ITV

Tag: Krishi Darshan

  • Govt allocates DD Kisan Rs 12.05 crore for FY’22: I&B minister Anurag Thakur

    Govt allocates DD Kisan Rs 12.05 crore for FY’22: I&B minister Anurag Thakur

    Mumbai: The Union Minister of Information and Broadcasting (I&B) Anurag Singh Thakur on Tuesday said that the government has allocated a total of Rs 12.05 crore to DD Kisan in financial year 2022-23, which is being utilised for farmers’ education.

    While answering a question asked by a politician and Lok Sabha member from Gujarat during the parliament session, the minister highlighted different initiatives the government is taking to educate farmers and build their capacity by imparting new knowledge.

    The I&B minister noted that Prasar Bharti’s 24×7 satellite TV channel “DD Kisan” is exclusively dedicated to the farmers and the agriculture sector. “The objective of this channel is to serve and educate farmers and build their capacity to use new technologies in their activities and extend its reach to the remotest parts of the country,” he added.

    “The programmes of “DD Kisan” are designed to inform and educate the rural populace and work towards creating a holistic environment for sustainable and inclusive growth,” he added.

    The minister further explained that Krishi Darshan, the field-based stories on technologies in agriculture, major events and success stories, is telecast five days a week and Gaon Kisan, field-based stories on animal husbandry and agripreneurs, is telecast five days a week.

    The programme Krishi Darshan is being telecast on 20 DD Channels in 12 languages, including Hindi. Prasar Bharati also has a dedicated YouTube channel for DD Kisan where the viewers may access this channel and also its various programmes digitally across the globe.

    Further, All India Radio broadcasts a 30-minute, six days a week, dedicated interactive programme, Kisanvani, in respective regional languages, over 96 AIR stations across the country and Kisan Ki Baat programme over FM Gold Channel in Delhi, for the farming community in collaboration with the ministry of agriculture & farmers’ welfare, the government of India, he also added.

    Thakur also mentioned the government’s effort to analyse the utilisation of dedicated channels for farmers.

    He further replied, “the impact of the DD Kisan Channel is regularly monitored through feedback from the farmers during field-based and interactive recording, and from toll-free lines provided for farmers.”

    “The regular analysis and impact of the channel are also done by the scientists and experts from ICAR (Indian Council of Agricultural Research), IARI (Indian Agricultural Research Institute) and KVKs (Krishi Vigyan Kendras), etc.,” he added further.

  • “In Prannoy’s legacy lives a hope:” Uday Shankar

    “In Prannoy’s legacy lives a hope:” Uday Shankar

    MUMBAI: NDTV executive co-chairman Dr Prannoy Roy was honoured with the Lifetime Achievement Award at the recently held Red Ink Awards 2015.

     

    Star India CEO Uday Shankar presented the award to Roy and thanked him for giving the country and the media community “not just a legacy, but a whole category of intellect, industry, business and communication’ through ‘professional television journalism.”

     

    Shankar said, “Let me tell you a story. This is from when people like us had just gone to college and television had just come in. It was a device for occasional viewing. And suddenly one night, when I was looking for something interesting to do — something a little more interesting than watch Krishi Darshan on TV – there popped a show, which was talking about what was happening in the US, UK and China, and there was a young man with a beard who was presenting the show. That show was called The World This Week, and that was my first interaction with what TV was meant to be.”

     

    Talking more about Roy and the show, Shankar added, “Here we were, fed on a diet of what came out of Mandi House, and suddenly, we saw this show, which was about information, production, technology, graphics, and credibility of presentation. That was the day I decided that television was a viable and exciting career option. And when I say this here tonight, I don’t think I’m the only one who feels so.” 

     

    Shankar, during his opening remarks, said that a large number of people who came to television were drawn by the personality, charisma and opportunity or potential to contribute because of what they saw through the eyes of Prannoy Roy. 

     

    “There are a very few people who can retire — at some stage I hope he will — but there are very few people who can retire with the satisfaction that they created not just a legacy, but a whole category of intellect, an industry, business and communication,” he added.

     

    Describing the work done by Roy, Shankar said, “This country had only Doordarshan and nothing else… this country had no reference to what modern, professional television communication could be… and in came Prannoy with his vision, content, production and everything, and set these standards and thereby saved us almost two-to-two-and-a-half decades of the growth curve, the learning curve that all of us would have necessarily had to go through in order to get to a level of professional television journalism and communication.” 

     

    Roy became the reference point for Shankar, when he came to try his hand at TV. “We had The World This Week, NDTV, Prannoy Roy and his brand of journalism. And the sheen of that brand of journalism has never been dull. His legacy lives on, and in that legacy lives on a hope,” he concluded.

  • Maharashtra governor felicitates Mukesh Sharma for his Excellency

    Maharashtra governor felicitates Mukesh Sharma for his Excellency

    MUMBAI: Mukesh Sharma was recently felicitated by the Governor of Maharashtra for his Excellency CH Vidyasagar Rao when Svajan an NGO run by the former Addl Chief Sec Gov tog Maharashtra and also the former Municipal Comm of Mumbai, Shri Karun Shrivastav who noticed the hard work put up by Mukesh Sharma in the field of PSB.

    Awards and felicitations are not new to the Additional Director General of Doordarshan who was a fortnight ago felicitated by the Global Sindhi Council at the hands of former Law Minister Shri Ram Jethmalani.

    Most of us may think that PSB is a losing proposition but Mukesh Sharma with his innovation, ingenuity and skill has set a record as the only Head in the entire DD fraternity to run Doordarshan in PROFIT.

    In the year 2013-14 DDK Mumbai spent 52 crores to run the channel and the station and posted a business of 57 crores through corporate, government and hiring out equipment of the Kendra to generate revenue. In fact Doordarshan National can take a leaf out of the book of Best Practices adopted and implemented by DD Sahyadri as this commercial success was achieved without compromising with the mandate of Public Service Broadcasting. Conceptualizing market driven programmes in fields as diverse as women empowerment, Krishi, organ donation, education for the girl child, robotics, film festivals among others were the channel drivers during his tenure.

    Serialized TV shows like Young – Tarang, Krishi Darshan, Amchi Maati – Aamchi Mansa, Aswaad, Sakhi Sahyadri, Hello Doctor, Swastha Bharat, Patla Tar Ghya, Kridangan,Music Masti Gappa Gane (M2 G2), Contests based reality shows like Sahyadri Antakshari, Dhina Dhin Dha, Dam Dama Dam, Naad Bhed, Aajche Davedaar – Udyache Superstar etc. have not only entertained viewers over the years, but also have created awareness about richness of the culture and traditions of Maharashtra.

    With revolutionary changes taking place in an around the world addressing citizen is becoming the most difficult and challenging job undoubtedly for a public service broadcaster. But the “CALENDAR EVENTS” of DD Sahyadri created and conceptualized by Mukesh Sharma clearly demarcates his outstanding contribution as a Public Service Broadcaster.

    A brainchild of Shri Mukesh Sharma – DD Sahyadri offers about sixteen calendar events in a year mainly in compliance with its responsibilities as a Public Service Broadcaster.

    1.    Prerna Puraskar is specially designed event for celebrating “Mother’s Day” which is a special award function showcasing the unique bonding of “Mother-Daughter “relationship as well as working towards girl child progress (education).

    2.    Navaratan Awards wherein nine prominent Maharashtrians every year are felicitated by the Governor of Maharashtra for their distinguished contribution in various spheres of activity including the Arts, Education, Industry, Literature, Science, Sports, Medicine, Social Service and Public Affairs.

    3.    Hirkhani Awards are organized to felicitate nine woman of substance who, with sheer grit and determination, left their stamp in a male-dominated arena and brought the desired social change in the society.

    4.    Sahyadri Cine Awards felicitates Marathi Cine Artists and Technicians to promote and applaud the Marathi Cinema for the excellent work done in the entire last one year.

    5.    Sanjeevani Awards acknowledging the outstanding work done by the medicos in the rural areas and to the under privileged. It honors these “COMMUNITY LEADERS” for with a view to encourage/motivate the young medicos to go the rural areas and work for the masses in the villages.

    6.    Navjyoti which is a joint venture of UNICEF and DD Mumbai Kendra, the programme aims at giving recognition to nine girls from remote Maharashtra for resisting child marriages and also helping other girls fight the scourge.

    7.    First Television event “Naate Janmaantaricha” on Organ Donation to create awareness among the people on the noble cause of ORGAN DONATION.

    8.    Sahyadri Sindhu Sahyog Awards to felicitate the Sindhi Community who had done extraordinary work in their respective fields.

    9.    Krishi Awards in which farmers, scholars and experts are honored for their contribution in the field of Agriculture.

    10.    Arya Chanakya Maharashtra Rajya Puraskar, an annual state-level award, honoring the contributors in building a strong democracy from the fields such as legislature, judiciary, administration and media.

    11.    Monsoon Marathi Chitrapat Mahotsav at DDK Mumbai in order to promote good cinema which showcase award winning films and an interactive session with the film maker’s and the audience.

    12.    A specially designed event to recognize the contribution of Nation Builders on the Public Service Broadcasting Day – “Shiladaar Rashtra Nirmiteeche”.

    13.    Jaago Re Jaago – A live program on the eve of “Independence Day and Republic Day to rekindle and reignite the value of freedom in the minds of young and old of this great nation.

    14.    RBI National Quiz, promoting Financial Literacy among the youth.

    15.    National & International Robotic Contest, Robocon offering young engineers a platform to excel in their creative thinking apart from demonstrating their technical ideas in robotics as well as establishing a cross cultural awareness facilitating their overall development.

    16.    Celebrations of festivals like Govinda and Ganesh Chaturthi – “Aaley Ganray” and major sports and cultural events are brought live to the viewers by the channel every year.

    17.    All India Urdu Mushaira, to promote national integration and to provide a wide reach platform to the Nations Urdu Poets.

    Very few people know that he has produced nearly 50 feature films and directed one for which he was honoured with the national award. He has also worked in All India Radio, Doordarshan Sales and Commercial Services; and at the moment apart from looking after the DD Kendra at Mumbai he also heads the Commercial and Revenue Division single handedly.

    Mukesh Sharma is perhaps the last of the Mughals to survive the onslaught of commercial broadcasting, to not only survive but to give them a run for their money.

  • ICAR wants channel dedicated to agricultural programmes

    ICAR wants channel dedicated to agricultural programmes

    MUMBAI: When India’s first TV channel went on air –pubcaster Doordarshan- one of its most popular programmes was Krishi Darshan which till date runs on its national channel.

     

    Taking a step further, now, the Indian Council of Agricultural Research (ICAR) has decided to urge the Centre and Planning Commission to come up with a TV channel that will be dedicated for airing programmes related to agriculture. ICAR says that it wants to make the farmers of the country aware of modern farming techniques that will benefit their crops.

     

    “We have been urging for an agriculture TV. They ask whether there was enough content and who would watch the channel. There are over 65 crore farmers in the country and if each of them are given 10 minutes, we have enough content for long,” ICAR Director General S Ayyappan said in an interview to PTI.

     

    The report also said that nearly Rs 300 crore was needed to set up such a channel. However, Ayyappan believes that due to the size of the country and the number of farmers, it will benefit them a lot.

     

    Currently, Krishi Darshan airs everyday at 5:30 pm on DD National. However, a fully dedicated channel that can reach out to farmers would lead a lot of advancement in the profession of farming.