ITV

Tag: Kubbra Sait

  • Sonali Bendre brings back The Happy Pawdcast

    Sonali Bendre brings back The Happy Pawdcast

    MUMBAI: The fur’s flying again, in the best way possible. The Happy Pawdcast is back for Season 2 on RosePod, with actor Sonali Bendre and her fluffy co-host Icy Behl leading the way through laughter, lessons and lots of love.

    Produced by Rose Audio Visuals, the new season promises a richer format and a star-studded line-up of celebrity pet parents and animal experts. Viewers can expect heartfelt and hilarious stories from guests including Amala Akkineni, Rohan Joshi, Remo D’Souza, Diana Penty, Kubbra Sait, Karan Wahi and Tusshar Kapoor.

    Sonali Bendre shared, “Every episode is a gentle reminder that our pets are our greatest teachers, of love, patience and empathy. I’m thrilled to return with more stories, deeper conversations, and of course, Icy’s irresistible charm.”

    According to Rose Audio Visuals head of marketing & branded content Megha H Desai, “The Happy Pawdcast has always been about celebrating the human–animal bond. Season 2 takes that connection further, fostering awareness and compassion among India’s growing pet-loving community.”

    Whether you’re a seasoned pet parent or just someone who smiles at dog videos, this “pawsome” show is bound to tug at your heartstrings. The Happy Pawdcast Season 2 drops its first episode on 7 November on RosePod’s Youtube channel.
     

  • Rise and Fall rises to the top on Amazon MX Player

    Rise and Fall rises to the top on Amazon MX Player

    MUMBAI: Talk about a reality check! Rise and Fall, Amazon MX Player’s latest digital blockbuster, has done everything but fall. The show has stormed into the record books as the most-watched series ever on the platform, amassing over half a billion views and holding its ground in India’s top OTT reality charts for six straight weeks.

    Produced by Banijay Asia, Rise and Fall threw 15 familiar faces including Pawan Singh, Dhanashree Verma, Kubbra Sait, and Kiku Sharda into a 42-day showdown of power, ambition, and strategy. Hosted by Ashneer Grover, the series saw audiences cast more than 11 million votes before crowning Arjun Bijlani as the ultimate winner.

    But the show’s real victory played out online, sparking over 10 billion social media views and a flood of memes, reactions, and fan edits. Hindi cinema and cricket stars from John Abraham to Ishan Kishan jumped on the bandwagon, amplifying the frenzy and turning the series into a cultural talking point.

    In a first-of-its-kind partnership, Rise and Fall aired daily on both Amazon MX Player and Sony Entertainment Television, bridging the gap between traditional TV and digital fandom. The result? Record-breaking engagement and a prime showcase for brands like Lux Cozi, Haier, and McDowell’s, which integrated into the narrative through clever placements and sponsorships.

    “The success and cultural impact of Rise and Fall have been phenomenal,” said Amazon MX Player director and head Karan Bedi. “It’s proof that entertainment and brand storytelling can converge powerfully to capture the nation’s imagination.”

    Banijay Asia founder and group CEO Deepak Dhar added, “This show redefined the scale and storytelling potential of Indian reality television. We wanted to blend ambition, strategy, and emotion in a format that feels fresh and globally resonant, and audiences have embraced it wholeheartedly.”

    Licensed through All3Media International and originally created by Studio Lambert in the UK, Rise and Fall has cemented itself as more than just another reality show, it’s a pop-culture phenomenon and a symbol of India’s evolving entertainment landscape.

  • Order in the court Kajol returns with fiercer fight in The Trial Season 2

    Order in the court Kajol returns with fiercer fight in The Trial Season 2

    MUMBAI: Justice may be blind, but this courtroom is about to see fireworks. The much-awaited trailer of The Trial: Pyaar, Kaanoon, Dhokha Season 2 has dropped, and Kajol’s return as Noyonika Sengupta promises a performance that is more fiery, vulnerable, and emotionally charged than ever before.

    Directed by Umesh Bist and produced by Banijay Asia, the new chapter premieres 19 September 2025 on JioHotstar. It picks up after Season 1, where Noyonika, once a timid housewife, re-entered law following her husband’s corruption scandal. Now she stands transformed into a razor-sharp lawyer and resolute mother yet Season 2 unravels her world piece by piece.

    Her husband Rajiv’s political ambitions (played by Jisshu Sengupta) threaten to tear the family apart, the law firm she depends on is riddled with rivalries, and a tangled love triangle clouds her judgement. In the dock is Noyonika herself torn between duty and desire, trust and truth.

    The series boasts a formidable cast, including Sonali Kulkarni, Sheeba Chaddha, Alyy Khan, Kubbra Sait, Gaurav Pandey, and Karanvir Sharma. Kajol teased, “This season is darker, deeper, and more personal. Noyonika isn’t just fighting in court, she’s fighting to keep her world from collapsing.”

    Bist revealed that Season 2 deliberately raises the stakes, balancing the intensity of legal duels with Noyonika’s internal unraveling. “It’s a layered story about power, identity, and the personal cost of standing up for oneself especially as a woman,” he said.

    Backing the show’s cinematic ambition, Alok Jain of JioStar positioned it as part of a bold content universe that challenges ideas of choice and identity, while Sushant Sreeram highlighted how international adaptations like The Trial (based on CBS Studios’ The Good Wife) are reimagined for Indian audiences. Banijay Asia CEO Deepak Dhar promised “a gripping ride with higher stakes, more intense emotions, and powerful performances.”

    Jisshu Sengupta added that Rajiv’s arc would shake viewers: “His ambitions have grown, but so has the cost. It’s love, regret, resentment and redemption colliding at once.”

    The original U.S. series The Good Wife, created by Robert and Michelle King, set the global bar for courtroom drama. Now, its Indian counterpart seems poised to go beyond the gavel blending betrayal, ambition, and raw humanity into a season that could very well be Kajol’s fiercest role yet.

    Order in the court: judgment day arrives 19 September.

  • Neerja Birla & Amitabh Bachchan’s nationwide mental health campaign #SunoDekhoKaho garners over 31.3 Mn impressions across all digital media platforms

    Neerja Birla & Amitabh Bachchan’s nationwide mental health campaign #SunoDekhoKaho garners over 31.3 Mn impressions across all digital media platforms

    National, 09 December, 2020: With a mission to raise awareness surrounding mental wellness in the country, Mpower’s #SunoDekhoKaho campaign has successfully garnered over 31.3 Mn impressions across all digital media platforms, since its launch earlier last month. As a part of the campaign, a conversational video between Mrs. Neerja Birla, Founder and Chairperson, Mpower, and Bollywood Icon Shri Amitabh Bachchan, was released on Mpower’s YouTube, Facebook, and Instagram pages on 5th November. Since then, the campaign has seen Indians across the spectrum speak up about mental health and lend their support to this movement.

    Further adding to its impact, the #SunoDekhoKaho campaign was endorsed by top celebrities like Hrithik Roshan, Farhan Akhtar, Swara Bhaskar, Kubbra Sait, Tisca Chopra and Malini Agarwal who spoke about paying attention to, and noticing behavioral changes among our loved ones. These well-known Bollywood faces voiced their opinions and amplified the campaign’s reach and termed the conversation as crucial and insightful.

    In the freewheeling conversational video, the two leaders Mrs. Birla and Mr. Bachchan touched upon the harsh realities of mental health, the challenges people face because of it, and steps society can take to handle the situation with compassion. Over the course of the conversation, the two also delved into the meaning behind #SunoDekhoKaho – ‘Suno’- someone who can lend an ear to someone who needs it, ‘Dekho’ – lookout for symptoms of illness and suffering individuals and ‘Kaho’ – help somebody, and spread the word and build awareness about mental health.

    Speaking about the success of the campaign, Mrs. Neerja Birla, Founder & Chairperson, Mpower, said, “When we conceptualised the campaign, our endeavour was to destigmatise mental illness, and encourage people to open about their problems. Having a stalwart such as Mr. Bachchan join hands in our mission lent a powerful voice to the campaign, and enabled us to create a massive impact. I would like to thank all the media outlets who have sensitized the citizens about the campaign and each individual who has helped spread the word in his/her network. In just under a month, we have been able to cross 31.3 million impressions across Digital media, and I’m sure as we continue to create awareness about mental wellness, we will be able to reach a wider population in the country.”

    The #SunoDekhoKaho campaign is aimed at encouraging people to listen, be watchful, and speak up to seek help. Mpower will provide support for all those in need and help them tackle mental health concerns.

    Link to the video:

  • ITC Vivel launches campaign with Kubra Sait for World Equality Day 2019

    ITC Vivel launches campaign with Kubra Sait for World Equality Day 2019

    MUMBAI: This ‘World Equality Day’ ITC Vivel, under its #AbSamjhautaNahin, campaign has partnered with Kubbra Sait for an interesting campaign. Sait can be seen weighing her wants and needs in a beautiful monologue ‘I Want’, echoing the brand philosophy. The monologue is written by Sait herself and the video is conceptualised and produced by Kommune.

    With the campaign, ITC Vivel calls for women to ‘uncondition’ themselves – To question time-worn mindsets and the social fabric that tends to stereotype. All in hope to inspire a collective of young individuals to be equality champions and empower others for a more gender-equal India.

    The video is designed to celebrate and educate the people about gender equality with the firm belief that no one should have to compromise on their dignity or be discriminated against.

    Echoing the sentiment of millions of women, Sait effortlessly talks about things she wants to do in her personal and professional life without being subjected to challenges and dangers of safety, judgment, and discrimination. Kubra’s monologue mirrors the stark reality of our society today and how women in India have to constantly function in a state of vigilance watching out for perceptions being built against them and their choices.

  • Levi’s celebrates collective power of women with #IShapeMyWorld Season 5

    Levi’s celebrates collective power of women with #IShapeMyWorld Season 5

    MUMBAI: This International Women’s day, Levi’s has unveiled the fifth season of the Levi’s #IShapeMyWorld campaign that celebrates the power of women, and their determination to inspire change. The new season is bigger, better and bolder as it beautifully weaves in 21 changemakers into a spirited music video that encourages women to shape their own destiny.

    The video features a prolific line-up of female personalities who have come together from different industries such as entertainment, fashion, sports, journalism and social change to celebrate the spirit of women empowerment. The campaign brings together industry icons like Swara Bhasker, Hard Kaur and Anjali Lama who return from previous seasons and new faces like Neena Gupta, Kubbra Sait, Sandhya Menon, and Malini Agarwal.

    True to the campaign thought that emphasises on the power of the collective, Levi’s assembled an all-female crew to execute this campaign and the track composed by singer songwriter Anushqa and rapper Hard Kaur.

    Levi’s India director marketing Meeta Bharvani said, “The #IShapeMyWorld campaign is driven by the insight that in a world that still tries to restrain women from achieving their potential by fueling insecurities about themselves; whether it is about her ‘body’ or her ‘being’; there are an increasing number of stories of women who took their chances and beat the odds.”

    “During the past 4 seasons of #ISMW, we drove inspiring stories of fearless women. This season we celebrate the power of the collective through women who are authentic, original and purposeful, all qualities that are inherent to the Levi’s® brand,” she added.

  • Olay India urges women to be fearless and #FaceAnything

    Olay India urges women to be fearless and #FaceAnything

    MUMBAI: Leading up to International Women's Day, Olay India launched its latest campaign showcasing stories of strong Indian women who have made bold choices, defied norms and followed their dreams. The campaign, conceptualised by Saatchi & Saatchi, has its message in line with Olay’s mission to continually improve women’s skin and lives by encouraging them to be fearless and stand up for what they believe in, because if a woman is confident she can #FaceAnything.  

    Explaining the thought behind the campaign, Olay brand manager, skin and personal care – India and Gulf, Arushi Sethi said, “Olay as a brand has always been an enabler of confidence in a woman. Through this campaign, we are celebrating the fierce and fearless spirit of women who have worked hard to break the chains of judgments- be it their appearance, career choices or decisions they make for themselves. The Olay woman has always been fearless, but now is the time to celebrate her confidence so that she is ready to #FaceAnything that the world challenges her with.”

    Emphasising the creative thought behind the campaign, Saatchi & Saatchi CEO and managing partner Anil Nair added, “Keeping in mind Olay’s fearless ethos, a diverse group of women both incredible and unconventional in their own way stood out to us – designer, Masaba Gupta, actress Kubbra Sait, biker Priyanka Kochhar, plus-size model Payal Soni and YouTube star Lilly Singh. These women embody empowerment, sisterhood, bravery, fearlessness and the inner strength to #FaceAnything.”