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Tag: Kotak Bank

  • World MSME Day: Kotak Mahindra Bank launches campaign to empower young entrepreneurs

    Mumbai: On World MSME Day, Kotak Business Banking Solutions launched a new campaign called ‘Empowering Business, Empowering You’ that celebrates the never-say-die attitude of India’s young MSME entrepreneurs. Via this social and digital campaign, the bank promises to partner businesses in young entrepreneurs’ journeys, and empower them to thrive and succeed despite internal and external challenges.

    The campaign, which is conceptualised and executed by Tonic Worldwide, includes a series of three videos that highlights the common stereotypes that young entrepreneurs face. These videos showcase how they eventually work towards proving every assumption wrong and emerge as leaders and winners in their respective fields.

    Speaking on the campaign, Tonic Worldwide’s chief business officer Sudish Balan shared, “Often, what inspires the young, budding business owners are the success stories of the entrepreneurs who build up through a series of three films, we aim at showcasing the encouragement and unconditional support Kotak provides to these business ventures.”
     

     

     

     

     

     

     

  • Kotak Mahindra Bank launches campaign with Ranveer Singh for 811 account

    Kotak Mahindra Bank launches campaign with Ranveer Singh for 811 account

    MUMBAI: Kotak Mahindra Bank has launched its 811 campaign – #IndiaInvited. The campaign features Bollywood actor Ranveer Singh along with people from all walks of life, across age, gender, profession, religion, physical appearance, including an acid attack survivor, among others.

    Collaborative efforts over the years by the Reserve Bank of India (RBI), the Government’s Pradhan Mantri Jan-Dhan Yojana (PMJDY) and banks have immensely contributed in improving financial inclusion in every nook and corner of the country. However, even today, only around 2 per cent of Indians own a mobile money account, as per the World Bank, leading to low engagement with the formal financial ecosystem. The need of the hour is to bring about a change in mindset to make banking digitally inclusive, so that banking services are made accessible to every Indian.

    811 is an anywhere, anytime digital bank account and much more. It is a one-of-its-kind truly inclusive account. The only requirement for opening an 811 digital bank account is being an Indian, which is the underlying message of the #IndiaInvited campaign.

    The 811 campaign is shot at the iconic Chhatrapati Shivaji Maharaj, a UNESCO world heritage site located at Fort, Mumbai, to capture real life nuances. The protagonist of the story is ‘the bench at the railway station’ and Ranveer Singh dons the role of the bard (Sutradhar). The story voices similarities between 811 and a bench at a railway station. Anyone and everyone – irrespective of caste, creed, religion and abilities, are welcome to rest and take a breather at any bench at any railway station in India. Similarly, 811 offers unconditional access to a full-service, zero-balance digital bank account which gives up to 6 per cent p.a interest to every Indian.

    Kotak Mahindra Group chief marketing officer Karthi Marshan says, “ With 811, we simplified banking in India and in a year since launch, 811 has been embraced by Indians. In our endeavour to make banking more accessible and widespread, we realised that people from different walks of life tend to get intimidated to walk into a branch for the fear of being judged. The #IndiaInvited campaign builds on this insight, and draws attention to how 811, just like a bench at the railway station, does not discriminate against anyone on the basis of personal or physical characteristics.”

    Kotak Mahindra Bank executive vice president of marketing Elizabeth Venkataraman mentions, “Inclusion is not only the right thing to do, it is also necessary for a country as diverse as India. Digital is a great equaliser, especially in banking, providing equal access to everyone. And 811 represents those very qualities of equality and inclusiveness. 811 is truly for everyone.”

    “We wanted someone who embodies the spirit of individuality and success while being comfortable in their own skin to be the face of the campaign. And who better to lead the campaign than Ranveer Singh, an actor who has made a mark with his unique and unconventional style and appearance, someone who has succeeded in Bollywood on his own terms”, adds Marshan.

    The campaign will be amplified across all platforms including TV, print, outdoor, digital and through on-ground engagements across the country.

  • Shop CJ eyes Rs 1200 crore sales in 2016; ties-up with Thomas Cook

    Shop CJ eyes Rs 1200 crore sales in 2016; ties-up with Thomas Cook

    MUMBAI: Home shopping network Shop CJ, which has inked a marketing alliance with travel services company Thomas Cook, is eyeing turnover of Rs 1200 crore in FY 2016, which is a growth of almost 40 per cent.

     

    Speaking to Indiantelevision.com, Shop CJ Network CEO Kenny Shin says, “We are poised to cross Rs 1200 crore turnover this year, recording a 40 per cent growth over sales of Rs 850 crore achieved in the last fiscal ended 31 December, 2014. Our channel reaches to more than 6.5 crore households in India and currently caters to about 40 per cent of the market.”

     

    Through the marketing initiative undertaken by Shop CJ and Thomas Cook, the companies will showcase their ‘Holiday Savings Account.’

     

    Earlier this year, the shopping network rebranded itself as Shop CJ from Star CJ Alive, which marked the conclusion of the treaty between CJ and Star. The transition has been smooth sans any glitches according to Shin. 

     

    “The transition has happened smoothly without any breakdown and we have continued our growth journey. We knew from the beginning that we have the strength to establish ourselves and I am happy to say that we are way ahead of where we were,” he informs.

     

    Star CJ is planning to expand its base with multiple developments in various regions of the country. “Before the end of the financial year 2016, we plan to have our warehouse ready in eastern and southern provinces of the country. In the east, we are looking at Kolkata, which will help us deliver efficiently in the Northeastern states, while for the south we are yet to shortlist a place,” Shin says.

     

    Not ruling out possible tie ups with established e-commerce ventures like Amazon.in, Flipkart etc, he however says, “In the future, we may go in that direction if we feel the need but at the moment, there are no such plans.”

     

    Speaking about the tie-up with Star CJ, Thomas Cook (India) chief innovation officer & head – marketing and service quality Abraham Alapatt says, “Our Holiday Savings Account is a truly innovative product that allows customers to save, earn and travel! Its unique concept allows customers to save via 12 easy instalments while earning an attractive interest (via our Bank Partners Indus Ind, ICICI and Kotak Bank), with further benefits of a Thomas Cook top up on the 13th month and a zero exit penalty. Indeed a significant consumer empowering tool.”

     

    Elaborating on the marketing association, he adds, “Our tie up with Shop CJ gives us access to its extensive network of high potential yet under leveraged travel hungry middle India. Our innovative Holiday Savings Account, is ideally suited to the informative format of Shop CJ’s electronic and online shopping platforms, ensuring visibility-reach, as also the personal touch of our Toll Free number for details and assisted transactions.”

     

    “The home-shopping industry is growing rapidly in India and Shop CJ is expanding its market share by entering into a new segment to create a unique shopping experience for its consumers. Shop CJ, with a footprint of 75 million households will create great value for its consumers with Thomas Cook India’s unique and affordable Holiday Savings Account range of holidays. Travel is seeing impressive demand from Indian consumers and we bring to this partnership an audience, which is yet untapped by organized players in the Travel & Tourism industry,” Shin concludes.