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Tag: KRAFTON India

  • BGMI drops the mic on Ads with a satirical spin

    BGMI drops the mic on Ads with a satirical spin

    MUMBAI: Battlegrounds Mobile India (BGMI) has taken aim at one of India’s cheekiest advertising tricks, the surrogate ad, and flipped it into a cultural spectacle. Teaming up with creative agency Talented, the brand has launched BGMI Drops, a tongue-in-cheek campaign that turns parody into performance art for the meme generation.

    Instead of hiding behind substitutes, BGMI proudly parodies them. The campaign transforms the game’s most iconic elements into fictional FMCG products, BGMI energy drink, BGMI helmet, and BGMI only pans, each with its own delightfully over-the-top commercial.

    Directed by Akimbo (Mandakini Menon & Bopanna MG) and produced by Potli Baba Mediahouse, the three short films blend nostalgia, satire, and absurdist humour, paying tribute to India’s golden era of ad jingles and glossy TV spots. The first film alone clocked 4 million organic views in just 24 hours.

    The fun doesn’t stop there. Fans can head to trybgmi.com, a parody storefront where they can “shop” for the spoof products, discover hidden easter eggs, and unlock digital experiences, all part of the campaign’s interactive storytelling.

    “BGMI has always set the tone for pop culture in India,” said Krafton India associate director – marketing and product Srinjoy Das. “With BGMI Drops, we wanted to speak in the native tongue of our players, referential, meme-driven, and self-aware.”

    According to Talented’s Ritika Shriram and Aaliya Sheikh, “Surrogate ads were about hiding intent. We turned that inside out. These films wear their disguise proudly and invite viewers to join the inside joke.”

    By remixing nostalgia with internet irony, BGMI Drops turns everyday scrolls into satire. In true 2025 style, it’s not just an ad campaign, it’s a wink, a nudge, and a meme waiting to happen.

  • Krafton plots India’s path to esports glory

    Krafton plots India’s path to esports glory

    MUMBAI: Indian esports just got its marching orders. Krafton India chief executive Sean Hyunil Sohn has rolled out an ambitious 2026 roadmap designed to transform bedroom gamers into international champions. Speaking before thousands at the BGMI International Cup 2025 in New Delhi, Sohn unveiled an expanded tournament calendar spanning multiple cities—and a new awards ceremony to boot.

    The plan is deliciously simple: build a ladder. At the bottom sits BGMIS (Battlegrounds Mobile India Series), open to anyone with thumbs and ambition. Registrations open in late December 2025, with battles running January through March 2026. Survive that gauntlet and you graduate to BMPS (Pro Series) in May and June, where the winner bags a ticket to the Esports World Cup in Riyadh come July. Then comes BMSD (Showdown), a high-octane LAN slugfest running August to October. The cherry on top: BMIC (International Cup) in October, where India squares off against Korea and Japan on home turf.

    “This is more than a tournament calendar—it’s a structured pathway for Indian gamers to rise from grassroots to the global podium,” Sohn declared. The company is putting its money where its mouth is. In 2025 alone, Krafton’s tournaments offered a collective prize pool exceeding Rs 4 crore.

    The timing couldn’t be better. India’s esports scene has shed its scrappy underdog skin. Stadium-scale events now replace dingy internet cafés. Government recognition and corporate cash are flowing in. Krafton’s BGMI has racked up 240 million downloads, and the company has sunk over $200 million into Indian startups since 2021.

    Krafton India  associate director for esports Karan Pathak reckons the roadmap will democratise opportunity. “We want to give every player—from underdogs to champions—a platform to showcase their skill and represent India on the global stage,” he said.

    Krafton is also launching the inaugural Krafton India Awards on 9 January 2026 in Mumbai, a new annual bash to recognise the country’s gaming talent.

    The message is clear: India isn’t just playing anymore. It’s coming to win.

  • BGMI digs deep with Stepwell as 4.0 update blends culture and combat

    BGMI digs deep with Stepwell as 4.0 update blends culture and combat

    MUMBAI: Cricket may be India’s favourite sport, but when it comes to battlegrounds, millions are logging in with their squads this time, to fight it out in a Stepwell. Krafton India has rolled out the BGMI 4.0 Update, and its showstopper is Stepwell, a brand-new location on the Erangel map that’s conceived, designed and created entirely in India. This is a first for Battlegrounds Mobile India (BGMI), with the design borrowing inspiration from the subcontinent’s architectural heritage while reshaping tactical play.

    Unlike the flat plains and predictable ridges of Erangel, the Stepwell is a maze of tiered vertical combat, twisting corridors, sniper-friendly sightlines and ambush corners. High ground advantage collides with claustrophobic traps, forcing squads into close coordination and precision movement. From 18–24 October, the site even turns festive, letting players set off Diwali fireworks mid-match, fusing celebration with combat.

    “This isn’t just a new location, it’s a statement,” said Krafton Inc VP and head of India Publishing Minu Lee. “Stepwell sets a new benchmark for blending cultural inspiration with world-class gameplay.”

    But Stepwell is only one pillar of BGMI’s latest overhaul. The 4.0 Update also introduces:

    . Ghost Gameplay: Players summon spectral allies with active skills like Floating Balloon and Guardian Shield, while passive boosts like Heal, Armorer and Ghost Helm allow even eliminated teammates to remain useful through Spectral Revival mechanics.

    .  Unfail (4v1 Mode): A bold asymmetrical format where one stealth-powered hunter takes on four survivors racing to escape.

    .  Spooky Soiree Seasonal Mode: Complete with Wraithmoor Mansion (a haunted estate of gardens and magic mirrors), The Performing Dead concerts that double as enemy alerts, and interactive ghosts hidden in crates.

    . Magic Broom Vehicle: A flying broom for two, complete with dash and sweeping attack options.

    Alongside, players get new firepower with the Mortar weapon, refreshed Training Camp systems, and rewards at the Diwali Exchange Center (3–23 October). The much-loved Weekend Grind log-in rewards also return, promising purple-tier prizes.

    The update is backed by hard numbers too: according to industry research, comms professionals use an average of 11 tools daily with 68 per cent citing workflow fragmentation as their biggest barrier BGMI is answering a similar call for consolidation by weaving seasonal events, survival modes and India-first design into one package. Early testers have reported richer tactical variety and sharper squad play.

    BGMI has long been more than just a battle royale; it has become a cultural playground. With Stepwell as its India-first landmark, ghostly revivals, and Diwali fireworks lighting up firefights, the 4.0 update proves that battlegrounds can be both a warzone and a festival ground.

    For fans, the message is clear: the battleground just got deeper, darker and more desi.

  • Krafton India levels up with new batch of gaming startups

    Krafton India levels up with new batch of gaming startups

    MUMBAI: Krafton  India is doubling down on its mission to shape the future of gaming in the subcontinent, welcoming a cracking cohort of six new startups into the second round of its Krafton  India Gaming Incubator (Kigi). Building on the roaring success of its first batch, Kigi has upped its intake from four to six, casting its net wider to exciting new gaming hotspots like Kolkata and Madurai, among others. This move reinforces their grand plan to cultivate a nationwide ecosystem of top-tier game developers.

    Kigi is throwing its weight behind emerging game development talent in India with mentorship programmes lasting from six months to a year, and a financial boost of up to $150,000. This aims to give these studios the firepower they need to craft best-in-class games and inject some serious innovation into the industry.
    So, who are these bright sparks joining the fray?

    * Kleanup Games from Madurai, led by studio director Jaiwanth Shanmugam, is cooking up ChromadiI, a rapid, retro-inspired shoot-’em-up with a rather clever colour-mixing mechanic and a focus on bagging those high scores. With original tunes from audio director Niranjan Nair and production by Nandini Nachiar, this game looks set to blend old-school arcade thrills with a modern twist, slated for a 2026 release.

    * Advaita Interactive, hailing from Kolkata and founded by Judhajit Sarkar, is brewing Inspectorium, a hidden object detective game set in a steampunk-infused version of Victorian-era Calcutta. Expect episodic cases, real-time AI interrogations, and some proper immersive puzzle-solving. This one’s aiming for mobile, PC, and VR platforms between 2025 and 2026.

    * Singular Scheme, a Mumbai-founded indie outfit led by Ahad Oomerbhoy and a team of eight, is crafting Frontier Paladin, an RPG with action-tower defence bits set on a cursed battlefield brimming with divine relics and ancient baddies. Sounds like a proper rumble!

    * Smash Head Studio, a Bangalore-based crew with over a decade in the game, is gearing up to unleash Cricket Rivals, a fast-paced, real-time multiplayer mobile game that’s reimagining the spirit of cricket with quick, competitive matches designed to appeal to a global audience. That’s not cricket… it’s better!

    * Unwind Games, a mobile studio from Hyderabad founded by industry veterans Jayant Shukla and Khozema Abuwala, is developing BaoBao’s Journey, a heartwarming casual puzzle game starring a lovable panda on a quest to build his dream mountain lodge. Expect soothing puzzles and cozy customization for a relaxing and emotionally engaging experience. Aww, bless!

    * Ginger Games, a Delhi-based studio founded in 2024 by Shrey Mishra, Sumit Batheja, and Piyush Kumar, is conjuring up Monkey Mayhem, a vibrant hybrid-casual action-adventure mobile game set in the bonkers “Monkey Universe.” Featuring fast-paced auto-shooter gameplay, dynamic environments, crafting, combat, and a rich story following a brave monkey named Piklu on a chaotic mission to rescue his mates. Keep your bananas peeled for its February 2026 release.

    This new batch of Kigi hopefuls follows the successful completion of its first incubation cycle, where several gaming startups, spanning the length and breadth of India, wrapped up their development phases and are now prepping to officially launch their KIGI-built games.

    The first Kigi cohort is already making waves. ReDimension Games is live on Steam, while Shura Games and Dunali Games have successfully soft-launched their titles on the Play Store. Arjuna Studios is also gearing up for its own release. Their progress is a proper testament to Kigi’s mission to empower India’s next generation of game developers, giving them the tools, guidance, and support needed to bring world-class games to the market.

    Krafton India incubator program and India publishing advisor Anuj Sahani said, “India’s game development talent is brimming with potential, and at Kigi we are dedicated to unlocking new opportunities for them to thrive. With an expanded cohort, a wider regional focus, and strengthened partnerships with some of the biggest names in technology, we are equipping game developers with the resources, mentorship, and support they need to build games that can stand out globally. We look forward to seeing how these talented teams push creative and technical boundaries in the coming months.”

    Krafton India chief executive officer Sean Hyunil Sohn added, “At Krafton India, we see the future of gaming as a vibrant tapestry woven with diverse ideas and bold creativity. Gaming is more than just a form of entertainment, it’s a tool for connection, expression, and cultural influence. By empowering diverse voices and championing innovation, with our second cohort, we’re setting the stage for a future where Indian game developers are defining trends, telling new stories, and pushing the boundaries of what gaming can be.”

    AccelByte  chief commercial officer Rob Schoeppe chipped in, “Partnering with Krafton India’s Kigi program is a natural extension of our mission at AccelByte to empower developers with the tools they need to stay focused on making great and exceptional games. India’s gaming landscape is evolving rapidly, and we see immense potential in the talent and innovation emerging from this market. Through Kigi, we’re excited to support the next wave of Indian game studios by providing them with scalable, developer-friendly backend solutions that remove technical hurdles and accelerate their path to success.”

    By strategically spotting and nurturing these high-potential studios, Kigi is well on its way to shaping India’s growth as a proper powerhouse in the global game development and innovation scene. The second cohort is getting a leg up from an expanded network of global tech giants like AWS, AccelByte, AppMagic, and Liftoff’s GameRefinery, ensuring these incubated startups get crucial cloud computing power, backend infrastructure, and expert guidance to develop and scale cracking gaming experiences for the world stage. Game on, India!

  • Match made in mayhem as BGMI hosts India’s biggest in-game wedding

    Match made in mayhem as BGMI hosts India’s biggest in-game wedding

    MUMBAI: Love is in the (digital) air as Battlegrounds Mobile India (BGMI) pulls off the unthinkable, hosting India’s Biggest In-Game Wedding, turning virtual battlegrounds into a full-blown mandap. The three-day celebration wasn’t just a stunt, it was an emotion, a testament to how gaming isn’t just about wins and losses, but bonds forged between players.

    At the heart of this heartwarming saga is Tanupreet and Jaspreet, a couple from Meerut who met over grenades and giggles inside BGMI’s multiplayer world. What began as casual team-ups soon turned into connection requests, Synergy milestones, and eventually, a virtual ‘Love Connection’ culminating in a grand digital wedding that redefined matchmaking.

    From mehendi on April 8 to a sangeet on April 9 and the final shaadi ceremony on 11 April , BGMI spared no pixel. Legendary fashion designer Ritu Beri designed custom BGMI-themed wedding avatars, while singer Benny Dayal performed live in-game during the Sangeet, marking his virtual concert debut. Meanwhile, celebrity guests like Karan Johar and Neeraj Chopra played the ultimate FOMO card online: “Mera invite kahan hai?”

    “BGMI today is not just about playing, it’s about belonging” said Krafton India associate director and lead of marketing Srinjoy Das. He added  “This is one of our most emotional and culturally rich campaigns yet that brings together fashion, music, relationships, and storytelling all inside a game. It’s a wedding but also a powerful metaphor for how BGMI brings people together.”

    “BGMI gave us more than just a game it gave us each other,” shared Tanupreet and Jaspreet. “From random team-ups to a real bond, we never imagined it would lead to this. To be married inside the game that introduced us is beyond special.”

    But the celebrations don’t stop there. BGMI is inviting its 200-million-strong community to join the Shaadi Duo event from 20 May to 1 June. Players can team up in Duo Mode, take on challenges, and earn the limited-edition Space Gift Box, a reward symbolising in-game connections.

    Here’s how to join the festivities:

    1    Pair up with your bestie, bae, or battle buddy

    2    Play Classic Mode in Duo

    3    Complete challenges to unlock the exclusive gift

    Importantly, this isn’t just for couples, it’s for everyone who’s found friendship, rivalry, or romance in-game. Features like Synergy, Connection Requests, and Love Connection were central to Tanupreet and Jaspreet’s journey from teammates to soulmates. BGMI wants more players to explore and experience those social layers.

    The campaign, crafted by DDB Mudra Group, didn’t just stop at gameplay. Influencer wedding invitation unboxings, meme-worthy celebrity posts, and emotional fan reactions turned this into a full-fledged cultural moment. BGMI successfully blurred the line between reality and digital, redefining what a game can truly mean.

    So, while others play for the chicken dinner, Tanupreet and Jaspreet played for forever.

    And in a world where love can blossom in a lobby and end at a mandap, BGMI proves that sometimes your plus one is just one headshot away.

  • India gears up for Esports Conclave 2025 to shape gaming future

    India gears up for Esports Conclave 2025 to shape gaming future

    MUMBAI: India is levelling up in the esports arena, with the Esports Conclave 2025 set to take centre stage on 1 April in New Delhi. Organised by the Physical Education Foundation of India (PEFI) in partnership with Krafton India and supported by Invest India as the knowledge partner, the conclave is poised to redefine the future of competitive gaming in the country.

    Bringing together senior government officials, policymakers, industry leaders, and esports professionals, the event will tackle crucial topics like international tournament readiness, investment opportunities, job creation, and esports infrastructure development. The discussions will also contribute to an Esports framework recommendation for the government, charting a course for esports regulation and industry recognition.

    With the theme “Forging the Path to Global Leadership”, the conclave will explore ways to integrate esports into Aatmanirbhar Bharat, positioning India as a powerhouse in the global gaming ecosystem.

    The need for a structured regulatory framework has become more pressing as esports gains momentum. With its inclusion in major sporting events like the Asian Games and the upcoming Olympic Esports Games 2027, the industry is no longer just a niche digital phenomenon, it’s a legitimate competitive sport with global stakes.

    PEFI secretary Piyush Jain said, “The upcoming Esports Conclave 2025 will mark a historic milestone in establishing India as a global powerhouse in the world of esports. Esports has evolved into a dynamic and competitive sporting industry with immense potential of growth. This conclave will serve as a catalyst, bringing together industry leaders, gamers, and policymakers to shape the future of esports in India. It will facilitate crucial discussions on policy frameworks, infrastructure, and opportunities for Indian talent on the global stage. PEFI is dedicated to making India a frontrunner in this digital sports revolution and is fully prepared to embrace this new era of competitive gaming.”

    Krafton India CEO Sean Hyunil Sohn said, “Esports is the future of competitive entertainment. With its official recognition in premier sporting events such as the Asian Games and the upcoming Olympic Esports Games 2027, Indian athletes now have the opportunity to compete on the world’s biggest stages. At Krafton India, we are committed to fostering a structured, sustainable, and internationally competitive esports ecosystem that empowers players and drives industry growth. Esports Conclave 2025 is a defining moment in this journey, bringing together policymakers, industry pioneers, and esports professionals to shape a long-term vision for India’s Esports industry.”

    Nodwin Gaming co-founder & managing director Akshat Rathee said, “With esports now finding a place in major international sporting events, India has a real shot at becoming a global contender. Esports Conclave 2025 is an important step in that direction – it’s where the right conversations can happen between the industry, government, and other key players. Whether it’s building grassroots programs, improving tournament ecosystems, or integrating esports into initiatives like Khelo India, this platform gives us a chance to align on what the future should look like. The goal is simple: create the structure and support needed for Indian esports talent to thrive on the world stage.”

    The Indian gaming industry is projected to hit 7.5 billion dollars by FY28, growing at a staggering CAGR of 20 per cent. As one of the fastest-growing esports markets in the world, India is not just playing the game, it’s setting new rules.

    By bringing together visionaries from policy and industry, Esports Conclave 2025 is more than just a conference; it’s a game-changing moment for India’s digital economy. With strategic vision, investment, and collaboration, India is gearing up to not only participate in the global esports arena but to dominate it.

  • BGMI players to co-create Rondo anthem for the game’s biggest map drop

    BGMI players to co-create Rondo anthem for the game’s biggest map drop

    MUMBAI: If you thought dropping into a new BGMI map was exciting, imagine having your words immortalised in its official anthem! Krafton India is handing the mic to the BGMI community, giving players the power to co-create the official Rondo anthem. With the highly anticipated launch of Rondo, BGMI’s latest battleground, fans now have a once-in-a-lifetime chance to influence the game’s legacy.

    This initiative isn’t just about launching a map—it’s about making the community’s passion heard, quite literally. Players can submit their words and lyrics describing what Rondo means to them via:

    1    Instagram comments – Dropping lyrical heat on BGMI’s official posts.

    2    In-game mail survey – Making their mark straight from the game.

    Select words from the community will be transformed into the official Rondo anthem, ensuring players’ voices live on in BGMI history. As a tribute, the anthem will be integrated into BGMI’s 3.7 update as the new lobby music—so every time players gear up, they’ll hear the echoes of their own creativity.

    The first teaser of the anthem lands on 13 March, while the full track, featuring stunning cinematic visuals of Rondo’s vast landscapes, goes live on 18 March. To turn up the hype, Krafton India is rolling out an all-new campaign, ‘Aao Kabhi Rondo Mein’, inviting players to explore the battleground in ways they never have before.

    The campaign runs from 7-16 March, so get involved and claim your spot in BGMI’s musical and gaming history. 

  • BGMI’s Wow Wakao: A new era of gaming and influencer storytelling

    BGMI’s Wow Wakao: A new era of gaming and influencer storytelling

    MUMBAI: In an unprecedented collaboration, Krafton India has partnered with Collective Creative Labs, the creative division of Collective Artists Network, and Bake A Film to launch Wow Wakao, a six-episode gaming content series exclusively for Battlegrounds Mobile India (BGMI). This initiative marks a significant milestone in India’s gaming culture, blending immersive storytelling with influencer-driven content.

    As gaming cements its place in India’s entertainment industry, Wow Wakao introduces a fresh, engaging approach to content creation. The series stars rising content creator Naman Arora, represented by Collective Artists Network, who navigates BGMI’s new ‘Wow Mode’ in an entertaining and dynamic style. The initiative aims to set a new benchmark for gaming content in India.

    Speaking on the collaboration, Naman Arora said, “Gaming has always been my passion, and Wow Wakao is a dream come true. This series brings a new level of excitement, allowing me to showcase BGMI’s Wow Mode in a fun and engaging way for fans. I can’t wait for everyone to experience it!”

    Krafton India associate director of marketing Srinjoy Das added, “BGMI has always led the way in innovative gameplay experiences, and Wow Wakao aligns perfectly with our vision of engaging and entertaining our community. By collaborating with Naman Arora and our talented content partners, we aim to make gaming content more immersive and accessible.”

    Collective Creative Labs chief creative officer Dhruv Sheth noted, “BGMI consistently pushes the boundaries of gameplay innovation. We are thrilled to collaborate on Wow Wakao, which leverages trending content, influencer engagement, and the diversity of WOW Mode to connect with audiences in a relatable and entertaining manner.”

    Bake A Film co-founder Mrinal Chawla highlighted, “By tapping into current trends, Naman Arora’s popularity, and the diverse offerings of WOW Mode, we have crafted Wow Wakao! This series places BGMI’s Wow Mode front and centre, reaching audiences through trending social media personalities and engaging storytelling.”

    Creative director Parikshit Singh added, ‘We set out to create an engaging series that captures the madness of WOW Mode. Thanks to the combined efforts of all teams and Naman Arora’s hilarious performance, the final product matches the vision we had when it was just a concept.’

    With digital entertainment evolving rapidly, gaming has emerged as a dominant force. Wow Wakao aims to captivate a new generation of gamers and content enthusiasts, reinforcing Krafton’s commitment to innovative storytelling. The series will be available for streaming on YouTube and Instagram from 11th February 2025, delivering a thrilling mix of action, entertainment, and influencer-driven narratives.

  • KFC surprises BGMI fans with a ‘Winner Winner Chicken lunch’

    KFC surprises BGMI fans with a ‘Winner Winner Chicken lunch’

    Mumbai: It’s ‘Winner Winner Chicken Lunch’ for all BATTLEGROUNDS MOBILE INDIA (BGMI) players this summer, as KFC India collaborates with KRAFTON India, makers of India’s most-loved battle royale game for a crispy, crunchy, finger clickin’ good partnership!

    As a part of this limited-time collaboration, KFC and BGMI have a crunchy surprise for chicken lovers and gamers. With the purchase of the KFC Zinger Box, fans have a chance to get their hands on exciting in-game BGMI rewards.  

    The strategic partnership brings together two of Gen-Z’s top passion points, food and gaming. It comes at a time when gaming is increasingly gaining popularity amongst young Indians, with the audience base expected to grow to 750 million users by 2025.

    With the KFC Zinger Box, consumers can enjoy finger lickin’ good crispy chicken, and exclusive in-game rewards. Available for Rs 299/- on dine in or takeaway, the box includes KFC favourites like the Classic Zinger Burger, and two-piece Hot Wings, along with fries and a refreshing beverage.

    The KFC Zinger Box comes with a unique code, which can be unlocked on the BGMI website. The exclusive code gives fans a chance to collect exciting rewards such as parachutes, bags, hats, jackets, and more to enhance gameplay with friends.  

    Speaking about the collaboration, KFC India CMO Aparna Bhawal said, “KFC is a brand with culture at its core. We’re always exploring distinctive, cutting-edge and culturally relevant partnerships. The idea for a collaboration with BGMI was born when we introduced KFC’s Lunch Specials recently. We thought gamers often celebrate a win with a ‘Winner, Winner Chicken Dinner,’ so why not give it a KFC twist, and do it over lunch? It’s an epic partnership, and we’re confident that our Gen-Z consumers are going to find it finger-clickin’ good!”

    KRAFTON India head of business development Seddharth Merrotra added “As gaming continues to captivate a growing audience in India, our collaboration with KFC brings an exciting opportunity for BGMI players to enjoy their favorite game alongside a delicious KFC meal. This partnership not only enhances the gaming experience but also underscores our commitment to creating unique, immersive experiences for our players. With BGMI and KFC being standout brands in their respective fields, uniting them goes beyond a mere partnership; it’s a memorable journey where every bite and every gaming moment come together to redefine how fans indulge in their favorite pastimes.”

    To claim the exclusive in-game KFC rewards, consumers can scan the QR code which comes with the purchase of the KFC Zinger Box OR visit www.battlegroundsmobileindia.com/redeem.The KFC Zinger Box with BGMI rewards is available in restaurants across Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi and Pune till 30 August 2024 only.

    So, what are you waiting for? Rush to the nearest KFC restaurant, or order online through the KFC app or website (www.online.kfc.in) while the offer lasts.

  • 22feet Tribal Worldwide’s latest campaign for BGMI celebrates quick gameplay

    22feet Tribal Worldwide’s latest campaign for BGMI celebrates quick gameplay

    Mumbai: 22feet Tribal Worldwide has unveiled their new campaign for BATTLEGROUNDS MOBILE INDIA (BGMI), KRAFTON India’s popular battle royale game, titled ‘Hai Thoda Time, Play Thoda BGMI’. The hilarious campaign highlights BGMI’s range of quick gameplay modes, tailored for the evolving needs of modern gamers.

    In response to the growing demand for shorter, more dynamic gaming experiences, the campaign recognizes the contemporary challenge of time constraints faced by gaming enthusiasts. ‘Hai Thoda Time, Play Thoda BGMI’ showcases how seemingly insignificant moments in everyday life can create opportunities for playing the whole new line-up of immersive Quick Game Modes on BGMI.

    BGMI became a sensation in India banking on its highly viral and long Battle Royale mode. While this mode remains the most popular in BGMI, the campaign highlights the array of quicker game modes available in the game.

    KRAFTON India associate director of marketing Srinjoy Das said, “Cutting clutter when you are talking about something as mundane as lack of time is tough. For this campaign, we found the scripts to be remarkably funny, and brings out a very dramatic set of circumstances that piques strong curiosity and ensures high video completion rates. We hope our fans love the beautifully directed films as much as we do.”

    22feet Tribal Worldwide creative head Vishnu Srivatsav said, “We were seeking the most precious commodity in the known universe, time. And not a large amount of time, but a tiny sliver of it. But we know that every second of free time that people get is a gift from the universe. So we went ahead and made films that showed the amount of things that needed to happen for anyone to get just a little bit of time.  We worked on the crazy, yet plausible set of events that lead to you getting a little bit of time for BGMI’s quick game modes.”

    The campaign features a series of three quirky films that explore the unexpected pockets of free time, or “thoda time,” that are perfect for enjoying BGMI’s quick game modes. The humorously absurd scenarios depict the butterfly effect triggered by minor events, ultimately leading to characters finding the perfect short break to play BGMI, because these quick game modes can be fired up anytime, anywhere.

    The first film shows a dramatic showdown as ‘Kutty Gangster’ follows a lovesick gangster whose plan to eliminate his rival backfires hilariously, causing enough chaos to delay a nearby cab on the street.

    ‘A Fishy Tragedy’ depicts the chaotic chain reaction set off by a dead fish and a mischievous cat, leading a professor to miss the bus and get late for class.

    In ‘Record Breaker’, we see Sushil break an unusual record of bursting the most balloons ever. Now celebrating this feat leads to a boss delaying his meeting due to some pigeons. How all this ties together is the delight in this film.

    All three bizarre scenarios ultimately lead to the characters enjoying the Quick Game Modes on BGMI.

    . Raja Ne Rani Ka Dil Churaya Kya?

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    . Sushil Bantai Aur Birdie Ki Kahaani