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Tag: Kriti Mehrotra

  • Organic Tattva launches its campaign titled ‘Har Maa Ka Vishwas’

    Organic Tattva launches its campaign titled ‘Har Maa Ka Vishwas’

    Mumbai: Organic Tattva has launched its latest campaign titled ‘Har Maa Ka Vishwas’, featuring actor and wellness icon Kareena Kapoor Khan. The campaign has been conceptualised and executed by one of the leading advertising agencies, Eggfirst Advertising and Design Ltd.

    The campaign highlights the deep trust every mother places in the choices she makes for her family, especially when it comes to food. The campaign brings alive this emotional connection through Kareena Kapoor Khan. She embodies the modern-day Indian woman who is aware, confident, and committed to purity.

    The campaign includes a series of four TVCs, led by the flagship film ‘Har Maa Ka Vishwas’, supported by three thematic films built around the thought: ‘Switch to Purity, Switch to Organic Tattva.’ These TVCs focus on everyday food essentials like dal, rice, and sprouts, and build a strong case for choosing organic in the daily lives of Indian households.

    With a strategic rollout across digital, social media and other channels, the campaign has been designed to reach and resonate with audiences across urban and semi-urban India.

    Eggfirst founder & MD, Ravikant Banka said, “At Eggfirst, we aim to build purposeful stories that strike a chord. This campaign captures a mother’s instinctive choice for her family’s health. It’s not just an ad; it’s a reflection of what Organic Tattva stands for.”

    Organic Tattva director Kriti Mehrotra said, “At Organic Tattva, we don’t just sell food, we honour every mother’s instinct to choose right. With Kareena Kapoor Khan, ‘Har Maa Ka Vishwas’ becomes a heartfelt promise from our kitchen to yours.” 
     

  • Organic Tattva & Chef Vikas Khanna partner for festive Chole & Besan film

    Organic Tattva & Chef Vikas Khanna partner for festive Chole & Besan film

    Mumbai: As the festive season of Holi and Ramadan approaches, Organic Tattva under its collaboration with celebrated chef Vikas Khanna unveils an exciting culinary tribute. In association with Maximus Collabs, agency and production house for this campaign, Organic Tattva aims to take consumers on a nostalgic journey with the launch of their latest film centred around the traditional flavors of Chole and Besan.

    With a vision to reconnect people with their culinary roots promising purity of wholesome ingredients, Organic Tattva’s and Vikas Khanna promises to ignite the senses and evoke cherished memories associated with homemade delicacies. The film, set to be released during the festive flavours of Holi and Ramadan, is a testament to Organic Tattva’s commitment to offering premium-quality organic products that resonate with both trust and purity.

    “We are delighted to join hands with Vikas Khanna for this special project,” said Organic Tattva co-founder Kriti Mehrotra. “Our aim is to not only provide consumers with the finest organic ingredients but also to evoke a sense of nostalgia and cultural connection through our products.A commitment that we will always get the best to your plate drives us to choose the most trusted ingredients for your loved ones. With this film, we hope to inspire people to embrace the authentic flavours of India and celebrate the joy of cooking.”

    Renowned Chef Vikas Khanna expressed his enthusiasm for the collaboration, stating, “Partnering with Organic Tattva is driven by my passion for ghar ka khana and the ingredients that make it such a delightful experience. Through this film, we aim to showcase the beauty and simplicity of traditional Indian cuisine while highlighting the importance of using high-quality organic ingredients which promises purity and trust . I am excited to be a part of this endeavor and look forward to sharing it with food enthusiasts around the world”.

    Maximus Collabs, known for its innovative approach to storytelling, is set to bring the concept to life with its expertise in creative production. “We are thrilled to collaborate with Organic Tattva and Vikas Khanna for this project,” said Maximus Collabs director Manisha Singh. “Our team is dedicated to delivering compelling narratives that resonate with audiences, and we believe this film will not only captivate viewers but also inspire them to explore the rich tapestry of Indian cuisine.”

    The Chole and Besan film by Organic Tattva, in collaboration with Vikas Khanna and Maximus Collabs, is slated for release during the festive season of Holi and Ramadan. Stay tuned for an unforgettable culinary experience that celebrates taste, quality, and the essence of tradition.

  • Chef Vikas Khanna finds #BharatKaAsliSwad with Organic Tattva

    Chef Vikas Khanna finds #BharatKaAsliSwad with Organic Tattva

    Mumbai: Organic Tattva, a pioneering organic food brand committed to delivering purity and nourishment through their organic flour and pulses  range of products proudly announced chef Vikas Khanna as their champion to promote organic flour and pulses. Building on synergies, OT and chef Khanna are committed to promote health-conscious living and ethical consumption.

    Organic Tattva, a leading provider of naturally grown and 100 per cent certified, authentic organic food has taken the first step towards educating and building differentiation amongst consumers with chef Vikas Khanna for the organic flour and pulses category. Today’s consumer is aware and conscious of healthy choices while at the same time, there is increased awareness around switching to purity and thus preferring organic over the regular counterparts in the market.

    Vikas Khanna expressed enthusiasm about partnering with Organic Tattva, stating, “I am thrilled to align with Organic Tattva, a brand that shares my passion for promoting wellness and ethical living. Together, we aim to inspire consumers to adopt healthy eating habits while emphasising the importance of choosing organic, wholesome foods for a balanced and sustainable lifestyle. I value this partnership more as the overall impact on our agricultural land and future is immense .”

    Excited to share this news, Organic Tattva co-founder Kriti Mehrotra expressed, “We are opening 2024 on a beautiful note of collaborating with Chef Vikas Khanna who is a testimony to great taste, healthy living, and sustainability. A true son of the soil he has been a brilliant advocate of going back to roots and his honest approach to promoting healthy living has encouraged us to join hands and make genuine impact on the food choices of the consumer. His dedication to health and wellness perfectly aligns with our values, and we are confident that this collaboration will resonate with our consumers.”

    The partnership and the communication for the same was put together by Maximus Collabs, a Mumbai-based creative agency and production house. The upcoming ad campaign featuring Vikas Khanna will be launched across various media platforms, showcasing the fusion of creativity, culinary artistry, and organic living.A perfect blend to healthy and hearty living.”

    Sharing insights on the partnership, Maximus Collabs director Manisha Singh expressed, “Our collaboration with both Organic Tattva and Chef Khanna is defined by creativity, innovation, and a shared passion for excellence and promoting the purpose behind the business. Together, we have strived to create an impactful campaign that will resonate with audiences and help them adapt to changes which are as basic as switching to the right ingredient and making more informed choices.”

    As a part of the collaboration, a teaser was released on chef Vikas Khanna’s Instagram handle that focussed on adulteration and asking viewers to share their views on  “Bharat Ka Asli Swaad.”