Tag: KTF

  • HC stays India News ratings suspension; BARC hints at continuing crusade

    HC stays India News ratings suspension; BARC hints at continuing crusade

    MUMBAI: Describing the suspension of India News ratings by BARC(Broadcast Audience Research Council India) as ‘arbitrary and illegal’ by an order dated 6 December, 2016, the Bombay High Court stayed the suspension of BARC ratings of India News. The court has stated that the suspension and subsequent communication to all the subscribers has been prima-facie seen as a reputation maligning action, a press release from India News stated.

    Earlier, BARC had temporarily suspended ‘India News’ ratings for a period of four weeks. In a statement, following the court order India News CEO Varun Kohli said, “India News is a credible news channel in the broadcasting business in the country and has grown consistently in the last four years both in the times of BARC ratings and TAM ratings, the predecessor of BARC. As a news channel, we uphold strong journalistic values and have established ourselves as a trustworthy and responsible media house in the country and have enjoyed unconditional support from all the stakeholders over the years. We are very confident that all the stakeholders and our well-wishers will continue to support us as they have done till now and we wish to work more closely with one and all.”

    Reacting to the judgement, BARC India CEO Partho Dasgupta said: “The honourable court has given an ad-interim order and we have no comment as the matter is still sub judice. We are confident about what we have done. We will continue to act as per our board and government guidelines, with the objective of providing the Indian broadcast industry with an accurate, robust and reliable television audience measurement system.”

    Iqbal Chagla, Senior Advocate, along with Sharan]agtiani, Subhashjha, Siddharth Bambha, Shyam D. Nandan, and  Yash Wardhan   Tiwari, instructed by M/s. Law Global, appeared for the plaintiff (India News). Dinyar Madon,  Senior Advocate, along with Yashesh Kamdar, Anand Desai, C. Mitra, Aneesha Jacob and Manasi Vyas, instructed by M/s. DSK Legal, appeared for the defendant (BARC India).

    According to the judgement, the Plaintiffs have also taken out Notice of Motion seeking interim stay with regard to the operation, execution, implementation and/or  effect of the Order of Suspension dated 24 November, 2016.

    The plaintiffs have further prayed that the data and ratings  it is entitled to receive in terms of the End User License Agreement (EULA) dated   24 April, 2015, executed   by and between the  plaintiff and  the defendant, be made available to the plaintiffs. The present application is made by the Plaintiff for urgent ad-interim reliefs, according to the judgement.

    The defendant had issued an email dated 24 November, 2016, addressed to all the subscribers of the defendant’s services, inter alia, stating that the ratings of the said channel  had been suspended  for a period of four weeks for ‘suspected mala fide practices.’ The defendant has also released the information regarding the suspension to the media as well. The defendant  had noted the abnormal and unjustified  high TRPs   of the plaintiff’s channel during the period of week 35-2016 to  44- 2016.  However, the defendant had not earlier disclosed the spiked TRP to the plaintiff, in order to prevent the channel from misusing the said data/TRP   to increase its revenue  with the advertisers.

    Dinyar Madon appearing for the defendant (BARC India) laid emphasis on the graphs produced before the court in support of the defendant’s case, that the same reveals the abnormal and unjustified high TRP during the period of Week 35 to Week 44. When the court pointed out to Madon that during Week 35 to Week 44 too, there does not appear to be a constant rise in the TRPs, but during certain weeks there appears to be a decline, Madon stated that, though the same is true, he is unable to explain the same. This court therefore observed that  if that be so,  there is all the more reason that the ‘conclusive evidence available with the ‘defendant’ ought to have been provided to the plaintiff at the time of issuing the show-cause notice to the plaintiff which till date is not provided.

    Initially, Madon stated on instructions that he is willing to show the evidence to the court, and later agreed to provide the same to the plaintiff. However, this offer is made not only after Chagla (Iqbal Chagla, senior advocate, appearing for the plaintiff – India News) concluded his arguments but even after Madon concluded making his submissions.  

    At that stage, Madon sought to rely upon an unsigned copy of a report of an inquiry with a farmer in U.P., who is stated to have told representatives of the defendant that his mother was approached by representatives of the plaintiff and bribed Rs. 500/- to watch their channel. This, incident is alleged to have taken place in January 2016. In my opinion, for the reasons stated above, the defendant will have to furnish such proof to the plaintiff in terms of the Agreement or in any event to place their conclusive evidence/proof on Affidavit to enable the plaintiff to examine and deal with the same which can be done at the stage of the hearing of the Motion. On the face of it, even if such a report is considered, it raises many queries and the plaintiff is entitled to deal with it.

    In the circumstances the court was prima facie satisfied that the order of suspension issued by the defendant is arbitrary and illegal, without following the procedure prescribed in clause 7 (e) of the Agreement. Though the defendant claimed that ‘conclusive evidence’ was available with the defendant, the same was not provided to the plaintiff depriving them the opportunity to deal with the same. Instead, without providing any evidence to the plaintiff, the defendant has not only suspended the ratings of the defendant’s channel but has immediately forwarded e- mails to their subscribers condemning the plaintiff of ‘suspected mala fide practices’ thereby, prima facie, maligning their reputation.  The balance of convenience is overwhelmingly in favour of the plaintiff and against the defendant.

    In the circumstances, the court passed the following ad-interim order:

    The suspension order dated 24 November, 2016 is stayed and the defendant is restrained from acting upon and/or implementing the same. Needless to add that if at the stage of the hearing of the Notice of Motion, the court holds that the defendant has been able to prima facie establish the breach on the part of the plaintiff, the plaintiff will have to undergo the balance suspension period stayed by this order. There shall be no order as to costs.

  • HC stays India News ratings suspension; BARC hints at continuing crusade

    HC stays India News ratings suspension; BARC hints at continuing crusade

    MUMBAI: Describing the suspension of India News ratings by BARC(Broadcast Audience Research Council India) as ‘arbitrary and illegal’ by an order dated 6 December, 2016, the Bombay High Court stayed the suspension of BARC ratings of India News. The court has stated that the suspension and subsequent communication to all the subscribers has been prima-facie seen as a reputation maligning action, a press release from India News stated.

    Earlier, BARC had temporarily suspended ‘India News’ ratings for a period of four weeks. In a statement, following the court order India News CEO Varun Kohli said, “India News is a credible news channel in the broadcasting business in the country and has grown consistently in the last four years both in the times of BARC ratings and TAM ratings, the predecessor of BARC. As a news channel, we uphold strong journalistic values and have established ourselves as a trustworthy and responsible media house in the country and have enjoyed unconditional support from all the stakeholders over the years. We are very confident that all the stakeholders and our well-wishers will continue to support us as they have done till now and we wish to work more closely with one and all.”

    Reacting to the judgement, BARC India CEO Partho Dasgupta said: “The honourable court has given an ad-interim order and we have no comment as the matter is still sub judice. We are confident about what we have done. We will continue to act as per our board and government guidelines, with the objective of providing the Indian broadcast industry with an accurate, robust and reliable television audience measurement system.”

    Iqbal Chagla, Senior Advocate, along with Sharan]agtiani, Subhashjha, Siddharth Bambha, Shyam D. Nandan, and  Yash Wardhan   Tiwari, instructed by M/s. Law Global, appeared for the plaintiff (India News). Dinyar Madon,  Senior Advocate, along with Yashesh Kamdar, Anand Desai, C. Mitra, Aneesha Jacob and Manasi Vyas, instructed by M/s. DSK Legal, appeared for the defendant (BARC India).

    According to the judgement, the Plaintiffs have also taken out Notice of Motion seeking interim stay with regard to the operation, execution, implementation and/or  effect of the Order of Suspension dated 24 November, 2016.

    The plaintiffs have further prayed that the data and ratings  it is entitled to receive in terms of the End User License Agreement (EULA) dated   24 April, 2015, executed   by and between the  plaintiff and  the defendant, be made available to the plaintiffs. The present application is made by the Plaintiff for urgent ad-interim reliefs, according to the judgement.

    The defendant had issued an email dated 24 November, 2016, addressed to all the subscribers of the defendant’s services, inter alia, stating that the ratings of the said channel  had been suspended  for a period of four weeks for ‘suspected mala fide practices.’ The defendant has also released the information regarding the suspension to the media as well. The defendant  had noted the abnormal and unjustified  high TRPs   of the plaintiff’s channel during the period of week 35-2016 to  44- 2016.  However, the defendant had not earlier disclosed the spiked TRP to the plaintiff, in order to prevent the channel from misusing the said data/TRP   to increase its revenue  with the advertisers.

    Dinyar Madon appearing for the defendant (BARC India) laid emphasis on the graphs produced before the court in support of the defendant’s case, that the same reveals the abnormal and unjustified high TRP during the period of Week 35 to Week 44. When the court pointed out to Madon that during Week 35 to Week 44 too, there does not appear to be a constant rise in the TRPs, but during certain weeks there appears to be a decline, Madon stated that, though the same is true, he is unable to explain the same. This court therefore observed that  if that be so,  there is all the more reason that the ‘conclusive evidence available with the ‘defendant’ ought to have been provided to the plaintiff at the time of issuing the show-cause notice to the plaintiff which till date is not provided.

    Initially, Madon stated on instructions that he is willing to show the evidence to the court, and later agreed to provide the same to the plaintiff. However, this offer is made not only after Chagla (Iqbal Chagla, senior advocate, appearing for the plaintiff – India News) concluded his arguments but even after Madon concluded making his submissions.  

    At that stage, Madon sought to rely upon an unsigned copy of a report of an inquiry with a farmer in U.P., who is stated to have told representatives of the defendant that his mother was approached by representatives of the plaintiff and bribed Rs. 500/- to watch their channel. This, incident is alleged to have taken place in January 2016. In my opinion, for the reasons stated above, the defendant will have to furnish such proof to the plaintiff in terms of the Agreement or in any event to place their conclusive evidence/proof on Affidavit to enable the plaintiff to examine and deal with the same which can be done at the stage of the hearing of the Motion. On the face of it, even if such a report is considered, it raises many queries and the plaintiff is entitled to deal with it.

    In the circumstances the court was prima facie satisfied that the order of suspension issued by the defendant is arbitrary and illegal, without following the procedure prescribed in clause 7 (e) of the Agreement. Though the defendant claimed that ‘conclusive evidence’ was available with the defendant, the same was not provided to the plaintiff depriving them the opportunity to deal with the same. Instead, without providing any evidence to the plaintiff, the defendant has not only suspended the ratings of the defendant’s channel but has immediately forwarded e- mails to their subscribers condemning the plaintiff of ‘suspected mala fide practices’ thereby, prima facie, maligning their reputation.  The balance of convenience is overwhelmingly in favour of the plaintiff and against the defendant.

    In the circumstances, the court passed the following ad-interim order:

    The suspension order dated 24 November, 2016 is stayed and the defendant is restrained from acting upon and/or implementing the same. Needless to add that if at the stage of the hearing of the Notice of Motion, the court holds that the defendant has been able to prima facie establish the breach on the part of the plaintiff, the plaintiff will have to undergo the balance suspension period stayed by this order. There shall be no order as to costs.

  • BARC India suspends three errant channels’ review

    BARC India suspends three errant channels’ review

    MUMBAI: Broadcast Audience Research Council (BARC), the only television audience measurement body in India, has temporarily suspended the review of viewership of three news channels.

    An industry source confirmed the news to Indiantelevision.com that BARC has communicated to all the broadcasters that ratings for India News, TV9 Telegu and V6 News have been suspended owing to suspected mala fide practices. These news channels will not be seen in latest ratings as well.

    BARC India neither confirmed nor denied the information when Indiantelevision.com got in touch with the ratings agency.

    The weekly review of the three channels has been suspended for four weeks, and their review will not be published from the current BARC Week 46 to BARC Week 49.

    Contacted by Indiantelevision.com on the BARC India notice, V6 News CEO Ravi Ankam communicated through chief technical officer Kishore Kumar, “We ourselves are shocked at this. I’m sure there has been a mistake and we are talking about this with the BARC management. V6 News is known for its uniqueness in responsible journalism and is popular among the masses. V6 management would never depend on such unnecessary manipulation.”

    Bangalore-based TV 9 head of marketing (who is in-charge of the media department) Clifford Pereira chose not to receive calls from Indiantelevision.com. (BARC India’s ratings in Week-38 reiterated the undisputed dominance of Ravi Prakash’s TV 9 in Telugu news channel segment with 210.5 Gross Rating Point. )

    India News CEO Varun Kohli, via an email response, said, “We are shocked to hear this and are seized of the decision taken by BARC. We are trying to talk to all the stakeholders, including BARC, to resolve the matter and address any misgivings. We are confident that the matter will be sorted out soon. We are a credible network in the broadcasting business for the last eight years and have shown consistent growth for the last five years in TAM and BARC ratings. We believe in the transparency of the system and intend getting to the bottom of the matter and exploring all options available to us.”

    ITV Media Network managing director Kartikeya Sharma chose not to speak on this issue. Someone else picked up his mobile phone when Indiantelevision.com dialled him, excused himself, and never got back when asked to react to the development related to BARC.

    It may be recalled that, in October, BARC India and Kerala TV Federation (KTF) had filed a joint police complaint with the director-general of Kerala Police after receiving complaints regarding attempts to retrieve addresses of BARC India panel homes and alleged efforts made to influence viewing trends.

    The basis of the police complaint was BARC India vigilance team’s collation of conclusive evidence of more than one effort to tamper with BARC’s audience measurement system in favour of a couple of channels. Preliminary scrutiny by on-ground vigilance team confirmed that attempts were made by some individuals to not only find out addresses of BARC India panel homes but also to incentivise them and influence their viewership patterns.

    BARC’s predecessor TAM India too had been plagued with allegations of such manipulations. In the late 1990s and early 2000s even a list of TAM India meter homes were circulated to media houses hinting that the measurement was not foolproof.

    Learning from such lapses, BARC during its formative stages, undertook measures such as resorting to water-marking technology to plug loopholes.

  • BARC India suspends three errant channels’ review

    BARC India suspends three errant channels’ review

    MUMBAI: Broadcast Audience Research Council (BARC), the only television audience measurement body in India, has temporarily suspended the review of viewership of three news channels.

    An industry source confirmed the news to Indiantelevision.com that BARC has communicated to all the broadcasters that ratings for India News, TV9 Telegu and V6 News have been suspended owing to suspected mala fide practices. These news channels will not be seen in latest ratings as well.

    BARC India neither confirmed nor denied the information when Indiantelevision.com got in touch with the ratings agency.

    The weekly review of the three channels has been suspended for four weeks, and their review will not be published from the current BARC Week 46 to BARC Week 49.

    Contacted by Indiantelevision.com on the BARC India notice, V6 News CEO Ravi Ankam communicated through chief technical officer Kishore Kumar, “We ourselves are shocked at this. I’m sure there has been a mistake and we are talking about this with the BARC management. V6 News is known for its uniqueness in responsible journalism and is popular among the masses. V6 management would never depend on such unnecessary manipulation.”

    Bangalore-based TV 9 head of marketing (who is in-charge of the media department) Clifford Pereira chose not to receive calls from Indiantelevision.com. (BARC India’s ratings in Week-38 reiterated the undisputed dominance of Ravi Prakash’s TV 9 in Telugu news channel segment with 210.5 Gross Rating Point. )

    India News CEO Varun Kohli, via an email response, said, “We are shocked to hear this and are seized of the decision taken by BARC. We are trying to talk to all the stakeholders, including BARC, to resolve the matter and address any misgivings. We are confident that the matter will be sorted out soon. We are a credible network in the broadcasting business for the last eight years and have shown consistent growth for the last five years in TAM and BARC ratings. We believe in the transparency of the system and intend getting to the bottom of the matter and exploring all options available to us.”

    ITV Media Network managing director Kartikeya Sharma chose not to speak on this issue. Someone else picked up his mobile phone when Indiantelevision.com dialled him, excused himself, and never got back when asked to react to the development related to BARC.

    It may be recalled that, in October, BARC India and Kerala TV Federation (KTF) had filed a joint police complaint with the director-general of Kerala Police after receiving complaints regarding attempts to retrieve addresses of BARC India panel homes and alleged efforts made to influence viewing trends.

    The basis of the police complaint was BARC India vigilance team’s collation of conclusive evidence of more than one effort to tamper with BARC’s audience measurement system in favour of a couple of channels. Preliminary scrutiny by on-ground vigilance team confirmed that attempts were made by some individuals to not only find out addresses of BARC India panel homes but also to incentivise them and influence their viewership patterns.

    BARC’s predecessor TAM India too had been plagued with allegations of such manipulations. In the late 1990s and early 2000s even a list of TAM India meter homes were circulated to media houses hinting that the measurement was not foolproof.

    Learning from such lapses, BARC during its formative stages, undertook measures such as resorting to water-marking technology to plug loopholes.

  • Whether BARC action can stop unethical practices?

    Whether BARC action can stop unethical practices?

    MUMBAI: Can businesses and industries practise their art of selling fairly although they have ‘Fair Practices’ training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching, nobody would jump a signal on the highway, if the competition or the monopolies regulator is watching closely, none would dare to contravene rules. The case in point is of two television broadcast channels which had been caught trying to influence the sample of a rating agency in order to get higher viewership numbers, which in turn would help them get higher advertising revenue.

    Close on the heels of Tamil Nadu-based Raj TV having been issued a legal notice by audience measurement body Broadcast Audience Research Council (BARC) India, another similar contravention of law has been caught by it.

    The Tamil Nadu-based satellite television network Raj TV was, in March 2016, issued a legal notice by BARC which, as reported by indiantelevision.com, alleged that certain ‘sample’ homes with viewership meters “have been approached and have been asked to watch your channel ‘Raj TV’ in exchange for some financial consideration.”

    And now, BARC India and Kerala TV Federation (KTF) have filed a police complaint with the director-general of Kerala police after the former’s vigilance team received complaints regarding attempts to retrieve addresses of BARC India panel homes and influencing them.

    KTF is a trade body representing Malayalam channels in Kerala. Speaking to indiantelevision.com, Asianet MD and KTF president K Madhavan said that it had facilitated BARC’s police complaint against certain unidentified individuals who are trying to influence sample homes. “More the number of panels, more is the likelihood of such problems,” Madhavan said.

    Thiruvananthapuram-based Federation secretary and Kairali TV MD John Brittas could not be reached for comment on the possible way forward, and concrete action on the ground. But, the fact remains how effective will a mere complaint be, or how efficiently will the local police in the distant state of Kerala act against local unlawful persons on the basis of a complaint from a ratings body based in Mumbai or Delhi.

    The complaint was filed after the BARC India vigilance team’s gathered conclusive evidence of more than one effort to tamper with its TV viewership measurement system in favour of a couple of channels. Preliminary scrutiny by the on-ground vigilance team has confirmed that attempts had been made by some individuals to not only find out addresses of the TV panel homes, but also to incentivise them and influence their viewership.

    These acts of the suspects are a cause for concern for BARC India and the broadcasting community in Kerala, and are allegedly causing financial losses to other channels. Kerala Police are reportedly investigating the matter further.

    As per its established standard operating procedure, BARC India immediately quarantined the impacted panel homes from its TV viewership measurement system to ensure efforts at infiltration don’t impact the ratings of channels operating in the region.

    In the case of Raj TV too, it seemed like a one-off case. “The network, in order to garner higher ratings, was perusing households with the meter boxes to tune in to its channels. BARC found this as a criminal offense and hence have issued a legal notice to the broadcaster,” a source close to the development had said.

    However M Ragunathan, director of marketing at Raj Television Network, had termed the allegations as ‘baseless.’

    It seems BARC is trying its best to send out a strong message to channels and broadcasters that such unethical means of influencing their respective ratings are not going to be taken lightly. BARC is attempting to project that it is not a toothless body. It is the first time that it has filed an FIR after meeting the Kerala director-general of police against these “criminal activities.”

    In the fresh case, Dasgupta, in a statement earlier, said, “TV industry trades on the currency released by BARC India and we understand how important every rating point is to the broadcaster. We have evidence of a couple of broadcasters trying to tamper with our panel homes to improve ratings. We have taken steps to quarantine the affected panel homes. While we have filed a complaint this time, we want the industry to be aware that, going forward, BARC India will stop publishing ratings for those channels found involved in such activities,” he said.

    “Well done, BARC, for taking strong action against those tampering with the system. Must name and shame offenders,” Dentsu Aegis Network South Asia Chairman and CEO Ashish Bhasin has tweeted.

    It remains to be seen whether BARC is going to name or shame the broadcasters in question. It’s over to team BARC.

  • Whether BARC action can stop unethical practices?

    Whether BARC action can stop unethical practices?

    MUMBAI: Can businesses and industries practise their art of selling fairly although they have ‘Fair Practices’ training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching, nobody would jump a signal on the highway, if the competition or the monopolies regulator is watching closely, none would dare to contravene rules. The case in point is of two television broadcast channels which had been caught trying to influence the sample of a rating agency in order to get higher viewership numbers, which in turn would help them get higher advertising revenue.

    Close on the heels of Tamil Nadu-based Raj TV having been issued a legal notice by audience measurement body Broadcast Audience Research Council (BARC) India, another similar contravention of law has been caught by it.

    The Tamil Nadu-based satellite television network Raj TV was, in March 2016, issued a legal notice by BARC which, as reported by indiantelevision.com, alleged that certain ‘sample’ homes with viewership meters “have been approached and have been asked to watch your channel ‘Raj TV’ in exchange for some financial consideration.”

    And now, BARC India and Kerala TV Federation (KTF) have filed a police complaint with the director-general of Kerala police after the former’s vigilance team received complaints regarding attempts to retrieve addresses of BARC India panel homes and influencing them.

    KTF is a trade body representing Malayalam channels in Kerala. Speaking to indiantelevision.com, Asianet MD and KTF president K Madhavan said that it had facilitated BARC’s police complaint against certain unidentified individuals who are trying to influence sample homes. “More the number of panels, more is the likelihood of such problems,” Madhavan said.

    Thiruvananthapuram-based Federation secretary and Kairali TV MD John Brittas could not be reached for comment on the possible way forward, and concrete action on the ground. But, the fact remains how effective will a mere complaint be, or how efficiently will the local police in the distant state of Kerala act against local unlawful persons on the basis of a complaint from a ratings body based in Mumbai or Delhi.

    The complaint was filed after the BARC India vigilance team’s gathered conclusive evidence of more than one effort to tamper with its TV viewership measurement system in favour of a couple of channels. Preliminary scrutiny by the on-ground vigilance team has confirmed that attempts had been made by some individuals to not only find out addresses of the TV panel homes, but also to incentivise them and influence their viewership.

    These acts of the suspects are a cause for concern for BARC India and the broadcasting community in Kerala, and are allegedly causing financial losses to other channels. Kerala Police are reportedly investigating the matter further.

    As per its established standard operating procedure, BARC India immediately quarantined the impacted panel homes from its TV viewership measurement system to ensure efforts at infiltration don’t impact the ratings of channels operating in the region.

    In the case of Raj TV too, it seemed like a one-off case. “The network, in order to garner higher ratings, was perusing households with the meter boxes to tune in to its channels. BARC found this as a criminal offense and hence have issued a legal notice to the broadcaster,” a source close to the development had said.

    However M Ragunathan, director of marketing at Raj Television Network, had termed the allegations as ‘baseless.’

    It seems BARC is trying its best to send out a strong message to channels and broadcasters that such unethical means of influencing their respective ratings are not going to be taken lightly. BARC is attempting to project that it is not a toothless body. It is the first time that it has filed an FIR after meeting the Kerala director-general of police against these “criminal activities.”

    In the fresh case, Dasgupta, in a statement earlier, said, “TV industry trades on the currency released by BARC India and we understand how important every rating point is to the broadcaster. We have evidence of a couple of broadcasters trying to tamper with our panel homes to improve ratings. We have taken steps to quarantine the affected panel homes. While we have filed a complaint this time, we want the industry to be aware that, going forward, BARC India will stop publishing ratings for those channels found involved in such activities,” he said.

    “Well done, BARC, for taking strong action against those tampering with the system. Must name and shame offenders,” Dentsu Aegis Network South Asia Chairman and CEO Ashish Bhasin has tweeted.

    It remains to be seen whether BARC is going to name or shame the broadcasters in question. It’s over to team BARC.

  • KTF Korea launches nationwide Ultra-High Speed Wireless Network with LG-Norte

    KTF Korea launches nationwide Ultra-High Speed Wireless Network with LG-Norte

    MUMBAI: KTF, one of South Korea’s prominent cellular providers, has launched a next-generation ultra-high speed 3.5G wireless network in Seoul and cities across South Korea using wireless broadband technology from LG-Nortel, a joint venture of LG Electronics and Nortel.

    The network supports advanced handset capabilities including high-definition (HD) video, video chatting, messaging and remote monitoring, claims an official release.

    The new 3.5G HSDPA, handset-based service is being launched with two handset models in the initial deployment – including the first HSDPA phone from LG Electronics, the LG-KH1000. A further four to five handsets are planned later in the year. KTF’s new service is branded ‘WorldPhone View’, a name representing ‘the world at your fingertips’ through access to video and collaborative multimedia applications.

    KTF’s HSDPA mobile communications will be rolled out in 50 cities across South Korea beginning 30 June. LG-Nortel is the primary network supplier and is the exclusive vendor for 34 cities including the vast Seoul metropolitan area which alone accounts for almost 50 percent of the total population of Korea. It is estimated that 80 per cent of the country’s population will be able to access the service by the end of August 2006. A further 34 cities will be added by year-end, raising that figure to over 90 percent of the population, according to KTF estimates, the release adds.

    “The launch of our ‘WorldPhone View’ HSDPA service is a key component of KTF’s portfolio of next-generation mobile services,” says KTF EVP Won-Jin Park. “We chose LG-Nortel as the primary supplier for our UMTS/HSDPA network based on its strong technology credentials and our existing relationship. LG-Nortel has successfully implemented a world-class network which allows us to implement groundbreaking services as we enhance the mobile communications experience for all our customers.”

    “LG Nortel, with the strong support of our parent companies Nortel and LGE, has implemented a secure, reliable, high-speed network to support the innovative range of services and applications KTF is launching to its customers,” says LG-Nortel chairman on the board Peter MacKinnon. “Korea leads the world in wireless broadband and LG-Nortel plays an integral role in ensuring the continuation of that success. We will work closely with KTF on the evolution of their network to support higher uplink speeds and ever-more sophisticated service requirements in the future.”

    A key differentiator of HSDPA compared to current technologies is its ability to support high-speed, real-time HD video content. ‘WorldPhone View’ users will be able to access a variety of new services, including video SMS, video ringtone services, video chatting, video ad messaging and video remote monitoring – as well as high-quality video telephony. High-speed broadband capabilities will also enhance music downloads and high-volume multimedia collaboration and set the foundation for more sophisticated online gaming applications.

    The two HSDPA handsets being launched will also support universal integrated circuit (IC) cards, allowing access to secure transactions for transportation, membership, mobile banking and credit card services, informs the release.