Mumbai: On World MSME Day, Kotak Business Banking Solutions launched a new campaign called ‘Empowering Business, Empowering You’ that celebrates the never-say-die attitude of India’s young MSME entrepreneurs. Via this social and digital campaign, the bank promises to partner businesses in young entrepreneurs’ journeys, and empower them to thrive and succeed despite internal and external challenges.
The campaign, which is conceptualised and executed by Tonic Worldwide, includes a series of three videos that highlights the common stereotypes that young entrepreneurs face. These videos showcase how they eventually work towards proving every assumption wrong and emerge as leaders and winners in their respective fields.
Speaking on the campaign, Tonic Worldwide’s chief business officer Sudish Balan shared, “Often, what inspires the young, budding business owners are the success stories of the entrepreneurs who build up through a series of three films, we aim at showcasing the encouragement and unconditional support Kotak provides to these business ventures.”