptional features like Zero VOC, active stain guard technology, anti-viral defence, true tone technology, and best-in-class washability, Hero five-in-one stands as the latest market addition, offering unmatched product quality, features & performance at an affordable price. The product is certified with the highest anti-viral defence and viral reduction with non-cytotoxic properties. Shalimar Paints’ steadfast commitment to quality and innovation embodies a proactive, forward-thinking approach, showcasing its dedication to staying ahead of the curve in a dynamic consumer landscape. Encapsulating the brand’s commitment to evolution, the company is upgrading its infrastructure, investing in cutting-edge Research and Development, and revolutionising its product offerings with products that are backed by strong consumer research.

    Shalimar Paints director-sales and Marketing Kuldip Raina said “In today’s fast-paced world, the fervor for upgrades extends beyond material possessions. Whether it’s the latest gadgets, self-improvement endeavours, or personal growth, the pursuit of upgrades has become a symbol of progress in our consumer’s lives; but often, they forget to upgrade their homes and specifically home painting. With our thought-provoking initiative “Upgrade Kiya Kya”, we challenge the mindset of our consumers to upgrade their homes with HERO five-in-one paint that delivers exceptional product quality and features at an unbelievable price. It is the ultimate choice for discerning homeowners looking for a feature-loaded product at budget-friendly prices. All the products are based on consumer research taking care of their unsaid needs.”

    He further added that “Shalimar Paints is on a transformational journey that is driven by cutting-edge quality offerings, investment in the brand, R&D and infrastructure. This journey marks the pinnacle of our commitment to excellence, encompassing a transformation in our approach and vision for the future. Going forward all our endeavors will focus on not only helping our consumers but also our channel partners & influencers to upgrade with Shalimar” Shalimar Paints is on the brink of unveiling a state-of-the-art R&D center, reflecting its unwavering commitment to driving groundbreaking product development in the pursuit of innovation. Additionally, the company is building an exceptional team and fostering robust connections with consumers, servicing dealers, and painters to effectively decipher their needs and preferences. Reinforcing its commitment to an upgraded experience that transcends the conventional boundaries of paint applications, Shalimar 2.0 is enriching and revitalising every space it touches.

  • Shalimar Paints Ltd. takes bold strides in long-term transformation strategy

    Shalimar Paints Ltd. takes bold strides in long-term transformation strategy

    Mumbai: Shalimar Paints Ltd., a 120-year-old legacy paints company, has announced a significant step in its journey of transformation with strategic enhancements to its leadership team. The company has appointed accomplished leaders with a wealth of industry expertise and vision across the Marketing, Finance, HR, Technology, and Manufacturing domains. This strategic transformation underscores the company’s commitment to reinforce its efforts for market dominance and reaffirms its dedication to innovation, customer satisfaction, and unparalleled quality.

    Building on their new vision, the company has onboarded Kuldip Raina, director, of sales and marketing Sanjeev Gupta as director of research and development Rakesh Gupta as director of manufacturing, and Harcharan Singh as chief information officer. These newly appointed leaders will play a pivotal role in driving a comprehensive transformation strategy for Shalimar Paints. Their collective expertise will enable the company to accelerate its research-driven innovation initiatives, expand product offerings, and strengthen its foothold in both domestic and international markets.

    Talking about onboarding new leadership,  Shalimar Paints, MD and CEO Ashok Gupta said “We are thrilled to welcome accomplished leaders to our organization as we continue to chart new paths and expand our horizons. Their addition reinforces our commitment to driving innovation, fostering operational excellence, and delivering unparalleled experience to all our customers. These strategic appointments mark a significant step forward in shaping the future of our organisation, and we are confident that their contributions will play a pivotal role in propelling us to new heights of success.”

    The new leadership will work together to empower Shalimar Paints into a new-age, tech-driven organization. The company has announced a capex of 200 Cr that will focus on 3 core segments- People, R&D, and Production. With 38-40 per cent growth witnessed in the previous financial year, the company is now directing its efforts towards a consistent upward trend, targeting 25 per cent year-on-year growth. Furthermore, the company plans to take its product offerings beyond national standards and manufacture international-level products within the country with modernized and automated facilities as the key pillars.