ITV

Tag: Kriti Sanon

  • Hindi cinema shines bright at Filmfare’s 70th night

    Hindi cinema shines bright at Filmfare’s 70th night

    MUMBAI: Lights, camera, nostalgia! The 70th Hyundai Filmfare Awards 2025 with Gujarat Tourism turned Ahmedabad into the heart of Hindi cinema, where stars, stories and songs collided in a night of pure cinematic magic. The telecast of the unforgettable evening airs on 9 November at 9 pm across Zee TV, Zing and Zest, promising fans a front-row seat to the glamour, grandeur and golden memories.

    Hosted by the ever-charismatic Shah Rukh Khan, joined by Karan Johar and Maniesh Paul, the ceremony was a dazzling blend of celebration and emotion. The event honoured not just the brightest stars but the creative minds behind the camera, directors, writers, musicians and technicians, all of whom keep Indian cinema’s soul alive.

    One of the night’s most goosebump-inducing moments came when SRK and Kajol brought back the magic of Dilwale Dulhania Le Jayenge, Kuch Kuch Hota Hai and Kabhi Khushi Kabhie Gham, leaving the audience awash in nostalgia. Adding a heartfelt touch, Abhishek Bachchan paid tribute to his legendary father with a dynamic medley of Amitabh Bachchan classics, from Khaike Paan Banaras Wala to Jumma Chumma.

    The evening’s rhythm soared higher with Akshay Kumar’s powerhouse performance of timeless hits and Kriti Sanon’s glamorous homage to Zeenat Aman, who, along with Shyam Benegal, received the prestigious Lifetime Achievement Award. Ananya Panday brought Gujarat’s vibrant culture to life, while Siddhant Chaturvedi saluted Hindi cinema’s dance icons with electrifying energy.

    Taking the celebration sky-high, a stunning drone show lit up Ahmedabad’s skyline, tracing the evolution of Hindi cinema through the decades. A nostalgic ‘Cine Icon Awards’ segment revisited legends like Bimal Roy, Sridevi, Dilip Kumar, Nutan, and Amitabh Bachchan, right up to the 1990s icons SRK, Kajol and Karan Johar.

    The telecast also captures intimate moments, from the audience joining SRK to wish Big B a happy birthday to Ravi Kishan and Abhishek Bachchan winning their first-ever Filmfare trophies.

    So, polish that popcorn bowl and prepare for an unforgettable evening. The 70th Filmfare Awards 2025 promises everything Hindi cinema stands for, emotion, entertainment and eternal magic, on 9 November at 9 pm only on Zee TV, Zing and Zest.

     

  • Sole Searching as Kriti Sanon Steps Up in Campus’ You Go Girl! Drive

    Sole Searching as Kriti Sanon Steps Up in Campus’ You Go Girl! Drive

    MUMBAI: Who needs a red carpet when you can strut through stereotypes and crush them in style? Campus Activewear is back with the second edition of its unapologetically bold “You Go, Girl!” campaign this time with Kriti Sanon leading the charge and proving that walking your own path never goes out of fashion.

    After a hit first chapter that nudged women to own their sense of style, the latest edition of You Go, Girl! dives deeper. It’s no longer about what you wear, it’s about how you move through the world. The campaign celebrates freedom from labels and the quiet confidence of simply being yourself not who the world tells you to be.

    The campaign film, led by National Award-winning actor Kriti Sanon, captures a universal moment every woman knows too well that invisible tug of being defined by others. Kriti enters a bright, airy lobby only to be surrounded by a storm of floating labels: Too ambitious. Too bold. Opinionated. Drama Queen.

    But rather than breaking stride, she breaks barriers. Every step she takes in her oh-so-stylish Campus shoes bursts the stereotypes trying to hold her back. When she finally strides through with a smile and says, “Damn good shoes, yaar!”, the line lands with playful defiance. It’s cheeky, it’s confident, and it’s utterly real.

    The film closes with Campus’ empowering call to action “They’ll always have something to say. You Go, Girl. Move Your Way.” It’s not a slogan; it’s a mindset.

    At the heart of the campaign lies Campus’ belief that authenticity is the new power move. Speaking about the initiative, Campus Activewear Ltd. CEO and whole time director Nikhil Aggarwal said, “You Go, Girl! celebrates women who move through life on their own terms, unbothered by labels and defined by their choices. That sense of self-belief not only inspired the campaign but also lies at the heart of Campus.”

    He added that the brand’s ideology, Move Your Way, mirrors the same conviction that every step taken with confidence counts. “This campaign encourages women to take the most powerful stride, the one that feels like their own,” Aggarwal said.

    For Kriti Sanon, the campaign hit close to home. “Every woman has been told who she should be, how to act, how to look, how far to go,” she said. “‘You Go, Girl!’ resonated with me because it reflects my journey of rising above judgments, but also the everyday reality of so many women who do the same.”

    Her message? Walk tall, walk free, and don’t let the noise define your steps. “It’s about owning your choices and moving with confidence, no matter what labels come your way,” she added. “Campus has always stood for individuality and authenticity, and that’s what makes this collaboration special. Together we’re sending out a message that goes beyond fashion, one that celebrates confident self-expression.”

    Behind the campaign’s cinematic flair is Wondrlab, chief creative officer and managing partner Hemant Shringy who shaped the concept with refreshing simplicity. “Labels are meant to define until you stop listening to them,” Shringy explained. “We wanted to show that truth in a light and real way. Kriti moves through those stereotypes effortlessly, proving that confidence isn’t about proving anything, it’s about knowing who you are and moving your way.”

    It’s this blend of relatability and rebellion that makes You Go, Girl! stand out, it doesn’t preach; it performs.

    The campaign is being rolled out through a 360-degree amplification across television, print, digital, outdoor, and retail touchpoints ensuring the message walks straight into every corner of the country. From billboards to Instagram reels, Campus is taking its philosophy of movement without limits quite literally.

    And if the brand’s earlier campaigns are anything to go by, You Go, Girl! will find its stride with both young urban consumers and small-town dreamers who see movement as a metaphor for freedom.

    In a world where women are still asked to fit neatly into boxes, Campus’ latest campaign doesn’t just untie the laces, it kicks the box away. With Kriti Sanon at the helm, You Go, Girl! becomes more than a catchy tagline, it’s a rallying cry for confidence, self-expression, and a little sass.

    After all, as Kriti proves with every step the best way to silence the labels is to walk right past them.

  • Oppo sparks festive glow with Reno14 Diwali Edition and Prime Video show

    Oppo sparks festive glow with Reno14 Diwali Edition and Prime Video show

    MUMBAI: This Diwali, your screen time may just outshine the diyas. Oppo India has teamed up with Prime Video to light up the festive season with a double treat, a sparkling new Reno14 5G Diwali edition smartphone and the much-anticipated unscripted talk show Two Much with Kajol and Twinkle, streaming exclusively on Prime Video from today.

    The show kicks off with a reunion fans never thought they’d see Aamir Khan and Salman Khan sharing the couch, swapping stories, laughs, and surprises. The line-up that follows reads like a Bollywood blockbuster: Akshay Kumar, Alia Bhatt, Karan Johar, Kriti Sanon, Varun Dhawan, Vicky Kaushal, Govinda, Chunky Panday, and Janhvi Kapoor are all set to appear, promising spontaneous conversations and plenty of star-studded chaos.

    While Kajol and Twinkle keep the cameras rolling, Oppo brings the sparkle with its limited Reno14 5G Diwali Edition, a device that is as much art as it is tech. Priced at Rs 39,999 (special festive price Rs 36,999), the smartphone draws from Indian tradition, with a mandala base symbolising harmony, a peacock representing prosperity, and flame motifs echoing the light of countless diyas.

    The black-and-gold palette captures Diwali’s essence black as the new moon, symbolising obstacles, and gold as the glow of lamps, signifying triumph and prosperity.

    In a first for India, the device features heat-sensitive Glowshift technology, transforming from deep black to radiant gold at body temperature. The shift, achieved through nine layers of lamination and six intricate processes, can be triggered over 10,000 cycles meaning the magic won’t fade with the season.

    The Reno14 Diwali Edition packs a 50MP Hypertone triple camera with a 3.5x telephoto lens, 4K HDR video at 60fps across all lenses, and even an Underwater Photography Mode. On the inside, it’s powered by MediaTek Dimensity 8350, paired with a 6000mAh battery backed by 80w Supervooc fast charging. At just 7.42mm thin and 187g, it’s built with an aerospace-grade aluminium frame, Gorilla Glass 7i, and IP66/68/69 protection.

    Running ColorOS 15 with GenAI integration, it also doubles as your AI assistant, offering tools like Translate, Mind Space, AI Summary, Circle to Search, and AI Toolbox 2.0.

    For Oppo, the festive edition isn’t just a smartphone, it’s a storytelling device. As Oppo India, head of PR and communications Goldee Patnaik put it: “This special edition smartphone is a festive keepsake inspired by India’s rich cultural heritage… Our collaboration with Prime Video for Two Much with Kajol and Twinkle echoes the same sentiment celebrating real, unscripted connections and the joy of being in the moment.”

    With a smartphone that changes colour with your touch and a talk show that promises raw, unscripted conversations, Oppo has blended tech and tradition into a festive narrative. This Diwali, your upgrade might just come with both a new device and a binge-worthy watchlist.

  • Campus laces up with Kriti Sanon to kickstart women’s sneaker revolution

    Campus laces up with Kriti Sanon to kickstart women’s sneaker revolution

    MUMBAI: Sneakerheads, meet your new style captain Kriti Sanon. Campus Activewear, one of India’s biggest sports and athleisure footwear brands, has signed on the National Award-winning actress as the face of its women’s category, a move that cements the brand’s ambitions to step up its game in the fast-growing segment.

    For Campus, women’s sports and athleisure is no sidekick, it’s become one of the biggest growth drivers over the past year, fuelling the brand’s rise in India’s sneaker story. Now, with Kriti Sanon, an engineering graduate turned Bollywood star and entrepreneur fronting the campaign, the brand is tying its laces for the next lap: making sneakers bolder, trend-forward, and uncompromisingly comfortable for women who juggle multiple roles.

    Nikhil Aggarwal, CEO and Whole Time Director of Campus Activewear, called the women’s portfolio “one of the most significant growth engines,” noting that Kriti’s ambition and versatility make her the perfect match. Kriti, meanwhile, says she’s drawn to Campus’ belief that style should reflect who you are “designing footwear as versatile as the roles women play.”

    With athleisure booming and Campus eyeing bigger strides, Kriti’s arrival signals more than just another celebrity face on a billboard. It’s a sneaker statement: India’s women are not just walking in style, they’re sprinting ahead.

  • Power Shift as She Shakti 2025 celebrates women driving Bharat forward

    Power Shift as She Shakti 2025 celebrates women driving Bharat forward

    MUMBAI: Who runs the world? At She Shakti 2025, the answer was loud and clear women, and on their own terms. News18 flagship platform, presented by Lions International, returned in Delhi with its grand finale under the theme “From Breaking Barriers to Building Bharat.” From policy corridors to cinema screens, women leaders, changemakers and stars gathered to showcase how they’re rewriting India’s growth story.

    The line-up sparkled with names across domains Smriti Irani, former cabinet minister and founder of The Alliance for Global Good; Nidhi Khare, secretary at the department of consumer affairs; Lindy Cameron, British high commissioner to India; Mallika Srinivasan, chairman & MD of Tractors and Farm Equipment; actors Kriti Sanon and Sanya Malhotra; JNU vice-chancellor Santishree Dhulipudi Pandit; and playback legend Kavita Krishnamurti Subramaniam, among others.

    President Droupadi Murmu set the tone with a powerful video message: “As scientists, engineers, doctors, soldiers, artists, entrepreneurs, athletes, academicians, social workers, policy makers, and in many other roles, women are consistently reaching new heights… In reality, this is not just a change, but a revolution.”

    Smriti Irani, recalling her rise to becoming the highest-paid television actor 25 years ago, urged women to “scream out loud” about their pay cheques. “Today, women don’t just want a seat at the table; they want the capital, the confidence, and a clear pathway to scale their capacities,” she said.

    Kriti Sanon brought an entrepreneurial lens, stressing women’s “problem-solving mindset” in business. Sanya Malhotra drew on her acclaimed film Mrs. to highlight the quiet but seismic fight for freedom at home. “The problem started when she wanted to do something else,” Sanya said of her character, “and wasn’t allowed to.”

    Over the years, She Shakti has grown into more than an event, it’s become a stage where stories of resilience, ambition, and leadership converge. This year’s edition underlined that gender diversity isn’t just about inclusion; it’s about powering Bharat’s future with grit, grace, and an unstoppable revolution.
     

  • Power play Delhi hosts grand finale of News18 Sheshakti 2025

    Power play Delhi hosts grand finale of News18 Sheshakti 2025

    MUMBAI: When women take the wheel, the road to Bharat’s future looks smoother and far more inclusive. After a dazzling debut in Mumbai, News18 Sheshakti 2025, presented by Lions International, is set for its grand finale in New Delhi on August 21 under the theme “From Breaking Barriers to Building Bharat”.

    What began as a regional showcase has quickly grown into one of India’s most anticipated forums for female leadership. The third national edition will see over 30 trailblazers from policymakers and entrepreneurs to actors, athletes, and activists sharing how they’re not just breaking ceilings but laying down the foundation for a stronger, self-reliant India.

    The power-packed speaker line-up reads like a roll call of influence: Delhi CM Rekha Gupta, former union minister Smriti Irani, British high commissioner Lindy Cameron, JNU vice-chancellor Santishree Dhulipudi Pandit, Supreme Court justice Hima Kohli, actors Kriti Sanon and Sanya Malhotra, playback legend Kavita Krishnamurti, racing driver Mira Erda, and Surgeon Vice Admiral Arti Sarin, among others. From boardrooms to battlefields, campuses to concert halls, the conversations promise to span every frontier.

    The scale matches the ambition. The initiative has already clocked two impactful national editions, with the 2025 Mumbai showcase marking the start of its 25th anniversary celebrations. Now, the capital takes centre stage as women from across industries share stories of innovation, grit, and transformation whether it’s shaping policy, building businesses, enabling grassroots change, or disrupting global sectors like AI, defence and healthcare.

    “News18 Sheshakti has always been a platform to celebrate, empower and elevate dynamic women,” said Network18 (broadcast) CEO Avinash Kaul. His colleague Network18 Group chief strategy officer Puneet Singhvi added that women today are “leading in business, sports, education and beyond shaping New Bharat with inclusivity, compassion, and courage.”

    From 11 AM on 21 August, the stage will be buzzing with bold voices and big visions. If Mumbai was the warm-up act, Delhi promises the full crescendo, an ode to the women scripting Bharat’s next chapter, one breakthrough at a time.

  • Bagging the spotlight Zouk hits the IPL runway with Kriti Sanon

    Bagging the spotlight Zouk hits the IPL runway with Kriti Sanon

    MUMBAI: In a season packed with sixes and sponsorships, one fashion-forward brand has knocked it out of the park with a handbag. Zouk, the proudly Indian and 100 per cent vegan lifestyle label, has stormed the Indian Premier League 2025 ad roster with its new campaign ‘A Bagful of You’, fronted by actor Kriti Sanon.

    This isn’t just a brand break; it’s a cultural statement. Featuring on Connected TV via JioStar during prime-time matches, Zouk is one of the rare women-led disruptors to enter a space traditionally monopolised by FMCG giants, fintech players, and frothy beverage brands. But as the game evolves, so does its audience and Zouk’s play is as smart as it is stylish.

    According to YUMI’s 2024 data, women make up nearly half of IPL’s urban and rural audience, a stat that may surprise the armchair analyst but not the brand. Zouk is speaking directly to this influential cohort with a message that blends heritage, confidence, and conscious fashion.

    By showing up in the middle of India’s biggest cultural moment, Zouk isn’t just flaunting bags, it’s flaunting purpose. The brand’s vibrant campaign isn’t shy about taking up space, much like the women it celebrates. Every product in Zouk’s line reflects its mission: functional fashion rooted in Indian aesthetics, with zero compromise on ethics or style.

    Commenting on the landmark moment Zouk founder Disha Singh said, “This is more than just an ad placement, it’s a statement not just for Zouk, but for every homegrown, women-led brand with big dreams. To be on the IPL stage, a platform that unites India is a celebration of how far we’ve come and where we’re headed. We’re proud to lead this change, representing the fearless spirit of the modern Indian woman who is confident, expressive, and ready to be seen and heard. Our campaign with Kriti Sanon, ‘A Bagful of You,’ is rooted in self-expression and everyday pride, and IPL allows us to tell that story to millions of Indians in a moment they truly care about.”

    Echoing the sentiment Zouk co-founder Pradeep Krishnakumar added, “IPL has long been dominated by legacy, male-focused advertisers but the landscape is shifting. We saw a clear opportunity to break the mold and engage a new, diverse generation of consumers who value purpose and identity. Our presence in IPL 2025 isn’t just about visibility; it’s about making a bold cultural statement.”

    With the leather-free label now batting on the biggest field in Indian advertising, it’s clear: Zouk isn’t just in the game, it’s changing how the game is played.

  • Zouk and Kriti Sanon unpack pride and purpose with A Bagful of You campaign

    Zouk and Kriti Sanon unpack pride and purpose with A Bagful of You campaign

    MUMBAI: Fashion just got a little more soulful and a lot more personal as Zouk, India’s proudly vegan and 100 per cent Indian lifestyle brand, has launched its latest campaign, A Bagful of You. Featuring National Award-winning actress Kriti Sanon as the face of the movement, the campaign isn’t just selling bags, it’s celebrating roots, resilience, and cultural pride.

    Rolling out during IPL 2025 across Connected TV, Youtube, and Meta’s social platforms, A Bagful of You marks Zouk’s grand debut on India’s biggest cricketing stage. Offline, the campaign is making waves too, turning malls and city streets into style runways where tradition meets ambition. With Zouk’s signature Indian prints and cruelty-free materials front and centre, the message is loud and clear: fashion isn’t just what you wear, it’s who you are.

    Commenting on the launch, Zouk founder Disha Singh said, “With ‘A Bagful of You’, we wanted to spotlight something that often gets overlooked the silent strength, pride, and individuality of the modern Indian woman. She is everywhere. She’s in cities and small towns, boardrooms and classrooms, weaving tradition into ambition every single day. At Zouk, we build cultural continuity into daily life. Our prints are proudly Indian, our materials consciously vegan, and our purpose deeply personal. This campaign is an extension of the message that fashion serves beyond looking good, it honours one’s connection to their identity and culture.”

    Kriti Sanon shared her personal connection to the campaign’s message as well, saying, “What spoke to me most about ‘A Bagful of You’ is that instead of selling an image, it’s a reminder of who we already are. What I carry says everything about what I stand for. Whether it’s a mood, a memory, or a moment of pride, it’s all part of me. So, beyond an
    accessory, it’s an extension of my personality, my roots, and my values. Zouk’s bags, with their beautiful Indian prints and cruelty-free materials, make that connection even stronger. When I carry a Zouk, I carry my culture with me, and I do it with pride.”

    Built on the belief that fashion should fit your soul, not just your style, A Bagful of You blends Zouk’s design philosophy with a relatable, heart-warming narrative that resonates with modern Indian women. It reflects everyday pride from boardrooms to classrooms where ambition and tradition weave effortlessly together.

    With over 15 lakh happy customers and exclusive stores now in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon, Zouk continues to expand its footprint across India. The brand recently launched its women-first luggage line, further solidifying its commitment to creating functional, stylish essentials for today’s traveller.

    As Zouk grows its community of vibrant, rooted, and fearless women, A Bagful of You stands tall as a reminder that true style isn’t about fitting in, it’s about standing out, authentically.

  • Pepe Jeans unveils ‘Very Pepe’ with global ambassador Kriti Sanon

    Pepe Jeans unveils ‘Very Pepe’ with global ambassador Kriti Sanon

    Mumbai: Pepe Jeans London has launched ‘Very Pepe,’ the new autumn/winter collection campaign featuring actor, producer and entrepreneur Kriti Sanon, who makes her debut as the brand’s first-ever global ambassador of Indian origin. This landmark collaboration celebrates the brand’s unique British heritage and eclectic style, set against the vibrant streets of West London, embodying the bold, edgy spirit of Pepe Jeans with a blend of classic sophistication and modern flair.

    Kriti Sanon embodies the Pepe Jeans DNA – bold, edgy and eclectic. Reflecting on her association with Pepe Jeans, Sanon said, “Pepe Jeans has always stood for individuality and bold style. I’m thrilled to represent a brand as their global brand ambassador that not only reflects my personal style but also connects the best of London’s iconic fashion heritage with a global audience. The ‘Very Pepe’ collection is versatile and effortlessly stylish.”

    On behalf of Pepe Jeans London, AWWG’s CEO Marcella Wartenbergh stated, “We are thrilled to collaborate with Kriti Sanon as our brand ambassador. Following the incredible memorable experience of taking the leading Actor to Silverstone with Red Bull Racing by Pepe Jeans, our upcoming new campaign marks yet another exciting chapter for our brand.”

    The campaign will unfold in two waves. The first wave celebrates Pepe Jeans’ denim heritage, showcasing all-denim looks against the vibrant reds of London’s iconic post boxes, telephone booths, and classic cars on the streets of Portobello. The second wave captures the essence of West London living, featuring smart-casual styles for her, set against the backdrop of classic black cabs and the elegant white facades of Notting Hill.

    The autumn/winter 2024 collection blends contemporary fashion with rich heritage, featuring pieces that tell a story and are always supported by denim. Key highlights include a retro dark blue wash jumpsuit for women, celebrating London Boho heritage with iconic British staples like classic trench coats, leather biker jackets, wool checked coats, and bohemian floral print dresses. Complementing these are versatile shirting and knitwear, all seamlessly paired with the brand’s signature denim. *añadir men

    To mark the launch, selected Pepe Jeans stores will host exclusive in-store experiences. Customers can enjoy interactive displays and explore the collection up close.

  • FUJIFILM India Instax welcomes Kartik Aaryan and Kriti Sanon as brand ambassadors

    FUJIFILM India Instax welcomes Kartik Aaryan and Kriti Sanon as brand ambassadors

    Mumbai: FUJIFILM India imaging technology company with over 90 years of pioneering legacy in photo imaging, proudly announces the onboarding of film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for their INSTAX business in India. These youth icons perfectly embody the INSTAX spirit. Kriti, renowned for her vibrant fashion sense, complements Fujifilm’s colourful instant cameras, while Kartik’s infectious smile and spontaneity align seamlessly with the candid charm of INSTAX.

    The INSTAX series celebrated its 25th anniversary last year, introduced by Fujifilm to India in 2012 with Analog Instant Cameras, Hybrid Instant Cameras, Smartphone Printers, and the innovative INSTAX Pal digital camera. Riding on its success, INSTAX has expanded its retail footprint from 1,500 to 2,500 stores, resulting in an annual growth rate exceeding 50 per cent. This impressive expansion spans major cities and online platforms, showcasing INSTAX ‘s remarkable growth in India. With a strategic focus on Generation Z, INSTAX products are accessible through diverse retail channels and their dedicated D2C platform, Instax.in.

    Sharing her excitement, Actress and brand ambassador, Kriti Sanon, voiced her enthusiasm, ” I am excited to join the INSTAX family and share this unique experience with others. I’ve cherished INSTAX for years, curating a scrapbook of cherished moments with loved ones. Each INSTAX print signifies a special memory, evoking a rush of emotions which is unmatchable in this digital era. The playful and aesthetic design of their cameras and printers perfectly complements my personality, making INSTAX an essential part of my life.”

    On the occasion, Actor and brand ambassador, Kartik Aaryan said, “I live in the moment and cherish capturing candid moments on the go. INSTAX is my constant companion during travels for shoot and vacation. I love sharing INSTAX prints with my near and dear ones as a heartfelt, personal gift from me. I have captured so many personal candid moments with Katori and my family and hanged on my house walls. Each print holds a unique memory, preserving moments of joy that I can share with others, creating lasting bonds through the magic of instant photography.”

    INSTAX offers cutting-edge products for creating instant memories, seamlessly blending innovation with nostalgia. Analog instant cameras capture spontaneous photographs, while hybrid models like the mini Evo feature versatile film and filter effects for enhanced creativity. Additionally, the mini LiPlay integrates a voice record function for interactive QR code-enabled prints, adding a unique personal touch. Fujifilm’s printers elevate smartphone photos with AR enhancements and creative doodling options, delivering user-friendly, portable solutions for instant gratification and meaningful connections. With ambassadors Kriti Sanon and Kartik Aaryan, INSTAX inspires Gen Z to explore and enjoy the joys of instant photography.

    FUJIFILM India managing director Koji Wada stated, “We are delighted to welcome Kriti Sanon and Kartik Aaryan to the INSTAX family. Their energy and enthusiasm perfectly align with our Group Philosophy of “Giving our World More Smiles”. As influential youth icons, they embody the creativity and joy INSTAX stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India.”

    Adding on, Arun Babu, associate director & head of digital camera, INSTAX & Optical Devices Business at FUJIFILM India, voiced, “With Kriti and Kartik on board, we aim to enhance our brand reach and connect with the youth. INSTAX is a celebration of life’s moments, and our new ambassadors perfectly aligns with this spirit. Leveraging their popularity, we intend to broaden the INSTAX brand across India, promoting a vibrant ‘culture of photography’ where capturing and sharing moments is a joyful part of everyday life.”

    Fujifilm recently launched their group purpose “Giving Our World More Smiles” and this new collaboration with Kriti Sanon and Kartik Aaryan exemplifies their commitment to spreading joy and creativity through their products and services, fostering lasting memories for their customers, business partners, and photography enthusiasts.