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Tag: Krushna Abhishek

  • Rush by Hike rolls the dice with Krushna Abhishek in #ChaloJeetKiChaal debut

    Rush by Hike rolls the dice with Krushna Abhishek in #ChaloJeetKiChaal debut

    MUMBAI: Rush, Hike’s high-stakes skill gaming platform, has unleashed its maiden brand campaign, #ChaloJeetKiChaal, roping in Krushna Abhishek to bring a heady mix of humour, hustle, and homegrown wit to India’s Ludo-loving masses.

    Touted as its boldest comms blitz yet, the five-week campaign spans TV, radio, and digital and targets over 20 million players across India’s rapidly growing Hindi-speaking belt. With Ludo at the heart of the action, Krushna channels the ultimate jugaadu gamer, proving that in both life and gaming, dimaag se khelo, aur jeet pakki karo.

    “#ChaloJeetKiChaal is our way of turning the spotlight on India’s sharpest gamers – people who play smart, hustle hard, and know that strategy & skill always wins over chance. We wanted the campaign to be as fun and fast-paced as the platform itself and bring gaming into the mainstream conversation with a smile,” said Hike CFO Manish Kumar.

    The campaign is packed with big moves:

    .  A 360° media splash across television, radio and digital

    .  Influencer integrations with Manisha Rani, Sunny Singh, and Nitish Rana

    . Vernacular-driven storytelling for deeper Bharat penetration

    .  In-app contests and the flagship Leedo Champions League—offering cash, gadgets, even wheels

    Far from being another luck-of-the-draw gaming pitch, Rush is doubling down on its skill-first promise. Every Ludo match is built to reward strategy, not serendipity, and the platform continues to invest in transparent matchmaking and user education to keep it that way.

    “India’s real-money gaming industry is rapidly evolving into something far more aspirational, rooted in skill, culture, and mass accessibility,” said Kumar. “Krushna was a natural choice for this campaign. He embodies the spirit of Bharat — quick-witted, endlessly relatable, and driven by hustle. His energy captures the heart of our vision: a gaming experience that’s skill-first, deeply inclusive, and unmistakably fun. This is what the future of gaming in India looks like.”

    With the dice rolling and the stakes high, Rush is inviting Bharat’s next-gen gamers to bring their A-game. After all, jeet unhi ki hoti hai jo chaal chalte hain dimaag se.

  • Nithin and Gaurav crowned winners of COLORS ‘Dance Deewane’ Family’

    Nithin and Gaurav crowned winners of COLORS ‘Dance Deewane’ Family’

    Mumbai: Dance ka yeh anokha parivaar aapse vida le raha hain… Just as a family dances through life’s celebrations and challenging times, COLORS’ ‘Dance Deewane’ became the loving dancing parivaar. The judges – Madhuri Dixit Nene and Suniel Shetty mentored the talent across four generations and watched them trail inspiring dance journeys with their discerning eyes. Hosted by comedy queen Bharti Singh, the dance extravaganza became the abode where contestants bonded over their deewangi for dance and welcomed star guests like families visiting for a joyous occasion. Much like a family album, each episode captured precious moments – from the triumphs that warranted enthusiastic applause to the stumbles that elicited reassuring pats on the back. Bringing down the curtain on a blockbuster season of performances, the dance fiesta showed the audience a starry night of nonstop entertainment one last time and crowned Nithin and Gaurav as its winners, awarding them a grand prize of Rs 20 lakhs.

    When dance dynamos Nithin and Gaurav were paired up on ‘Dance Deewane’, little did they know their on-stage chemistry were tagged as the dancing heroes of north and south. These two hailed from different corners of the country – Nithin the Bangalore boy and Gaurav representing Dil waalo ki Delhi. From day one, their shared passion for killer moves helped them vibe like a house on fire and they became the most loved second-generation dancers. From pulling off energetic hip-hop hoofers or nailing those edge-of-the-seat dance stunts, Nithin and Gaurav consistently brought their A-game to point. Impressed with their dance moves, the superstar judge – Madhuri Dixit Nene, awarded the duo the shagun of Rs 101 on multiple occasions for slaying every act. Enthralled by their dance prowess, Bollywood’s beloved action star Tiger Shroff was a fervent supporter, rooting for them to take home the trophy.

    Talking about clinching the coveted trophy Nithin said, “Winning this dance battle that had the most skilled dancers across four generations is a dream come true. I thank our competitors for cheering us on and celebrating this victory like it’s their own. This capture the true essence of a family is.” Gaurav added, “I bow to my parents and gurus, who trained me and recognised my potential. My heartfelt gratitude to Madhuri Dixit Nene ma’am and Suniel Shetty sir for elevating my dance skills with their guidance. It was an honour to have danced for the extended family that watched me from their living room every week.”

    Sending her best wishes to the winners, Madhuri Dixit Nene said, “Congratulations to Nithin and Gaurav for winning the trophy and the hearts of viewers! So many of their performances were masterpieces and I’m sure their artistry will continue to stun the world. Their journey celebrated the art form that is so close to my heart. It has been a pleasure watching them grow as performers. As they lift the trophy of this season, I’m confident that they will inspire generations with their moves.” Suniel Shetty adds, “What a truly grand finale it has been! Congratulations to Nithin and Gaurav for showing us their deewangi for dance and owning the stage with incredible performances right until their victory. I’m proud of their journey and I thank them for sharing their gift with the world through this show.”

    Hailed as Parivaar Ki Grand Finale Party, the last episode kicked off with the dance queen Madhuri Dixit Nene set the stage ablaze by grooving to ‘Khoya Hain’. Emotions soared as Suniel Shetty’s poignant rendition of ‘Sandese Aate Hain’ from ‘Border’ moved everyone to tears, adding a heartfelt touch to the spectacle. Adding to the excitement, Bollywood’s reigning heartthrob Kartik Aaryan rode in on the finale hype wave to promote his upcoming film ‘Chandu Champion’. Bringing full-on entertainment, the trio of Krushna, Kashmera, and Sudesh from COLORS’ new dinnertainment ‘Laughter Chefs Unlimited Entertainment’ got the parivaar in splits with their antics. Their comedic brilliance and infectious energy brought an unforgettable wave of laughter, ensuring a night filled with joy and laughter. Right before the winners were announced, the Kartik Aaryan fever took over the grand floor with all the contestants dancing to the champion’s hit songs such as ‘Dil Chori Saada Ho Gaya’, ‘Coca Cola Tu’, ‘Bhool Bhulaiyya’ and ‘Bom Diggy Diggy’.

  • “In a country of 1.3 billion people you can expect lakhs of stories”: Network 18’s Avinash Kaul

    “In a country of 1.3 billion people you can expect lakhs of stories”: Network 18’s Avinash Kaul

    Mumbai: History TV18 has launched the much-awaited Season 10 of “OMG! Yeh Mera India.” on 6 February 2024. This show, known for its immersive storytelling, has marked a significant milestone as it celebrated a decade of inspiring narratives.

    Each episode offers a fascinating glimpse into the number of facets of Indian society, blending entertainment with education to offer a comprehensive portrayal of the nation’s essence.

    To commence the celebration of its tenth season, History TV18 decided to do things this time uniquely as it held its event at a luxury yacht along with the host Krushna Abhishek and others.

    It is no surprise that factual entertainment in India hasn’t been on the rise due to a myriad of reasons like less spending on this genre as compared globally and budget constraints. This genre stands quite unique due to the extensive research that goes into its shows and episodes.  

    Indiantelevision on the sidelines of this event, caught up with Network 18 (broadcast) CEO & A+E Network MD Avinash Kaul, where he spoke on various aspects of this show from its evolution, research, it’s longevity and many more…

    Edited excerpts

    On the main motive of creating this show

    It’s a show that was started eight years back, and now it’s in its tenth season. The whole idea was that when you look at general entertainment channels, a lot of things are covered like singing, dancing, a bit of comedy, some bit of magic, but not everybody looks at everything else that Indians do. The factual part. The factual part could mean that you could have, for example, we have featured a person who uses fire to cut hair. We also have featured a person who made an airplane on his terrace.

    Now where would you put all of these stories? It doesn’t fit into a regular talent show, it’s a passion that a person is doing for their entire life. They believe that it is creating history in their own way like a person who had the largest family in India, that was in the first season of OMG. When there was a school where there were no fees, accepting all the rubbish that you can collect that pays for the piece. In this season, we are showing a village, which is known as a ‘Hockey Village’ of India where more than 40 people who have played professional hockey have come from that village. Every house has a person who’s been on the hockey team.

    Now these stories, where else will you pick it up? Because no mass entertainment channel is picking up. News channels are too busy covering politics, crime and everything right now. So there was a space for creating everyday Indians, when they create history, chronicling all of those and immortalizing those stories. That is why this show started. Now the show is in its tenth season, which means that it has been so popular that we had to do it more than once a year. And that’s what is continuing now and hopefully will continue in the future.

    On the kind of research and production efforts went into each episode

    It’s extremely detailed, the research is all here through. The team here works in very detail, trying to capture the authenticity of the story and different length and breadth of the country wherever it is coming from. So there’s a year-long thing, and then the production teams come over and then go into every state wherever the person is shooting the story. There’s a lot of rigor in doing all of this.

    On the show contributing to the channel’s programming and overall content strategy

    As an overall content strategy, it’s the most vital part because it is everyday Indians creating history. So it’s very vital and part of the original programming that we do in India, it’s the biggest winner that we have. It’s the longest standing factual entertainment show in the country.

    On the reaction of audience since the show’s inception

    It is fabulous, because we’ve got sponsored interest, the reason we are in our tenth season is because viewers have given a whole lot of love. On digital, it is across billions of impressions. So that tells you how viral it is. Each and every story is viral. We have now covered 400 stories and are extremely well.

    On factual entertainment failing to rise in India due to lack of original Indian content

    That’s the irony because India and even the OTT platforms are still binging on crime and those kinds of genres. In a mature market when the audience grows, then obviously these things play. So I’m hoping that now more and more documentaries, more and more factual entertainment will also come on OTTs. Because of the channel’s business, there hasn’t been much acceptance of what history has or in large measure some parts, bits and pieces or competition but not really that much. I’m hoping now in the next wave of content, it will be factual entertainment content on OTT as well.

    On the longevity of the show

    See stories are unlimited. There are 400 stories only that we have done so far. In a country of 1.3 billion people you can expect thousands of stories or lakhs of stories. So it’s only as much as we want to do we can cover on. So we hope that it continues for many, many years.

  • ‘OMG! Yeh Mera India’ returns with Season 8 on HistoryTV18

    ‘OMG! Yeh Mera India’ returns with Season 8 on HistoryTV18

    Mumbai: HistoryTV18 has launched the eighth season of ‘OMG! Yeh Mera India’, which went on air on Monday at 8 p.m.

    The new season sees the return of Byju’s as a sponsor and builds upon the legacy of earlier seasons. The ten half-hour episodes of the season will air every Monday, announced the channel.

    “Every season of OMG! is like a homecoming for me because of the love and support of our viewers,” said show host Krushna Abhishek. “But this new season is truly special…Given what’s been happening all around us, it means a lot to be able to bring viewers stories that are honest, uplifting, and put a smile on people’s faces!”

    “When ‘OMG! Yeh Mera India’ was launched seven seasons ago, we hoped that it would carve out a niche for itself,” said A+E Networks | TV18 managing director and Network18 CEO – broadcast Avinash Kaul. “It has far exceeded our expectations and has delivered compelling content, spotlighting an unseen side of India and uncovering some genuinely awe-inspiring stories from every corner of the nation. The show’s format and style are truly multi-screen and future-ready.”  

    “We are happy and proud to be associated with the new season of OMG! Yeh Mera India,” said Byju’s marketing head Atit Mehta. “Byju’s has always been on the forefront when it comes to encouraging and celebrating exceptional talent and the pursuit of excellence. We hope the show will continue to be a source of inspiration for people all over India.”

  • TV18’s Avinash Kaul on bringing the local Indian flavour to infotainment genre

    TV18’s Avinash Kaul on bringing the local Indian flavour to infotainment genre

    MUMBAI: Capturing viewers’ interest with shows on issues of contemporary, local significance like surgical strikes, national elections, Ganesha festivals, marvels and mysteries of India – that’s how History TV 18 aims to stand out in the niche segment of infotainment channels in India. 

    The channel has traversed the length and breadth of the country to bring season seven of its stand-out show, OMG! Yeh Mera India. Showcasing everything from bizarre foods and strange rituals to unexplained phenomena and rare talents that make this country Incredible India, the show has made a mark on audiences; and the new season is shaping up to be just as fascinating, featuring some more curious and extraordinary true stories from every corner of the nation.

    In freewheeling chat with indiantelevision.com’s Shikha Singh A+E Networks | TV18 MD & Network18 CEO Avinash Kaul shared the success story of OMG! Yeh Mera India, cracking the Indian infotainment space, viewers’ tastes, advertiser interest, and more.

    On what sets OMG! Yeh Mera India season 7 apart.

    The very fact that this is the seventh season, itself narrates its success story. It was a year-long process to shoot OMG! Yeh Mera India. We have travelled across India to curate stories. There is not one state that we have not done a story out of. From a standpoint of a viewer, it is our flagship property which has always delivered good ratings. Over the past five years, 18 crore people have watched this show. The digital impressions are 550 crores, with 84 crore views on digital platforms. These kinds of motivating stories remain on social media all throughout the year. They are regular people who are creating history every day and that is what HistoryTV18 stands for. I believe this is what has made it popular amongst viewers and advertisers.

    On how big the audience for factual entertainment in India is.

    Till about the NTO came in, HistoryTV18 would reach more than 100 million households. Basically this was the footprint that was available on distribution. As measured by BARC, we have 18 crore people who have watched this show on our channel. It is equivalent to what number one or two Hindi news channels would be. Those are the kind of numbers that factual entertainment typically delivers. Of course, the numbers have suffered after the implementation of NTO. But it also lends to the power of subscription, people would need to pay for watching this kind of content. I believe that is where business models eventually will pivot. While you may find a lot of English entertainment on OTT, you won’t find a lot of factual entertainment content. Hence, there is a bigger audience for India originals.

    On audience preferences evolving.

    In today’s time, viewers are exposed to a plethora of content. They have a finite amount of time, and just because 100 channels will be launched does not mean people would spend 100 minutes extra on television. They have a choice of OTT, linear television, social media and more such platforms. As and where our audiences go, we would like to make our content available to them. We are constantly working towards creating India originals and that is what has made us beat our own competition in this space.

    On growth in terms of revenue.

    The year 2020 has been challenging, in terms of revenue. Businesses across the globe have suffered. Ad-volumes have de-grown massively. Especially during the first and the second quarter, there was a huge drop in volumes. Things have started picking up from the third quarter onwards.

    On ad-rates for documentaries of such nature.

    For India originals, there are premiums rates associated with all the shows. So, it doesn’t operate at a normal rate because obviously it is produced locally in India. Our sponsors have supported us with that, and this year was no different, we do have a substantially higher premium than usual for India’s originals.

    BYJU’S is the title sponsor, HAVELLS is the co-presenting sponsor and LIC is the associate sponsor. Advertisersare always very keen to associate with the positive narrative that we as a channel are bringing to the table.

    On competition in this space.

    We compete in a genre where there are quite a few players, we don’t necessarily have survival content in our programming. Our emphasis has always been strategically on India content and we are continuously doing India-based content for the last seven years. Unfortunately, our competitors who have been in the country for more than 30 years haven’t really concentrated on local India production. It would be great having such shows across competition as proper franchises.

    On plans to licence OMG! Yeh Mera India and other originals to OTTs.

    So, far we have been conscious enough to put it out on our own platforms and work with that but going forward we are fairly open to the idea of licensing our shows on other platforms. The challenge is that on streaming platforms the focus is not yet on factual content, it is still on crime, thriller, horror or something which is bold in nature. OTT in India is still in infancy. But if we see international platforms in developed countries, there is a deeper wave of engagement where people look out for this kind of content. I believe in the next few years we will see the maturity of that industry coming in. With the new regulations also in place, we will see more of factual entertainment content as well on OTT. It would be a very welcome move.

  • ShemarooMe streams ‘Marrne Bhi Do Yaaron’

    ShemarooMe streams ‘Marrne Bhi Do Yaaron’

    MUMBAI: Leading television personality, Kashmera Shah’s directorial debut ‘Marrne Bhi Do Yaaron’ makes its world digital premiere today on Shemaroo Entertainments’ video streaming OTT platform – ShemarooMe. ShemarooMe’s latest property Bollywood Premiere showcases new and fresh movies from the land of Bollywood every Friday. Stepping into the director’s shoes for the first time, Shah even stars in the film along with her husband Krushna Abhishek, who is the lead actor in Marrne Bhi Do Yaaron. The movie also stars Bollywood hunk Rishaab Chauhan.

    Excited about the premiere of her directorial debut on ShemarooMe, television heart-throb Kashmera Shah said, “I am very stoked that my first directorial debut Marrne Bhi Do Yaaron is making its digital debut on ShemarooMe. I am sure it is going to reach the right set of the audience not only in India but across the globe. ShemarooMe’s Bollywood Premiere offers World Digital Premiere to its audiences every Friday and is a great opportunity to showcase new concepts to a larger set of audience.”

    She added, “Don’t forget to watch Krishna crack you up in a hilarious way with his puns. I hope my fans will also like this new side of me trying to take up things behind the camera as well. This movie is surely going to tickle your funny bone. Krishna and I have already received lots of love for this movie and hoping to get more with more people watching it worldwide.”

    ShemarooMe’s new offering Bollywood Premiere is a property designed for all the movie buffs worldwide. To satiate the needs of Bollywood lovers, ShemarooMe premieres entertaining and critically acclaimed movies every Friday for 52 weeks. The list includes some exceptional movies like SP Chauhan, Gone Kesh, Battalion609 and now Marrne Bhi Do Yaaron. Taking the legacy of the parent company forward, ShemarooMe understands the pulse of the audiences and has been at the forefront, delivering the needs of the viewers. Bollywood Premiere aims at engaging with the audience at the comfort of their homes, through their hand-held devices, every Friday. The movie releases at midnight every Friday exclusively on ShemarooMe.

  • History TV18 to premiere ‘OMG! Yeh Mera India’ S6 on Nov 18

    History TV18 to premiere ‘OMG! Yeh Mera India’ S6 on Nov 18

    MUMBAI: HistoryTV18 presents the sixth season of India’s most successful and longest-running factual entertainment series, ‘OMG! Yeh Mera India.’ Premiering on 18th November, this season will have 10 episodes, airing every Monday at 8 PM. The new season builds on the wonder and magic of earlier seasons, celebrating India, where history is made every day by ordinary Indians doing extraordinary things. Viewers will be enthralled by what the show serves up — curiosities, talent, amazing facts and modern-day wonders, in all their diversity. From a 13-year old Indian piano prodigy, India’s tallest policeman, and AI-enabled robotic teachers.

    Comedian and Actor, Krushna Abhishek returns with his unique brand of wit and humour, as the show’s ever-popular presenter. An excited Krushna Abhishek says, “I feel blessed to be a part of the sixth season of ‘OMG! Yeh Mera India’. It’s my favourite show to watch, and even after five seasons, I am awe-struck at every story we put together. We live in a beautiful country, but its real gems are truly its amazing people! I thank HistoryTV18 for the opportunity to be a part of telling these inspirational stories.”

    The first five seasons of the popular series have seen great success on TV as well as on social media and online platforms, engaging viewers and generating billions of impressions, consistently. Over the last four years, stories featured on the show have gone beyond entertainment, breaking new ground and shining a light on India’s history as well as modern innovations. The stories aired have made a real impact and even inspired filmmakers around the country. Over the years, people featured on the show have been recognised and widely celebrated for their talents and contributions. Some have even received prestigious national awards. This sixth season of ‘OMG! Yeh Mera India’ aims to be bigger and bolder, showcasing more jaw-dropping wonders and unsung heroes, from across the length and breadth of the country.

    Avinash Kaul, MD A+E Networks | TV18 and CEO Network18 said, “We are delighted to present the sixth season of ‘OMG! Yeh Mera India’. This genre-defining series is one of the most successful locally produced factual-entertainment franchises in the country, and we feel privileged to be the platform to showcase these fantastic feats of Indians from every corner of the country. With this season, HistoryTV18 continues to live up to its promise to entertain and engage, inform and inspire our viewers with great, content.”

    The show was launched in an OMG event on-board the cruise ship Karnika, managed by Jalesh Cruises in Mumbai. Speaking at the occasion, Jurgen Bailom, CEO Jalesh Cruises said, “These are truly inspirational stories. We are happy to be associated with HistoryTV18, and be a part of the OMG journey of such a popular series.”

  • HISTORY TV18 is back with a new season of OMG! Yeh Mera India to wow viewers with more mind-boggling stories

    HISTORY TV18 is back with a new season of OMG! Yeh Mera India to wow viewers with more mind-boggling stories

    MUMBAI: 'New-age' and ‘Techno-talent’ will take center stage in the latest season of OMG!  Yeh Mera India, slated to launch on 3rd December, 2018; every Monday at 8PM. The show, now in its fifth season,promises an enthralling experience for its audiences across platforms. Popular actor and standup comedian, Krushna Abhishek, returns as the show’s host, bringing his own known brand of witty humor, taking the show to the next level.This season has a mix of unique &new-age inspiring human stories from a group of students who’ve developed a robot to clean sewers to a young conservationist who saves snakes out of passion to an armless cricketer from Kashmir, the new season has it all!

    Krushna Abhishek Anchor and Actor said“OMG!  YehMera India is one of the shows closest to my heart. India is a beautiful country with endless number of stories that will make you say “OMG!  YehMera India” with pride. Even after four seasons, every shoot surprises me teaching me something new about our great nation. I am thankful to HISTORY TV18 for this opportunity, it’s truly an honor to be presenting such amazing stories.”

    Avinash Kaul, MD A+E Networks |TV18 and COO Network18 said“We’re happy that OMG!  Yeh Mera India is now in its fifth season and thus one of the most successful factual entertainment franchises in the country. I really believe it wouldn’t have been possible without the love and support of millions of our audiences. True to our brand ethos, we will continue to innovate and create many more great franchises for our viewers.”

    OMG!  Yeh Mera India is not only the longest running, but also the most successful factual series in India. It has evolved over the years to become the only show in the genre with a franchise of five seasons. This year also the focus will be to wow the audience by presenting the unexpected. The previous seasons of OMG! Yeh Mera India have been a huge success reaching an estimated audience of over 100 million viewers every year. The show is a success not just on TV but has also gone viral on social platforms. So far the OMG stories have clocked more than 400 million+ video views, drawing over 2 Billion impressions across social media. Its stories have been shared by numerous influencers: politicians, bureaucrats, technocrats and thought leaders.

    Catch this exciting series of OMG!  Yeh Mera India only on HISTORY TV18 starting from 3rd December, every Monday at 8:00PM

  • History TV18 brings back OMG! Yeh Mera India by Krushna Abhishek

    MUMBAI: History TV18 is set to enthrall the audiences once again with the third season of its most celebrated show OMG! Yeh Mera India starting Thursday 29 June, 2017 at 8PM. The show has witnessed two successful seasons and has brought forth awe-inspiring stories from across India. The show will continue to be hosted by comedy king Krushna Abhishek.

    The third season will showcase yet another set of unique stories from across India like an orphanage for animals like leopards, jackals, crocodile and porcupines; a barber who cuts and styles hair by igniting it with a gas lighter, a physically challenged ace-cyclist and many others. The 10 part series promises to enthrall audiences as it has in the past.

    The stories are as inspiring as they are difficult to believe. From a 68 year old man who practices yoga everyday on cliff edges, to a passionate “clownselor” helping recuperating children in hospitals, to free Wi-Fi offered to people disposing thrash responsibly, these bizarre stories offer a unique window into an India that never fails to amaze.

    Excited about the third season, Krushna Abhishek said, “The journey with History TV18 and OMG! Yeh Mera India has been incredible. It is one of my favourite show and is also very close to my heart. With season 3 we continue to show some unique talent across the country.”

  • Live audience engagement: Colors premieres ‘India Banega Manch’ on Sunday

    MUMBAI: No judges. No votes. The street is the stage and all you need to do is win the crowd. After tasting success with Rising Star, Colors is ready to take live audience engagement to newer heights with Opp Camera phone presents India Banega Manch – the Indian version of the successful Israeli format, Win the Crowd.

    Moving away from the confines of a studio and celebrity judges, India Banega Manch, hosted by Krushna Abhishek and Mona Singh, will empower live on-ground audience to select ‘hunarbaazs’ (skilled talent) who possess the capability to stun the crowd within five minutes of their performance.

    Shot at iconic locations like Red Fort and Delhi Haat in New Delhi, Juhu Beach and Kala Ghoda in Mumbai, and New Market and Princep Ghat in Kolkata to name a few, India Banega Manch will make the streets every hunarbaaz’s playground. Their score, calculated basis the number of people whose attention they’re able to grab through their performance, will earn every location’s top performer a spot on the Jeet Ki Seat. India Banega Manch, produced by BBC Worldwide Entertainment, will bring power-packed talent and performances to television screens starting 7 May 2017, every Saturday and Sunday at 9:00 PM on Colors.

    Colors CEO Raj Nayak said, “Following the success of Rising Star, we are taking our belief in the audiences’ ability to choose extraordinary talent to the next level with India Banega Manch. We are proud to bring to our viewers another pathbreaking show which has been shot live on the streets, sans any stage, judges or votes. Keshet International is the format owner of this concept which we thought was apt for a market like India which has exceptional talent hidden in every nook and cranny.”

    Adding further, he said “Oppo Camera phone is on board as the Presenting Sponsor. Our continued association highlights the branding synergies that we are able to draw jointly leveraging our respective business objectives and goals.”

    Elaborating on the format, Manisha Sharma, Programming Head – Colors said, “India Banega Manch is a show that viewers have never experienced before. The sets for the show are the arenas of iconic and historical locations like Red Fort, India Gate and Connaught Place in Delhi, New Market and Princep Ghat in Kolkata. The talent has to ensure that they attract the busy people around them with their performances, and force them to stand and watch despite the summer heat; audiences have stepped out in large numbers. Given the scales that viewers are used to, it was very challenging yet exciting for our teams to shoot with hidden cameras. Talent was also a little taken aback to perform in these locations. Even our anchors, Krushna Abhishek and Mona Singh, will be in an avatar unlike ever before. We’re certain that it’s this uniqueness which will make India Banega Manch a truly first-of-its-kind proposition.”

    Commenting on the scale of India Banega Manch, Myleeta Aga, SVP & GM South East Asia and South Asia at BBC Worldwide said, “We are glad to be working once again with the team at Colors to bring this uniquely democratic series to Indian audiences. Contestants will get to showcase their talent and be judged by the crowd they attract. We hope to continue to bring many more novel concepts and formats that truly represent India to our audiences.”

    Abhishek said, “The format of the show defies traditions while welcoming a new wave of talent which connects with the masses and wins their hearts.” Adding further, host Mona Singh said, “While I have hosted TV shows in the past, nothing comes close to the thrill and excitement connected to India Banega Manch. There is a different kind of energy that percolates the environment when the talent is performing live in front of audiences. We’ve shot in multiple locations so far, and the response from the viewers has been spectacular.”

    Oppo presents India Banega Manch will see a robust high decibel 360-degree marketing campaign, PAN India, that will effectively leverage all mediums like outdoor, on-air, radio and digital to garner top-of-mind recall amongst viewers. On the digital front, the channel has designed a holistic campaign striving to drive conversations across several social media platform. Activities lined up during the launch phase include a blogger outreach program, and a video contest named ‘Talent Ka Manch’ urging the live audience to share videos of the talent that they have witnessed.

    With hunar taking precedence over the stage, celebrity judges, glitz and glamour, India Banega Manch will uncover the rarest jewels whose talent will make India proud.