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Tag: KukuFM

  • Kuku FM partners with HubHopper; adds 21,000 new shows to its library

    Kuku FM partners with HubHopper; adds 21,000 new shows to its library

    MUMBAI: If you are an audiophile and you prefer listening to podcasts and shows rather than holidaying and partying, then come 1 January 2025, you should grab  your headset and your phone and lean back and sign into KukuFM.

    The audio hosting and distribution platform has partnered with another audio platform HubHopper and is offering its three million subscribers the latter’s 21,000 new shows across 30,000 plus hours of premium content at no extra cost (in a dedicated section featuring the new shows).

    A press release issued by Kuku FM  mentions that this integration means its library rivals even leading OTTs operating in India and is the largest audio catalogue  in the country.

    Listeners can chose from spirituality (Sadhguru, Osho and Jay Alani) to fiction to history  to business in various languages including English, Arabic, Hindi, Tamil Telugu, Kannada and Malayalam. Shows from NDTV are also available on the platform.

    Kuku FM co-founder Lal Chand Bisu pointed out that Indians prefer getting unmatched value for the money they are spending.  He added: “As our revenues doubled last year, driven by subscriptions, we’re poised to continue this momentum into 2025 with this enriched offering. By adding the shows, we’re not just growing our library but building a platform that resonates with diverse audiences—from native speakers across India to Indians abroad seeking high-quality content in their languages. This collaboration elevates our reach and engagement to new heights.”
     

  • KukuFM unveils charming Kuku character in exciting collaboration with Studio Eeksaurus and Madison Media Omega

    KukuFM unveils charming Kuku character in exciting collaboration with Studio Eeksaurus and Madison Media Omega

    Mumbai: KukuFM, the country’s biggest homegrown platform for regional audio content, spanning across 8 Indian languages and two international languages, has unveiled its new animated character through a series of Telugu language ad films.

    This six-part ad film series created by Studio Eeksauru showcases the strategic positioning of the dynamic character, capturing the brand’s iconic catchphrase, “Kya baat hai!”. Kuku, the new animated character, guides listeners on an educational and entertaining journey that resonates with diverse audiences.

    “Our vision is to build a truly wholesome brand that reaches every household”, said KukuFM head of brand marketing; Growth Durgesh Nandan. He further adds “Our product is consumed alone, and our brand personality is magician, hence we thought of creating a magical world of Kuku users. They are able to experience what others can’t, introducing a character which is only visible to Kuku users, communicates that well. We developed this in record time, and it has been absolute fun. We are thrilled to share the outcome.”

    Studio Eeksaurus founder Suresh Eriyat added, “The idea to have a character onboard is to build a face to the audio brand, and not needing a dependency on any celebrity. KukuFM is a magical brand, and the character we built will ensure this magic stays alive and more! We had a blast working on the project. It was very refreshing, as we saw all stakeholders work on the same table from day one. Decision-making was quick, and our team loved bringing this magical script to life. It’s these kinds of projects that truly showcase the synergy possible in creative collaborations.”

    Studio Eeksaurus creative producer Nilima Eriyat commented, “It has been an exhilarating experience to see this character come to life and integrate into KukuFM’s dynamic narrative. This campaign is set to redefine engagement in the digital content landscape.”

    The media planning and buying for the campaign is done by Madison Media Omega to drive awareness and develop deep engagement among Telugu listeners across the state.