Tag: KTV

  • BARC week 43 : No significant changes in regional market

    BARC week 43 : No significant changes in regional market

    MUMBAI: No significant changes were observed in the regional broadcasting market as per BARC week 43 data. In Bhojpuri space, Bhojpuri Cinema and B4U Bhojpuri exchanged their place at first and second positions and Colors Gujarati Cinema, Colors Gujarati also exchanged their place at the top two positions.

    Tamil:

    In Tamil space, Sun TV, Star Vijay, Zee Tamil, KTV and Star VIjay Super were the top five Tamil channels in week 43 of BARC India ratings.

     

     

    Week 43

       

    1

    Sun TV

    875912

       

    2

    STAR Vijay

    429031

       

    3

    Zee Tamil

    384954

       

    4

    KTV

    251329

       

    5

    STAR Vijay Super

    119821

       

    Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individual

    Marathi:

    The pecking order of top five Marathi channels remained unchanged. Zee Marathi, Colors Marathi, Fakt Marathi, Star Pravah and Zee Talkies were the top five Marathi channels.

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 43

       

    1

    Zee Marathi

    386006

       

    2

    Colors Marathi

    167787

       

    3

    Fakt Marathi

    149314

       

    4

    STAR Pravah

    106247

       

    5

    Zee Talkies

    105153

       

    Mah/ Goa (U+R) : NCCS All : 2+ Individual

    Gujarati:

    Colors Gujarati Cinema , Colors Gujarati, , ABP Asmita TV9 Gujarati and Sandesh News were the top five Gujrati channels in week 43 of BARC India ratings while top two channels exchanged their place at first and second position compared to last week’s data.

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 43

       

    1

    Colors Gujarati Cinema

    22442

       

    2

    Colors Gujarati

    18516

       

    3

    ABP Asmita

    14527

       

    4

    TV9 Gujarati

    12223

       

    5

    Sandesh News

    7537

       

    Guj / D&D / DNH (U+R): NCCS All: 2+ Individuals

    Bangla:

    Top five Bangla channels this week were Zee Bangla, Star Jalsha, Jalsha Movies, Colors Bangla and Zee Bangla Cinema.

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 43

       

    1

    Zee Bangla

    320153

       

    2

    STAR Jalsha

    279558

       

    3

    Jalsha Movies

    82610

       

    4

    Colors Bangla

    62258

       

    5

    Zee Bangla Cinema

    59548

       

    WB (U+R): NCCS All : 2+ Individuals,

    Bhojpuri:

    In Bhojpuri space Bhojpuri Cinema and B4U Bhojpuri exchanged their places at first and second positions.

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 43

       

    1

    Bhojpuri Cinema

    60187

       

    2

    B4U Bhojpuri

    45233

       

    3

    Big Ganga

    39879

       

    4

    Dabangg

    15037

       

    5

    Bhojpuri Dhamaka DISHUM

    11457

       

    Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals

    Kannada:

    No changes were observed in the pecking order of top five Kannada channels in the week 43 of BARC India ratings.

    Week 43: Saturday, 19th October 2019 to Friday, 25th October 2019

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 43

       

    1

    Zee Kannada

    536899

       

    2

    Colors Kannada

    318081

       

    3

    Udaya TV

    182774

       

    4

    Star Suvarna

    173124

       

    5

    Udaya Movies

    143276

       

    Karnataka (U+R) : NCCS All : 2+ Individual

    Telugu:

    Star Maa Zee Telugu, ETV Telugu, Gemini TV and Star Maa Movies were the top five Telugu channels. No significant changes were observed in this market.

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 43

       

    1

    STAR Maa

    725538

       

    2

    Zee Telugu

    445127

       

    3

    ETV Telugu

    437274

       

    4

    Gemini TV

    386329

       

    5

    Star Maa Movies

    229042

       

    AP/ Telangana (U+R) : NCCS All : 2+ Individuals

    Malayalam:

    In Malayalam space  Asianet, Mazhavil Manorama, Flowers TV, Surya TV, Zee Keralam were among top 5 channels. 

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 43

       

    1

    Asianet

    272390

       

    2

    Mazhavil Manorama

    81621

       

    3

    Flowers TV

    80693

       

    4

    Surya TV

    60062

       

    5

    Zee Keralam

    53067

     

     

     

     

     

     

     

  • BARC wk 28: Regional channels continue to hold forte

    BARC wk 28: Regional channels continue to hold forte

    MUMBAI: Sun TV continued to be in the leading position in Tamil (urban + rural) HSM with 779347 weekly impressions (000). The channel was followed by Star Vijay, Zee Tamil, KTV and Star Sports 1 Tamil at second, third, fourth and fifth positions respectively. 

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 28

    1

    Sun TV

    779347

    2

    STAR Vijay

    519030

    3

    Zee Tamil

    370192

    4

    KTV

    266773

    5

    STAR Sports 1 Tamil

    120412

    Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals,

     

    In the Telugu space Star Maa, ETV Telugu, Zee Telugu, Gemini TV and Gemini Movies were at first, second, third, fourth and fifth positions respectively. 

     

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 28

    1

    STAR Maa

    648920

    2

    ETV Telugu

    435883

    3

    Zee Telugu

    398764

    4

    Gemini TV

    361879

    5

    Gemini Movies

    187486

    AP/ Telangana (U+R) : NCCS All : 2+ Individuals,

    In the Bengali space, Zee Bangla was in the leading position. The channel was followed by Star Jalsha, Jalsha Movies, Zee Bangla Cinema and Sony Aath. 

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 28

    1

    Zee Bangla

    301191

    2

    STAR Jalsha

    259397

    3

    Jalsha Movies

    81904

    4

    Zee Bangla Cinema

    58770

    5

    Sony Aath

    58219

    WB (U+R): NCCS All : 2+ Individuals,

    Bhojpuri Cinema, Big Ganga, B4U Bhojpuri, Dabangg and Bhojpuri Dhamaka DISHUM were the top 5 channels in the Bhojpuri space.

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 28

    1

    Bhojpuri Cinema

    54249

    2

    Big Ganga

    48194

    3

    B4U Bhojpuri

    47088

    4

    Dabangg

    15522

    5

    Bhojpuri Dhamaka DISHUM

    13893

    Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals

    Zee Marathi, Fakt Marathi, Colors Marathi, Zee Talkies and Star Pravah were the top 5 channels in the Marathi genre.

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 28

    1

    Zee Marathi

    379312

    2

    Fakt Marathi

    244501

    3

    Colors Marathi

    175923

    4

    Zee Talkies

    153550

    5

    STAR Pravah

    97017

    Mah/ Goa (U+R) : NCCS All : 2+ Individuals,

    In the Malayalam space, Asianet continued to hold its leading position. Flowers TV, Mazhavil Manorama, Asianet Plus and Surya TV were at second, third, fourth and fifth positions respectively.

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 28

    1

    Asianet

    273655

    2

    Flowers TV

    115038

    3

    Mazhavil Manorama

    92616

    4

    Asianet Plus

    57324

    5

    Surya TV

    54740

    Kerala (U+R) : NCCS All : 2+ Individuals,

    Zee Kannada, Colors Kannada, Udaya TV, Star Survarna and Udaya Movies were the top 5 channels in the Kannada space in week 28 of BARC India Ratings

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 28

    1

    Zee Kannada

    397827

    2

    Colors Kannada

    290193

    3

    Udaya TV

    215579

    4

    Star Suvarna

    153160

    5

    Udaya Movies

    149786

    Karnataka (U+R) : NCCS All : 2+ Individuals,

    PTC Punjabi, Pitaara TV, DD Punjabi, T TV and Manoranjan Movies were the top 5 channels in the Punjabi space

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 28

    1

    PTC Punjabi

    53114

    2

    Pitaara TV

    25435

    3

    DD Punjabi

    18843

    4

    T TV

    17388

    5

    Manoranjan Movies

    17144

    Pun / Cha (U+R): NCCS All: 2+ Individuals,

    In Oriya space, Tarang, Zee Sarthak, Alankar, Prarthana, and Tarang Music were the top 5 channels

    Rank

    Channel Name

    Weekly Impressions (000s) sum

     

     

    Week 28

    1

    Tarang

    160987

    2

    Zee Sarthak

    133773

    3

    Alankar

    49124

    4

    Prarthana

    27619

    5

    Tarang Music

    26697

    Odisha (U+R) : NCCS All : 2+ Individuals,

     

     

     

     

     

     

  • Paisabazaar adds Tamil to its new campaign

    Paisabazaar adds Tamil to its new campaign

    MUMBAI: Paisabazaar.com, a marketplace for loans and cards, has launched a new TV campaign on its free credit score feature. Along with three new commercials in Hindi, Paisabazaar.com has also launched its first regional campaign in Tamil. The regional campaign features popular actor Arjun Chidambaram, talking about the relevance of checking credit score.

    Paisabazaar.com CEO and co-founder Naveen Kukreja says, “While in the last one year, we have run nation-wide campaigns through TV and digital, we now have also begun focusing on specific geographies for a better and deeper impact. We have started this strategic campaign from Tamil Nadu, one of our biggest markets and are already seeing great results. Arjun Chidambaram is an extremely popular actor among the youth and one of the future stars of Tamil cinema. We hope that making him the face of our free credit score campaign in Tamil Nadu will help us reach out to the millennial population in the state and help them get more credit-savvy.”

    Paisabazaar.com offers a credit report along with monthly updates at no cost. The free credit score feature on Paisabazaar.com, built in partnership with Experian Credit Information Company, is easy, instant and completely online.

    Paisabazaar.com chief product officer Radhika Binani adds, “We are running India’s biggest credit awareness programme, which is not only enabling customers to choose the right credit products and lenders, but also helping them improve their credit score for better credit offerings in the future. With our regular campaigns on TV, we hope to spread the free credit score message further and wider.”

    This is Paisabazaar’s second big TV campaign on their free credit score feature in less than six months. The national campaign is already on air on Star Sports HD, Star Sports SD, Sony Max, Aaj Tak, NDTV India, etc. The Tamil commercial is being aired on Tamil channels like Sun TV, KTV, Jaya Plus, News18 Tamil Nadu and others.

  • BARC week 12: Regional positions unchanged

    BARC week 12: Regional positions unchanged

    MUMBAI:  According to the data in week 12 of Broadcast Audience Research Council (BARC) all India data, last week’s genre leaders continued to dominate in their respective space.

    Bangla GECs

    Star Jalsha continued to be at the number one position in the Bangla GEC space with 204288 (‘000s). Zee Bangla stood at the second berth with 133493 (‘000s) followed by Jalsha Movies in the third position with 54936 (‘000s). Zee Bangla Cinema took the fourth slot with 35140 (‘000s) while Colors Bangla stood at number five with 27543(‘000s). 

    Bhojpuri GECs 

    Big Ganga grabbed the pole position with 30708 (‘000s) followed by Bhojpuri Cinema at the second position with 13513 (‘000s). Dabangg bagged the third slot with 6342 (‘000s). Dangal TV with 5644 (‘000s) and ETV Bihar Jharkhand with 3447(‘000s) took the fourth and fifth position respectively.

    Kannada GECs

    Colors Kannada stood at the top position with 238318 (‘000s) while Suvarna took the second spot with 179470(‘000s). Zee Kannada bagged the third position with 154858 (‘000s) followed by Udaya Movies at fourth berth with 140364 (‘000s). Udaya TV grabbed the fifth spot with 128239 (‘000s).

    Malayalam GECs

    Asianet dominated the genre at the first position with 294320 (‘000s). Mazhavil Manorama took the second position with 93547 (‘000s). Flowers TV bagged third position with 66790 (‘000s) followed by Asianet Movies on fourth position with 60709 (‘000s). Surya TV grabbed the fifth position with 57906 (‘000s). 

    Marathi GECs

    Zee Marathi took the top spot with 139628 (‘000s) followed by Colors Marathi in second position with 92255 (‘000s). Zee Talkies bagged third position with 63793 (‘000s) followed by Star Pravah at the fourth position with 31643 (‘000s). Fakt Marathi stood at fifth position with 30968 (‘000s)

    Oriya GECs 

    Sarthak TV bagged the number one position with 110565 (‘000s) followed by Tarang TV at the second berth with 52044 (‘000s). Colors Oriya garnered third position with 13422 (‘000s) while Odisha TV grabbed the fourth position with 11649 (‘000s). Alankar stood at the fifth position with 8696 (‘000s).

    Tamil GECs 

    Sun TV stood at the top position with 857157 (‘000s) followed by KTV at second position with 245388 (‘000s). Star Vijay held the third position with 158407 (‘000s). Zee Tamil with 100348 (‘000s) and Polimer with 72289 (‘000s) grabbed the fourth and fifth position respectively.

    Telugu GECs 

    Zee Telugu took the number one spot with 441716 (‘000s) followed by ETV Telugu at second position with 401786 (‘000s). Maa TV remained at the third berth with 365532 (‘000s) while Gemini TV bagged the fourth position with 296748 (‘000s). Gemini Movies took the  fifth position with 172494 (‘000s). 

  • BARC week 12: Regional positions unchanged

    BARC week 12: Regional positions unchanged

    MUMBAI:  According to the data in week 12 of Broadcast Audience Research Council (BARC) all India data, last week’s genre leaders continued to dominate in their respective space.

    Bangla GECs

    Star Jalsha continued to be at the number one position in the Bangla GEC space with 204288 (‘000s). Zee Bangla stood at the second berth with 133493 (‘000s) followed by Jalsha Movies in the third position with 54936 (‘000s). Zee Bangla Cinema took the fourth slot with 35140 (‘000s) while Colors Bangla stood at number five with 27543(‘000s). 

    Bhojpuri GECs 

    Big Ganga grabbed the pole position with 30708 (‘000s) followed by Bhojpuri Cinema at the second position with 13513 (‘000s). Dabangg bagged the third slot with 6342 (‘000s). Dangal TV with 5644 (‘000s) and ETV Bihar Jharkhand with 3447(‘000s) took the fourth and fifth position respectively.

    Kannada GECs

    Colors Kannada stood at the top position with 238318 (‘000s) while Suvarna took the second spot with 179470(‘000s). Zee Kannada bagged the third position with 154858 (‘000s) followed by Udaya Movies at fourth berth with 140364 (‘000s). Udaya TV grabbed the fifth spot with 128239 (‘000s).

    Malayalam GECs

    Asianet dominated the genre at the first position with 294320 (‘000s). Mazhavil Manorama took the second position with 93547 (‘000s). Flowers TV bagged third position with 66790 (‘000s) followed by Asianet Movies on fourth position with 60709 (‘000s). Surya TV grabbed the fifth position with 57906 (‘000s). 

    Marathi GECs

    Zee Marathi took the top spot with 139628 (‘000s) followed by Colors Marathi in second position with 92255 (‘000s). Zee Talkies bagged third position with 63793 (‘000s) followed by Star Pravah at the fourth position with 31643 (‘000s). Fakt Marathi stood at fifth position with 30968 (‘000s)

    Oriya GECs 

    Sarthak TV bagged the number one position with 110565 (‘000s) followed by Tarang TV at the second berth with 52044 (‘000s). Colors Oriya garnered third position with 13422 (‘000s) while Odisha TV grabbed the fourth position with 11649 (‘000s). Alankar stood at the fifth position with 8696 (‘000s).

    Tamil GECs 

    Sun TV stood at the top position with 857157 (‘000s) followed by KTV at second position with 245388 (‘000s). Star Vijay held the third position with 158407 (‘000s). Zee Tamil with 100348 (‘000s) and Polimer with 72289 (‘000s) grabbed the fourth and fifth position respectively.

    Telugu GECs 

    Zee Telugu took the number one spot with 441716 (‘000s) followed by ETV Telugu at second position with 401786 (‘000s). Maa TV remained at the third berth with 365532 (‘000s) while Gemini TV bagged the fourth position with 296748 (‘000s). Gemini Movies took the  fifth position with 172494 (‘000s). 

  • YuppTV joins hands with Sun Network to launch 10 channels

    YuppTV joins hands with Sun Network to launch 10 channels

    MUMBAI: Yupp TV, the Over-The-Top (OTT) platform has recently announced a strategic alliance with Sun Network. With the alliance, YuppTV will launch 10 channels in four regional languages namely Telugu, Malayalam, Tamil and Kannada in the Middle East and North Africa (MENA).

     
    The OTT platform will make channels like Surya and Kiran in Malayalam, Sun TV, KTV, Sun Music, Tamil channel Adithya TV, Gemini TV, Gemini Movies & Gemini Comedy in Telugu and Kannada channel Udaya TV for its MENA viewers.

     
    The move will add more content to YuppTV’ s entertainment platter that boasts of over 25,000 hours of video content in its catalogue.

     
    Speaking on the partnership, Yupp TV founder and CEO Uday Reddy said, “As the leading digital entertainment provider for expats from the South Asian community, we pride ourselves on making the latest content available to our users across the world. By entering into partnership with Sun Network, one of the largest TV networks in South India, we will curate even more regional entertainment options to add to our already impressive library.”

    “The partnership with Yupp is yet another initiative in line with our strategy to improve Sun TV’s presence on digital networks and beef up distribution through a variety of OTT platforms worldwide”, says Sun TV Network Limited president Mahesh Kumar.

    The OTT provider for South Asian content, YuppTV, already has content partnerships with leading television networks to provide 200+ channels in the South Asian region.

  • YuppTV joins hands with Sun Network to launch 10 channels

    YuppTV joins hands with Sun Network to launch 10 channels

    MUMBAI: Yupp TV, the Over-The-Top (OTT) platform has recently announced a strategic alliance with Sun Network. With the alliance, YuppTV will launch 10 channels in four regional languages namely Telugu, Malayalam, Tamil and Kannada in the Middle East and North Africa (MENA).

     
    The OTT platform will make channels like Surya and Kiran in Malayalam, Sun TV, KTV, Sun Music, Tamil channel Adithya TV, Gemini TV, Gemini Movies & Gemini Comedy in Telugu and Kannada channel Udaya TV for its MENA viewers.

     
    The move will add more content to YuppTV’ s entertainment platter that boasts of over 25,000 hours of video content in its catalogue.

     
    Speaking on the partnership, Yupp TV founder and CEO Uday Reddy said, “As the leading digital entertainment provider for expats from the South Asian community, we pride ourselves on making the latest content available to our users across the world. By entering into partnership with Sun Network, one of the largest TV networks in South India, we will curate even more regional entertainment options to add to our already impressive library.”

    “The partnership with Yupp is yet another initiative in line with our strategy to improve Sun TV’s presence on digital networks and beef up distribution through a variety of OTT platforms worldwide”, says Sun TV Network Limited president Mahesh Kumar.

    The OTT provider for South Asian content, YuppTV, already has content partnerships with leading television networks to provide 200+ channels in the South Asian region.

  • BARC week 47: Big Magic Ganga is No. 1 Bhojpuri channel; other regional channels maintain status quo

    BARC week 47: Big Magic Ganga is No. 1 Bhojpuri channel; other regional channels maintain status quo

    MUMBAI: Star Jalsha continues to lead the Bangla general entertainment channels (GEC) genre and secured the leadership position, while Big Magic Ganga emerged at the top in the Bhojpuri regional channels genre. On the other hand, Colors Kannada continues to lead the Kannada regional section, while Asianet led the Malayalam regional genre. Zee Marathi led the Marathi channel genre, whereas in the Oriya and Tamil genres, Sarthak TV and Sun TV respectively led the sections in week 47 of Broadcast Audience Research Council (BARC) India, all India (U + R) data. 

     

    Bangla GECs

     

    Star Jalsha continues to lead the genre with 242685 (000Sums) followed by Zee Bangla in the second berth with 146595 (000Sums) and Jalsha Movies on the third spot with 77285 (000 Sums). Colors Bangla with 32631 (000Sums) and Aakaash Aath with 28940 (000Sums) bagged fourth and fifth places respectively.

     

    Bhojpuri GECs

     

    Big Magic Ganga’s decision to go to DD Freedish pays off as the channel in just two weeks regained its top slot. The channel led the genre with 27161 (000Sums), which was followed by Bhojpuri Cinema with 26337 (000Sums) in the second slot, whereas Dangal TV with 18389  (000Sums) grabbed the third spot in the genre.

     

    Dabangg with 7552(000Sums) and ETV Bihar Jharkhand with 6112 (000Sums) bagged the fourth and fifth slot respectively.

     

    Kannada GECs

     

    Colors Kannada continues to lead the genre and was at the first position with 298178 (000Sums) followed by Udaya Movies in second spot with 152747 (000Sums) and Suvarna on the third berth with 152145 (000Sums). Zee Kannada grabbed fourth place with 140691 (000Sums) while Udaya TV bagged the fifth place with 123878 (000Sums).

     

    Malayalam GECs

     

    Asianet led the genre and came out on the top position with 379291 (000Sums) followed by Mazhavil Manorama on second with 102209 (000Sums) and Flower TV at the third position with 73428 (000Sums). Surya TV grabbed the fourth spot with 61935 (000Sums).

     

    Marathi GECs

     

    Zee Marathi continues to lead the genre with 135135 (000Sums) followed by Zee Talkies in second place with 78068 (000Sums) and Colors Marathi was placed third with 74119 (000Sums). Star Pravah with 46622 (000Sums) and Maiboli with 25376 (000Sums) grabbed fourth and fifth slot respectively.

     

    Oriya GECs

     

    Sarthak TV secured the leadership position in the genre with 102098 (000Sums) followed by Tarang TV in the second spot with 58574 (000Sums), while Colors Oriya came third with 18401 (000Sums). Odisha TV with 14457 (000Sums) and Prarthana with 10916 (000Sums) grabbed fourth and fifth berth respectively.

     

    Tamil GECs

     

    Sun TV continues to lead the Tamil regional channel genre with 1101262 (000Sums) followed by KTV with with 333275 (000Sums) and Star Vijay with 178405 (000Sums) in second and third slot respectively. Polimer grabbed the fourth spot with 103855 (000Sums), while Kalaignar made an entry into the top five with 90372 (000Sums) in the fifth place.

  • Sun TV channels threatens to pull plug on Reliance Big TV

    Sun TV channels threatens to pull plug on Reliance Big TV

    MUMBAI: The sun is likely to set on Reliance Big TV. The south’s leading broadcaster has issued a public notice to the Anil Ambani-owned Big TV that it better pay up money owed to it or it will pull the plug on 18 channels in different languages that are carried on the DTH platform.

    According to Sun Network sources, Reliance Big TV has been given a deadline of three weeks as per TRAI rules to cough up back dues which some say have not been paid for six months.

    According to an industry source, Reliance Big TV had earlier received a notice from another aggregator for non-payment of subscription dues but had made the payment after it was issued.

    The 18 channels which will go off air from Reliance Big TV, if the dues are not cleared are: KTV, Sun Music, Sun News, Gemini TV, Gemini Comedy, Udaya TV, Udaya Comedy, Udaya Movies, Udaya News, Gemini News, Gemini Music, Gemini Movies, Adithya TV, Sun TV, Udaya Music, Chutti TV, Surya TV and Kiran TV.

    The notice comes at a time when there were newspaper reports that Reliance Big TV was close to concluding merger talks with Sun DTH. Obviously things have not moved forward positively and it’s quite likely the deal has been aborted. Reliance Big TV subscribers are hoping things get sorted out on the Sun TV channel carriage front.

  • Sun TV to hike ad rates of Telugu channels from 1 April

    Sun TV to hike ad rates of Telugu channels from 1 April

    MUMBAI: Soon after the announcement of an ad hike for the Tamil channels, Kalanithi Maran-promoted Sun TV Network said Monday it has decided to up the rates for its Telugu channels effective 1 April.

    For its flagship Telugu channel Gemini TV, the media conglomerate has decided to increase the rates from six to 13 per cent.

    The ad rates for the other Telugu channels – Gemini Movies, Gemini Music, Gemini News, Gemini Comedy and Kushi – will be increased from nine to 43 per cent.

    The slot fees (broadcast fees) received from the content producer will also be increased accordingly.

    Recently, Sun TV announced the hike in ad rates for its Tamil channels – Sun TV, KTV, Sun Music, Sun News, Chutti and Adhitya.

    The network will also announce ad rate hike across the other two South markets – Kannada and Malayalam.

    The overall effective ad rate hike across the four markets would be in the region of 13-15 per cent, according to market estimates.

    Sun had last revised its ad rates across its channels between 10-33 per cent from January 2010. This resulted in an effective hike of 13 per cent, according to market estimates.