Tag: Kriti Sanon

  • Bollywood Divas Sara Ali Khan, Shraddha Kapoor, Kriti Sanon & Rakul Preet join Helo to engage with their regional language fans

    Bollywood Divas Sara Ali Khan, Shraddha Kapoor, Kriti Sanon & Rakul Preet join Helo to engage with their regional language fans

    Helo, India’s leading regional social media app is emerging as a first choice platform for celebrity interactions, bringing fans closer to their favourite celebrities. Bollywood’s leading actresses – Sara Ali Khan, Shraddha Kapoor, Kriti Sanon, Rakul Preet Singh, have joined the vibrant community on Helo, and are seen personally engaging with their Indian language speaking fans through multiple content formats available on the platform.

    A number of celebrities from the Indian film fraternity including Tiger Shroff, Arjun Kapoor, Badshah Tamannaah, Guru Randhawa, Mouni Roy, Vijay Deverakonda, Shilpa Shetty, Neha Kakkar, Dulquer Salmaan, Sargun Mehta  and many more have also joined the bandwagon in the past. The celebrities have been actively creating and posting exclusive content, keeping their fans updated around useful insights, including from their personal life. Oscar-winning Indian composer A R Rahman has also recently joined the platform and was seen promoting his upcoming film 99 Songs among his regional fans.

    Elevating the in-app engagement experience between Helo users and their favourite celebrities and popular creators, Helo has launched an innovative feature called ‘Helo Live’. Through this feature, the platform is enabling them to interact with multiple Indian language audiences collectively and even personally, through one-on-one direct chat during the live session. Shraddha Kapoor became the first celebrity to go live on the platform where she shared insights on ‘How she maintains work life balance’ with her fans followed by Rakul Preet Singh who took the platform to engage with her fans in Hindi. Using this feature she spoke to many of her fans directly during the live session.

    Feeling humbled with the response from her fans, Rakul Preet Singh said “I believe Helo as a platform truly has an Indian soul since the opportunity it presents to connect with my fans in their native language is very interesting and essential. I enjoy every bit of my time spent on the app and feel humbled with the love that I am receiving from the Helo community”

    Expressing her delight, Shraddha Kapoor said, “As actors, we hardly get enough time to directly engage with our fans across geographies. Connecting with thousands of them together on Helo through Helo Live feature is amazing. I had a fabulous experience of sharing my personal stories relating to work life balance and got lots of positive comments and reactions from my fans who form the vibrant community on Helo.

    Shraddha is usually seen sharing some exclusive pictures from her shoots and day-to-day activities. She has also introduced her beloved dog Shyloh to her Helo family and was recently promoting her latest film Street Dancer 3 on the platform. Rakul’s posts such as #NoMakeUp pictures of herself, #FitLikeRakul etc. The stunning Kriti Sanon, on the other hand, recently shared beautiful pictures of herself with her pet dog.

  • Myntra launches Masterclasses with celebrity stylists for ‘Myntra Insiders’- members of its loyalty program

    Myntra launches Masterclasses with celebrity stylists for ‘Myntra Insiders’- members of its loyalty program

    Bengaluru : Myntra announces the launch of Celebrity Masterclasses, creating a one of a kind opportunity for its customers to get fashion tips from leading stylists from Bollywood. ‘Myntra Insiders’, members of Myntra’s loyalty program, will have the unique opportunity of learning the latest trends and styles, first hand, from the very stylists who style leading celebrities such as Shah Rukh Khan, Virat Kohli, Alia Bhatt, Deepika Padukone, Kareena Kapoor, Karan Johar, Kartik Aaryan, Kriti Sanon, Arjun Kapoor, Siddhant Chaturvedi, Siddharth Malhotra, Varun Dhawan, Mahesh Babu, Saif Ali Khan and Akshay Kumar among others.

    Launched in September 2018, ‘Myntra Insiders’ is a unique loyalty program that offers a comprehensive package of tiered benefits and privileges for customers as they engage and spend more with Myntra. The core benefits of the program are Fashion advice, VIP access and Extra savings. The program offers its m embers, experiences such as sessions by stylists, opportunities to get featured on the Myntra platform and co-create designs and styles for Myntra. In addition to this, VIP access allows Insiders, early access to all Myntra sale events, exclusive access to limited edition launches and collections, while vouchers, coupons and a host of partner offers are some of the standard benefits.

    For the first phase of the Masterclasses, Myntra has partnered with 10 leading Bollywood stylists, including Tanya Ghavri, Nandita Mahtani, Esha Amin, Shaleena Nathani, Ami Patel, Sanjay Kumar, Mohit Rai, Nikita Jaisinghani, Aastha Sharma and Amandeep Kaur, to offer 20 minute sessions for Insiders. The topics will range from Wedding Time Fashion, Party Fashion, Street Fashion, Ethnic Fashion, Work Wear, Retro Wear, and Vacation Wear, among others. Myntra Insiders will be able to access these classes by redeeming points collected by them, through purchases or other activities.

    The digital Masterclasses will be offered through a web cast on the Myntra app, allowing viewers to interact with the stylists’ team for advice on fashion, in real time.  The Masterclasses will have built in shoppable features enabling customers to save the looks from the videos to their wishlist directly while viewing the content. The technology for the concept has been developed in-house by Myntra, with the videos shot in portrait mode, which is the first of its kind, optimized for viewing on mobiles.

    Speaking on the occasion, Harish Narayanan, Head of Marketing, Myntra, said, “Fashion is all about discovery and expression, we want to engage our customers more and increase time spent on the platform by helping them with their fashion discovery journey. We want to do this by investing heavily in a video content-led approach, starting with our celebrity stylist led Masterclasses. This offers our loyal customers an unparalleled experience of hearing directly from the best in the industry and also interact with them by asking questions. The classes are in line with our philosophy of helping our customers ‘style up, move up’, by being their fashion expert and rewarding our loyal customers with a superior experience.”

    The platform will stream three Masterclasses every day and the first session is slated to go live on January 29, 2020, where Tanya Ghavri will be taking her audience through a session on ‘Wedding Time Fashion’. Bollywood actor Sonakshi Sinha is featured in the campaign promoting the launch of Myntra Insider Masterclass.

  • Magicbricks shifts gears ahead of festive season with campaign ‘Pata Badlo’

    Magicbricks shifts gears ahead of festive season with campaign ‘Pata Badlo’

    MUMBAI: Magicbricks has launched its new brand campaign ‘Pata Badlo’ featuring popular Bollywood actors Ayushmann Khurrana and Kriti Sanon.

    Magicbricks’ ‘Pata Badlo’ campaign is all set to inspire and resonate with millions of property seekers, who are looking for a change in address through buy, sell or rent. The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio and will feature national award winner Khurrana, and Sanon in multiple TVCs and several online videos. 

    Conceptualised by RK Swamy BBDO, ‘Pata Badlo’ reminds home buyers that an address reflects growing ambition, progress and achievements. The campaign also signifies that a change of address comes with a promise of a better future and hence the tagline ‘pata badalta hain toh bahut kuch badalta hain.’ 

    Speaking on the strategic thought behind ‘Pata Badlo’ campaign, Magicbricks marketing head Prasun Kumar said, “Magicbricks as a brand has always been a friendly expert advisor to property seekers. We have always believed that property seeking is an emotional journey and hence as a brand our storytelling has always focussed on the emotive pay out to consumers through warm stories. Our narratives therefore have always stood out as the category narrative has largely been transactional. Our new campaign ‘Pata Badalta hai to bahut kuch badalta hai’ has a strong consumer insight at the center and coupled with brilliant execution, it will hopefully be liked by all segments of property seekers. ‘Pata Badlo’ is also an assurance that this is the right time for end-users to come back to the market. It is extremely delightful to see the wonderful on-screen chemistry between Ayushmann and Kriti and how they have brought to life the wonderful stories around Pata Badlo.”  

    Commenting on the campaign, RK Swamy BBDO partner and executive creative director Ankur Suman said, “For any online business, the real challenge is to cut through the clutter and make an indomitable top of mind presence in the consumer’s mind.  When it comes to online real estate, the job is even tougher! So as a category leader, the onus was on Magicbricks to explore new dimensions and perspectives through its communication. National Award-winning actor Ayushmann Khurrana, and a houseful of talent, Kriti Sanon have added a lot of life to the campaign with their power-packed performances and lively presence.”

  • Magicbricks signs Ayushmann Khurrana & Kriti Sanon as brand ambassadors

    Magicbricks signs Ayushmann Khurrana & Kriti Sanon as brand ambassadors

    MUMBAI: Magicbricks, India’s No.1 property site, today announced that it has signed up Bollywood actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two popular actors will feature in various Magicbricks' campaigns in the future.

    At a time when the brand is delivering strong revenue growth and leading the category, the on-boarding of these two popular Bollywood actors points to a stepping up of marketing investments as the brand chases aggressive traffic and market share.

    Commenting on the occasion, Magicbricks marketing head Prasun Kumar said, “Being the category leader, Magicbricks has always been at the forefront of capturing consumers’ imagination driven by deep insights. With our scale and size we have now decided to associate ourselves with two leading actors to drive bigger consideration and preference for the brand. Both Ayushmann and Kriti have a huge fan following and that is going to help the brand penetrate newer segments. I welcome Khurrana and Sanon to the Magicbricks family and hope for a long and fruitful association.”

  • Sushant Singh Rajput to be the new face for Bata men’s collection

    Sushant Singh Rajput to be the new face for Bata men’s collection

    MUMBAI: European footwear brand Bata has roped in Bollywood actor Sushant Singh Rajput as the brand ambassador to promote its new stylish and casual range of footwear.

    This is in line with Bata’s objective to make the brand relevant and aspirational amongst the young and trendy consumers.

    The actor from Patna has acted in super-hit films like M. S. Dhoni and Kai Po Che and is considered a youth icon and trendsetter amongst his huge fan base comprising mostly GenNext. Rajput will initially be seen promoting Bata’s New Men’s Casual collection.

    Bata India chief executive officer Sandeep Kataria says, “Sushant is a multi-faceted actor who is a favorite amongst today’s youth with his performances and style. He is a perfect fit for the brand due to his charming persona and panache. He brings a freshness to the brand and we are happy to kick off this exciting partnership with him to make Bata more relatable to the youth.”

    Bata’s latest new casual collection with mesh, flyknit and lycra materials and light weight soles not only ups your cool quotient but also offers comfort, design and value for men who love the trendy and casual look. These sneakers (low cut and high ankle) are available in navy, beige, brown and olive colours.

    “Bata has always been one of my favourite brands and I am super excited to be a catalyst of the brand transformation that Bata is undergoing. I have recently shot for their new ‘Be Surprised’ campaign showcasing the latest men’s casual collections. And believe me it will leave you surprised too,” mentions Sushant Singh Rajput, on his association with Bata.

    Bata already has Kriti Sanon as a brand ambassador for its women’s range and Smriti Mandhana as the face of their sports brand – Power. As Bata’s new brand ambassador for men’s footwear, Sushant Singh Rajput will be seen promoting Bata’s popular brands including the newly launched Bata New Men’s Casual collection, already available across all Bata stores.

    Bata has held a unique place in the hearts of Indians for more than 85 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear. It sells about 50 million pairs of footwear every year and serves over 120,000 customers almost every day.

    Bata India is the largest footwear retailer in India, offering footwear, accessories and bags across brands like Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubblegummers. It retails in over 1,365 Bata stores, on bata.in and in thousands of multi-brand footwear dealer stores pan-India.

  • Dabur India signs Kriti Sanon for Fem

    Dabur India signs Kriti Sanon for Fem

    MUMBAI: Dabur India has signed Bollywood actor Kriti Sanon as the new brand ambassador for its skin care brand Fem. A new campaign, featuring Kriti Sanon, will be launched shortly.

    Dabur India marketing head of skin care Rohit Prakash Gupta says, “We are very excited to appoint Kriti Sanon as Fem’s new face. Fem, which is the market leader in the category, has been continuously innovating in terms of product, packaging and communication. As a brand that offers its consumer the promise and satisfaction of delivering natural glow to their skin and enhances her beauty, Fem has always recognised and strived to meet the ever-evolving needs of our consumers.”

    Actor Kriti Sanon adds, “As a consumer, I have been associated with Dabur for years now. So, it gives me great pleasure to be associated with a large beauty brand like Fem and be the face for the brand.”

    Dabur had recently expanded the Fem facial bleach range with the launch of the premium Fem De-Tan Crème Bleach, which is specially formulated and enriched with the goodness of Orange Peel extracts to enhance beauty by removing tan in 15 minutes, giving your skin long-lasting radiance.

  • Bareilly Ki Barfi — Insipid

    Bareilly Ki Barfi — Insipid

    Small town Uttar Pradesh love stories are the in thing, quite a few having worked at the box office to varied degrees of success. Last week’s release Toilet- Ek Prem Katha, was one such film. The advantage with basing a film in this region is that the subject can take all the liberties it wants, the making is economical and, the major attraction is the subsidy doled out to films shot in the state of UP.

    Bareilly Ki Barfi is inspired from a French movie, translated in English as The Ingredients Of Love. It raises some expectations as it comes from the pen of Nitesh Tiwary, who wrote and directed the much acclaimed film Chillar Party; and the blockbuster, Dangal. The director Ashwiny Iyer Tiwary, herself has the film, Nil Battey Sannata to her credit.

    Despite these names on the roster, Bareilly Ki Barfi is a typical love story, rather a love triangle, created by the protagonist Ayushmann Khurrana, with evil designs to win the love of a girl, Kriti Sanon, whom he could have won over easily anyway.

    Kriti is a tomboy kind of girl in the laidback town of Bareilly, the only daughter of Pankaj Tripathi and Seema Pahwa. Pankaj, a sweet shop owner, has always treated her as the son he wished for. He borrows a cigarette from her when he needs one, lets her be on her own, and has full faith in her decisions.

    Kriti is romantic, loves break dance and English movies. She just seems to have been born in a wrong place. However, that does not deter her from living life by her own rules. But her lifestyle carries a price tag. She is rejected by all suitors when it comes to marriage proposals.

    Fed up of rejections by her suitors and taunts of her mother, Kriti decides to run away from home when, at the railway station, looking for a cheap read, she picks up a book titled Bareilly Ki Barfi. To her surprise, the girl described as barfi is her alter ego, with the same traits and characteristics. Thinking that the girl in the book is her, Kriti gives up eloping and returns home to look for the book’s author.

    The book, as it turns out, is the offshoot of Ayushmann’s failed love. He loved a girl who had all the fun with him but when it came marrying, she went along with her parents’ choice. Devastated, he writes the book but, fearing the backlash of his family, picks on a weakling, Rajkumar Rao, to credit as the author.

    Kriti wants to now meet Rajkumar who has so aptly scripted her life in a book. Ayushmann, who has fallen for Kriti but cannot confess to being the author of the book, agrees to be her conduit delivering Kriti’s letters to Rajkumar and his replies to her.

    Ultimately, Ayushmann decides to call Rajkumar back, plans to discredit him in the eyes of Kriti so that she is out of his spell.

    Whatever interest the film generates is in the second half after the entry of Rajkumar on the scene. The love triangle so developed turns into a battle of wits between Ayushmann and Rajkumar. But, Kriti is the one who rolls the dice.

    Looking at the film, save for the background of Bareilly, it has nothing small town about it. All the characters are well versed with the life as it is lived in metros. They dress, think and act like any other city dweller. The screenplay is okay. The direction remains in the parameters set by the writing. Production values are average while technically, the film is just about passable. Musically, the film has one popular number in Sweety tera drama….. The film has no high moments as it maintains its set mediocre narration throughout.

    The film scores on casting; Pankaj Tripathi, Rajkumar Rao excel while Seema Pahwa makes her presence felt. Ayushmann Khurrana is good.

    Bareilly Ki Barfi is a contrived romcom that fails to tickle.

    Producers: Vineet Jain, Renu Ravi Chopra.

    Director: Ashwiny Iyer Tiwari.

    Cast: Rajkumar Rao, Ayushmann Khurrana, Kriti Sanon, Pankaj Tripathi, Seema Pahwa

  • Brands hop on to pre-IIFA events, Rahman & Sushant join in

    MUMBAI: The enthusiasm is palpable across the world as preparations are well underway for the 18th Edition of the International Indian Film Academy (IIFA), to be held from 13-15 July 2017 in the host city of New York. To highlight the upcoming IIFA Weekend and Awards in the Big Apple, the legendary musical genius A.R. Rahman was joined by Bollywood youth icons Kriti Sanon & Sushant Singh Rajput at an official IIFA press conference held in PVR Director’s Cut, Ambience Mall in New Delhi.

    The 72 hours extravaganza, IIFA Weekend and Awards will feature string of events and unique associations: Myntra presents IIFA Stomp, “Shuruaat” Gala Dinner in association with tGELF and The FICCI- IIFA Global Business Forum 2017.

    The awards will air exclusively live on Colors with the title sponsor Nexa, powered by Vivo, Cause Partner- Woosh Washing Expert, styled by Myntra, official airline partner – Air India, Knowledge Partner – Vedanta, Brand Partner – Closeup, Carnival and Ease My Trip, Jewellery Partner – Gitanjali, Outdoor partners – Bright Outdoor Media and JR Creations, Multiplex Partner -PVR, Radio Partner- Red FM, Print Media Partner- Rajasthan Patrika.

    Times Square is all set to be abuzz with a free-for-all public entertainment at Myntra presents IIFA Stomp to be held on 13 July. Another interesting facet to the 18th edition of the IIFA Weekend and Awards, is a the introduction of the first-of-its-kind Shuruaat Gala Dinner, a charity fundraiser organized by IIFA in association with The Global Education and Leadership Foundation (tGELF) on Day 1, 13th July at the The Pierre in New York.

    A business networking platform is to be held on 14 July at the Asia Society Auditorium in New York, the FICCI- IIFA Global Business Forum 2017, which will see powerful minds coming together to address global issues. The FICCI- IIFA Global Business Forum supported by Asia Society and US- India Business Council (USIBC) aims to be a space for the growth of business between India and USA focusing on the central theme of “India and United States: Partners in Progress for the World”.

    A treat for the fans worldwide, International Indian Film Academy Awards launches the brand new line of Official IIFA Merchandise partnered with New York based Easy Partners, a boutique licensing and merchandising company. The eye-catching IIFA Merchandise includes a diverse range of T-Shirts, Caps, Key Rings, Hooded Sweatshirts, Tote Bags, Magnet, Ticket Holders stylized with IIFA’s logo and Mugs showcasing IIFA 2017 in New York available exclusively on the IIFA website as well as at the famous MetLife Stadium during IIFA Rocks on July 14th and IIFA Awards on July 15th.

  • Ms.Taken’s ‘Happy Whatever’ creates a storm

    MUMBAI: Every year, as March 8 approaches, the world goes into overdrive with women centric messages, celebrate women, pamper women, offers for women and yes some do remember to empower women. To cut through the clutter, Anjana Reddy of Ms.Taken felt the best way to say something without just talking about it. Along with her team and agency partners the campaign Happy Whatever was conceptualised, created and amplified, to deliver the message that it is time to stop simply talking.

    The idea behind the campaign is a simple fact – each year society at large would talk about the cause, talk of their support, talk of a few initiatives and it ends there. With Happy Whatever, the idea was to talk of this and communicate it without speaking a word.

    As a brand Ms.Taken targets aspiring women, full of dreams; looking forward to a life different from her mother’s. She is aware of where she comes from but has the courage to explore the world. She is willing to accept the criticism of the traditionalist as she bends some of the rules of the society.

    Universal Sportsbiz CEO Anjana Reddy said, “This year for Women’s Day I wanted to make a strong statement – don’t patronise women because it is women’s day and just talk and talk about putting women up on a pedestal. Do something more. Act against all the negativity and violence towards women, then women’s day can be celebrated with real meaning.”

    For Kriti Sanon, chief stylist, Ms. Taken, being the face of the campaign was not just another assignment. She believes strongly in the cause and said, “I have never understood the concept of celebrating womanhood & giving respect to women on one day in the whole year. What about the other 364 days? Moreover, it’s more important to make this country safe for women so incidents like the ‘Bangalore molestation’ never ever happen again.”

    With 44 million impressions, Happy Whatever created huge noise online and was a talking point across a lot of media too for the different approach to a women’s day campaign.

    Conceptualised by the Ms.Taken team in association with Fisheye Creative who made the video, the campaign was amplified on social platforms by Media Moments.

    Fisheye Creative creative head Orko Basu said, “Clearly, it was something that needed to be said, as is evident from the global response.” Media Moments founder-director Poonam Ganguly said, “Being a strong believer in actions speaking louder than words, my team and I are proud to be associated with the cause the video represents.”

  • ‘Dilwale:’ A fair entertainer

    ‘Dilwale:’ A fair entertainer

    Rohit Shetty and Shah Rukh Khan’s Red Chillies Entertainment join hands again to come up with Dilwale and make what Shetty makes best, an entertainer! 

    Shetty sticks to his proven track of comedy, action, blown-up cars flying high and some romance. To their credit, the makers have used many checks and balances; in script as well as casting. For instance, Khan doing traditional romance would not be readily palatable so his love story is about a past romance rekindled. And, who better than Kajol, his love in the legendary, Dilwale Dulhaniya Le Jaayenge? This has definitely generated interest in people and was also handy to plot the film’s promotion.

    The other balancing move is to also cast a young romantic pair, Varun Dhawan and Kriti Sanon, to cater to the youth, which contribute to a great extent in making such a film successful.

    Khan is the adopted son of don, Vinod Khanna. He is at loggerheads with another don, Kabir Bedi. Both operate out of Bulgaria. They play cat and mouse games, outwitting and stealing each other’s consignments. Khan is the star of Khanna gang and manages to steal a huge consignment of gold belonging to Bedi. The enmity only deepens. 

    On one of his outings with members of his gang following him in various cars, Khan’s car knocks down Kajol. He is charmed and gradually falls in love with her. The song and dance routine follows and soon both are ready to tie the knot. Before that, it is Kajol’s birthday and she wants him to be present. However, he has to ferry the gold he stole from Bedi across the border to Romania. She is upset till he promises to be back in time for her birthday celebrations. But, that is not to be as Khan is attacked while on his mission and injured badly. 

    He recovers. In fact, there are recoveries of all kinds, emotional as well. Khanna readily accepts Khan’s wish to marry Kajol and eventually, so does Bedi. Khanna and Khan are invited over to Bedi’s place. While Khanna is willing to forget the enmity, Bedi has other ideas. He wants to stop the wedding as well as settle the scores by killing his guests. A shoot out follows. While Khan is busy shooting the rookies, Khanna and Bedi shoot each other a la Duel At OK Corral, both shooting at each other from few feet apart. Both die. 

    Kajol steps in as the shootings are over only to see Bedi killed and thinks Khan did it. She shoots at him but Khan is a survivor. 

    Kajol has now left town with her kid sister to tend to her. Khan wants to clear her misunderstanding but she is untraceable. Khan and his two loyals decide to exit the business of don-giri and live a normal life. His men start a restaurant while Khan decides to take up remodeling of cars. The kid brother, who grows up to Dhawan, is brought back from the hostel where he was housed to keep him away from the life of violence.

    It is Dhawan’s time to fall in love. A new migrant in his town from Bengaluru, Sanon, is stalled because her Scooty would not move. She has to rush to the local authorities to seek a license for a restaurant. Dhawan happens to pass by and is ready to help. After that, he stalks her, fills her with lies about his tyrant brother and his pitiable life. Self-pity stories usually work with girls. It works on her too. The couple is in love and it is time to talk to their respective parents/ guardians.

    Khan is invited to Sanon’s house to meet her sister, her guardian. When Khan goes to meet her, there is a shock awaiting him; the sister is none other than Kajol who rejects the proposal for her sister. And, as has been her habit, warns Khan: “Next time I see you, I will kill you.” She always carries a firearm. The film plays like a family drama for a while till the misconceptions of Kajol are cleared and, while Dhawan – Sanon romance gets the green signal to bloom, that of Khan – Kajol is rekindled. 

    It is a usual Shetty script. The events may jump from one to another and from present to past but, on the whole, they keep you entertained. It follows the logic or lack of it of classic Manmohan Desai and David Dhawan films. Shetty is among very few directors who believes in entertainment. His casting is creditable. While the goons and lackeys in his films are also recognised faces, even for small roles he has cast Khanna and Bedi. And, for lighter moments, there are Boman Irani, Johnny Lever, Sanjay Mishra and the likes who all fit the bill aptly. 

    What also works is the music with some popular numbers: the Gherua song is a much played number already, Janam janam and Tujhse pyar… are soothing while Manma emotion jaage… has total youth appeal. In short, the music works for the film.

    Choreography has appeal. Photography captures the pleasant locations well. Editing is rarely satisfying ever and the same applies here.

    As for acting, the Khan – Kajol pairing may not be all that it used to be, but both try their best. Acting wise, both do well. Dhawan is fine in both silly scenes as well as emotional ones, Sanon makes her presence felt. 

    Dilwale is sure to get better opening day as well as the weekend footfalls as its opposition is a different genre film, which is not universally popular in India.

    The film caters to both, the Khan and Kajol fans as well as new, youth following of Dhawan. The fatwa against Khan andDilwale by various groups may affect the film for a day or so, so would the extreme cold wave in the country, especially in the North. However, the film will also enjoy a three week open run including the Christmas and the New Year week until when there is no new release in sight. And by that time the fatwas would have passed their expiry dates.

    Producer: Gauri Khan
    Director: Rohit Shetty
    Cast: Shah Rukh Khan, Kajol, Varun Dhawan, Kriti Sanon, Varun Sharma, Vinod Khana, Kabir Bedi, Johnny Lever, Boman Irani, Mukesh Tiwari, Pankaj Tripathi, Sanjay Mishra

    ‘Bajirao Mastani:’ Insipid grandeur

    For decades, ambitious filmmakers have announced or expressed their desire a film on Bajirao Mastani. Finally, Sanjay Leela Bhansali decides to go ahead with the legend — or was it a folktale? — of the great love story of the brave warrior from Pune, Bajirao Peshwa and Mastani, the valiant daughter of the Rajput ruler of Bundelkhand and his Muslim wife.

    Historical films in India have had poor track record mainly because our history chapters are basically full of losers. Whatever battles the regional rulers fought were usually on the Indian land and never with invaders at borders.

    Some media or PR machines are busy making comparisons between Bajirao Mastani and Mughal-e-Azam. That is sacrilege. A Mughal-e-Azam happens, you cannot set out to make it. Also, Mughal-e-Azam was a fictional love story: Anarkali never existed, she was created, a myth. With Bajirao Mastani, sadly, Bhansali attempts to make a fiction out of a real-life warrior, Bajirao’s account. He takes too many liberties using the disclaimer in the title scroll! 

    The elder Peshwa has passed away, Shahu Chhatrapati of Satara, Mahesh Majrekar, has called his court to decide on the next Peshwa, who will answer to the Shahu Chhatrapati and lead his army. Aditya Pancholi, the Shahu court Prime Minister, is the claimant but Bajirao, played by Ranveer Singh, the son of the late Peshwa, finds more takers in the court. He has to pass a bravery test as well as a general knowledge test. Obviously, he does. Ranveer is the new Peshwa who operates from Pune, annihilating all of Shahu and Maratha’s enemies, mainly Mughal knights. 

    Bajirao is said to have many battles but the film being a love story of Bajirao and Mastani, it deals mainly with one, the attack on Bundlekhand by Mughals. 

    One fine day, a female warrior barges into Bajirao’s abode despite being told that he is too busy to meet her. She fights Bajirao’s guards and is about to subdue them when Bajirao, who has been coolly watching the scene, decides to intervene and neutralises the invading warrior. Floored by Bajirao’s assault, her helmet falls off and that warrior turns out to be, Deepika Padukone aka Mastani, the daughter of the Bundelkhand ruler. She has come to seek help from Bajirao to save her kingdom, which has been surrounded by a Mughal leader. 

    Impressed with her fighting prowess, Bajirao agrees to go along. He takes the invaders of Bundelkhand by surprises and defeats them; Padukone is as much a part of the battle as him. She also saves Bajirao’s life during the attacks. Love has happened! And, it is mutual and it does not matter that Bajirao has a wife, Priyanka Chopra, at home with whom he has been siring children on a regular basis.

    But, Bajirao has gifted his dagger to Padukone, which in Bundelkhand means marital bond! So, she already considers herself married to Bajirao though the same ritual may not be valid in Pune. After convincing her royal parents, she embarks on a trip to her sasural in Pune. 

    Once in Pune, the battles of Bajrao are kept aside for his twin romances: with his wife, Chopra, and his paramour, Padukone. Add to that the palace intrigues, involving Bajirao’s mother, Tanvi Azmi. No way would she accept a girl born out of a Muslim mother as her son’s woman. First, she tries to convert her into a court dancer and later to kill her.

    Bajirao was a rare Brahmin warrior and, in his palace, the writ of the Brahmin priests runs large. Also, Bajirao may be the man of the house, but his mother, Tanvi, rules the palace! Chopra only learns much later of her husband’s indulgence. Initially distanced from Padukone, she is willing to do a song and dance with her when the director connives such a situation! (After all, the similar situation worked in Devdas, so why not try again?)

    Time comes when Bajirao has been dethroned form his Peshwa-ship by Tanvi because of his affair with Padukone. But, soon, there is a threat from the Nizam from Hyderabad to the Shahus and Bajirao is convinced also to take back his job. Things get a bit funny after this. 

    Bajirao plans to invade the Nizam before he does. The Nizam is ready with his 20,000 strong army to invade Shahus, which counts its army in 10,000. Milind Soman, Singh’s advisor, warns him about the inequality about numbers. But, Singh plays a dialogue from some gangster enmity movie: We know we have half their army, Nizam does not! And one thought NIzams were not fools and like all rulers, they too had their spies, known as guptchars, in that era. 

    Next, Singh walks into the Nizam’s camp and gives him a hull (a Marathi slang meaning a false threat), that Shahu’s army of 40,000 is placed right behind Nizam’s army to finish his reign. The Nizam is scared enough to agree to all terms of Bajirao. Those are to not invade Shahus while Bajirao is away invading the Mughal throne in Delhi!  This is really stretching the cinematic liberty. 

    After that side show with Nizam, Singh is back to facing the family hassles as the film gets more banal. 

    Bhansali seems to have bitten more than he can chew with Bajirao Mastani. For one thing, this was always a regional subject and Bhansali has gone ahead and made it more so by using Marathi tunes, Marathi language and many actors identified mainly with Marathi stage or cinema. (A similar trick worked in Ramleela, with him using some Gujarati words and music, but you can’t push your luck forever.)

    Bhansali also takes many liberties and goes ahead with discrepancies and the war scenes are just not appealing. Dialogue is good at places but at other times, it tries to be too deep, which means it is not for the mass. While Bhansali crams the film with songs, none have appeal. His idea of music seems to be gathering crowds without faces for song picturization. Filling the screen is not enough. Photography is okay but shooting to camouflage sets passing for locations forces the makers shoot in low light and that is depressing. Editing is missing. Only plus for the film are the colourful sets and, at times, visuals. 

    Performance wise, two names that stand out are Padukone and Azmi. Padukone is good generally but excels in some scenes. Azmi plays, probably, her first negative role, and is great. Chopra hardly fits the sad second fiddle to not only Singh but also in casting. As for Singh, he is cast in a role too huge for his standing as well as acting abilities. Rest of the cast has no scope as such.

    Bajirao Mastani has had a weak opening, may not appeal to the youth and is rather too costly to be a safe bet at the box office only on the strength of grandeur.

    Producer: Sanjay Leela Bhansali
    Director: Sanjay Leela Bhansali
    Cast: RanveerSingh, Pryanka Chopra, Deepika Padukone, Tanvi Azmi, Milind Soman, Mahesh Manjrekar, Aditya Pancholi