ITV

Tag: Krishna Desai

  • POGO celebrates Chhota Bheem’s birthday with new movies, contests and parties

    POGO celebrates Chhota Bheem’s birthday with new movies, contests and parties

    MUMBAI:It’s the biggest birthday bash of the year! POGO is celebrating superhero Chhota Bheem’s birthday all throughout summer.

    POGO has lined up all-new specials and movies to entertain kids throughout the month. To kick off the celebrations, catch the premiere of Chhota Bheem Banjara Masti movie on 01 May at 12pm. Join Bheem and his friends on this mystical adventure as they try to recover a talisman for a tribe of banjaras. Additionally, all new episodes of the Chhota Bheem series will premiere every Sunday at 9:30am. That’s not all! Tune in every Sunday at 12pm for a new Chhota Bheem special on Lights Camera POGO.

    POGO is giving every child across the country a chance to be a part of Chhota Bheem’s birthday party! By participating in the Chhota Bheem ka Badaa Birthday contest on POGO, ten lucky winners will be gratified with a Bheem themed party organized by POGO at their homes with Chhota Bheem as the guest of honour! All kids have to do is tune in to POGO every day from 1pm to 3pm and answer the questions.

    This year, kids can also send their favourite superhero birthday wishes! All they have to do is log on to http://www.pogo.tv/win/chhotabheembirthday and send Chhota Bheem a ‘Birthday ECard’. These wishes will be displayed on 01 May on POGO all throughout the day!

    This year again, POGO will celebrate Chhota Bheem’s birthday underprivileged children from NGOs across Pune, Delhi, Chandigarh and Bangalore. The birthday parties aim to give the kids a happy POGO memory to cherish. The kids will be entertained with screenings of episodes from the Chhota Bheem series, exciting games, and POGO goodies. The parties will culminate with a special performance by Chhota Bheem and a meet and greet occasion for the kids.

     
    Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “Chhota Bheem is the biggest icon to this generation of children. Also this year being POGO’s 10th anniversary, we have scaled up Chhota Bheem’s birthday celebrations to enthral kids at all touch points including on-air, online and on-ground. By partnering with the NGOs, we hope to spread the joy of this occasion with as many children as possible.”   

    From new episodes and movies, to birthday parties, to birthday wishes, POGO is pulling out all the stops to celebrate the birthday of the biggest Indian superhero – Chhota Bheem!

  • The Iconic Cat and Mouse Duo are back in the All-New The Tom and Jerry show

    The Iconic Cat and Mouse Duo are back in the All-New The Tom and Jerry show

    MUMBAI: A brand new series of The Tom and Jerry Show, featuring the world’s most beloved cartoon duos, is back with a fresh take on the classic cat and mouse frenemies. The all-new series explores exciting new slapstick storylines and fantastic new worlds, shining a brightly coloured lens on a never-ending battle that has set the benchmark for cartoon rivalries. Cartoon Network India is scheduled to air all new episodes of The Tom and Jerry Showstarting April 21, 2014 from Monday to Thursdayat 2pm.

     

    The brand new series will feature the legendary pair continuing their never ending chase with a fresh take on the classic. This time, Tom’s determination and Jerry’s cleverness will not be limited to their usual suburban setting. The episodes will include new worlds as their settings, in new situations and storylines set in different eras, be it in a witch’s den in the medieval period of magic or a crazy scientist’s laboratory in the modern science age.With these interesting settings, thepossibilities for chaos in an elementary chase of a cat and mouse are endless.

     

    Speaking about the show, Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “The Tom and Jerry Show is a timeless classic loved by children and adults across the world.With their endless rivalry and slapstick gags, Tom and Jerry have createdlaugh-out-loud memoriesfor all their fans. We are thrilled to have this legendary cat-and-mouse comedy team back with newepisodes on Cartoon Network to continue their never-ending chase.”

     

    Catch the chase, Win exciting prizes: To add to the excitement, Cartoon Network is giving one lucky winner a chance to travel to the Parque Warner Madrid amusement park in Spain and meet Tom and Jerry! All kids have to do is participate in the ‘Catch and Win’ contest starting April 21, 2014 and spot Tom chasing Jerry across the channel.

     

    Same Characters; New Stage: The hysterical pair will return with their usual clique of frenemies; Spike – the brawny mutt with a paternal heart, Tuffy – Jerry’s adorable, brave and enthusiastic little nephew wrapped in a diaper, Butch – Tom’s friend/enemy (depending on the situation), Little Quaker, the duckling low on self-esteem and Toodles Galore, Tom’s pretty girlfriend.This diverse bunch will be a part of Tom and Jerry’s adventures, either to help Jerry escape from Tom or by causing even more chaotic escapades.

     

    Watch the new, hilarious and never ending battle of thislegendary duo on Cartoon Network, starting April 21, 2014, every Monday to Thursday at 2pm.

     

  • Pogo colours its viewers with two movie premieres this Holi

    Pogo colours its viewers with two movie premieres this Holi

    MUMBAI: With Holi around the corner, Turner’s mainstay kids channel – Pogo – is showering kids with loads of colour, prizes, new movies and excitement!  The ‘Rang De Holi’ contest and several new movie launches throughout the month will keep kids entertained and engaged.

     

    The ‘Rang De Holi’ contest on the channel, will give kids an opportunity to win Holi themed prizes like inflatable pools, water resistant watches and digital cameras by answering questions based on the Holi games played by Chhota Bheem and his best friends! The content will run from 8 to 29 March from 12:00 pm onwards on the channel.

     

    The channel also intends to leverage the festive season by premiering two new movies on its tent-pole characters Chhota Bheem and Mighty Raju. As a prelude to Holi, kids can catch a brand new Chhota Bheem special called Kung Fu Bheem on 16 March at 12:00 pm. And on the most vibrant day of the year, kids can catch their superhero Mighty Raju battle new and powerful enemies in Mighty Raju: 3 Villains on 17 March at 12:00 pm.

     

    On this occasion, Turner International India executive director and network head – kids Krishna Desai says: “Holi is one of the most joyous, colourful and exciting festival for kids across the country. As the leading entertainment channel in the kids’ genre, Pogo aims to take the festivities to new heights with the Pogo ‘Rang De Holi’ contest and the brand new ‘Mighty Raju’ movie.”

     

    Superheroes Bheem and Krishna will be adding more fun and colour to weekends throughout the month. Every Saturday at 12:00 pm ‘Rang De with Bheem & Krishna’ will bring the viewers action-packed and entertaining movies like Chhota Bheem Rise of Kirmada, Krishna Balram Warrior Princess, Chhota Bheem Dholakpur to Kathmandu, Krishna Balram Rang Mein Bhang and many more.

     

    Pogo certainly is set to colour its viewers with some engaging content this Holi.

  • Cartoon Network adds more fun to its programming line-up

    Cartoon Network adds more fun to its programming line-up

    MUMBAI: Cartoon Network India is all set to launch two new shows – Lego’s Mixels and Steven Universe. The mischievous shorts of Mixels will be telecast every Saturday at 8:00 am and the magical adventures of Steven Universe every Sunday at 10:30 am.

    Talking about shows, Turner International India South Asia sr director and network head – kids, Krishna Desai said, “We are thrilled to launch Lego Mixelsand Steven Universe in Indiathat represent Cartoon Network’s illustrious and trans-global portfolio.The partnership with Lego is the next step in the evolution of Cartoon Network Studios and the way we co-develop original IPs.Steven Universeis our latest and biggest original series, that has been creating waves across the world. Kids in India can look forward to all this new excitement, entertainment, humour, adventure and wackiness on Cartoon Network.”

    Mixels is a groundbreaking global franchise created by the powerhouse partnership of two of the biggest forces in kids’ entertainment – Cartoon Network and the LEGO Group. Mixels is centred around a world of colourful creatures who can mix and combine with each other leading to hilarious and surprising results. They are comical, mischievous creatures that live in tribes of three. Each tribe is based around a unique natural element. The Infernites are fiery and short tempered, but handy for a barbeque. The Cragsters are the industrious mining tribe and the Electroids are a quirky bunch with enough nervous energy to light up the whole world. Nixels, annoying and destructive little creatures, wreak havoc over the Mixel land trying to tear down and break apart the tribes. Mixels will air as two minute shorts every Saturday at 8:00 am starting 15 February 2014.

    Steven Universe is the latest original animated comedy series from Cartoon Network Studios. Steven Universe is about the misadventures of a boy named Steven, the ultimate “little brother” to a team of magical guardians of humanity – the Crystal Gems. Steven may not be as powerful as the Crystal Gems or as savvy.  But that doesn’t stop him from joining his sisters – Garnet, Amethyst and Pearl on their magical adventures and somehow finding a way to save the day! It is created by Emmy and Annie Award-nominated writer and storyboard artist Rebecca Sugar. Steven Universe premieres on 16 February 2014 and will air every Sunday at 10:30 am on Cartoon Network.

     

  • New shows, movies and exciting contests all month long on Cartoon Network & POGO

    New shows, movies and exciting contests all month long on Cartoon Network & POGO

    MUMBAI: Turner International India is pulling out all the stops to continue its reign in 2014 in the kids’ genre with new content, magnanimous contests and ultimate entertainment on POGO and Cartoon Network! Kids are in for an unbridled dose of humour, adventure and excitement with new and popular characters!

     

    CARTOON NETWORK

     

    Defeat bad guys and win loads of prizes this Republic Day by tuning-in to special Roll No. 21 and Oggy and the Cockroaches episodes all day long! That’s not all! Every half an hour kids will get a chance to win exciting prizes on the Republic Day weekend. All they have to do is tune in to Cartoon Network from 12pm onwards on January 25 & 26, 2014 to win the treasured prizes.

    Be ready to enjoy Fridays like never before with Oggy’s Fun Friday. Get a chance to win a fun day out with your friends at the movies, shop till you drop, eat out with your friends and many more prizes including exclusive Cartoon Network merchandise. All kids have to do is tune-in to Cartoon Network every Friday throughout the month from 1pm onwards and answer the simple game based questions!

    Bringing kids more of their favourite shows, new episodes of Roll No. 21 continue to air at 1pm, Oggy and the Cockroaches wreck mayhem at 5pm and Cartoon Network Popcorn entertains with the best movies on weekends at 12pm. For more fun, keep tooning in to Cartoon Network and www.cartoonnetworkindia.com.

    POGO
     
    POGO has a new superhero this year who is cute, funny, naughty and haughty. Catch the adventures of Obochama Kun, a brand new series every Monday to Friday at 12pm on POGO.

    It’s double celebrations on POGO on January 26, 2014. In addition to celebrating Republic Day, POGO is also premiering a new movie called Chhota Bheem – Neeli Pahaadi at 12pm! Kids can also win exciting merchandise by participating in the Republic Day contest from January 20-26 every day from 10am onwards only on POGO.

    Everyone’s favourite laddoo-eating superhero Chhota Bheem has nonstop entertainment in store for his fans. Tune in to the Chhota Bheem Film Festival on POGO from January 15 to 25 every day at 5pm for back-to-back movies.

    Krishna Desai, Sr. Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “Every year we aim to bring shows and characters that captivate and entertain children. This year as well, we have an exciting blend of new and popular shows, movies and franchises coupled with engaging contests and online activations that is sure resonate with kids. We are thrilled to be the genre leader in 2013 and will make every stride to ensure the same in 2014.”   

    So buckle your seatbelt because it is going to be an exhilarating ride replete with new shows and movies, exciting contest with over the top prizes and more of your favourite cartoons!

     

  • POGO celebrates a decade of recognising the most talented kids across India

    POGO celebrates a decade of recognising the most talented kids across India

    MUMBAI: POGO, India’s leading kids’ channel, is at the precipice of reaching yet another milestone. Its proprietary talent hunt initiative – POGO Amazing Kids Awards (PAKA), is celebrating its 10th edition this year. PAKA is India’s first kids’ television awards ceremony that upholds the channel’s tradition of discovering, recognizing and celebrating, the amazingly talented children of India across various categories including dance, music, sports, social service, etc.

    It was no easy feat to select one winner from hundreds of candidates across India. Taking up this immense responsibility was a panel of eminent experts within each field. Icon Ayaz Memon judged the sports category, Tobby Fernandes judged the dance category, Salim Merchant judged the singer and musician category, Tathagat Tulsi judged the genius category and Vaibhav Kumaresh judged the artist category. The social service category was judged by Fr. Terrance and the entertainer category was judged by Krishna Desai.

    Krishna Desai, Sr. Director& Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “It is an extremely proud moment for POGO to be celebrating the 10th anniversary of POGO Amazing Kids Awards. The fact that we have been able to conduct these awards over the past decade is a testament to the abundant talent in our country. Today, PAKA is a recognizable and credible certification for children who represent the very best of aptitude with a very bright future.”

    PAKA 2013 winners have truly done India proud and continue to strive towards excellence:

  • Cartoon Network celebrates superhero Kriss birthday with Pune kids on Childrens Day

    Cartoon Network celebrates superhero Kriss birthday with Pune kids on Childrens Day

    MUMBAI: For the first time ever, Cartoon Network celebrated the birthday of super student and super hero Kris from Roll No. 21 on November 14! In addition to all the on-air hoopla, Kris made his birthday extra special by celebrating it with some of India’s less fortunate kids.
    The children of Pune’s Bhartiya Samaj Seva Kendra (BSSK) were treated to a double surprise and party when Cartoon Network not only celebrated Kris’s birthday but also Children’s Day with them. The event brought a million watt smile to the faces of these young children, who deserve all the happiness.

    Over 50 children were seen having a ball of a time watching Roll No. 21 episodes, playing games, winning special prizes and dancing. However, the highlight of the day was when Kris put up a stellar performance and involved kids in it! The event climaxed with the kids cutting Kris’s birthday cake and receiving photographs with their favourite superhero.

    Krishna Desai, Sr. Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “We are excited to be celebrating the birthday of Kris from Cartoon Network India’s first originally animated series – Roll No. 21! Throughout the years, our aim has always been to give kids the ultimate experience by entertaining them on TV and beyond. By associating with Bhartiya Samaj Seva Kendra in Pune we hope to make Children’s Day special for these children and give them a memory to cherish with their favourite superhero.”

    “We are very excited to have Cartoon Network celebrate Kris’s birthday with the children at BSSK on the occasion of Children’s Day. Kris brings an adventure for the children in their routine lives. It portrays a story to feel safe from the evil, to differentiate between good and bad, captures their imagination and thoughts to enjoy and have fun. Kris lights up a smile to every child’s face,” said Maina Shetty, Assistant Director, Bharatiya Samaj Seva Kendra.

    Kids can also join in the celebrations of Children’s Day and Kris’s birthday by tuning in to Cartoon Network on November 14 from 12pm onwards for back-to-back Roll No. 21 episodes, movies and specials!

  • Indian animation needs a global outlook

    Indian animation needs a global outlook

    MUMBAI: Among the key issues addressed by the recently concluded FICCI MEBC (Media and Entertainment Business Conclave) (South) in Bengaluru on 29 and 30 October was the state of the animation industry in India and what can be done to improve its lot.

     

    The second day of the conclave saw a dedicated session titled ‘Emerging trends of Indian IP in animation and their exploitation’ with Turner International India senior director and network head for kids in south Asia Krishna Desai, Graphic India co-founder and CEO Sharad Devarajan, Shemaroo Entertainment director Jai Maroo, Krayon Pictures co-founder Nisith Takia and Greengold Animation founder and MD Rajiv Chilaka and Reliance Animation CEO Ashish Kulkarni as moderator.
    Devarajan began by highlighting the need for a cohesive ecosystem favouring the country’s animation industry.

     

    “Indian consumers today are used to seeing the best of the world and so, we need to transcend the national market and go to the international market,” he said, stressing the need to create content like that made by Stan Lee or Steven Spielberg. “Multi platform and global is how you have to think of stories today,” he said, pointing out how a version of Mahabharat was launched as 18 days, a re-imaging of the original by Graphic India at the San Diego Comic Con and went straight to Youtube.

     

    Chilaka made a special reference to Chhota Bheem as a kids’ icon while speaking of Greengold’s huge success in the field of animation. “We have grown from just four to over 300 in 12 years. No one knows which show will work, so we have to just give it a shot. Chhota Bheem started off as just 10 products and now it is available in more than 3000 across 30 country stores. We didn’t realize that it would be a phenomenon but now we are confident about making a movie every year,” he said, pointing out that while IP monetisation was happening, it was equally important to build good infrastructure around it to help harness IP better.

     

    Maroo said Shemaroo would help in distribution and marketing even though it wasn’t actively involved in the creation of animation. “There are people with great production and artistic capacity for whom we can work on aspects like music, distribution and marketing. The reason why characters like Bal Ganesh and Chhota Bheem work well is because of their sheer stickiness. We should have IP with an Indian soul but an international story. What the west has is sharp screenplay that translates across boundaries. That is what we lack,” he said.

     

    Desai opined there wasn’t enough investment in animation and pointed out the difficulties in creating animated content. “There is less advertising revenue for a kids channel (Turner), so we also have less money to invest in new content,” he said.

     

    Kulkarni said, “In India, animation is positioned as a kids’ genre,” to which, Devarajan gave an example of the Japanese, who have moved Anime from kids to a sophisticated audience. “Their characters have elasticity and a soul that appeals to various demographics. Why aren’t we creating any Clash of the Titans or Lord of the Rings?” asked Devarajan.

     

    Chilaka said they needed to come up with interesting ways of promotion to grab eyeballs, citing the example of Raju. “We timed Raju to release three weeks before the football world cup and on TV, we did a premiere during the semi-final,” he said.

     

    Maroo pointed out that very few screens were available across the country for animated movies, thereby restricting viewership. “This industry is the best when commerce meets creativity,” he said. Takia felt not many people understood the business even if they were superlative on the creative front. “We can call ourselves successful only when we galvanise the creative population,” added Devarajan. Maroo rounded off saying: “The future will be about how many different revenue platforms you build.”

  • It’s family time this Diwali

    It’s family time this Diwali

    In this world of cut-throat competition where life is full of struggles and work for the people in the corporate world, Diwali is a moment of relief. The lights of Diwali doesn’t just spread brightness around but also illuminates their inner self as they get a chance to have family time. Few corporate head honchos talk about their plans this Diwali and talk about their memorable Diwali moments.

    I am spending time with my family and friends but I won’t be bursting any crackers as I am against it. Diwali is a festival of lights and not noise.

    One of the fondest memories of Diwali is when I once made sweets and kandil at home and kept it in a way that everybody could see it. These days we usually buy sweets from outside.

    Raj Nayak, CEO, Colors

    On Diwali, everybody is at home and if something happens we have to be on our toes. And thus, I would be working on Diwali.

    I remember how as a kid I used to wake up early morning at 4.00-4.30 and be the first one to burst crackers. Later, when I became a cable guy, it was to go and adjust the CNN dish.

    Arvind Prabhoo, president, MCOF (Maharashtra Cable Operators Association)

     

    Festivals are the best time to be at home and with the family. I too will be home and play with my children and grandchildren. On Diwali, we’ll have a puja and then we would burst crackers. Every year, we plan a family get together to celebrate the festival of lights. Even this year, the families of my three brothers and few colleagues will come to my home to celebrate the festival.

    The best Diwali in my life was in 2004 when my daughter got married just before Diwali.

    M Rajendran, MD, Raj network

     

    This Diwali, I will praying to the almighty that light enters many lives and the earth becomes harmonised. I will also be lighting lamps and celebrating with friends.

    I have a hilarious memory of Diwali. When I was a seven year old, a rocket cracker flew into our house and went inside our landlord’s lungi, who was standing on the top floor balcony. Thankfully, the rocket had already burst earlier.

    Swapna Sundari, COO, Raj Network (Telugu market)

     

    For me the festival of lights has always been about spending some quality time with family, friends and relatives. Enjoying food and sweets, and of course burst a few crackers. But this time around, Diwali will be even more special as I will get to spend time with my twin daughters who are two years old and are learning everything slowly. It is going to be a really special time with them.

    Krishna Desai, network head, Kids Entertainment, India, Turner International

     

    I always remember Diwali as the festival when we spent time with close friends and family, burst lots of crackers and enjoy the variety of sweets on offer. However, this time around, Diwali will be a quiet affair. I will spend time with my family and kids.

    Rohit Lamba, head, network distribution, business development & affiliate sales, Times Global Broadcasting Company Limited

     

    Well, Diwali, the festival of lights, is a great occasion to sit back and spend time with family and friends. But, I also take this opportunity to rethink on key issues relating to my professional and personal life.

    Sandeep Arora, vice president, sales – India & SAARC Service Provider (Telco), Cisco Systems

     

    I remember how as a kid Diwali used to be a time when the entire family got together and spent time with each-other. Everyone used to be excited as this was a time to buy new clothes and eat great food. But now I feel we need to be conscious about not adding to the already polluted environment by bursting crackers. It would be best to celebrate a noise free Diwali and have fun too.

    Uday Singh, managing director, Motion Picture Association (India)

     

    We celebrated the second anniversary of Helios on 1 November. Diwali has become a special event for us because it brings with it double celebrations. Another reason I love Diwali is because I am a big gambler and I love playing cards. While I play cards almost every weekend, Diwali gives me an opportunity to play the game with more fervor.

    Divya Radhakrishnan, managing director, Helios Media

     

    Diwali is a family affair for me. Whenever possible, I try to visit my hometown where my parents live and we light lamps, burst crackers with the children. My parents usually shuttle between Nanital and Bombay, so when they are in Bombay it becomes much easier for us. But we always make a point to be together on Diwali. Since childhood it has been a complete family affair and I looked forward to the festival. I try to keep it like that. We avoid going out and try to be together.

    Ashish Bhasin, chairman India and CEO South East Asia, Aegis Group

     

    Diwali is all about puja, bhajan and family time. Usually we go out every year, but this time we will be celebrating the festival with relatives and close friends. Diwali is much more than a holiday as it is also the beginning of the new year for Hindus. For Gujaratris, it’s a special occasion, to say saal-mubarak. For us, these two days are very important and auspicious. Diwali is the occasion where you can greet people with not only love and affection but also with gifts and mitthai. It is an occasion to stop worrying about the calorie counts and eat as many sweets as you want to. It is a colourful occasion and very lively atmosphere.

    J.D Majethia, producer and actor/director, Hats Off Productions

     

    When we were kids we used to celebrate Diwali with lots of crackers, but now the festival is much more than bursting crackers. It is one occasion when we get together with family and get a little religious. It is so hectic in Mumbai that socialising becomes a little difficult. This is a day for extended family get together.

    Ravi Mansukhani, CEO, Incable

     

     

    The festival is for family and friends. It is about lots of food and playing cards. This year, I will celebrate the festival with my family and friends in Mumbai first and then head to Delhi to meet my parents. My kids are excited to be with their grandparents this Diwali.

    The fondest childhood memory of Diwali is how we wanted to be the one to burst the longest ladi in the neighbourhood along with loads of other fireworks. Though with time I have grown to become more eco-friendly and thus fireworks now is a big ‘No no’.

    Gaurav Gandhi, group COO, IndiaCast

     

    Diwali for me is a day which is spent well with family, performing puja and playing teen patti. There was a time when I used to burst a lot of crackers. But once I grew up I realised how annoying it could be for others, so I don’t burst crackers anymore, but yes I have to admit that it used to be great fun bursting crackers.

    Ferzad Palia, senior VP & GM, English entertainment, Viacom18 Media

     

    My (escape) plan for Diwali is to drive down to the peace and quiet of Goa. The most memorable Diwali for me was last year when I celebrated the festival with my niece and nephew in North Korea. They had enough fireworks to give North Korea an inferiority complex.

    Anil Kakkar, founder/chief creative officer, Gasoline
  • POGOs School Contact Program wins Gold at EEMAX Awards for Chhota Bheem ka Fatafat Formula

    POGOs School Contact Program wins Gold at EEMAX Awards for Chhota Bheem ka Fatafat Formula

    MUMBAI: POGO, the leading kids’ entertainment channel, recently added another feather to its cap. Chhota Bheem ka Fatafat Formula, an innovative marketing School Contact Program (SCP) in 2012, won the Gold Prize in the category “Best School Contact Program” at the Event & Entertainment Management Association (EEMA) Awards 2013.

    This 2 months long SCP gave young school children a unique opportunity to learn basic self-defense techniques to protect themselves and those around them. POGO aimed to empower children and also impress upon them the importance of safety in day-to-day life by teaching them the power of ‘Mind over Might’.

    The SCP was conducted with 5 lakh students in over 550 schools across Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad and Chennai. Fountainhead Entertainment was the event agency behind conducting this successful event. In addition, special self-defense themed promos featuring Chhota Bheem were aired on POGO.

    Krishna Desai, Sr. Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “School Contact Programs of Cartoon Network and POGO have been a proud tradition at Turner. To be recognized and awarded by the industry for one of them is not only gratifying but also encouraging. Fountainhead Entertainment has been a long-standing partner on many successful and innovative initiatives.” 

    EEMA is the only unified voice of the event management and experiential marketing industry. EEMAX 2013 was the fifth edition of the awards which recognized exemplary work in the events and experiential marketing space. In the ‘Best School Contact Program’ category, the initiative competed against not only brands in kids/broadcast but the across the various brand categories in India.