ITV

Tag: Kotak Mutual Fund

  • Kotak banks on dentsu X for fresh media strategy across all platforms

    Kotak banks on dentsu X for fresh media strategy across all platforms

    MUMBAI: When Kotak Mahindra Group went shopping for a new media partner, Dentsu X India cashed in. After a tightly contested multi-agency pitch, the banking and financial services giant has handed over its integrated media mandate to Dentsu X, which will service the account from its Mumbai office.

    The win is no small deal Dentsu X will now drive the full-funnel media strategy for all of Kotak’s key businesses, including Kotak Mahindra Bank, Kotak Mutual Fund, Kotak Securities, and Kotak Life Insurance. The scope spans the big four channels television, print, radio, and digital branding ensuring the bank’s message cuts across audiences, platforms, and generations.

    Known for blending tech, culture, and data to reimagine customer experiences, Dentsu X promises to deliver “outcome-driven solutions” that accelerate Kotak’s marketing and business ambitions. With India’s banking sector doubling down on digital transformation, the collaboration aims to make finance not just accessible, but engaging for the country’s increasingly aspirational consumer base.

    Dentsu X India CEO Sujata Dwibedy, called the mandate a “strong testament” to the agency’s agility and integrated offering: “We are truly honoured to partner with a legacy brand like Kotak Mahindra Group. Our future-facing approach will help drive stronger visibility, engagement, and impact across platforms.”

    For Kotak, it’s more than just a media deal, it’s about banking on storytelling that resonates in an always-on, attention-fractured world.

  • Kotak Mutual Fund launches new ad campaign that brings SIP to life

    Kotak Mutual Fund launches new ad campaign that brings SIP to life

    MUMBAI: Kotak Mahindra Asset Management Company (Kotak Mutual Fund) becomes the first fund house in the industry to launch a conversational Voice Bot – Mr. SIP, which will address queries related to Systematic Investment Plan (SIPs).

    Kotak Mahindra Asset Management Company MD and CEO Nilesh Shah said, “There is a large population wary of investing in mutual funds as they don’t have easy access to clear their doubts. Our Mr. SIP uses cutting-edge technology to answers all investor queries so we can reach Kona Kona of India, as we believe SIP is one of the best ways to safeguard investments from market volatility over a long period of time”.

    Kotak Mutual Fund will roll out pan-India marketing campaign spanning digital, radio, print, OOH, Television and other advertising & marketing mediums to introduce Mr. SIP to Indian consumers.

    Kotak Mahindra Asset Management Company head digital business and marketing Kinjal Shah said, “We have taken a new approach with the television commercial (TVC), where we have personified the voice bot as Mr. SIP, who demystifies the myths related to Systematic Investment Plans. Even our social media route breaks the norms of traditional BFSI communication by using ‘cricket’ anecdotes to explain queries related to SIP in a simple manner.”

    Hyper Connect Asia, the agency of record has conceived this integrated campaign.

    Hyper Connect Asia CCO and co-founder Kiran Khadke commented, “We were tasked to break the clutter in Investor Education communication and become synonymous with SIP. The idea stemmed from our research that showed consumers are still not clear on the many benefits of SIPs. Thus, we brought Mr. SIP to life – a go-to ‘person’ for anything & everything on Mutual Fund. The integrated campaign is also supported by a web portal that empowers fence-sitters with an interactive calculator, blogs and all the information they are looking on SIPs.”

    The self-learning, non-biased Voice Bot will constantly upgrade itself based on the queries it receives, which enables Mr. SIP to provide optimal answers to investors. Presently, Mr. SIP will be available on kotakmf.com. 

  • Brands ace creative-asana on Yoga Day 2019

    Brands ace creative-asana on Yoga Day 2019

    MUMBAI: The world was gripped in the celebrations of the International Yoga Day on 21 June, with top world leaders and citizens across the globe performing the ancient Indian art of physical, mental, spiritual practices. The brands online also stretched some creative muscles and came up with interesting social media designs to mark the day. Have a look!

    Bajaj Allianz

    Bauli India

    Castrol India

    Eicher Trucks and Buses

    Faasos

    Kotak Mutual Fund

    Motorola India

    Red FM

    Sony LIV

    Tata Motors

    Yamaha Motor India

    YES Bank

  • ET NOW & Kotak Mutual Fund embark on the third edition of ‘Kotak SIP Day’

    ET NOW & Kotak Mutual Fund embark on the third edition of ‘Kotak SIP Day’

    Mumbai: ET NOW, India’s leading business news channel, for the third consecutive year associated with Kotak Mutual Fund for the Kotak SIP Day. Earmarked every year as the day to educate investors & commoners on the benefits of investing and growing your wealth with the help of SIPs, the 3rd edition focuses on ‘How to pick the right SIP’.  Held in Mumbai, the mega investor education initiative event was hosted by Nikunj Dalmia, Executive Editor, ET NOW and present on the occasion was Mr. Nilesh Shah, MD, Kotak Mahindra AMC.

    The Kotak SIP Day is a platform to encourage and educate investors and prospective investors alike on the benefits of investing and wealth management whilst maintaining the focus on how to pick the right SIP. This edition while encouraging people to invest in SIPs, also helps them choose the right SIP based on their financial goals and to ensure that their portfolios are balanced.  

    The event saw engaging discussions with influencers, market experts, investors & laymen on investments in SIP, the importance of financial freedom and how citizens should plan their finances. The panelists included Lakshmi Iyer, Chief Investment Officer (Debt) & Head Products, Kotak Mutual Fund, Ashish Modani, Founder SLA Financial Solutions, Hemant Rustagi – CEO, Wiseinvest Advisors, Anshul Saighal, Head-PMS-Kotak AMC amongst others. 

    Speaking on the initiative, MK Anand, CEO & MD, Times Network says, “We are happy to partner with Kotak Mutual Fund for the SIP Day which is in its third consecutive year. SIP, today is a crucial component for people to plan and secure their financial goals. In its third edition, Kotak SIP Day continues to educate Indians to choose the right plans thereby empowering them to build a secured financial future. We hope this initiative encourages more and more people to understand the importance and benefits of investing through SIP.”

    Commenting on the initiative, Nilesh Shah, MD, Kotak Mahindra AMC said, “At Kotak MF we want to popularize SIP day as much as Valentine day. SIP is an optimum solution for creating wealth. We want to ensure that common Indian participate in the growth story of India through SIP.”

    As part of the awareness campaign, two cluster events were executed in Mumbai for focused groups of Swiggy delivery boys and healthcare professionals from Jaslok hospital to convey the benefits and variety of SIPs available in the market. The prime focus of these sessions was to educate the participants to decide on the right SIP that meets their financial objective and assists them in achieving their financial goals. A mass media campaign was activated across TV, print, radio, mobile and social media enabling a wider reach and participation.  

  • Everest Gets Aditya Birla’s ‘more’

    MUMBAI: Everest has won the strategic and creative duties for Aditya Birla Retail Limited‘s brand ‘more‘. The agency‘s Mumbai office will handle the business.

    Aditya Birla Retail Limited head marketing and branding Kunal Dhawan said, “We believe that Everest will work with us as partners in building our brand equity as they have a strong team and we welcome Everest to our team.”

    Everest Brand Solutions president Dhunji S. Wadia said, “We welcome Aditya Birla Retail to the Everest family. We believe in working with our clients and adding value to their business. This is a significant win for us. It‘s a huge vote of confidence for our way of working. Everest is in an exciting phase of transformation. The hard work put in over the recent past is bearing fruit now. We expect a lot of action in the coming months.”

    Everest NCD Rahul Jauhari said, “more is a challenge of a different nature and we look forward to it. And of course, I am always happy to be working with a client team that is as clear on expectations and way ahead as they are.”

    Everest‘s list of clients includes Parle Wafers, Ranbaxy Volini, Kotak Mutual Fund, SAB TV, GoAir, Power Grid Corporation of India to the kitty, amongst others.

  • Kotak Mutual Fund awards creative duties to Everest Brand Solutions

    Kotak Mutual Fund awards creative duties to Everest Brand Solutions

    MUMBAI: Creative agency Everest Brand Solutions, which is going through a phase of transformation, has won the creative duties of Kotak Mutual Fund for an undisclosed amount.

    The company awarded the business to the agency based on the strategy and creative work presented by them.

    Everest Brand Solutions president Dhunji S. Wadia said, “We believe in working with our clients and adding value to their business. More and more clients are recognising what we bring to the table. It‘s a huge vote of confidence for our way of working. This is a significant win for us.”

    Everest NCD Rahul Jauhari said, “Our point of view on what Kotak Mutual Fund should do given the turbulent times in the market found favour with the Kotak team. It‘s an exciting category as well. We look forward to a long and fruitful relationship.”

    Speaking on the agency‘s new drive, Wadia said, “Everest is in an exciting phase of transformation. The hard work put in over the last few months is bearing fruit now. We expect a lot of action in the coming months.”

    The agency currently has accounts of companies like Danone Blue, Ranbaxy Volini, GoAir, Augere’s Wireless Broadband.