ITV

Tag: Korra Worldwide

  • Mamaearth launches TV commercial with Sara Ali Khan & Vihaan Samat

    Mamaearth launches TV commercial with Sara Ali Khan & Vihaan Samat

    Mumbai: Mamaearth has rolled out a new TVC the Onion range with Sara Ali Khan & Vihaan Samat. The TV commercial highlights the brands’ ideology of bringing the traditional efficacy of onions as the best natural solution for hair fall.  

    Conceptualized by Korra Worldwide, the TVC highlights the benefits of onion in its shampoo. The TVC is a 35 second video that iterates the brand story in a crisp and impactful  manner.

    The ad film is a simple yet  powerful representation of the brand’s philosophy and product proposition of goodness inside.

    It opens with Sara entering and seeing her friend, played by Vihaan, sitting at the dining table with a lot of onions in front of him. She  mockingly calls him ‘Onion ki Dukaan’ referring to the quantity of onion around him. Fussing and complaining about hair loss and concluding that he has performed an extensive search for the solution  and onions are the most effective solution for hairfall. Sara interjects appreciatively saying, ‘Maa ka  nuskha’ (Moms recipe) and Vihaan adds that he will make a hair mask out of the onions and apply that  on his hair along with onion juice. Sara confidently takes out the Onion Shampoo from her bag and  gives it to him. She then moves to the benefits of Mamaearth Onion Shampoo with the claim of  reducing hairfall upto 60 per cent in four weeks.

    Commenting on the campaign, Mamaearth co-founder and CIO Ghazal Alagh said, “Onions  extract has been an age-old remedy for hair fall and has been used in our household for generations.  While traditional ingredients have great benefits, the process of DIYs can be extremely tedious and  cumbersome. At Mamaearth, we realize the importance of these traditional recipes and are bringing  together the best of nature and science, in convenient yet effective solutions for skincare and haircare  needs. The film reflects this exact proposition. We hope this thought resonates with the millennials and  they come forward and choose nature’s goodness with us and our products.”

    Speaking of the campaign, Korra founder and director Gaurav Nabh said, “It’s not every day that one  gets to work on ideas where the main protagonist is not just the celebrity but the ingredient, in this  case, the Onion. Our latest work on MamaEarth Onion Shampoo helps build on this insight through an  everyday slice of life story, where consumers struggle to find practical & doable solutions to their hair  loss problems, told beautifully by Sara Ali Khan. With this campaign, we continue to showcase  MamaEarth’s promise of bringing to life age-old and proven natural solutions passed on from  generations yet delivered in a modern avatar. Looking forward to more great work together and  helping MamaEarth build a deeper connection with the consumers.”

    Korra CCO Deepak Kumar added, “They say best friends are people who make your problems, their  problems. And you always trust your friend for that. With Sara, we are appealing to a much younger  and very aware audience. So, we wanted to make the film as simple and relevant as the panic call you make to your best friend when you need a solution when everything else fails. It’s a light-hearted conversation between two friends, showing the modern take on Onion as the obvious solution to hairloss.”

  • Mamaearth launches TVC with Sara Ali Khan & Vihaan Samat.

    Mamaearth launches TVC with Sara Ali Khan & Vihaan Samat.

    Mumbai: Mamaearth has launched its latest national television advertisement featuring Sara Ali Khan and Vihaan Samat. The TV commercial highlights the brands’ ideology of bringing the traditional efficacy of onions as the best natural solution for hair fall.

    Conceptualized by Korra Worldwide, the TVC captures a fun banter between two friends along with capturing the essence of the brand’s unique proposition. The film opens with Sara entering and seeing her friend, played by Vihaan, sitting at the dining table with a lot of onions in front of him. She mockingly calls him ‘Onion ki Dukaan’ referring to the quantity of onion around him.

    Fussing and complaining about hair loss and concluding that he has performed an extensive search for the solution and onions are the most effective solution for hairfall.

    Sara interjects appreciatively saying, ‘Maa ka nuskha’ (Moms recipe) and Vihaan adds that he will make a hairmask out of the onions and apply that on his hair along with onion juice. Sara confidently takes out the Onion Shampoo from her bag and gives it to him. She then moves to the benefits of Mamaearth Onion Shampoo with the claim of reducing hairfall upto 60 percent in 4 weeks. Positioning Mamaearth Onion Shampoo as an easier & effective way to get the goodness of sulphur-rich onion and Plant Keratin, to give the best solution for your hair that’s as pure and toxin-free as your home remedy, just without the hassles. The film is a simple yet powerful representation of the brand’s philosophy and product proposition of goodness inside.

    Commenting on the campaign, Mamaearth’s Co-Founder and CIO, Ghazal Alagh said, “Onions extract has been an age-old remedy for hair fall and has been used in our household for generations. While traditional ingredients have great benefits, the process of DIYs can be extremely tedious and cumbersome. At Mamaearth, we realize the importance of these traditional recipes and are bringing together the best of nature and science, in convenient yet effective solutions for skincare and haircare needs. The film reflects this exact proposition. We hope this thought resonates with the millennials and they come forward and choose nature’s goodness with us and our products.”

    The TVC is a 35 second video that iterates the brand story in a crisp and impactful manner.

  • Shilpa Shetty promises ‘shaadi wala glow everyday’ in Mamaearth‘s latest TVC

    Shilpa Shetty promises ‘shaadi wala glow everyday’ in Mamaearth‘s latest TVC

    Mumbai: Homegrown FMCG brand Mamaearth has launched its latest national television advertisement for its new Ubtan Face Wash, featuring Shilpa Shetty Kundra. The TV commercial highlights the goodness of natural ingredients in the face wash giving ‘Shaadi Wala Glow Everyday.’

    The film conceptualised by Korra Worldwide attempts to capture the essence of the brand’s unique proposition. Featuring Shilpa Shetty Kundra, the film is set up on the premise of a Haldi ceremony happening before the wedding for the bride and groom. The bride compliments Shilpa’s glow and teases her saying that it seems like she hosts multiple Haldi ceremonies, to which Shilpa responds confidently that her Haldi ceremony happens every day, thanks to the new Ubtan Face Wash with the ‘natural goodness of turmeric and saffron’ that help remove tan leaving behind radiant skin. The film closes with the brand’s ‘no-toxin’ proposition giving the perfect ‘Shaadi Wala Glow Everyday.’

    “The need to look your best is never felt more than on your wedding day and one regime closely linked to this occasion is the use of Ubtan to attain flawless glow,” said Korra chief executive officer Gaurav Nabh, commenting on the campaign. “Our latest work leverages this insight where we see Shilpa interacting with her friend talking about her flawless glow thanks to Mamaearth’s new Ubtan face wash. We are proud of this latest work by Korra as we continue to build the Mamaearth brand on the back of real consumer insights and stories, endorsed by Mamaearth’s biggest fan Shilpa”.

    Commenting on the campaign, Mamaearth co-founder and CIO Ghazal Alagh said, “The Haldi ceremony before the wedding is an extremely important event for every bride and groom. They mask themselves with the Haldi ubtan to look radiant and glowing on their big day. Through this TV Commercial, we are trying to build synergies between the traditional Haldi ubtan and Mamaearth Ubtan face wash and we hope this thought resonates with our consumers and they come forward and choose #ShaadiWalaGlowEveryday, naturally with Mamaearth.”

    Korra chief creative officer Deepak Kumar added, “Ubtan glow and Indian weddings go hand in hand and that’s why we love our wedding rituals and ceremonies. But don’t all of us wish for that glow to last beyond the wedding season? We wanted to tell everyone how easy it is to get the same wedding glow, every day through this cute and fun-loving film. And with Shilpa playing a bestie to the bride, it makes the simple slice of life film nothing but more beautiful.”

    The film is a 30 second TV commercial. Mamaearth has created another edit of 15 seconds to showcase the banter between the wedding attendees.

  • Mamaearth unveils new campaign with Shilpa Shetty to promote baby care range

    Mamaearth unveils new campaign with Shilpa Shetty to promote baby care range

    Mumbai: FMCG brand Mamaearth has launched a national television advertisement on Milky Soft Baby Care range featuring Shilpa Shetty Kundra. The TVC film conceptualised by Korra Worldwide highlights the goodness of natural ingredients and the proof of safety in Milky Soft range of baby care products.

    The television commercial highlights the proof of safety of Mamaearth baby care range with no-toxins and safe proposition along with ‘Made Safe’ certification, the brand said in a statement.

    The film starts with the Bollywood actor playing with her baby when her friend comes to visit carrying a big hamper for the baby. Visibly upset at her friend’s delay, Shilpa enquires the reason for being late, when the friend shows her the basket of goodies as the cause for the delay which also contains Mamaearth Milky Soft range products. Shilpa asks the reason for choosing Mamaearth goodies for the baby, when the friends says that the products have no-toxins and have proof for being safe. She then cheekily shows that she has already been using Mamaearth Milky soft range which has the goodness of oats and milk proteins that provide the required nourishment to the baby’s skin, along with Made Safe certification ensuring that the products are safe.  

    Commenting on the campaign, Mamaearth co-founder and CIO Ghazal Alagh said, “Millennial parents are increasingly become conscious and aware of the ingredients the products they use on their babies. They are looking for products that have claims and proof for being free of chemicals and safe. Hence, Mamaearth Milky Soft range has the goodness of natural ingredients and toxin-free proposition along with Made Safe Certification, ensuring that the products are safe for their little ones. With the film, we have highlighted this exact proposition. We hope this thought resonates with the millennials and they come forward and choose natures goodness with us and our products.”

    The launch of the television commercial marks the launch of the Milky Soft range, reinstating the brands leadership with safe and toxin-free products for baby care. 

    Commenting on this, Korra CEO Gaurav Nabh said, “Only a mother knows what is best for her child and will ensure that the baby grows up in a toxin free world. Building on this insight we are delighted to showcase our latest work where Shilpa is seen as a mother using and endorsing Mamaearth baby care milky soft range. The film also showcases that Mamaearth products are also fast becoming the most recommended & gifted products when it comes to celebrating the arrival of a new member to a family. We are proud of this latest work by Korra as we continue to build the Mamaearth brand on the back of real consumer insights and stories, endorsed by Mamaearth’s biggest fan Shilpa.”

    Korra chief creative officer Deepak Kumar said, “You don’t want anything bad ever to touch a baby. Even when you are buying or gifting one. So, we used the simple insight of thoughtful gifting for babies as a creative device in this light-hearted banter between two friends to showcase how choosing Mamaearth’s baby lotion is a no brainer for mothers as well as others. Mamaearth’s Made Safe certification helped reassure the no toxins promise.”

  • Mamaearth celebrates #GoodnessInside as brand purpose

    Mamaearth celebrates #GoodnessInside as brand purpose

    NEW DELHI: Mamaearth, the toxin-free personal care startup, announces its brand purpose as “Goodness Inside”.

    Mamaearth’s latest video brings forth this idea of ‘Goodness is a Choice’ to its consumers. It is a digital and social media led campaign with the key message that goodness isn’t a superpower or a special gift. It is simply a choice that you make every day, just like the choices Mamaearth has made. Mamaearth products are made from the best of nature, and have no toxins, no harmful chemicals, no animal testing, no plastic impact.

    Since its inception in 2016, Mamaearth has stood by the promise of honesty and goodness in everything they do. Founded by husband and wife duo Varun Alagh and Ghazal Alagh, Mamaearth is Asia’s first brand with products of Madesafe certification. It offers 100% toxin-free and natural baby care, skincare, and hair care products. They recognise that millennial consumers have the same belief system, and make their choices with the philosophy of goodness as a choice too.

    Fireside Ventures partner VS Kannan Sitaram said, “We at Fireside firmly believe that great brands serve a larger purpose beyond delivering product benefits. Mamaearth is an outstanding example of a brand that lives its purpose in an admirable manner. Its values resonate strongly with its consumers and create a loyal, growing community of consumers. With this firm anchoring, Mamaearth is set to grow multifold."

    MamaEarth co-founder Ghazal Alag said, “Millennials want to do good and steer their families into a better tomorrow. That’s why we call this generation as ‘Generation Good’.  At Mamaearth, we share the same values and moral compass as Gen Good. Our new tagline ‘Goodness Inside’ is a promise that we will do what is right for our consumers and for Mother Earth by staying loyal to our product roots of toxin free purity and natural goodness.”

    The film is conceptualised by Korra Worldwide shows multiple situations where people can make good choices in their daily lives to make the world a little better. And with each little choice, we head towards a much better future. The main video of 1 minute will be followed up by multiple smaller edits focusing on one situation and one category of products from the brand.

    Korra CEO Gaurav Nabh said, “Our work on Mamaearth is staying true to Korra’s mission of communicating to a digital first audience, helping challenger brands tell insightful stories and in turn creating disruption in the category. This campaign truly demonstrates Korra’s deep understanding of the digital native, showcases our capabilities and is the first among a series of future work furthering a strong partnership with Mamaearth.”

    The brand’s belief in spreading ‘goodness’ is extended beyond product to other actions as well. In the wake of the COVID-19 pandemic, Mamaearth decided not to profit from the situation by selling sanitizers. Instead, they distributed 50,000 sanitizers to people in need through 2500+ Goodness Ambassadors across the country. Recently, they’ve also distributed cotton reusable face masks with smiles printed on them, through these Goodness Ambassadors as well.