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Tag: Kraft

  • Adobe Cloud will manage ads across TV & digital formats

    MUMBAI: Adobe has unveiled its new Adobe Advertising Cloud, the industry’s first end-to-end platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media Optimizer (AMO) and recently acquired TubeMogul, Adobe Advertising Cloud simplifies the delivery of video, display and search advertising across channels and screens.

    Advertisers are facing an increasingly complex and fragmented landscape, with legacy silos for media planning and buying across TV and digital. That coupled with the proliferation of devices and massive amounts of data have made the advertising process overwhelming. According to the latest Adobe Digital Insights Advertising Report, 47 per cent of global marketers said that not having an integrated data and media buying solution was one of their biggest challenges. To help advertisers better navigate this landscape and more effectively reach consumers, Adobe is launching its Advertising Cloud which unifies and streamlines the entire ad planning and buying process.
    Now available globally, Adobe Advertising Cloud includes three offerings:

    – AMO Search: the leading search management platform
    – AMO Demand Side Platform: automates display, social, video and programmatic TV buying
    – AMO Dynamic Creative Optimization (DCO): dynamic creative optimization tied into Creative Cloud

    Adobe Advertising Cloud already manages roughly $3.5 billion in annualized ad spend on behalf of more than 1,000 global clients, including Allstate, Ford, Johnson & Johnson, Kraft, Liberty Mutual, L’Oréal, MGM, Nickelodeon and Southwest Airlines.

    “With Adobe Advertising Cloud, brands can centralize all advertising planning and buying through one trusted platform with full transparency into exactly where their ads appear and how effective they are at driving business results,” said Adobe VP and GM – advertising Brett Wilson. “We are bridging longstanding media gaps – not just between TV and digital, but also between brand and performance advertising,” he added.

    Advertising Cloud includes the following:

    1. Cross-Channel Planning: Adobe Advertising Cloud is the most comprehensive platform to plan, buy and measure advertising. Advertisers can reach audiences wherever they are – whether they’re searching, on their social network or watching linear TV. The platform de-dupes TV and digital audiences, enabling marketers to build cost-effective incremental reach.

    2. Media Activation Across Devices: Adobe Advertising Cloud’s seamless integration with Adobe Experience Cloud means that marketers can easily reach discrete audiences across screens. In early tests of the new platform, match rates of ad viewers across screens exceeded 90 percent which is double the industry standard.

    3. Performance Without Compromise: Through a wealth of tools and safeguards, Adobe Advertising Cloud helps advertisers achieve their goals without compromising brand safety, media quality or transparency.

    4. Independence: Adobe Advertising Cloud is the largest independent advertising platform, with transparent fees and no media markups, ensuring Adobe Advertising Cloud’s incentives are always aligned with advertisers.

    5. Creative Optimization: Once the audiences have been defined and outreach channels identified, what message will be most effective? Through Adobe Advertising Cloud’s dynamic creative optimization solution, advertisers can create the most personalized, high-performing ads based on the customers’ interests or past behaviors.

  • IBM Cloud to help MutualMind in expanding social media network

    IBM Cloud to help MutualMind in expanding social media network

    NEW DELHI: MutualMind, a startup that provides social media sentiment analysis, has leveraged IBM cloud to upgrade its infrastructure and double the computing power of its real-time, on-demand content analysis and visualisation application.

     

    MutualMind migrated to IBM after replacing Amazon Web Services and Rackspace.

     

    Through MutualMind, customers can monitor brand discussions on the social networks on which they have a presence, enabling them to gain valuable insights from social discussions.

     

    Major brands like Kraft, AT&T, Nestle and Walgreens use MutualMind to support various product development, market research and consumer care programs, the company said.

     

    IBM cloud powered by SoftLayer has allowed MutualMind to improve processing efficiency, performance and scalability while also meeting growing customer demand, said MutualMind CEO and co-founder Barbar Bhatti. “We now have the ability to successfully offer our products cost-efficiently and provide our customers the real-time support needed in today’s digitally social world.”

     

    By moving its application to SoftLayer, MutualMind is able to leverage the power of big data to help customers transform their operations and gain a competitive advantage.

     

    MutualMind’s platform can process between 30,000 to 80,000 different queries on these documents at any moment, and SoftLayer delivers the flexibility required to deliver accurate and continuous customer engagement in real time.

     

    Utilising SoftLayer’s bare metal infrastructure, MutualMind’s engineers can appropriately customise and configure the right kind of servers and apply these changes where needed – such as when a client needs extra support for a major new product launch or social media campaign, the company said.