Tag: KTM

Castrol associates with KTM to enhance performance

Mumbai: Castrol has teamed up with KTM, a premium motorcycle brand. Castrol POWER1, the company’s performance lubricant will be powering the upcoming second season of its much-awaited KTM Cup 2024 as the official performance partner. This association is strategically aligned with the brand’s increasing focus on driving and strengthening performance motorsports in India. KTM Cup is India’s largest Racing Championship that attracts participation from all over the country.

On this energetic partnership, Castrol India Ltd VP and head of marketing Rohit Talwar said, “I am excited to unveil our dynamic collaboration with KTM as a performance partner. As a first we will be powering the electrifying KTM Cup Season 2. This collaboration epitomizes our dedication to excellence and innovation in performance engine oils. By joining forces, we’re not just sponsoring a race but unleashing the full potential of KTM riders and machines alike. Get ready to witness the fusion of speed, precision, and endurance as Castrol’s cutting-edge technology meets the challenge of the track. This tournament will redefine the limits of performance, showcasing the unrivalled capabilities of Castrol in powering the KTM champions to victory.”

On this collaboration, Bajaj Auto Ltd president and BU head-probiking (KTM) Sumeet Narang said, “The second season of the KTM CUP represents KTM’s ongoing commitment to fostering a vibrant racing culture among enthusiasts. With over 1,000 proud KTM owners participating in the inaugural season, we’re excited to continue this journey with even greater fervor. As racing lies at the core of KTM’s DNA, boasting an impressive 341 plus world championship titles across various formats, our collaboration with Castrol engine oils as our Performance Partner further solidifies our dedication to excellence on the track. Together, we’re set to welcome women and amateur riders, fulfilling our promise of nurturing talent and turning ambitious enthusiasts into seasoned pro-bikers. As anticipation mounts for another adrenaline-fueled racing extravaganza, we invite fans across India to join us in the excitement of KTM CUP Season 2, where the thrill of racing awaits!”

The on-ground selections for India’s largest racing championship will be held in four cities starting from Coimbatore on 22 to 24 March, Delhi on 13 and 14 April, Mumbai from 26 to 28 April, and Kolkata on 11 and 12 May 2024.

Castrol’s long-standing legacy in moto-sports led to the development of Castrol’s POWER1 lubricants, designed specifically to enhance performance of motorcycles. The association with KTM Cup 2024 will substantially exhibit the power and prowess awarded by Castrol POWER1 range of lubricants. After rigorous pan-India selections and final race, the final winners of the KTM Cup 2024 will have a chance to be trained by MotoGP legends and champions at the Red Bull Ring in Spielberg, Austria.

March 23, 2024
KTM launches 790 Duke in India

MUMBAI: KTM, The World’s No. 1 premium motorcycle brand, announced the launch of the much awaited 790 Duke today. True to its “Ready to Race” philosophy, KTM has an unparalleled legacy in motorsports with over 300 world championships spanning over 66 years. Since its entry into India in 2012, KTM has grown it’s presence across 365 cities & 460 stores. KTM has built a strong customer base of over 2 lac biking enthusiasts in this short period of time. The partnership of Bajaj Auto Limited & KTM is over 12 years old, with Bajaj Auto Limited owning ~48% stake in KTM AG.

KTM 790 Duke is the sharpest and the most precise mid-weight superbike. Naked in the appearance but sporty in its delivery, the bike has a cutting edge design, incredibly nimble handling and leading levels of performance to put the rider fully in control in all the situations. It is the perfect testimony to KTM’s excellence in engineering and design leading to an agile and powerful riding experience with the highest degree of precision, whether on street or on the track. It boasts of an all-new compact 799cc LC8c parallel twin engine, a first for KTM, nestled into one of the lightest frames around which makes it an exceptionally capable, lightweight and agile package. Built for torque, this liquid cooled 8 valve, DOHC unit delivers 87 Nm at 8000 rpm with a roaring 105 HP Power to match the sporty character of the bike.

The most differentiating aspect of the 790 Duke is that it guarantees the highest levels of riding precision, managed by an advanced ECU. This ECU controls a host of electronic aids like the Motorcycle Stability Control with Cornering ABS, Motorcycle Traction Control & Motorcycle Slip Regulation, all of which work in tandem to reinforce a sense of confidence & control in the rider.

Speaking on the occasion Sumeet Narang, President (Probiking) at Bajaj Auto Ltd. said “The super-premium motorcycle segment in India has been picking steam over the last few years, backed by a growing performance biking culture. KTM has nurtured a base of over 2 lac biking enthusiasts in the last 7 years through its Duke and RC range, with never seen before technology and performance. With 790 Duke, we present our best and most unique offering loaded with a host of first-in-class features like Motorcycle Stability Control (MSC) with Cornering ABS, Motorcycle Traction Control (MTC), Motor Slip regulation (MSR), 4 ride modes and Quickshifter+ that marks KTM’s emphatic entry into the rapidly growing superbike segment.”

The booking for the bike will commence today at selected dealerships across nine cities in India including, Bangalore, Mumbai, Pune, Hyderabad, Surat, Delhi, Kolkata, Chennai and Guwahati at an introductory price of INR 8,63,945/- (Ex- showroom, India).

Ownership plan with Bajaj Auto Finance Ltd.

· Down payment of only Rs 1.70 lacs (the price of a regular supersport bike)

· EMI of only 19,000 for 5yrs

· At a low interest rate of 7.75%

· Includes cost towards registration and insurance.

· (Terms & condition apply, finance at the sole discretion of financer )

KTM 790 DUKE HIGHLIGHTS

· Extremely powerful parallel twin, 4-stroke, 799 cc DOHC engine with electronic fuel injection with dual balancing shafts and ride-by-wire throttle for a smoother and more refined response.

· Ultralight tubular Chromium Molybdenum steel frame with a cast aluminum subframe for weight savings

· Powerful braking systems featuring Cornering ABS by Bosch with lean angle sensitive Motorcycle Stability Control (MSC)

· Quickshifter+ with Motor Slip Regulation (MSR) for smooth clutchless up and down-shifting.

· 4 Ride Modes (Sport, Street, Rain and Track) with varying Throttle Response & Motorcycle Traction Control (MTC)

· Track mode offers utmost customization for the refined Riders with 9 step adjustable traction control, Adjustable Throttle Response, Switchable ABS with launch control.

Other Exciting Features:

· 43 mm open-cartridge upside down front forks by WP for excellent response and stability.

· High quality gas assisted WP rear shock with progressive spring and preload adjustment.

· WP steering damper fitted as standard and setup to feel as natural as possible, giving the rider a secure feeling while keeping the agile riding character of the bike.

· Multifunctional dashboard with full-color TFT display is bright and clear.

· Tapered aluminum handlebar is adjustable in 4 positions on the triple clamp and can be rotated in three further positions.

· Die-cast, open-lattice swingarm is precisely manufactured and has been optimized for stiffness and stability while still offering excellent flex characteristics.

· LED headlight and LED daytime running lights.

· Sharp aggressive styling runs from the front to the rear for a look that is pure DUKE.

September 23, 2019
Dentsu Webchutney ropes in Nishi Kant as EVP & Mumbai head

MUMBAI: Dentsu Webchutney, a digital agency from the Dentsu Aegis Network, has appointed Nishi Kant as EVP & Branch Head- Mumbai. Kant will lead the charge for the agency’s Mumbai office. He will be reporting to Dentsu Webchutney co-founder & CEO Sidharth Rao.

This is Nishi’s second stint at Webchutney; the first one lasting almost 10 years in 2014. During his 2 year hiatus from Webchutney, Kant worked with a couple of start-ups in Healthcare and e-commerce space, specializing in both strategy as well as design.

Commenting on his second innings, Kant said, “I grew up with Webchutney and have seen it evolve from a start-up into an institution. It was a refreshing break to go back to school and work with start-ups again, but now it’s time to come back home. I’m excited to lead a team that comprises of some of the best advertising talent in the country.”

Expressing his delight, Sidharth Rao said, “It’s fantastic to have Nishi back. I’m looking forward to his maverick outlook driving infectious ideas which resonate with the Webchutney culture, and in the process, steer dramatic business growth.”

Kant will lead efforts across all brands handled out of the Mumbai office, like HDFC, Reliance Retail, Redbull, KTM and Platinum Evara.

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February 24, 2017
D’Decors prefers Dentsu Webchutney

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for D’Décor. As part of the mandate, the agency will handle duties for D’Décor across social and digital media. This will include media planning and buying.

Dentsu Webchutney won the account following a multi-agency pitch. D’Décor is the world’s largest producers of curtain and upholstery fabrics and the first choice for furniture makers across continents.

D’Décor exports soft furnishings to 65 countries. It’s customers include brands such as Kravet Inc., Jab, Romo, Designers Guild and Casamance to name a few.

Voted as India’s most trusted furniture retail brand (Brand Trust Report 2014), D’Décor has always been at the forefront of innovation. They are the first to introduce water-repellent fabric, flame-retardant fabrics and also to have the first fully robotic warehousing facility in India.

In July this year, D’Décor invested Rs 25 crore to launch D’Assist platform as a part of their digital integration of its business and retail operations, and expects to increase its market share by 10 per cent in the next five years.

In the light of this, they wanted an agency which could aptly compliment them in setting up a sturdy and innovative digital ecosystem and cohesive presence across platforms. The account will be handled from Dentsu Webchutney’s Mumbai office.

D’Décor vice president – strategy and new business Nikita Desai says, “We will write the digital chapter of our business. In this, we have taken strong & conscious steps to remodel the business to see clear ROIs from online sales.”

Dentsu Webchutney Mumbai sr. vice president & branch head Roopesh Shah says, “We went in knowing fully well that we are pitching for a business that is deeply creative in its own right.”

“We have believed and partnered with brands that live on the cusp of culture and technology. D’Décor is clearly one of them,” Shah said.

Dentsu Webchutney exec. vice president planning & strategy Samera Khan says, “Not only did we win business with a great strategic partner in D’Décor, but we also won a brand that runs its business using the best of technology across touchpoints. D’Décor wants to enhance that experience by using the digital medium what it’s best for – contextual engagement.”

A leader in creating marketing strategies for brands such as Flipkart, Red Bull, KTM, and Airtel among others, Dentsu Webchutney has made a mark in telling engaging stories across media to a variety of audiences via their digital campaigns. Recently ET awarded Dentsu-Webchutney as the No. 1 digital agency in India (2015-2016), highlighting its dominance in the field of digital innovation and community-building.

November 24, 2016
D’Decors prefers Dentsu Webchutney

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for D’Décor. As part of the mandate, the agency will handle duties for D’Décor across social and digital media. This will include media planning and buying.

Dentsu Webchutney won the account following a multi-agency pitch. D’Décor is the world’s largest producers of curtain and upholstery fabrics and the first choice for furniture makers across continents.

D’Décor exports soft furnishings to 65 countries. It’s customers include brands such as Kravet Inc., Jab, Romo, Designers Guild and Casamance to name a few.

Voted as India’s most trusted furniture retail brand (Brand Trust Report 2014), D’Décor has always been at the forefront of innovation. They are the first to introduce water-repellent fabric, flame-retardant fabrics and also to have the first fully robotic warehousing facility in India.

In July this year, D’Décor invested Rs 25 crore to launch D’Assist platform as a part of their digital integration of its business and retail operations, and expects to increase its market share by 10 per cent in the next five years.

In the light of this, they wanted an agency which could aptly compliment them in setting up a sturdy and innovative digital ecosystem and cohesive presence across platforms. The account will be handled from Dentsu Webchutney’s Mumbai office.

D’Décor vice president – strategy and new business Nikita Desai says, “We will write the digital chapter of our business. In this, we have taken strong & conscious steps to remodel the business to see clear ROIs from online sales.”

Dentsu Webchutney Mumbai sr. vice president & branch head Roopesh Shah says, “We went in knowing fully well that we are pitching for a business that is deeply creative in its own right.”

“We have believed and partnered with brands that live on the cusp of culture and technology. D’Décor is clearly one of them,” Shah said.

Dentsu Webchutney exec. vice president planning & strategy Samera Khan says, “Not only did we win business with a great strategic partner in D’Décor, but we also won a brand that runs its business using the best of technology across touchpoints. D’Décor wants to enhance that experience by using the digital medium what it’s best for – contextual engagement.”

A leader in creating marketing strategies for brands such as Flipkart, Red Bull, KTM, and Airtel among others, Dentsu Webchutney has made a mark in telling engaging stories across media to a variety of audiences via their digital campaigns. Recently ET awarded Dentsu-Webchutney as the No. 1 digital agency in India (2015-2016), highlighting its dominance in the field of digital innovation and community-building.

November 24, 2016
Bloomberg TV India Autocar India awards felicitate the automobile Industry

MUMBAI: Bloomberg TV India and Autocar India magazine presented the The Bloomberg TV India Autocar India Awards 2013 – 14 yesterday.

The winners were felicitated at a glittering ceremony in Mumbai in the presence of minister of petroleum and natural gas Dr M Veerappa Moily, Planning Commission advisor to DCH (Infrastructure) Gajendra Haldea and others from the corporate world who came together, to salute achievers from the automotive sector.

A total of 24 awards were given away across two and four wheeler segments. The award function was presented by Reliance General Insurance and powered by Mobile 1.

At the awards, in the four wheeler segment, Ford EcoSport made a sensational debut by winning the ‘Car of the Year (Jury’s Choice), while Honda won the ‘Manufacturer of the Year’. In the two wheeler segment, KTM 390 Duke won the Bike of the Year (Jury’s Choice). The list of award winners across all categories is annexed.

Speaking about the awards, Bloomberg TV India business head Amrit Rai said, “As the leading business news channel we give viewers a clear understanding of various industry sectors. Both Bloomberg TV India and Autocar India – a mighty combination come together to present the most credible automotive awards in India today. With a dedicated team tracking, analysing, de-mystifying the automotive sector for the Indian viewer and a commitment to present facts. These awards are indeed a result of the team’s year long efforts to present and celebrate excellence.”

The jury panel that selected the winners from the top contenders in each category comprised of experts like Autocar India editor Hormazd Sorabjee; Autocar Show editor Renuka Kirpalani;Autocar India deputy editor and What Car? India editor Shapur Kotwal; Autocar Show consultant editor Kartikeya Singhee;; India’s leading automotive Historian and restorer Manvendra Singh;Two Wheeler Autocar India editor Rishad Cooper; motocross rider C S Santosh.

December 21, 2013
KTM hosted successful version of Orange Day in Delhi

KTM, the European Racing Legend, conducted the third successful version of “Orange day” for customers in Delhi. The “Orange day” is conceptualized to make the customer experience the racing genes of the KTM 200 Duke. It gives the KTM owner an experience of performance of 200 Duke and also an opportunity to interact with the fellow KTM 200 Duke owners on a race track.

With more than 230 world championship titles in the various categories, including the consecutive 12 prestigious Dakar rally titles, racing is integral part of brand KTM. The racing philosophy is demonstrated in the way the bikes are designed. By using light but high strength alloy components, KTM bikes have one of the best power to weight ratio in its class.

The “Orange Day” was organized at Parking Area, Near ATC Tower, Cargo Stand Indira Gandhi International Airport, Terminal 2 Road, New Delhi. The Orange Day started at 06:00PM with the riders registering themselves for the racing. A classroom session was organized by a racing expert on the basics of racing and how to extract the most out of the KTM 200 Duke. This was followed up by a demonstration on the track and then the final race. Podium finishers were awarded and the event ended with a breath taking “stunt show” on KTM 200 Duke.

All the KTM owners and Non-KTM motorcycle enthusiasts in the city were invited to participate in the Orange Day. Besides all the action on the track there was service-camps, stalls for KTM Powerwear and Powerparts, refreshments, music and a general ambience of fun and camaraderie.

Another highlight of the show was the showcase of Superbike 1190RC8-R, 350 SX-f and recently Launched 390 Duke. Also the keys were handed over to the first few customers of KTM 390 Duke.

Speaking at the occasion, Mr. Ishwinder Singh Khurana, DGM- Probiking, Bajaj Auto Ltd. said “The KTM brand has its roots in racing and we want KTM owners to experience the thrills that a KTM bike can provide on a race track. Orange days are being conducted in every major city and will keep on growing in scale in the next few months. KTM is a an exclusive premium brand and we are keen to ensure we provide KTM customers an experience that is uniquely KTM”

Till now KTM has organized “Orange Day” at Pune, Mumbai, Bangalore, Hyderabad, Ahmedabad, Noida, Chennai, Vadodara, Jaipur, Kochi and now in Delhi .More KTM “Orange Days” would be organized in other Metro towns of India.

September 29, 2013