ITV

Tag: Krishna Abhishek

  • Kapil Sharma goes beyond the screen to surprise fan!

    Kapil Sharma goes beyond the screen to surprise fan!

    Mumbai – The Great Indian Kapil Show which launched on 30 March has been the talk of the town since the first announcement dropped by Netflix last year. Three weeks in a row, the show has been trending in the Global Top 10 List – Netflix’s weekly Top 10 lists of the most-watched TV and films. For the first time ever, Netflix in partnership with ACT Fibernet, has done something unique and clutter breaking delighting fans across the country! Through this partnership, Kapil Sharma,

    Sunil Grover and Krushna Abhishek surprised fans by traveling all the way to their respective cities, knocking on their doors and waltzing into their homes & hearts leaving their neighbors green with envy.

    The emotions went from surprise to delight to in a matter of seconds as Kapil, Sunil and Krushna went knocking on people’s doors. From squeals of “Oh My God, I can’t believe it” to “Agli baar bhabhi aur bacchon ko lekar aana” there was a whole lot of love and ‘apnapan’ showered on Kapil & the team. Elderly couples to young adults and kids, all queued up and patiently waited for a glimpse of their favourite artists from balconies and windows – cheering for them, as they walked around the neighborhood soaking in all the smiles with only and only gratitude in their hearts.

    Sharma shared, “When I first heard this idea from Netflix, I absolutely loved it. No further questions asked. I have always talked about the deepest gratitude and regard I hold for my fans and to be able to meet them in person, in their homes, and share a moment with them, is a priceless experience for me. It almost felt like meeting my extended family. I am glad we could do this. It feels surreal when you get treated so warmly by fans and you are privy to their genuine feelings so up close and personal.”

    Grover further added, “The expression on people’s faces – the surprise, delight and warmth just touched my heart. I am falling short of words to express myself. I am touched by the amount of love people showered on us. This whole experience has engraved itself in my core memory. I can’t stop smiling as I say this.”

    Abhishek shared, “Getting an opportunity to be treated not like a guest but like family in the homes of our amazing fans was deeply moving. It has reinstated that we are on the right track and it only motivates us to keep working harder. It absolutely felt great to personally visit societies and homes –

    where people knew so much about us. They asked us so caringly about our family and kids. To know that people are enjoying the episodes with family saying they have a reason to watch something so wholesome together is reassuring and I would like to congratulate Netflix for bringing us together.”

    Talking about the surprise visits organized by ACT Fibernet and Netflix, ACT Fibernet CMO Ravi Karthik said, “This unique collaboration between ACT Fibernet and Netflix has brought the magic of entertainment directly into the homes of subscribers. It also showcases the power of laughter to unite communities. Kapil, Sunil and Krushna are household names, known and loved for their TV appearances for years. With their new show – The Great Indian Kapil Show on Netflix, we saw this as an opportunity to provide our subscribers with an advantage and organized these surprise visits. By bridging the virtual and real worlds, ACT Fibernet and Netflix reaffirm their commitment to enhancing the customer experience while spreading joy through laughter.”

  • Zee Cinema bags four awards at Indian Brand Convention

    Zee Cinema bags four awards at Indian Brand Convention

    MUMBAI: Zee Cinema has recently bagged four awards at the Branding, Advertising, and Marketing (BAM) awards ceremony held by the Indian Brand Convention 2015 in New Delhi, for its constant innovative branding and communication efforts. The Convention was a learning, networking conference and an awards ceremony for branding, marketing, design, communications, advertising, sales and creative professionals in India.

     

    Amongst many other brands that participated, Zee Cinema was a front runner at the convention and the awards won by the channel include best corporate social responsibility campaign for November 2014 Children’s’ day Masti Ki Paathshala’ activity. It also bagged the best integrated marketing campaign for October 2014 campaign for promoting world TV premiere of entertainment, the best mobile innovation for May 2015 for the mobile activity done on world TV premiere of Lingaa. The channel has also roped in the best digital marketing campaign for May 2015 for the digital & social media promotion for world TV premiere of Lingaa.

     

    Masti ki Paathshala, was an initiative that the channel organized for the children of selected orphanages across Mumbai, Delhi and Ahmedabad to mark the celebrations of Children’s Day 2014. Over 300 children were engaged with fun activities like movie screening, antakshari and fun games with a view to give them a memorable special day and let them know that they are valued and loved.

     

    The promotion campaign for the world television premiere of the film, Entertainment provided its viewers an exclusive opportunity to interact with Johnny Lever for the first time on Zee Cinema’s twitter handle. One of the comic actors from the film Krishna Abhishek was also made available for the media market visit in Lucknow which also ensured the visibility of the brand in the prime market. The channel also used a unique platform of airline branding (special branding inside the aircraft in Air-India) for marketing the movie innovatively. The film was extensively promoted via engaging and interactive activities conducted across social media platforms with the movie’s merchandise were given to winners.

     

    The promotion campaign for Lingaa included an extensive digital campaign and also an exclusive mobile campaign Rajnikanth phone call ad wherein participants received a pre-recorded call from Rajnikanth urging them to watch Lingaa on Zee Cinema. The mobile campaign had a reach of a gigantic 8.2 million.

  • ‘Entertainment’…This one is for kids and likeminded!

    ‘Entertainment’…This one is for kids and likeminded!

    MUMBAI: A dog rates as the most accepted and loved pet anywhere and everywhere. They are easily adaptable to training and loyal as companions. The pet and the owner have a tendency to get emotionally attached to each other, so much so that fortunes are sometimes willed to a pet on the owner’s death. 

    Dogs are often used in films too, usually with the aim to entertain children or, otherwise, to solve mysteries. Entertainment seems to have been inspired from an American film, Bailey’s Billion$, a children’s film about a pet dog inheriting a billion dollar and the deceased’s nephew and spouse wanting to eliminate him for the billion to pass on to them.

    Akshay Kumar is a devoted son who has no regular job. To tend to his ailing father lying in hospital, he keeps doing various odd jobs every day. Every time he does an odd job, he is shortchanged but he avoids getting into a fight as his priority is to run to hospital to check on his father, Darshan Jariwal.

    On one such visit to the hospital with his friend to check on his father, he learns that Jariwala is not sick at all and just exploiting Akshay to enjoy the luxury of the five-star hospital and is romancing a nurse. When confronted, Jariwala reveals that Akshay is not his son but he adopted him after a train accident in which his mother had died and the compensation to her close relatives was Rs one lakh which he wanted to claim. Akshay is actually the son of a wealthy jeweller (played by Dalip Tahil as a photo frame) from Bangkok who sired him and later betrayed his mother.

    Producers: Ramesh S Taurani, Jayantilal Gada.

    Directors: Sajid-Farhad.

    Cast: Akshay Kumar, Tamannaah ,MIthun Chakraborty, Johny Liver, Prakash Raj, Sonu Sood, Krishna Abhishek, Darshan Jariwala and, in cameo, Riteish Deshmukh.

    Just when Akshay learns of this history about his family, he happens to watch a TV news bulletin and learns that his biological father has passed away. Akshay is thrilled and decides to go to Bangkok along with his sidekick, Krishna, to claim his father’s fortune. On his arrival at his late father’s palatial mansion, he meets Johny Lever, the family lawyer and executor of the will. Lever does not take much convincing to accept Akshay as the jeweller’s son. However, Akshay can’t inherit the Rs 3000 crore fortune since his dead father has bestowed all of it to his pet dog named Entertainment!

    Akshay thinks nothing of it and decides that all he has to do is to get rid of the pet and, as the son of the deceased Tahil, he will be the next heir. Meanwhile, two jailbirds, Prakash Raj and Sonu Sood, also claimants to Tahil’s fortune, are just out and proceed to claim it. But they realise that there are two other heirs before them, a dog and Akshay. They realise that Akshy plans to kill the dog so all they have to do is wait till that happens after which they can kill Akshay.

    This is one smart dog who has saved Tahil from Prakash and Sood and outsmarts Akshay every time he tries to kill him. On one such attempt to kill the pet, it is Akshay whose life is in danger; the pet saves him. Akshay has a change of heart. Now he accepts the pet as the true inheritor of Tahil’s fortune and decides to leave Bangkok. But, not for long since he knows that the pet’s life is in danger.

    Now the battle of wits is between Akshay, Krishna and the pet on one side and Sood and Prakash on the other.

    Since this is supposed to be a light entertainer, aiming more towards kids, wittingly or unwittingly, the treatment is of the sort one would find in the Hollywood hit Home Alone. Not only the theme but also a lot of things are borrowed from earlier films: the pet’s tricks for instance are sourced from the movie Kung Fu Hustle and Akshay describing ghosts to Prakash and Sood is from Mahmood’s famous scene from classic hit, Pyar Kiye Jaa. Little is original—except for the best part of the film, which is Krishna’s linking and rhyming various film titles to convey whatever he wants; that is funny.  Songs are pleasant and peppy but used randomly whatever the situation. While their direction is okay with ample help from other sources, dialogue on which Sajid and Farhad have built their career is a notch below their standard except for Krishna’s lines. The second half needed some trimming.

    While the dog Junior is expectedly the mainstay of the film, Krishna and Johny Lever’s parts add to the fun quotient. Akshay is his normal self: funny at times, almost so at others. Prakash and Sood as blundering villains are apt for a film aimed at children. Tamannaah is kept away for most of the first half while she does get due exposure in the latter part.

    Entertainment is a fairly amusing film which the children will enjoy. However, with cinema chains blocked for the next week’s release, Singham Returns, this film has limited time to recover whatever it can.