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Tag: Kraft Heinz

  • Kraft Heinz to sell Complan brand in India

    Kraft Heinz to sell Complan brand in India

    MUMBAI: US food and beverage giant Kraft Heinz is looking to sell its children’s energy drink brand Complan in India. The sale could help Heinz in fetching about $1 billion.

    Kraft Heinz is said to be working with an adviser to gauge interest in the brand from potential buyers. These buyers could be local Indian companies and private equity firms. According to media reports, the company may also decide to keep the brand.

    In India, Heinz offers Complan, Glucon-D, Heinz tomato ketchup and cheese. Internationally, the brand is also into selling baked beans, vinegar, mayonnaise and sauces.

    Rumour has it, that three companies in India are expected to bid for GlaxoSmithKline’s Horlicks, which is a health nutrition company that competes directly with Complan. Heinz is one of the bidders for Horlicks. 

    Horlicks decided to move out of children’s energy drink business after GSK started a review of several businesses to support its $13 billion bill for a 36.5 per cent stake of Novartis in their customer healthcare joint venture.

  • Starcom India appoints Lalchandani as VP – buying

    MUMBAI: Starcom, a part of Publicis Media India, has, in a significant development, appointed specialist Navin Lalchandani as the vice-president of its media buying operations.

    Starcom, a renowned media communications agency, partners with the world’s leading marketers and new brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more.

    Lalchandani moves from Carat Media Services, Denstu Aegis Group and will steer media buying operations for all offline media, namely television, print, radio and cinema across the Starcom offices of Mumbai, Delhi and Bangalore.

    Starcom India Group CEO Mallikarjun Das says, “Navin is talented and versatile and comes with the rich experience of having bought media for some of the largest marketing organisations such as Mondelez, L’Oréal and Vodafone. Navin brings in an amalgamation of buying skills spanning across media and has the smarts to work in Starcom’s data-predicated media product. He will drive a buying culture that is about best-of-class in rates, rigour, fair play and trust.”

    Lalchandani says, “I believe in long-term, sustained partnerships and this has certainly been the case in my career span. I began my career with media planning for Marico and it has been a greatly rewarding and exhilarating journey since then. The decision to join Starcom was easy, considering its body of good solid work, for marquee brands and its reputation of being a future-facing, high-growth agency. In an age of proliferation of channels and offerings, a sound media strategy makes all the difference to business goals. I look forward to delivering genuine value to Starcom’s clients.”

    Lalchandani’s previous spans media buying firms such as GroupM’s Maxus and Madison Media.