ITV

Tag: Kpop

  • Hybe’s K-pop cine fest hits a high note with 320,000 fans across Asia

    Hybe’s K-pop cine fest hits a high note with 320,000 fans across Asia

    MUMBAI : Hybe turned the volume up to 11 with its Asia edition of Hybe Cine Fest, drawing over 320,000 fans into more than 370 cinemas across 10 regions from July 10 to 13. Backed by Weverse and in partnership with Trafalgar Releasing, the four-day extravaganza turned multiplexes into mosh pits, K-pop style.

    The lineup? A mic-drop of Hybe’s biggest acts: concert films of BTS, Seventeen, Tomorrow X Together, and Enhypen brought screaming fans back to the front row. The main event? #Runseokjin_Ep.Tour featuring BTS’ Jin was livestreamed from Japan on July 12, sending armies into a euphoric meltdown.

    But this was no regular cinema crawl. With Hybe Cinema Noraebang turning theatres into full-blown karaoke sessions, fans belted out 22 iconic tracks from 10 Hybe artists, all while waving lightsticks and dancing in the aisles. Adding to the chaos and charm were selfie booths, dance challenges, and walls where fans left notes for their idols.

    First rolled out in Latin America, the cine fest’s Asian sequel played in Korea, Taiwan, Malaysia, Singapore, India, Indonesia, Thailand, the Philippines, and Hong Kong. Japan is next on the bill, with encore screenings planned in Indonesia and Hong Kong to keep up with fan frenzy.

    For Hybe, it’s not just content, it’s a K-pop carnival on the big screen.

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  • Pepsi signs Blackpink as its APAC brand ambassador

    Pepsi signs Blackpink as its APAC brand ambassador

    NEW DELHI: Latching on to the growing K-pop craze gripping the region, Pepsi has recently named South Korean girl group Blackpink its brand ambassador for APAC. Pepsi will work with the popular group for its  "Go all in for what you love" campaign, which encourages GenZ to be bold and push the boundaries of possibility when it comes to pursuing their passion in life.

    PepsiCo senior marketing director, Asia Pacific, Salman Butt said, “Blackpink perpetuates a uniquely youthful attitude and zest for life that perfectly embodies the Pepsi brand.”

    Butt added that the group's story of grit, tenacity and resilience over the years to realise its dream is exactly the admirable traits that can resonate with the younger generation and inspire them to emulate their idols.

    Blackpink and Pepsi have co-produced an ad and a 360-degree marketing campaign will launch alongside to raise brand awareness through various media platforms. At the same time, limited-edition products featuring Blackpink members will launch in all participating 7-11 outlets in Malaysia and Singapore.