ITV

Tag: KPI

  • POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers

    POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers

    Mumbai: POKKT, Asia’s leading rewarded video ad network co-founded by Rohit Sharma, Manish Tewari and Vaibhav Odhekar, is creating and setting industry benchmarks again with the launch of their cutting edge technology that promises to transform the functioning of the ad-tech industry. With this in-house technology, a first of its kind in the region, brands will be able to pay only for viewable impressions through tracking sensors in real time that will observe if the user is watching the video or not, thereby negating misleading or fraud traffic numbers.

    Launched in 2012, POKKT enables over 500 global and local game publishers and developers to monetize their apps through branded video ads by integrating their Software Development Kits (SDKs) and has a reach of over 100 million unique users in the region.

    While ensuring 100% viewership of all in-app mobile video ad campaigns, POKKT’s new technology also aligns to the Media Rating Council’s* guidelines for measurement of in-app viewable impressions. It applies to all in-app video ads bought directly or via private programmatic deals.

    This technology aims to do away with the current ad-tech and mobile video advertising industry challenges related to ad blocking and fraud traffic. Ensuring 100% viewership is an important Key Performance Indicator (KPI) for POKKT to re-innovate mobile advertising by providing top notch ads and measurements that advertisers can understand.

    Speaking about their latest innovation, Manish Tewari, CTO & Co-Founder, POKKT said, “The ad tech and mobile industry had been facing a major roadblock in measuring effectiveness of their campaigns and its exact reach. To resolve this for all of our clients, we have developed this technology wherein the advertisers and we can measure whether the target is actually watching the video through tracking sensors which provides us with data such as if there is a change in the angle at which the video is being watched etc. If the sensors indicate that the person is not watching the video, we pause the ad, thereby reducing fraud traffic numbers.”

    POKKT’s new proprietary technology will give all campaigns and advertisers the most comprehensive viewership offering possible. Advertisers will only have to pay on viewable impressions that are calculated on a CPM-basis (Cost per thousand impressions) verified by an independent third party ad rating tools like Nielsen, Moat, Comscore.

  • POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers

    POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers

    Mumbai: POKKT, Asia’s leading rewarded video ad network co-founded by Rohit Sharma, Manish Tewari and Vaibhav Odhekar, is creating and setting industry benchmarks again with the launch of their cutting edge technology that promises to transform the functioning of the ad-tech industry. With this in-house technology, a first of its kind in the region, brands will be able to pay only for viewable impressions through tracking sensors in real time that will observe if the user is watching the video or not, thereby negating misleading or fraud traffic numbers.

    Launched in 2012, POKKT enables over 500 global and local game publishers and developers to monetize their apps through branded video ads by integrating their Software Development Kits (SDKs) and has a reach of over 100 million unique users in the region.

    While ensuring 100% viewership of all in-app mobile video ad campaigns, POKKT’s new technology also aligns to the Media Rating Council’s* guidelines for measurement of in-app viewable impressions. It applies to all in-app video ads bought directly or via private programmatic deals.

    This technology aims to do away with the current ad-tech and mobile video advertising industry challenges related to ad blocking and fraud traffic. Ensuring 100% viewership is an important Key Performance Indicator (KPI) for POKKT to re-innovate mobile advertising by providing top notch ads and measurements that advertisers can understand.

    Speaking about their latest innovation, Manish Tewari, CTO & Co-Founder, POKKT said, “The ad tech and mobile industry had been facing a major roadblock in measuring effectiveness of their campaigns and its exact reach. To resolve this for all of our clients, we have developed this technology wherein the advertisers and we can measure whether the target is actually watching the video through tracking sensors which provides us with data such as if there is a change in the angle at which the video is being watched etc. If the sensors indicate that the person is not watching the video, we pause the ad, thereby reducing fraud traffic numbers.”

    POKKT’s new proprietary technology will give all campaigns and advertisers the most comprehensive viewership offering possible. Advertisers will only have to pay on viewable impressions that are calculated on a CPM-basis (Cost per thousand impressions) verified by an independent third party ad rating tools like Nielsen, Moat, Comscore.

  • SkyHub innovates for LG Smartphone

    SkyHub innovates for LG Smartphone

    NEW DELHI: SkyHub, the digital creative and technology firm, brought about a change in the Indian marketing scenario with the introduction of a unique social media campaign. Embracing the social medium of Vine and Instagram, SkyHub conceptualised an engaging online campaign for the launch of LG smart phone the G Pro in the country.

    LG is the first Indian marketer to effectively use the innovative medium for their consumer engagement strategy. With a series of Vines made around the G Pro Smartphone, incorporating wacky animations, social issues and traditional Indian artforms the campaign with the hashtag #ImaginationbeGins gained massive traction on Twitter and other social networks when launched.

    Talking about the social media strategy SkyHub CEO Jay Chauhan said, “Besides the creatives we also delivered social media analytics and marketing insights to measure the performance of the G Pro campaign. Our metrics showed the Vines were delivering high engagement ‘WOW’ moments whereas the Instagrams with their longer 16 sec limit simulated a more TVC style ‘piece to camera’ messaging for the audiences and worked best for quick bursts of handset specific info”. 

    Delighted by the response received for the campaign LG Mobile head marketing Amit Gujral said, “We knew we had to leapfrog the competition to reach our consumers in innovative and enjoyable ways in order to deliver an exciting and talked about campaign that resonated with our consumers. So the messaging around the G Pro was augmented using Vines, a unique medium never used before by marketers in India.”

    He further added, “SkyHub was highly innovative, metric driven and clear about the KPI’s they were delivering. Most importantly the SkyHub team’s thinking was like a creative agency but they delivered swiftly and efficiently like a news organisation.”

    Online medium being touted as the most popular way to share information, Vine and Instagram look set to play an important role for Indian marketers. The popularity of both Vine and Instagram is rapidly increasing with a study by UnrulyMedia.com showing branded Vines being four times likely to be shared than video advertising on other platforms.