ITV

Tag: Krishna Desai

  • Krishna Desai, Joy Bhattacharya and Amber Lall, come together to announce the launch of a creative content powerhouse

    Krishna Desai, Joy Bhattacharya and Amber Lall, come together to announce the launch of a creative content powerhouse

    Mumbai: Former Turner International executive director and head kids vertical for south asia Krishna Desai (KD),  former vice president Endemol Shine India  Joy Bhattacharya, and second unit director for Padmaavat Amber Lall ,recently announced the launch of their newventure, 369 Media & Entertainment is a content powerhouse designed to target the potential of unexplored and compelling storytelling in the burgeoning digital medium.Leveraging their diverse industry expertise, KD, Amber and Joy bring a deep consumer centric content creation ethos coupled with strategic business insights to the venture.

    Speaking about this new venture and its vision, KD said, “During my long stint at across kids and English entertainment brands in various roles, I was fascinated by the nature of massive adoption on-demand video consumption and realised the magnitude of the supply gap of relatable content for a growing number of discerning consumerswho have an ever-increasing choice of content. It all pointed to this time which is a great one to fully explore the potential of newer and better ways of storytelling. I spent the last several months exploring and researching the best way to address the potential that this gap represented and met with many people from the M&E industry. This journey found culmination in an exciting collaboration with Joy and Amber to launch 369 Media & Entertainment which I am confident will deliver unique, compelling and authentic content.’’

    Speaking about this collaboration Joy Bhattacharya said, “We are truly excited to introduce our new venture. It focuses on creating meaningful and relatable content for the fastest-growing consumer segment. We use analytical insights into our development process rather than just a gut feeling and this helps us offer differentiating content. We will also focus on nurturing a content partner ecosystem that would not only understand the gap but also drive the narrative. The creative art of storytelling that can connect and resonate with the viewers is the key ingredient and that is precisely what we aim to offer.’’

    Speaking about this new venture, Amber Lall, a seasoned film industry professional, said “Storytelling really is the exploration of the human mind. The digital revolution has just opened up many new shores to explore, allowing the storyteller an opportunity to think more candidly. 369 is an attempt to give the greatly under-served population honest, engaging and appealing content.’’

    Based on Nicola Tesla’s theory of the mysterious triangle of 3, 6 and 9, that hold the key to unlocking the mysteries of the universe, the 369 Media and Entertainment aims to unlock the entertainment universe and leave its audiences mind blown! 369 Media and Engagement LLP is set to achieve its goals of unlocking powerful content that is enjoyable and relatable to audiences in India and overseas and will be in the delivered in the form of fiction and non-fiction shows, short films, documentaries, feature films, live events, etc.

    For more details, please log on to: www.369-media.com

  • Leap into the future and befriend the greatest superheroes as Cartoon Network premieres OK K.O.! Let’s Be Heroes

    Leap into the future and befriend the greatest superheroes as Cartoon Network premieres OK K.O.! Let’s Be Heroes

    Mumbai : A deadly swagger, a flamboyant persona and a long cape that makes you drool – is this the perfect recipe for a hero? Not anymore! Meet K.O. – a young and ambitious boy on a mission to become the world’s greatest hero! Taking on the might of a nefarious villain, K.O. is proof that all you need is some grit and gusto. And unlike any other show launch, the channel will introduce this sci-fi and fantasy to Indian audiences in a unique way – through a binge-watch across 3 days!

    Dive into the world of videogames, aliens and robots as Cartoon Network premieres the animated cartoon series OK K.O.! Let’s Be Heroes in India from 28th to 30th September, Friday – Sunday at 12 PM. Check out the show video here!

    Created by Ian Jones-Quartey, OK K.O.! Let’s Be Heroes promises to be the perfect rollercoaster ride packed with tons of high-octane action sequences and the many exciting adventures of little K.O.

    Set against the backdrop of a retro-futuristic year of 201X, OK K.O.! follows the journey of a cheerful and enthusiastic young boy who earns a job at hero supply store, Gar’s Bodega, at Lakewood Plaza. The show portrays K.O.’s daily life at work, where he does his duties with sheer diligence in his quest to become the ‘Greatest Hero Ever’. In his cool world, every single hero has his own unique power card stating his or her powers and statistics. Together with his friends and co-workers K.O. takes on the world through various challenges, in his attempt to become the ultimate hero!

    Speaking about the premiere in India, Krishna Desai, Executive Director & Network Head-Kids, South Asia, Turner India said, “It is our constant endeavour to build a relatable world for kids, with interesting stories and fun characters. Considering the advent of the festive season, it is the perfect time to launch a Cartoon Network international show in India and engage with the kids. We are certain that the show and the character will instantly grab the attention of kids and win a million hearts right from the start!”

    Talking about the show, creator Ian Jones-Quartey, added, “OK K.O.! Let’s Be Heroes is a world inspired by video-games, expressed through the medium of animation. And for me, video-games and animation are similar because they’re all about having fun! The show has lovable heroes battling robots, in an adventurous playground.”

    Don’t miss out on the intense dose of action-adventure as a brave boy battles it out with the most horrifying criminal, Lord Boxman!

    ~ Enter the world of heroes, aliens and some nasty robots as OK K.O.! Let’s Be Heroes premieres from Friday – Sunday, 28th – 30th Sep, at 12PM only on Cartoon Network! ~

    A more immersive experience awaits fans! Visit the show’s official page on Cartoon Network India website, for games, videos, quizzes and more information!

  • Pogo launches indigenous slapstick comedy Andy Pirki

    Pogo launches indigenous slapstick comedy Andy Pirki

    MUMBAI: Pogo is all set to roll out a new show – Andy Pirki – a slang word in the Tulu language (a language spoken on India’s southwest coast) which means ‘mad cap’. It is a silent slapstick comedy series launching from 3 December 2017, created by Mangaluru based AUM animation studios. The series will be telecasted every Sunday at 9.30 am.

    The studio came up with the idea for the show in 2009, but as a small studio, it lacked experience and budget. By 2013, the studio was producing an episode every two months. The story’s main characters include Andy, a pink dinosaur and Pirki a caveman who develop an inimitable bond because of their unique circumstances.

    Turner executive director and network head-kids South Asia Krishna Desai said that the channel decided to create a silent slapstick comedy was to ensure it has a universal appeal without language barriers or political or demographic distinctions. He added, “Since there are no dialogues, the original show is emphasised. Every show has 50 per cent visual and 50 per cent audio content; here we can deliver great audio experiences as well.”

    Andy Pirki will have 80 episodes and Pogo has planned production for 2-3 years. It is using only open source software like Blender and Krita.

    Desai said that when it comes to watching television, kids prefer light-hearted content. “Six or seven years ago there were many genres like drama and history. They were quite popular then, but now we have funny and light-hearted content that is becoming popular.”

    The production house and the network co-own the intellectual property rights (IP). It was the production house AUM animation that approached the network first a year and a half ago, showing up the rough drawings of the characters and then impressed by them, the deal got finalised.

    AUM Animation Studios MD Shreekaanth Dass said, “The initial idea to produce Andy Pirki came to us in the inception year of AUM Animation Studios in 2009. Andy Pirki has already won multiple industry awards for best animation in India and international markets.”

    Talking about the viability of the show, especially when the audience is shifting to over the top (OTT) platforms, Desai said that it is a growing trend, but as of now, it is urban-centric which can change in the long run. “In the short term, we don’t see television viewership getting affected by OTT. In long-term, anything can happen. If OTT is growing, we make sure our franchise is available digitally and it is available on linear TV as well.”

    As far as the quality of Indian content versus foreign ones is concerned, Desai says that kids don’t understand this concept and enjoy things they like.

    Awards won by Andy Pirki

    FICCI FRAMES ‘BAF’ award 2015, 2016 and 2017 – Category: Best animated episode (National)

    FICCI FRAMES ‘BAF’ award 2015 and 2017 – Category: Best animated episode (International)

    DIGICON6 India awards 2015 – Category: NextGen India

  • Turner gears up to make a splash with Oggy and Tik Tak Tail

    MUMBAI: The year 2017 so far has been pretty much of a killjoy for those in the TV business what with advertisers putting the brakes on spending on pay channels. The kids TV space has been no exception. But Turner International India executive director & network head kids, south Asia, Krishna Desai is hoping that the category will take a turn for the better come this festive season.

    Turner is all set to roll out two new shows – the ever so popular Oggy and the Cockroaches on Cartoon Network (CN) on 14 August (6pm-6:30 pm) and  a homegrown chase comedy Tik Tak Tail on Pogo by the first half of September.

    Its Asia office  had announced the acquisition of rights to season five, six and seven of the former earlier this year, while the India office had commissioned India’s hot and emerging studio Cosmos Maya to produce the latter. The Tik Tak Tail deal allows it to retain the telecast rights for south Asia.

    Promotions for Oggy and the Cockroaches have started in June with three or four music videos being released on air and on digital. On- ground, on-air and on digital multicity contests are planned through its annually organized School Contact Program (SCP)- but more of that later.  Its campaign emphasizes that it is airing the Asli Oggy episodes. (It has the first run rights to all seasons of the show; the Nick channel cluster telecasts the reruns of earlier seasons at times different from those of CN).

    Desai and his VP, head-ad sales South Asia Juhi Ravindranath are banking heavily on the two new shows.  Ravindranath  has already roped in Perfetti as one of its partners for Oggy which is making a comeback with fresh episodes after a long gap.

    “In India getting good viewership is also a challenge, India being a single TV viewing home and the total viewing of kids content on the kids category is stuck at 20 per cent and not going beyond that for some time,” says Desai.

    Adds Ravindranath: “We are hoping to see some excitement being kicked into the year long stagnant kids genre in the coming festive season.”

    Desai says one of the legs of that initiative is Tik Tak Tail.  “Since Pogo is positioned as a hybrid channel which has both international and local content, we are constantly looking for homegrown IP which will appeal to the kids audience. And Tik Tak Tail (which essentially is a tale of a rabbit outsmarting a tiger who wants to hunt it down and eat it)  fitted in with what we were looking for. It’s a fun chase comedy which Pogo kids will love.”

    A strong promotion drive has been drawn up to make kids aware of Tik Tak Tail and also possibly fall in love with the franchise through  its SCP. The exercise, which takes place annually, will collectively reach out to close to a  million students (between standards one to eight) across 1000 schools.

    The SCP was flagged off in early August and will cover the cities of Mumbai, Pune, Lucknow, Surat, Kolkata, Ahmedabad, Delhi, Bangalore and Chennai. Mainstream brands such as Dettol, Aquaguard, Himalaya, Go-Cheese and Ford have put their might behind the on-ground initiative.

    Ravindranath is in conversation with a handful of other brands to come on board the two shows as on-air sponsors; she expects the deals to close soon. But she is quite confident of the genre and ad rates going northwards too.

    Says she: “The kids genre right now is under-monetised because its viewership share genre has not  really matched up to  the genre’s ad pie.  Mainstream and non-kids brands have been using the medium With new players in the market and penetration going deeper into rural areas, new local advertisers will emerge and the genre is expected to grow.”

    Says a media observer: “It’s great that Desai and team Turner have come up with new offerings on the network. It will help brands which have been conserving their spends so far to look at them as options for media buys as the shows get viewership. Overall too, I am optimistic of the offerings as Oggy and the Cockroaches is a great franchise and Cosmos Maya has been delivering winning series for the kids networks. However, data has shown that kids are consuming content increasingly on OTT like Vootkids, Amazon Kids, and SonyLiv kids and YouTube pioneers like ChuChuTV.  And the linear television channels have to keep a watch on that.”

    Desai, on his part, is not disturbed by this trend. Says he:  “The OTT market is very small as compared to linear from a kids genre point of view. OTT will only add to the experience but it won’t take away from the linear space.  From our side we have partnered with both Amazon and Voot – both of whom are showing many of our shows on their digital platforms. In my opinion, linear television will remain strong for a very long time in India.”

    The success of Oggy and the Cockroaches and Tik Tak Tail will only help cement that faith and belief.

    ALSO READ :

    Turner to launch Tik Tak Tail in Sept, Oggy & the Cockroaches 5 on 14 Aug

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  • Purchasing power of Indian kids has doubled: Turner’s New Generations report 2016

    Purchasing power of Indian kids has doubled: Turner’s New Generations report 2016

    MUMBAI: With kids commanding a market of one third of the country’s population, it becomes increasingly important to understand what they want and what drives their consumption pattern. With that in mind, Turner’s New Generations report 2016 did a comprehensive study of its target audience through a thorough survey. The New Generations report surveyed over 6,690 respondents, which included kids ranging from the age of 7-14 years and parents of 4-14 years old kids.

    While the report clearly pointed at the rapid adoption of the digital media by kids through mobile phones and other smart devices, the primary mode of consumption of media is still television with a staggering 97 percent preference. Going deeper the television viewing data revealed that 50 percent of parents enjoy watching television with their kids daily and 80 percent of them closely monitor what their kids are viewing.

    When it comes to digital, 90 percent of kids are growing up in homes with mobile, though the numbers are still behind compared to more mature markets like the US, Europe and Southeast Asia, which is mainly due to the much developed multiscreen set up in other countries, which is still catching up in India.

    In spite of their increased activity on the social media, targeting kids online can be a tricky business, said Turner International India MD Siddharth Jain.

    “Only kids above the age of 13 are allowed to set up an account in Facebook, but our findings show that 25 percent of the kids are on Facebook, while 5 percent of the parents are aware of that. Regardless of our findings, as a responsible broadcaster, we can’t encourage kids to be on the social media platform just to market our channel better. Instead we urge kids to check out our website. We also have apps, like the recently launched CN Anything that grabs kids attention through short and snacky content that they can consume through their smart phones,” Jain explained.

    When asked how these findings will help the network in shaping its content strategy for the kids, Turner International India executive director and Network dead – Kids, Krishna Desai shared, “Over the years we have seen how kids behave in their households and schools, and the New Generations report helps us identify little nuances of the kids that are relevant to the time we are in. There are many cues from understanding how a typical day in the life of a child is like, what their preferences are segregated in age gender and market that help us determine trends and build content for them.”

    Though technology has brought about a huge change in the ever evolving life of kids and how they perceive the world and society around them, the biggest shift since the 2012 report has been in the purchasing power that an average kid commands currently. Average pocket money for an Indian kid has increased from Rs. 275 in 2012 to Rs. 555 in 2015.

    This is a 100 percent increase in pocket money since 2012. 52 percent kids receive pocket money out of which 50 percent save it (majority being girls), and the balance 50 percent spend their money on buying clothes, shoes, junk food and toys. “At an annual spending potential of Rs. 22,594 crore, Indian Kids have more money to spend than the GDP of 50 smaller countries of the world including Bhutan, Aruba and Maldives,” shared Turner International India Director and South Asia Research Head  Rahul Sachdev.

    Not only that, kids also have a considerable influence in what consumer goods should be bought in the household, which hints at brands to seriously  target kids in their marketing initiatives.  

    “We look beyond television content through this report. We have partners in the broadcast industry as well as advertisers, marketers, and other affiliates who can make great use of this data. A fact like ‘67 percent of purchases at home is influenced by children’ is very important for a good brand advertising with us to find out ways to convince the kids to buy their products,” Jain added.

    When it comes to advertisement, kids are easily won over by the presence of their favourite cartoon characters or superheroes. “Children from the East region love ads with cartoon characters and animations while those in the west region prefers ads with humour; children in the north and south region behave in a similar manner- taking a cue from humour and cartoon characters. Over 65 percent children and parents are attracted towards character based product packaging,” the report says.

    Other highlights from the report included:

    Education: 40 percent parents are seen saving in child specific plans and schemes for a bright future and better education from their child’s tender age

    New Technology: Use of technology amplified exceptionally as kids live in connected homes. Gaming– the number one online activity for children

    Purchasing power: Pocket money given to kids in 2015 has grown by a 100 percent

    Kids & their environment: Kids chose to eliminate poverty and promote peace. 64 percent kids are aware of the government’s Swachch Baharat Abhiyaan and an equal percentage of kids open to participate in the move towards a cleaner India.

    Icons: Salman Khan, Katrina Kaif, Sachin Tendulkar and Sania Mirza rule the hearts of the kids.

     

  • Purchasing power of Indian kids has doubled: Turner’s New Generations report 2016

    Purchasing power of Indian kids has doubled: Turner’s New Generations report 2016

    MUMBAI: With kids commanding a market of one third of the country’s population, it becomes increasingly important to understand what they want and what drives their consumption pattern. With that in mind, Turner’s New Generations report 2016 did a comprehensive study of its target audience through a thorough survey. The New Generations report surveyed over 6,690 respondents, which included kids ranging from the age of 7-14 years and parents of 4-14 years old kids.

    While the report clearly pointed at the rapid adoption of the digital media by kids through mobile phones and other smart devices, the primary mode of consumption of media is still television with a staggering 97 percent preference. Going deeper the television viewing data revealed that 50 percent of parents enjoy watching television with their kids daily and 80 percent of them closely monitor what their kids are viewing.

    When it comes to digital, 90 percent of kids are growing up in homes with mobile, though the numbers are still behind compared to more mature markets like the US, Europe and Southeast Asia, which is mainly due to the much developed multiscreen set up in other countries, which is still catching up in India.

    In spite of their increased activity on the social media, targeting kids online can be a tricky business, said Turner International India MD Siddharth Jain.

    “Only kids above the age of 13 are allowed to set up an account in Facebook, but our findings show that 25 percent of the kids are on Facebook, while 5 percent of the parents are aware of that. Regardless of our findings, as a responsible broadcaster, we can’t encourage kids to be on the social media platform just to market our channel better. Instead we urge kids to check out our website. We also have apps, like the recently launched CN Anything that grabs kids attention through short and snacky content that they can consume through their smart phones,” Jain explained.

    When asked how these findings will help the network in shaping its content strategy for the kids, Turner International India executive director and Network dead – Kids, Krishna Desai shared, “Over the years we have seen how kids behave in their households and schools, and the New Generations report helps us identify little nuances of the kids that are relevant to the time we are in. There are many cues from understanding how a typical day in the life of a child is like, what their preferences are segregated in age gender and market that help us determine trends and build content for them.”

    Though technology has brought about a huge change in the ever evolving life of kids and how they perceive the world and society around them, the biggest shift since the 2012 report has been in the purchasing power that an average kid commands currently. Average pocket money for an Indian kid has increased from Rs. 275 in 2012 to Rs. 555 in 2015.

    This is a 100 percent increase in pocket money since 2012. 52 percent kids receive pocket money out of which 50 percent save it (majority being girls), and the balance 50 percent spend their money on buying clothes, shoes, junk food and toys. “At an annual spending potential of Rs. 22,594 crore, Indian Kids have more money to spend than the GDP of 50 smaller countries of the world including Bhutan, Aruba and Maldives,” shared Turner International India Director and South Asia Research Head  Rahul Sachdev.

    Not only that, kids also have a considerable influence in what consumer goods should be bought in the household, which hints at brands to seriously  target kids in their marketing initiatives.  

    “We look beyond television content through this report. We have partners in the broadcast industry as well as advertisers, marketers, and other affiliates who can make great use of this data. A fact like ‘67 percent of purchases at home is influenced by children’ is very important for a good brand advertising with us to find out ways to convince the kids to buy their products,” Jain added.

    When it comes to advertisement, kids are easily won over by the presence of their favourite cartoon characters or superheroes. “Children from the East region love ads with cartoon characters and animations while those in the west region prefers ads with humour; children in the north and south region behave in a similar manner- taking a cue from humour and cartoon characters. Over 65 percent children and parents are attracted towards character based product packaging,” the report says.

    Other highlights from the report included:

    Education: 40 percent parents are seen saving in child specific plans and schemes for a bright future and better education from their child’s tender age

    New Technology: Use of technology amplified exceptionally as kids live in connected homes. Gaming– the number one online activity for children

    Purchasing power: Pocket money given to kids in 2015 has grown by a 100 percent

    Kids & their environment: Kids chose to eliminate poverty and promote peace. 64 percent kids are aware of the government’s Swachch Baharat Abhiyaan and an equal percentage of kids open to participate in the move towards a cleaner India.

    Icons: Salman Khan, Katrina Kaif, Sachin Tendulkar and Sania Mirza rule the hearts of the kids.

     

  • Cartoon Network makes the daily woes of kids fun

    Cartoon Network makes the daily woes of kids fun

    MUMBAI: Surprise tests, math homework, brushing teeth, early bedtime deadlines are some of the biggest, albeit sometimes dramatized, villains in every child’s life. In a truly cartoony and entertaining style, Cartoon Network’s School Contact Program (SCP) – Kris ka Magic Mantra, will try and help tackle all these childhood problems in classrooms across the country.

     

    Kris, student-superhero of Cartoon Network’s popular series Roll No. 21, not only tackles homework and bullies but also villains disguised as teachers in a fun and hilarious manner. Deriving inspiration from the series, Kris ka Magic Mantra SCP addresses real life villains such as preparation for exams, exercising, etc. that children consider cumbersome and mundane. The program is meant to instruct via fun games, trivia and activities slotted into an hour-long session. A jiggle-wiggle dance to calm nerves before exams, a game of dodge-ball to explain the ill-effects of bacteria on teeth are just some of Kris’s magical tips a.k.a. mantras.

     

    That’s not all! For kids across the country, Cartoon Network will be conducting an exciting on-air contest based on the theme of the SCP. In order to participate in the Kris ka Magic Mantra contest, kids need to create a new and devious villain and send their entries on www.cartoonnetworkindia.com. The winning entry/villain will be animated and featured in the series Roll No. 21 opposite Kris. For more details, watch Roll No. 21 every Monday-Friday at 1:00 PM.

     

    The Cartoon Network SCP will reach out to over 5 lakh students in approximately 500 schools across 10 cities. The list of cities include Mumbai, Delhi, Bangalore, Chennai, Lucknow, Ludhiana, Kanpur, Kolkata, Pune and Ahmedabad. Having started in the first week of August, the SCP will conclude mid-September.

     

    Speaking about this initiative, Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “School contact programs are one of Cartoon Network’s most successful initiatives that get bigger and more innovative every year. Through Kris ka Magic Mantra, we aim to not only strengthen our connect with kids but also help them solve daily childhood problems in a highly entertaining manner.”

     

    Cartoon Network’s Kris ka Magic Mantra is powered by Creamfills Alpenliebe with associate sponsors Dabur Red Paste, Ranbaxy Chericof, Dabur Real Fruit Juice, Hajmola Chuzkara, Hero Cycles, Funskool, Scoopies, Doms and Crizal Junior UV.

  • Cartoon Network Bags Gold & Bronze At The EEMAX Awards 2014

    Cartoon Network Bags Gold & Bronze At The EEMAX Awards 2014

    MUMBAI: As Cartoon Network sashays towards its 20th anniversary; the channel adds yet another accolade to its legacy. The channel has been bestowed with two awards at the EEMAX Awards 2014 for its CN Super Toons campaign undertaken last December.

     

    Cartoon Network Super Toons won the Gold Award in the category – Best School Contact Program and the Bronze Award in the category – Best New IP – Event / Activation at EEMAX.

     

    During November – December 2013, Cartoon Network organized a mammoth and unique campaign called CN Super Toons. This first of its kind award show gave children the opportunity to vote for their favourite characters, shows, gags and other iconic moments from Cartoon Network. The month-long campaign included on-air promotions, digital voting via cartoonnetworkindia.com and on-ground road shows across 3 cities culminating in a 9000-people mega award show in Mumbai.

     

    Commenting on this victory, Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “We are extremely honoured to have been felicitated with these awards for the CN Super Toons campaign. It is a great recognition that proves that a strong concept with a multiplatform approach not only enthrals kids and parents but also gains industry acclaim. It will be our endeavour to continue to provide innovative and engaging content for our viewers.”

     

    Organized by EEMA (Events and Entertainment Management Association), EEMAX recognizes outstanding contributions made in the Events and Entertainment industry in India.

     

    The popularity of Cartoon Network extends well beyond television. Cartoon Network’s website, mobile games and customized back-to-school merchandize are equally popular with children. On-ground events such as the School Contact Programme and CN Super Toons awards also engage with thousands of fans from across the country. It is for these reasons and many more that Cartoon Network is India’s leading kids’ entertainment channel today!

  • Cartoon Network brings Pokemon latest season and Kid Krrish movie sequelthis monsoon

    Cartoon Network brings Pokemon latest season and Kid Krrish movie sequelthis monsoon

    MUMBAI: This monsoon, India’s leading kid’s channel, Cartoon Network, has pulled out all the stops to give children an unlimited dose of entertainment!The channel will air back-to-back movies with blockbuster premieres, new shows, revive popular classics and shower children with prizes throughout the season.

    The bonanza begins with the premiere of one of the most popular and revered anime series. Cartoon Network brings back the Pokémon series with the latest season Pokémon Black & White every Monday to Friday at 12:30pm and 8pm.Pokémon Trainer Ash Ketchum and his Pikachu set out to enter the Unova League, encountering new and mysterious Pokémon and battling rivals and Gym Leaders.

    From the multimillion dollar franchise of How to Train your Dragon, Cartoon Network and Dreamworks bring back the second season in the Dragon series called Dragons: Defenders of Berk starting 13 July every Sunday at 4:30pm. With old foes, new enemies and a new fearsome dragon threatening to destroy Berk, it is upto Hiccup and his fellow dragon riders to save the day!

    On the original productions front, Cartoon Network will be airing a brand new series called Kumbh Karan starting 13 July every Sunday at 11:00 am.The series follows the crazy and hilarious adventures of twin brothers – Kumbh, the perennially sleepy and hungry brother and Karan,the agile, better-looking version of his twin.  Additionally, award-winning franchise Adventure Timereturns with new episodes starting 14 July every Monday-Friday at 4:30pm.

    For movie buffs and Krrish fans, Cartoon Network, Film Kraft and Toonz Animation are ready to launch the second movie in the Kid Krrish franchise. Kid Krrish: Mission Bhutanpremiering on 19 July at 12pm will see the superhero and his friends travel to Bhutan to save a Rudrakshthat possesses ultimate alien technology from the evil Dr. Para.That’s not all! By participating in the Kid Krrish: Mission Bhutan contest on 19 July, 12pm onwards, kids stand a chance to win prizes like Skateboards, Trampolines etc.

    Another movie that is sure to enthrall kids is TheAdventures of Sindbadthatwill premiere on 20 July at 12pm. The movie follows the mystical adventures of a boy named Sindbad and his grandfather as they attempt to discover a hidden treasure and defeat the evil sorcerer who has imprisoned the king of Bagdad.

    Last but not the least, Oggy and The CockcroachesSeason 4 returns every Monday to Friday at 5:30pm with a unique contest called When Oggy Met Oliviathat gives kids a chance to win prizes like Cameras, PSPs, Digital Photo frames, etc.

    Speaking about the programming and marketing line-up, Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd said, “With Cartoon Network at the helm of the genre, our aim is to continue to entertain and captivate children. This exciting and diverse line-up is the result of acclaimed original productions,popular acquisitions and to stellar partnerships. We are thrilled to bring back Pokémon, Kid Krrish and Dragons franchises and hope that kids will thoroughly enjoy them.”

  • Summer Programme with “Matt Hatters Chronicles”

    Summer Programme with “Matt Hatters Chronicles”

    MUMBAI: This summer, Cartoon Network will entertain you with the coolest shows and movies and a chance to beat the heat by winning a trip to Spain!

     

    New Show – Matt Hatters Chronicles

     

    Cartoon Network has partnered with UK based production house, Platinum Films, to launch a brand new series called Matt Hatters Chronicles starting 19 May, every Monday to Thursday at 5 pm. This new show combines cutting-edge animation, enthralling storytelling and buddy humour, to create a contemporary show with an enduring appeal.

    New Movies, Exciting Shows

     

    Apart from the new series, the channel will also be airing a range of movies every weekend throughout the month. Tune in to Cartoon Network Popcorn every Saturday and Sunday at 12 pm to watch the best of animation and Bollywood movies like Johnny Bravo Goes to Bollywood, Kid Krrish, Bhoot and Friends, Roll No.21 Space Mein Dhoom Dhadaka and many more!

     

    That’s not all! You can also catch all new episodes of your favorite shows like The Tom and Jerry Show every Monday to Thursday, 2 pm and Ben10: Omniverse every Sunday 10 am.

     

    Trip to Spain contest

     

    To add to the summer bonanza, Cartoon Network is giving one lucky winner a chance to travel to the Parque Warner Madrid amusement park in Spain and meet Tom and Jerry! All kids have to do is participate in the ‘Catch and Win’ contest in which they have to spott Tom chasing Jerry across the channel and send an SMS with the correct answer.

    Speaking about the summer announcement Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “The special summer programming line-up promises to give children an action-packed, fun-filled experience.  We are especially looking forward to launching Matt Hatter Chronicles, a light-hearted series that reiterates our commitment to bring the best of international content for our viewers. We hope this new series becomes the latest addition to our repertoire of successful properties in India.”