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Tag: Kriti Sanon

  • HYPHEN’s sundowner with co-founder and CCO Kriti Sanon was a stunning affair

    HYPHEN’s sundowner with co-founder and CCO Kriti Sanon was a stunning affair

    Mumbai: Celeb-preneur, Kriti Sanon, co-founder and chief customer officer of the new-aged skincare brand HYPHEN, which is making waves in the skincare industry, hosted a Beach-themed Sundowner at Estella in Juhu on Tuesday, 9 April 2024. Overlooking the vast Arabian Sea, the event spectacularly brought in the summer beachy vibes with the brand’s recently launched new Ultra Light Water Sunscreen SPF 50 PA++++ and marked the presence of renowned media personnel and influencers.

    At the sundowner, Kriti Sanon personally interacted with the beauty and skincare enthusiasts that the event brought together under one roof. The occasion saw the actor-turned-entrepreneur have productive discussions about skincare and beauty with them. This stands as a powerful testament to the brand’s dedication to understanding feedback and consistently striving to provide high-quality skincare products.

    Furthermore, the “Beachy Theme” of the event was perfect to welcome the summer season and was in line with the launch of HYPHEN’s Ultra Light Water Sunscreen SPF 50 PA++++. This launch comes after the success of the first sunscreen launched in July, wherein consumers demanded another variation in the sunscreen that is lightweight. The new sunscreen contains a 5 per cent antioxidant blend, 10 per cent Cica Extracts, Chamomile, and Aloe to calm the skin, and 1 per cent Hyaluronic Acid for hydration. It offers weight-less protection from UVA-UVB lights, is fragrance-free, and suits all skin types perfectly.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by HYPHEN (@letshyphen)

     

    Kriti Sanon, in her role as co-founder & chief customer officer of HYPHEN, expressed, “Hosting the sundowner was such a great experience. It was amazing to interact with such beauty enthusiasts, have an in-depth discussion about skincare with them, and gain valuable insights to help the HYPHEN team develop effective skincare solutions for our consumers. I am so grateful for the wonderful customers who wholeheartedly share their honest feedback with us, which has supported us in enhancing our offerings. And I am also grateful for all the love HYPHEN has received these past months!”

    The Ultra Light Water Sunscreen is now available for purchase on the official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.

  • Panchami Ghavri challenges stereotypes: ‘Women can work together’ in ‘The Crew’

    Panchami Ghavri challenges stereotypes: ‘Women can work together’ in ‘The Crew’

    Mumbai: In an industry often dominated by male-centric narratives, casting director Panchami Ghavri stands as a beacon of change, spearheading projects that celebrate the strength and complexity of female characters. Ghavri’s upcoming project, “The Crew,” promises to be a game-changer, boasting a stellar cast led by powerhouse actresses Tabu, Kareena Kapoor, and Kriti Sanon. Now, Panchami opens up about the importance of female-centric films, the evolving preferences of the audience, and her hopes for the impact of such projects.

    “I think there always has been a disparity in the kind of box office openings female-led films take as compared to male,” Ghavri reflects candidly. “Our male-to-women ratio is not the best in general. However, I haven’t seen this much excitement about a female-led film in a long, long time. Everyone I meet is excited about ‘The Crew.’ It’s also a really exciting cast; we haven’t seen such a strong female cast in a long time.”

    Ghavri’s enthusiasm for the project is palpable, fueled by the prospect of challenging age-old norms and stereotypes. “First of all, to break the age-old norm that women can’t work together. Whoever said this was a man,” she quips with a smile. “I think women have really interesting stories to tell, and through a different lens. Rhea [Kapoor] herself is always looking for scripts that have a strong female voice in them. I think in India, we’re still a long way to go, but we’re getting there for sure!”

    Indeed, the landscape of Indian cinema is witnessing a gradual but significant shift, as audiences increasingly gravitate towards narratives centered on women. Ghavri acknowledges this trend, noting, “The audience is changing their preferences when it comes to female-led films. I’m a woman, and I love strong narratives of women. At the end of the day, women are able to hustle at work, handle kids, run a home, manage family expectations—all of it simultaneously.”

    With “The Crew,” Ghavri and her team are poised to make a significant impact, not only in challenging gender stereotypes but also in amplifying the voices of women in cinema. “Then often you hear of men needing help with getting appointments for themselves,” Ghavri remarks with a laugh. “It’s funny, but it’s true. So I think the stronger our voice, the more we will be heard. Things are changing for sure!”

    As the film industry continues to evolve, Ghavri remains committed to championing stories that resonate with authenticity and depth. With “The Crew,” she hopes to inspire a new generation of filmmakers and audiences alike, proving that women-led narratives are not only relevant but essential in shaping the cultural landscape of Indian cinema.

    On the work front, Panchami Ghavri is making waves with her exciting lineup of upcoming projects and recent releases. With “The Crew” and “Mr and Mrs Mahi” on the horizon, Ghavri is poised to showcase her knack for assembling stellar casts and championing compelling narratives. These projects promise to captivate audiences with their diverse storytelling and dynamic characters. Meanwhile, Ghavri’s recent releases, including “Murder Mubarak,” “Yodha,” “Karmma Calling,” and “Showtime,” have garnered praise for their innovative approach and engaging storytelling. As a casting director with an eye for talent and a commitment to pushing boundaries, Ghavri continues to leave an indelible mark on the Indian film industry.

  • Kriti Sanon’s HYPHEN launches #TheExFactor skincare resurfacing exfoliator

    Kriti Sanon’s HYPHEN launches #TheExFactor skincare resurfacing exfoliator

    Mumbai: HYPHEN, founded by PEP Technologies and celebrity entrepreneur Kriti Sanon, has introduced the resurfacing 10 per cent AHA BHA PHA Exfoliator.  The newly-launched exfoliator is a pioneering product resonating with the brand’s motive of hyphenating the power of nature and potency of science. With the richness of pineapple extract, chamomile, and AHA+BHA+PHA complex, the exfoliator deep cleanses the congested pores as well as gently exfoliates the dead skin cells while leaving the skin smooth, resurfaced, and glowing instantly in just one application.

    With chemical-based exfoliants such as AHAs and BHAs, facial exfoliators facilitate the skin’s renewal process, resulting in a smoother, more even skin tone and clearer-looking skin from within. But consumers often find themselves settling for subpar solutions like basic face scrubs or harsh peels that tend to be sticky, and heavy and only remove surface-level dead skin, leaving it dry and irritated. However, a growing trend sees customers switching from face scrubs to advanced face exfoliating formulations for superior results without drawbacks. Recognizing the importance of incorporating exfoliation in skincare routines for maintaining healthy skin, HYPHEN identified the demand for an exfoliator that seamlessly complements any skin care regimen and offers a comprehensive solution to skin renewal. This led to the creation of the revolutionary Resurfacing 10 per cent AHA BHA PHA Exfoliator.

    The Resurfacing 10 per cent AHA BHA PHA Exfoliator is meticulously formulated with a potent mix of completely non-abrasive exfoliation and skin-restoring ingredients that effortlessly get absorbed into the skin and even out the skin texture.  Suitable for all skin types, the product is crafted with a 10 per cent AHA+BHA+PHA chemical blend to mildly exfoliate the skin without causing dryness. The product also includes other powerful natural ingredients such as 20 per cent Pineapple Extract that naturally exfoliates the skin, making it clearer and hydrated along with 2 per cent Cica, 2 per cent Chamomile, and Allantoin for providing a soothing effect to the skin. Infused with the goodness of all these calming properties, the exfoliator has a fluid and exceptionally lightweight texture that is fragrance-free – leaving the skin healthy and squeaky clean with zero irritation.

    HYPHEN co-founder, and chief customer officer Kriti Sanon expressed her excitement for the new exfoliator, saying, “At HYPHEN, we aim to create a holistic skincare regime by introducing products such as cleansers, moisturizers, serums, sunscreens and now exfoliators which are essential in nurturing and protecting the skin. The Resurfacing 10 per cent AHA BHA PHA Exfoliator not only goes beyond just surface-level treatments but gives a whole new approach to healthy, clearer, and radiant skin. The product thoroughly unclogs pores and gently removes dead skin cells, leaving the skin impeccably smooth without causing dryness. And the best part is that it instantly gives you a radiant glow with just a single application! Since incorporating the Resurfacing 10 per cent AHA BHA PHA Exfoliator into my skincare regimen, I’ve noticed a remarkable transformation. And, I am super excited to see consumer reactions to our new launch!”

    Harnessing the best of nature and the power of science, HYPHEN’s dedicated team develops skincare solutions that truly make a difference to elevate the skincare experience. The latest products introduced by the brand, including the Retinal Reset Serum and its range of Cleansers, have received highly positive responses from its customers. And now, with the launch of its groundbreaking exfoliator, HYPHEN underscores its dedication to providing innovative and effective skincare.  Shop the Resurfacing 10 per cent AHA BHA PHA Exfoliator, available on HYPHEN’s official website and major e-commerce sites such as Nykaa, Amazon, and Flipkart. 

  • “I think the international Indian-South Asian diaspora is very fond of Bollywood and starve for it”: Zee Studios’ Shariq Patel

    “I think the international Indian-South Asian diaspora is very fond of Bollywood and starve for it”: Zee Studios’ Shariq Patel

    Mumbai: Zee Entertainment Enterprises Ltd, a powerhouse in India’s media and entertainment, is set to host the ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024.’ Set against the backdrop of a triumphant 2023 for Indian cinema, the event promises to honor outstanding contributions to the industry.

    Recently, stars like Alia Bhatt, along with Maruti Suzuki and ZEEL representatives, unveiled the chic trophy. The kickoff event featured actors sharing memories from past editions, with an exciting performance lineup announced for the much-anticipated on-ground event on 10 March.

    Delving deeper, Indiantelevision.com caught up with Zee Studios chief business officer Shariq Patel to gain insights on Zee Cine Awards 2024 being special; impact that Zee Cine Awards aims to create in the world of Bollywood celebrations and more…

    Edited Excerpts:

    On Zee Cine Awards’ evolution over the years, and the 2024 edition particularly being special

    What will make the 2024 edition special, is Shah Rukh Khan, as he is coming back to the Zee Cine Awards after nine years, he is the showstopper for us. This year, there is a certain amount of enthusiasm as cinema has bounced back, especially after how well the films like ‘Pathaan’, ‘Gadar 2’, ‘Jawan’, ‘Rocky Aur Raani Kii Prem Kahaani’ did last year. An entire boom happened at the box office; that’s why we are following the mantra of ‘Cinema Zindabaad’ this year for the award show. We took the line from the movie ‘Gadar’ and made it into ‘Cinema Zindabaad Tha, Hai Aur Rahega’. With two key people in the industry associated with the award show- Shah Rukh Khan coming on board and Bobby Deol, along with the Deol family, the main agenda is to put the spotlight on the fine talents of the industry. The excitement is a lot more, with movies like ‘12th Fail’, ‘Sam Bahadur’ and some great performances that were delivered. It’s a natural progression, and I think it’s interesting because the films were so loved in 2023, it has been a landmark year in terms of Box-Office collection. post covid, everyone thought that Box-Office was going to die, but the audience has come back saying ‘We Want Cinema’, especially with OTT emerging and everyone thinking that overall habits have changed, and people just prefer sitting at home. All these theories got de-bunked in 2023 much to the elation to all of us, who actually are involved in this field.

    Are there any new or innovative award categories introduced for Zee Cine Awards 2024 to reflect the changing dynamics of Bollywood

    No, the categories pretty much remain the same because we are not looking at adding anything which isn’t there, it is basically honouring excellence in all departments of Cinema. Everyone knows what those departments are, so we are not creating any new departments or awards. The idea is to honour thousands of people who give their blood, sweat and tears to come up with movies on a week-on-week basis, it’s like holding in high esteem for the best of the lot.

    On some exciting details about the star-studded lineup and collaborations for Zee Cine Awards 2024, and in what ways do brands, sponsors, and celebrities benefit from their involvement in the event

    I guess the brands look at sponsoring any event which gives a positive rub-off, the bigger the event, the greater the recall and obviously if the event is in line with what the brand stands for, there is a positive rub-off that association brings in, which has happened with Zee Cine Awards and other film awards. I believe even in other big events like IPL, or other sports properties, there is always an association benefit that brands get. I think if you talk to the Maruti Suzuki team or any other sponsors, it’s easy for them to hire the same artist and do TVC or get their brand ambassadors to be a part of the event of the same scale. But shooting over one to two days and being posted or premiered later on might not have the same impact as much as an event of this kind and as it offers positive brand allure that rubs off so on the brand. Hence, they might choose this.  However, the on-ground event is on the 10 March, so the excitement will be there from today till its actual on-air date, which will probably be a week or so later. So, that 20-day effect of conversations around it, especially the trade media and consumers as such, will always be a positive benefit.

    On the enduring impact that Zee Cine Awards aims to create in the world of Bollywood celebrations

    I think it’s honouring the talent; we have been putting out a lot of our old winners and if you see some of those clips on our Instagram page, everyone from Hrithik’s debut till this year, it’s a platform which gives opportunities, and make known of the brand Zee actually is. There is an ingrained association that every big actor or artist has with Zee, and this award kind of solidifies it in a slightly different manner. All the big actors, directors, and technicians have at some point or the other won a Zee Cine Award over the last 22 years, which kind of deepens the association. You have heard how everyone talks about it and how there is a specific emotional connection with it, whether they have performed, won, or have been nominated. There is a bit of that family feeling that Zee brings, being the true homegrown brand.

    On Zee Cine Awards catering to an international audience, and the efforts that are being made to showcase Indian cinema on a global platform

    I believe that if you speak to Ashish Sehgal (chief growth officer- ad sales) or Ruchir Tiwari (chief cluster officer- Hindi movies), they will be able to provide you with a better understanding of that. I think the international Indian-South Asian diaspora is very fond of Bollywood and starve for it. Like how Ashish mentioned that we cater to 17 channels that are distributed all over the world, which automatically includes cinema. This creates a complete circle where you can watch a large number of movies on the Zee platform, and then see many artists performing and getting appreciated.

    On Zee Cinema/Zee TV planning to elevate the viewer experience in 2024, navigating creative challenges to make award shows entertaining and engaging, and adapting to the digital transformation and industry trends for Zee Cine Awards

    I believe that in order to keep the audience engaged for the expected three hours, they should get entertained; it is the same thing as watching a series, a film or a TV show. We are asking for the time of the audience, and the moment you are asking for their time, you need to make sure that it is engaging, there is entertainment happening, so either there is a big performance, a gag, some fun moment or felicitation of the award, it’s a mix and match of all. So, creatively delivering that is a challenge for us, for which we have teams. And the rest of it will be giving three to four thousand people who are on-ground, a grand experience to enjoy those particular four or five hours a day in the arena watching these actors perform and being present under the same roof as them.

  • Zee Cine Awards 2024 press conference shines bright!

    Zee Cine Awards 2024 press conference shines bright!

    Mumbai: Zee Entertainment Enterprises Ltd, a prominent name in India’s television, media, and entertainment landscape, is gearing up to revive the grand celebration of Bollywood with the return of the ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024.’ Against the vibrant backdrop of an exhilarating 2023, a year marked by the resounding success of Indian cinema with blockbuster hits, the awards ceremony promises an evening of honoring the industry’s finest achievements. This March, Mumbai will once again transform into the epicenter of Bollywood glamor, welcoming a constellation of stars including actors, directors, producers, and technicians for this eagerly awaited gala.

    In an atmosphere exuding glamor, Bollywood actress Alia Bhatt, alongside Maruti Suzuki India’s CMO & senior executive officer Shashank Srivastava and ZEEL’s chief growth officer – advertising revenue Ashish Sehgal, unveiled the elegant trophy for the prestigious ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024’. The press conference was a nostalgic journey as actors Bobby Deol, Aparshakti Khurana, and Mouni Roy fondly reminisced about anecdotes and cherished moments from previous editions of this esteemed awards gala.

    The kick-off event set pulses racing with the announcement of the performances by some of the most revered figures in the film fraternity, including Bhatt, Shahid Kapoor, Kriti Sanon, Ananya Panday, Bobby Deol, Ayushmann Khurrana, Mouni Roy, Utkarsh Sharma, Simrat Kaur, and more. Adding to the allure, the evening will be gracefully hosted by the charismatic duo of Ayushmann Khurrana and Aparshakti Khurana, with the irrepressibly witty Sunil Grover injecting moments of levity with his humor.

    However, the crescendo of excitement reached its zenith when the curtain was lifted on the biggest surprise of the kickoff meet – the return of actor Shah Rukh Khan, who is poised to grace the Zee Cine Awards stage after a hiatus of nine long years.

    Amidst the fervor of the event, Indiantelevision.com on the sidelines of the event, seized the opportunity to engage with.

    Ashish Sehgal, Chief Growth Officer, Ad Revenue, Zee Entertainment Enterprises Limited and Ruchir Tiwari, Chief Cluster Officer, Hindi Movies, ZEE. During the interaction, they provided illuminating insights into the award show and beyond.

    Edited excerpts

    On Zee TV integrating digital platforms to maximize the reach and impact of Zee Cine Awards

    Sehgal: Today we are very focused on how we are trying to build our reach not only in linear television, but also in the digital space. If you see social media, the entire meta ecosystem we had almost 150 million reach and almost 60 million followers across all our pages. That’s a humongous amount of viewership, which no broadcaster had till date. However, we feel that there are many platforms like Meta, YouTube, etc, we know don’t see them as competition, but more like our platforms. So the idea is how we can take our content to our consumers as much as possible? Hence, we have a proper strategy behind building viewership amongst all the platforms, whether it is telcos, whether it is YouTube ecosystem, or whether it is like a Meta ecosystem. So our digital presence is going to be quite formidable.

    On the landscape of Hindi cinema influencing the execution of Zee Cine Awards

    Tiwari: The Cinema cluster at ZEE holds a strategic commitment to recognizing and applauding exceptional cinema. Over our three-decade legacy, we have positioned ourselves as adept aggregators of quality films, spanning 8 languages across 17 channels. The Zee Cine Awards stands tall as our iconic initiative, dedicated to honouring the finest performances of the year.

    Celebrating its 22nd edition, this year holds special significance against the backdrop of the uncertainties that loomed over Hindi cinema, following the challenges posed by Covid. It started with Pathaan, then came Gadar 2, Jawaan, and now Animal. Apart from these mega successes, there were incredible stories like  ’12th Fail’ , Mrs Chatterjee vs Norway and Sam Bahadur. This cinematic journey in 2023 has proven to be a transformative one, marked by a resurgence of joy as the industry got back its confidence and garnered a renewed appreciation and so much love from the audiences.

    The narrative of 2023 unfolds as a narrative of comebacks, symbolizing the resurgence of Hindi cinema, the return of Shahrukh Khan, and the revival of the Deols. This thematic underpinning is integral to our presentation, encapsulated by our tagline, ‘Cinema Zindabaad’. It reflects our commitment to not only acknowledging excellence but also embracing the triumphs and resurgences that have defined the cinematic landscape this year.

    On the strategies Zee TV employs to ensure sponsors receive tangible returns on their investment to the award show

    Sehgal: Zee Cine Award is not just a one day event like how normally people perceive it. For us it’s a festival for almost two and a half three months. We showcase the show across all our channels, and also various Hindi speaking markets whether it is Bhojpuri, whether it is Bangla, Marathi apart from all the Hindi channels and the free-to-air channels as well,  so that maximum reach happens on the show and the content is curated before and after also for the show. While there will be one day of the awards, prior to that we start building a lot of content which will be in promoting but at the same time facilitating or you know kind of showcasing what you are going to see during that one day. So Zee Cine Award is always a culmination of the award. Now having said that, how does it help the sponsors? Sponsors do get mileage across these three months, so they can actually build their whole campaigns around this show. Secondly, these sponsors do not just run their inventory there, we create a lot of content for the sponsors within the show. There is a lot of customisation of the brand’s energy along with our shows . We create moments within the show and before the show, which helps advertisers build their message within that. It’s a 360 degree, where they get a lot of mileage in ground presence and for Maruti we do dealer visits with our stars who would go and promote the listing in the dealership etc.

    On Zee Cinema envisioning the future of award shows in the era of digital platforms

    Tiwari: Content is always platform-agnostic, it inherently transcends platforms, seamlessly adapting to both linear broadcasting and OTT channels. The beauty lies in its universal accessibility, reaching audiences regardless of the medium. The overarching objective is to maximize viewership.

    Sehgal: TV gives you the highest reach. But at the same time digital will become an engagement partner for us before the show. As I said, we will use your social media for engaging, remoting bytes of the stars when they’re coming, then the whole content will be also showcased on digital platforms like our Zee5 and later on to YouTube etc. So we use platforms now to take the content to as many people as possible. We are creating content which is platform agnostic.

    Tiwari: Few properties exhibit a natural compatibility across all mediums. Notably, in non-fiction and event categories, award functions exemplify the synergy between digital and linear domains. They thrive in the digital realm, presenting a seamless blend that resonates well with audiences on both fronts.

  • Zee Cine Awards continues its association with Maruti Suzuki Arena for its 22nd Edition

    Zee Cine Awards continues its association with Maruti Suzuki Arena for its 22nd Edition

    Mumbai: Zee Entertainment Enterprises Ltd, India’s leading television, media and entertainment powerhouse, is bringing back the biggest celebration of Bollywood – ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024.’ Set against the backdrop of a spectacular 2023 – a year when Indian movies made a roaring comeback with record-breaking blockbusters and it felt almost as if a chant of ‘CINEMA ZINDABAD’ was echoing within the walls of the theatres, the awards ceremony promises to be an evening of recognition for some of the finest work by the film industry. This March, once again, Mumbai will play host to Bollywood’s crème de la crème, actors, directors, producers and film technicians as they come together for this much anticipated star-studded extravaganza.  

    At a chic and glamorous affair, Bollywood superstar Alia Bhatt, alongside Maruti Suzuki India CMO & senior executive officer Shashank Srivastava and ZEEL chief growth officer – advertising revenue Ashish Sehgal, unveiled the sleek trophy for the ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024’. At the press conference, actors Bobby Deol, Aparshakti Khurana and Mouni Roy walked down memory lane and recounted anecdotes and special moments from the previous editions of the esteemed awards show. The kick-off meet announced an exciting line-up of performances by some of the most popular faces of the film fraternity including Bhatt, Shahid Kapoor, Kriti Sanon, Ananya Panday, Bobby Deol, Ayushmann Khurrana, Mouni Roy, Utkarsh Sharma, Simrat Kaur amongst others. The evening will be hosted by the charming Ayushmann Khurrana and Aparshakti Khurana while the witty Sunil Grover will take over for a few fun segments. Excitement hit the roof when the big surprise of the kick-off meet was finally revealed – The Baadshah of Bollywood – Shah Rukh Khan is all set to perform at Zee Cine Awards after nine long years!

    Bhatt said, “I always look forward to performing LIVE on stage! Last year’s performance at Zee Cine Awards was one of the most memorable one for me, I’m even more excited to be performing second year in a row for them. It’ll again be a very very special act and truly dedicated for my audiences. Zee Cine Awards have a legacy of their own and it’s been a long-standing relationship with the Zee team that has only become stronger in the years. The thrill and energy of a live performance is unbeatable and I can’t wait to get onto the Zee Cine stage!”

    Deol said, “Privileged to announce the Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024. After having attended the ceremony regularly over the years, I’m thrilled to perform this time. Brace yourselves for a night of excitement, as Abrar will have everyone dancing to ‘Jamal Kudu’ and some delightful surprises.”

    Srivastava said, “This association is continuation of our exciting partnership between India’s largest automotive channel Maruti Suzuki Arena and one of biggest celebration of Bollywood – Zee Cine awards, to celebrate the magical and extravagant world of Bollywood. Maruti Suzuki believes in bringing the Joy of mobility to all and creating exciting new experiences. Maruti Suzuki Arena is bringing this vision to reality with future ready products like The All New HOT & TECHY Brezza that goes above and beyond your expectations. And Zee Cine brings alive the world of entertainment, top notch experiences and much more and truly we found our match to reach out to our audiences.”

    Sehgal said, “The year 2023 has been a stellar chapter for Indian cinema, with box office records shattered and a slew of blockbuster hits captivating audiences worldwide. We aim to take the entertainment quotient to a whole new level through the presence of some of the most sought-after faces of the fraternity and exciting performances at the ‘Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024.’ We have an excellent lineup including Shah Rukh Khan who’s performing with us after 9 years, Alia Bhatt, Shahid Kapoor, Kriti Sanon, Ananya Panday, Bobby Deol, Ayushmann Khurrana, Mouni Roy, Utkarsh Sharma, Simrat Kaur and we’re committed to making it an evening to remember. Cinema buffs who wish to experience the thrill of watching their favorite stars perform LIVE and win accolades at the ground event in Mumbai on 10th March can buy their passes via BookMyShow!”

  • Kriti Sanon launches cleansers from HYPHEN skincare brand

    Kriti Sanon launches cleansers from HYPHEN skincare brand

    Mumbai: HYPHEN, a skincare solutions brand, born out of the dynamic partnership between industry leader PEP Technologies and celebrity entrepreneur Kriti Sanon, is setting new benchmarks in the skin care industry with its diverse product portfolio. To elevate skincare routines #BeyondBasic, the brand has now introduced its latest breakthrough in skin care – its brand new range of cleansers consisting of the Moisturising Creamy Cleanser and Oil Control Daily Exfoliating Cleanser. These unique cleansers are two-in-one products that not only cleanse the skin thoroughly but also hydrate it after being rinsed off.

    Face cleansers are generally considered a “wash-off” product, with consumers often settling for basic or harsh cleansers that not only make the skin dry but also damage its barrier by stripping it of its natural oils, making it prone to environmental stressors. Furthermore, people do not indulge in enough cleansing or exfoliating excessively that their skin feels tight. However, the right cleanser is the first and foremost step towards a healthy skincare regime. Understanding its importance and recognising the need for cleansers that do not dry up the skin, HYPHEN has launched its line of Beyond Basic Cleansers to provide effective and gentle cleansing while nourishing and protecting the skin.

    This newest range of cleansers is an instant upgrade. They are carefully formulated and packed with powerful ingredients that deeply cleanse the skin, control oil and hydrate the skin barrier. Suitable for all skin types and ideal for double cleansing routines, the products will also refresh the skin after make-up removal, leaving it squeaky clean with zero irritation. The range includes:

    A.  Moisturising Creamy Cleanser

    This gentle yet effective cleanser deeply cleanses the skin by removing dirt and impurities while moisturizing it. Formulated with -2 per cent (Ceramide + Polyglutamic Acid + Phospholipids), – 3 per cent Colloidal Oatmeal, and -1 per cent Biosaccharides, the cleanser maintains the skin’s pH barrier and nourishes it, leaving the skin feeling refreshed and hydrated.

    B.  Oil Control Daily Exfoliating Cleanser

    This exfoliating cleanser is specifically designed for oily skin. It effectively removes excess oil and dirt while gently unclogging the pores for a smoother, clearer complexion. The cleanser is infused with – 2 per cent AHA + BHA, -2 per cent Niacinamide, – 1 per cent Biosaccharides and -1 per cent Prebiotic Sugar to maintain the skin’s pH barrier, nourish it and promote healthier-looking skin.

    HYPHEN co-founder & chief customer officer Kriti Sanon shared her excitement about the new range, saying, “I feel a face wash and a cleanser are probably the most underrated skincare products because everyone feels that they’re something you apply and wash off. So, it doesn’t matter which one you use. But actually, if you are not using the correct cleanser, it can really strip your skin of its natural oils. Hence, we have created two amazing cleansers. These cleansers have made a remarkable difference ever since I incorporated them into my skincare routine! They not only effectively clear the skin of impurities but also moisturize it – providing dual-action benefits in only one step! I’m excited to share this with our consumers and elevate their skincare experience to go #BeyondBasic!”

    Here is the link to the video: https://www.youtube.com/shorts/0DIMfC5wC3Q

    HYPHEN’s team believes in harnessing the power of nature and combining it with the potency of science to create skincare solutions that truly make a difference. The brand had recently launched the Retinal Reset Serum, a revolutionary skincare product that has garnered an overwhelming response, making it a favourite among consumers. This reaffirms HYPHEN’s commitment to delivering innovative and effective skincare solutions.

    The Beyond Basic Cleansers are now available on HYPHEN’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart. Embrace the next level of skincare and go #BeyondBasic with HYPHEN!

    Key Highlights:

    1.    HYPHEN introduces a breakthrough range of cleansers designed to elevate skincare routines beyond the basic
    2.    The cleansers combine the power of natural ingredients with advanced scientific formulations to provide      effective and gentle cleansing while nourishing and protecting the skin.
    3.    The range includes the Moisturizing Creamy Cleanser and the Oil Control Daily Exfoliating Cleanser, each formulated to address specific skincare needs and provide dual-action benefits.
    4.    The Beyond Basic Cleansers are now available for purchase on HYPHEN’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.
  • Kriti Sanon unveils next-gen Retinal Reset Serum with HYPHEN

    Kriti Sanon unveils next-gen Retinal Reset Serum with HYPHEN

    Mumbai: HYPHEN, a high-performance skincare brand born out of the collaboration between industry leader PEP Technologies and celebrity entrepreneur Kriti Sanon, is making waves in the personal care industry with its diverse product portfolio. Renowned for simplifying skincare routines by hyphenating the power of nature and the potency of science, HYPHEN has now introduced the Retinal Reset Serum. Marking the brand’s first launch of the year, the Serum, available in 0.05 per cent and 0.1 per cent encapsulated retinal variants, stands as an unprecedented breakthrough in the Indian skincare industry.

    What sets HYPHEN’s Retinal Reset Serum apart in a world where retinol has made its mark?

    HYPHEN’s Retinal Reset Serum contains encapsulated Retinal, which acts up to 30 per cent faster than regular retinol! The Serum is crafted meticulously with a unique blend of potent natural ingredients like Bakuchoil and Plant Stem Cells, along with active ingredients like Dipeptides, two per cent Squalane, 10 per cent Cica extracts, seven power cent antioxidant blend, and advanced scientific formulations to reset your skin’s clock and boost collagen production, promoting firm and radiant skin! The Serum is available in two variants, catering to both beginners and those accustomed to Retinoids:

    ●    0.05 per cent Retinal Cream Serum Beginner – For someone just starting their retinoid journey, this is a gentle yet lightweight, non-sticky serum that reduces fine lines, preventing any early signs of ageing while boosting collagen up to 80 per cent for firm skin, It also hydrates & soothes your skin with a high percentage of soothing natural ingredients

    ●    0.1 per cent Retinal Cream Serum Pro – For people who have already been using retinoids, this serum is more potent and effective! It acts rapidly on minimising fine lines, preventing any early signs of ageing while boosting collagen up to 80 per cent for firm skin. It also hydrates & soothes your skin with a high percentage of soothing natural ingredients

    Having understood the pulse of the current generation, HYPHEN recognised the need to incorporate retinoids into skincare routines as early as the 20s. And acknowledging the evolving skincare needs of today’s discerning consumers, HYPHEN co-founder & chief customer officer Kriti Sanon responded to the growing demand for Retinal over Retinol with the Retinal Reset Serum. She expressed, “Using retinoids in my night routine has been a game changer for me in the past 3 years! We at HYPHEN are excited to have created the Retinal Reset Serum with 0.05 per cent & 0.1 per cent Encapsulated Retinal. Unlike traditional Retinol, Retinal acts 30 per cent faster, promising unparalleled benefits like an 80 per cent boost in collagen while firming your skin, reducing fine lines, and so much more. If you haven’t started your Retinoid journey yet, it’s never too late to hyphen it to your routine!”

    HYPHEN’s products are now available in 18000 pin codes. Consumers can purchase the Retinal Reset Serum in two variants – 0.05 per cent and 0.1 per cent, on the brand’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.

  • NDTV Profit Launches with dynamic ‘We All Love Money’campaign

    NDTV Profit Launches with dynamic ‘We All Love Money’campaign

    Mumbai: The NDTV network has announced the launch of the new NDTV Profit (TV channel + digital platforms) with a bang last Friday. Ahigh-impact campaign titled: ‘We All Love Money,’conceptualised around how no one disagrees on whether they like money, and how NDTV Profit is all about helping Indians profit from their investments, announced the launch to the world.

    The campaign was splashed on the front pages of the top financial newspapers as well as hoardings in major cities, and on digital.

    The launch featured a star-studded line-up, including prominent celebrities and top leaders from the financial industry and markets. The day commenced with the sounding of the BSE bell at NDTV Profit’s swanky new Mumbai office, by actor and entrepreneur Kriti Sanon—symbolising the beginning of the day’s trading activities.

    Speaking to NDTV Profit’s Executive Editors Niraj Shah and Tamanna Inamdar, Sanon delved into her skincare venture, Hyphen, underscoring her mission to simplify skincare routines. She emphasised Hyphen’s dedication to affordability, advocating the notion that effective products need not come with a hefty price tag.

    Drawing a parallel between skincare and stock choices, the narrative pointed out that, just as expensive stocks may not be the best, NDTV Profit aims to furnish insights supported by research and data to assist users in finding real value in their financial decisions. The channel’s launch campaign tagline, “We All Love Money,” thus aligns with its editorial philosophy centred around prosperity, growth, and abundance, recognising wealth creation as a primary objective for the new India.

    Vedanta chairman and founder Anil Agarwal was also seen attending the launch activities at the NDTV Profit offices. Speaking on the channel, he expressed optimism that NDTV Profit would become the voice of a billion people, emphasising the strong aspiration for investing even in rural India—another pointer to why ‘We All Love Money,’ works across India, and across economic and urban-rural divides. He envisioned NDTV Profit as a platform to help people create additional income through investment returns, once again aligning with the channel’s tagline.

    Later that afternoon, NDTV Profit hosted the India Unlimited Summit in a gathering of the Who’s Who of India Inc., with captains of Indian industry part of the launch.Stalwarts like Uday Kotak, founder of Kotak Mahindra Bank;Ramesh Damani, veteran investor and chairman of Avenue Supermarts; Ashish Chauhan, MD & CEO, NSE, and Raamdeo Agrawal, chairman of Motilal Oswal, participated in the ceremonial lamp lighting and marked the beginning of the official launch by ringing the NSE bell that marked the close of trading for the day.

    Uday Kotak expressed hope that NDTV Profit would catalyse the nation’s transformation from a country of savers to investors, while Amitabh Chaudhary, MD & CEO of Axis Bank encouraged NDTV Profit to build on India’s growing aspirations.

    Digital infrastructure’s role in facilitating growth and profits was underscored by Bharti Enterprises founder Sunil Bharti Mittal who also highlighted the significant contribution of digital activities to the GDP and predicted further growth, and a great future.

    Market veterans also predicted a bullish outlook for Indian markets at the event, with Raamdeo Agrawal anticipating the Nifty 50 would surpass 50,000 by 2031. Madhusudan Kela echoed this optimism, attributing it to a stable government, a progressive election mandate, and keen foreign investor interest.

    Following the close of market activities, a grand launch party cheered NDTV Profit’s launch, featuring live music and the presence of media agency leaders and industry CMOs, all joining in the celebration of the brand’s commitment to helping audiences make informed financial decisions.
     

  • Kriti Sanon launches Hyphen Lip Balm Line at Nykaaland beauty extravaganza

    Kriti Sanon launches Hyphen Lip Balm Line at Nykaaland beauty extravaganza

    Mumbai: Hyphen, the visionary skincare brand, celebrated a groundbreaking moment as Kriti Sanon launched their most awaited product range – The VIP Lip Balms. After the launch, the first reveal of the lip balms was done at the star-studded Nykaaland. The event showcased a unique blend of entertainment, beauty, and skincare, with activities such as customer engagement, influencer participation, and a dedicated booth, all hosted by Hyphen.

    At the grand Nykaaland event, which brought the online beauty world into the physical realm, Kriti Sanon personally unveiled the Hyphen Lip Balm range. Nykaaland, an extravagant offline event, offered the perfect stage for the official reveal. The event stood as a testament to the brand’s commitment to delivering high-quality, effective, and affordable skincare solutions, responding to the passionate demands of its cherished customers.

    Hyphen’s new Lip Balm range includes the Vitamin-Infused Peptide Lip Balm – Vanilla, designed for all skin types. This product offers deep, long-lasting hydration, lip smoothening, and moisture barrier repair. It harnesses the power of Peptides, Vitamin E, Linoleic Acid, Squalane, and Shea Butter to create a nourishing blend that keeps lips soft and supple. Priced at Rs 349 for a 10g quantity, it can be applied as needed throughout the day.

    Additionally, the Vitamin-Infused Peptide Lip Balm – Peach mirrors these benefits, providing the same hydrating, smoothening, and moisture barrier repair advantages. This product, too, is priced at Rs 349 for a 10g quantity, allowing you to enjoy soft, supple lips whenever you like.

    For those seeking lip protection from the sun, Hyphen offers the All I Need LipScreen – SPF 30, Fragrance & Flavor Free. Suitable for all skin types, this product combines lip moisturization and sun protection. With key ingredients like Vitamin C, Vitamin E, Kojic acid, and Avocado Oil, enriched with Pomegranate Oil, it’s available for Rs 399 for a 10g quantity and should be applied as needed throughout the day.

    Kriti Sanon, in her role as chief customer officer, expressed, “As the chief customer officer, I had been reading a lot of comments and DMs asking us to create good lip balms. Honestly, lip balms have always been an essential part of my life and my skincare routine. Today I’m proud and thrilled to introduce Hyphen’s intensely hydrating lip balms, created on popular demand to give you the juiciest, glossiest hydrated lips. We’ve hyphenated powerful ingredients from nature and science to create our lip balm range, packed with vitamins, peptides, and a lot more goodness. I hope our VIP Lip Balms and the All I Need LipScreen make you smile brighter and pout better!”

    The Nykaaland launch event was a true reflection of Hyphen’s commitment to innovative solutions that enhance everyday skincare routines. The Hyphen Lip Balm line is now available for purchase on the official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart. It delivers the perfect blend of science and nature for all your lip care needs.