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Tag: Krystle D’Souza

  • Munawar’s back in action with First Copy S2

    Munawar’s back in action with First Copy S2

    MUMBAI: He’s back to steal the spotlight, and maybe a few hearts along the way. Munawar Faruqui returns as Arif in the high-octane teaser for First Copy Season 2, unveiled by Amazon MX Player. The much-loved crime thriller that took audiences deep into Mumbai’s 90s film piracy underworld is revving up for a darker, more dangerous comeback.

    The teaser hints at Arif’s turbulent return, a man once on top of the game, now haunted by the ghosts of his past. As ambition clashes with betrayal, old alliances crumble and new enemies emerge, leaving viewers with one burning question, can Arif reclaim his empire, or will his empire consume him?

    Alongside Munawar, the ensemble cast features Krystle D’Souza, Gulshan Grover, Saqib Ayub, Ashi Singh, Meiyang Chang, Inam Ul Haq, Raza Murad and newcomer Nawab Shah. The trailer is set to drop on 29 October, setting the stage for the show’s grand return.

    Following its breakout first season, First Copy has cemented itself as one of India’s most-watched crime dramas. Season 2 will soon stream for free across Amazon MX Player, the MX Player app, Prime Video, Fire TV and Airtel Xstream, ensuring fans can dive back into Arif’s world wherever they are.

    With its gritty storyline, sharp writing and star-studded cast, First Copy Season 2 looks set to reclaim its throne as the kingpin of India’s streaming thrillers.

     

  • RVCJ and Salt Media form new powerhouse Salt Media Entertainment

    RVCJ and Salt Media form new powerhouse Salt Media Entertainment

    MUMBAI: RVCJ Digital Media and Salt Media have announced the launch of their joint venture Salt Media Entertainment Pvt. Ltd. This new-age content studio aims to offer end-to-end media solutions, spanning IP creation, branded content, fiction series, web shows, and full-scale film production.

    Blending RVCJ’s massive digital reach with Salt Media’s production finesse, the new entity positions itself as a creative powerhouse built for today’s multi-platform content consumption. The alliance promises to reimagine storytelling from viral digital hits to cinematic originals.

    “This venture is about merging bold ideas with flawless execution,” said Salt Media partner & director Farhan Zamma. “We’re building an ecosystem that bridges the gap between brand campaigns and blockbuster content.”

    RVCJ founder & CEO Shahid Javed added, “We’ve cracked the code on digital engagement now it’s time to scale that energy into long-form storytelling. This partnership lets us do that at full throttle.”

    The venture kicks off with its first project, First Copy, a high-octane web series starring Munawar Faruqi, Gulshan Grover, Krystle D’Souza, and others. Slated to release on Amazon MX Player in June, the show promises a gripping debut. Two more web series are already underway for top OTT platforms.

    With a bold slate and big ambitions, Salt Media Entertainment Pvt. Ltd. is ready to become the creative engine behind India’s next wave of unforgettable content.

  • Pee Safe #Passes the cup on menstrual hygiene day

    Pee Safe #Passes the cup on menstrual hygiene day

    Mumbai: Menstrual Hygiene is still taboo in India, and as per a 2014 UNICEF report in Tamil Nadu, 79 per cent girls and women were unexposed to hygienic menstrual practices. The unhygienic prevalence stood at 66 per cent in Uttar Pradesh, 56 per cent in Rajasthan and 51 per cent in West Bengal.

    This menstrual hygiene day, Pee Safe launched a Pass the Cup campaign to overcome this challenge and highlight the importance of good menstrual hygiene using menstrual cups, which are also economical and environment friendly.

    Celebrities and influencers like Kritika Kamra, Krystle D’souza, Shibani Dandekar, Nusrat Jahan, Shreya Sanghi, Muskan, Lavisha Kalra, Vinni Jain, and many others were seen as they passed the menstrual cup (metaphoric reference to Christianity) to each other to help raise awareness about safe menstrual hygiene and the practical utility of using these toiletries.

    Pee Safe founder Vikas Bagaria said, “Menstruators bleed for five days every month and deserve to be safe, whether under a lockdown or not. They have a right to know about the sustainable options available to them.”

    Pee Safe has advocated the cause of personal hygiene since 2013. Over the years, the brand has created its market leadership in various product segments and developed goodwill and trust amongst its consumer base. Since its inception, the brand diversified into products including biodegradable sanitary pads, organic cotton tampons, reusable menstrual cups, panty liners, natural intimate washes, wipes, and sweat pads for both men and women, besides pollution safe anti-pollution dust masks. 

  • Madhur Sugar hits the sweet spot with #MadhurPal

    Madhur Sugar hits the sweet spot with #MadhurPal

    MUMBAI: Madhur Pure & Hygienic Sugar has launched its new ad film to celebrate the pure joy of eating. The film showcases family as the root of all joy, sweetness, and bonding, where it can all come together over sharing even a simple cup of tea. The refined sugar brand campaign is characterised by a touch of fun, innocent banter and a deep abiding love. Launched with the tagline ‘Taaki Mithaas Khilti Rahe’, the brand, through the campaign, intends to identify, celebrate and share every sweet, relatable moment of their consumers' day-to-day life.

    Every moment is a Madhur Sugar moment when your loved ones are around you, is the message the film carries forward. The campaign takes off with the launch of three films, each centred around cherishable micro-moments between a loving family.

    The campaign comes together with a callout across the digital ecosystem, that gets users to share their own Madhur moments. It also has known personalities like Krystle D’Souza, Sanaya Irani and husband Mohit Sehgal sharing their #MadhurPal. 

    The company shared the strategy behind it being three fold – drive awareness via the films, build consideration associating with relevant influencers and eventually giving their users countless occasions to celebrate everyone's sweet tooth in the family with their refined sugar product.

    Madhur Sugar president- marketing & OD Dr Satbir Sindhu said, “The TVC embraces the joy of family time spent together, especially after the harrowing days post the Coronavirus pandemic. Health and hygiene has become the primary focus, especially for the elderly and children. We endeavour to bring to Indians the joy of eating pure and hygienic sweets, cooked at home, in the warmth of family time.”

    BC Web Wise Founder & MD Chaaya Baradhwaaj said, “This campaign captures everyday moments that become that much more joyful with the way these occasions play out. We’ve looked at experiences that not just the audience but all of us could easily connect to, with sugar being a core ingredient of not just the recipe but these joyful moments.”

  • Tata Starbucks kickstarts #StarbucksDance Challenge series with Radhika Madan & Krystle D’Souza

    Tata Starbucks kickstarts #StarbucksDance Challenge series with Radhika Madan & Krystle D’Souza

    NEW DELHI: Tata Starbucks has announced the launch of the #StarbucksDance Challenge to engage with its consumers and help them dance away their lockdown blues. To kickstart the challenge, your favourite neighborhood store roped in Bollywood actor of Angrezi Medium fame, Radhika Madan & popular television artist Krystle D’Souza.

    Radhika took to her Instagram to unveil the #StarbucksDance Challenge, where she is seen performing the signature hook step while encouraging her 2.4 million followers and friends Krystle D’Souza, Sanya Malhotra and Jasleen Royal to take up the dance challenge. Following which Krystle D’Souza took up the challenge further nominating her friends Anushka Ranjan, Kavya D’souza and her 6.2 m followers to carry forward the dance challenge and groove along with her.

    Krystle & Radhika are seen dancing while enjoying the recently launched limited edition 1 litre Freshly Brewed beverages as part of the #StarbucksAtHome initiative.

    With the aim of spreading positivity and joy, Tata Starbucks is inviting entries from brand loyalists and fans to participate in the dance challenge and stand a chance to win Starbucks for a year*!

  • Colors to replace ‘Bigg Boss’ with ‘Belan Waali Bahu’

    Colors to replace ‘Bigg Boss’ with ‘Belan Waali Bahu’

    MUMBAI: As Bigg Boss comes to an end, Colors is replacing the slot with a new comic drama Belan Waali Bahu, which gives us a peek into human impulses and tendencies. Produced by Shoonya Square, the show is helmed by Dheeraj Sarna (co-producer, writer and lead actor) and Ved Raj and directed by Deven Bhojani.  

    The comic capers of the Awasthi family will come to life on 15 January 2018 and will air every Monday to Friday at 10.30 pm. The show traces the lives of a mismatched couple and how an ordinary item like a belan (rolling pin) changes life as they know it. 

    Colors programming head Manisha Sharma said, “One of the most important parts in every household is the belan so please don’t take it lightly or for granted. Often many men don’t use a belan but love to have rotis. Adding a little humour to this concept, Belan Waali Bahu narrates a story of Amarnath who takes his wife Roopa for granted. The belan is mightier than the sword as it can feed you or kill you but in our show, it kills and, believe me, the viewers will die laughing. We promise a first of its kind show that highlights the dynamics between a dead husband, wife and a belan.”

    Television diva Krystle D’souza sports a never-seen-before look as she essays the role of the bahu, Roopa Awasthi, while writer and producer turned actor Dheeraj Sarna plays the role of the protagonist—the ghost of her late husband, Amarnath Awasthi. 

    Sarna added, “Writing has always been my passion. When I started illustrating Amarnath’s character, it somewhat grew on me. Though we auditioned many actors, somehow, I realised nobody was able to envision the role as I had it in my mind. And as luck would have it, my team was also convinced that I should play the character myself.”

    It is an infinite episodic show, shot at Filmcity. Sarna further added that they used three to four camera setups along with close to 200 crew members working for them.

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