Tag: Konkona Sen Sharma

  • ICICI Prudential ties up with Konkana Sen for critical illness cover

    ICICI Prudential ties up with Konkana Sen for critical illness cover

    MUMBAI: ICICI Prudential Life Insurance has launched a new multimedia brand campaign to highlight the superiority of its top-selling term plan iProtect Smart.

    The campaign highlights the fact that the product not only offers life cover that secures one’s family but also gives an option to cover oneself from 34 critical illnesses, thus making it an ultimate protection plan.

    The campaign, which comprises a TV commercial as well as digital, cinema, outdoor media and others, will showcase how iProtect Smart, a term life cover plan also offers a living benefit for the policyholder – a 34 critical illness cover which provides the claim amount upfront on detection without any bills or hospitalisation. The policy is targeted at individuals from 25 to 50 years of age. 

    ICICI Prudential Life has partnered with actress Konkona Sen Sharma for the campaign where she will be seen communicating the product superiority and value proposition to help consumers understand why iProtect Smart is the right insurance product for their financial security needs. 

    ICICI Prudential Life Insurance executive director Puneet Nanda says, “iProtect Smart is a unique term plan that strikes the right balance between health and protection in one policy and a life cover for family’s security and also an option to cover oneself against 34 critical illnesses.”

  • Tata urges people to question their Salt

    Tata urges people to question their Salt

    MUMBAI: Tata Salt has launched its new campaign ‘Sawaal Kijiye Apne Namak se’ to educate consumers about the quality of their salt and help them make well-informed decisions. The thought behind the 360-degree campaign is derived from the fact that, though salt is universal and one of the oldest food seasonings, there is limited knowledge about the quality of salt and its impact on health.

    The TVC, conceptualised by Ogilvy and Mather, stars Konkona Sen Sharma and Tilottama Sharma as the protagonists. Designed as a series, each TVC has been shot to communicate specific product characteristics and quality markers with strong legs in digital, radio and experiential. The phases will highlight quality and purity as the key factors that consumers should consider whilst purchasing salt.

    Ogilvy West chief creative officer Sukesh Nayak says, “The campaign had to urge consumers to question the purity of their salt. We demonstrated clinical tests which people can easily replicate at home.”

    Tata Salt, over the years, has created a strong emotional connect with its property, ‘Desh Ka Namak’ and is now moving towards building a stronger narrative on health. The new campaign aims to bring forth the evaluation criteria for better-quality salt.

    Tata Chemicals chief operating officer Richa Arora adds, “Through this campaign, we aim to encourage people to test the purity of their salt as consumption of adulterated salt may lead to serious health implications. There is an urgent need to generate awareness among the masses about the various methods to identify adulterated salt.”

  • Amazon Prime gets streaming rights of three independent films from India

    Amazon Prime gets streaming rights of three independent films from India

    NEW DELHI: Amazon and C International Sales, a subsidiary of Cinestaan Film Company, announced a long-term alliance that will make Amazon Prime Video India the exclusive home for two of Toronto International Film Festival’s official selection of Indian films titled Dev Bhoomi (selected for TIFF 2016, Hof International Film Festival), and A Death in the Gunj (Directed by Konkona Sen Sharma, selected for TIFF 2016 and Busan International Film Festival). 

    In addition, Amazon Prime Video will exclusively stream The Hungry, an international co-production between Cinestaan Film Company and Film London.

    Cinestaan chairman Rohit Khattar said, “In our quest to champion Independent Indian films, we have been trying to figure out various ways to effectively distribute films which face the usual conundrum of high P&A and other costs. Amazon Prime Video has presented a much needed option and we are delighted that they have seen such merit in three of the titles that C International Sales represented and we are thrilled that within 6 months, our superb team has made C International the ‘go to’ sales agency for Indian filmmakers”

    “At Amazon Prime Video India, our goal is to partner with the top content creators in India and worldwide to build the largest selection of latest and exclusive movies and TV shows for our customers,” said Amazon Prime Video India director and country head Nitesh Kripalani. “Our alliance with Cinestaan is to build our selection of features from India’s evolving independent filmmakers. This realistic style of film-making from an exciting breed of filmmakers, creates room for experimentation in content as well as form. Death in The Gunj, The Hungry and Dev Bhoomi are the first titles in our Indian offering in this exciting new genre – independent cinema.”

    Devi Bhoomi is directed by international award winning director Goran Paskaljevic and narrates the story of Rahul who returns to his old Himalayan village carrying a heavy secret. His arrival is not welcomed by the locals and again he must face the isolated world of old prejudices in which women have no right to choose their own destiny.

    Directorial debut feature, written and directed by Konkona Sen Sharma, Death in the Gunj is set in 1979 starts as an uneventful family holiday which takes a dangerous twist when the guests play with the spirits.

    Revenge thriller The Hungry is a contemporary retelling of Shakespeare’s Titus Andronicus brings together film-making talent from Cinestaan Film Company and Film London. The film stars Naseeruddin Shah, Tisca Chopra, Neeraj Kabi, Suraj Sharma and Sayani Gupta. 

    Amazon Prime already offers unlimited free one-day and two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.

  • Amazon Prime gets streaming rights of three independent films from India

    Amazon Prime gets streaming rights of three independent films from India

    NEW DELHI: Amazon and C International Sales, a subsidiary of Cinestaan Film Company, announced a long-term alliance that will make Amazon Prime Video India the exclusive home for two of Toronto International Film Festival’s official selection of Indian films titled Dev Bhoomi (selected for TIFF 2016, Hof International Film Festival), and A Death in the Gunj (Directed by Konkona Sen Sharma, selected for TIFF 2016 and Busan International Film Festival). 

    In addition, Amazon Prime Video will exclusively stream The Hungry, an international co-production between Cinestaan Film Company and Film London.

    Cinestaan chairman Rohit Khattar said, “In our quest to champion Independent Indian films, we have been trying to figure out various ways to effectively distribute films which face the usual conundrum of high P&A and other costs. Amazon Prime Video has presented a much needed option and we are delighted that they have seen such merit in three of the titles that C International Sales represented and we are thrilled that within 6 months, our superb team has made C International the ‘go to’ sales agency for Indian filmmakers”

    “At Amazon Prime Video India, our goal is to partner with the top content creators in India and worldwide to build the largest selection of latest and exclusive movies and TV shows for our customers,” said Amazon Prime Video India director and country head Nitesh Kripalani. “Our alliance with Cinestaan is to build our selection of features from India’s evolving independent filmmakers. This realistic style of film-making from an exciting breed of filmmakers, creates room for experimentation in content as well as form. Death in The Gunj, The Hungry and Dev Bhoomi are the first titles in our Indian offering in this exciting new genre – independent cinema.”

    Devi Bhoomi is directed by international award winning director Goran Paskaljevic and narrates the story of Rahul who returns to his old Himalayan village carrying a heavy secret. His arrival is not welcomed by the locals and again he must face the isolated world of old prejudices in which women have no right to choose their own destiny.

    Directorial debut feature, written and directed by Konkona Sen Sharma, Death in the Gunj is set in 1979 starts as an uneventful family holiday which takes a dangerous twist when the guests play with the spirits.

    Revenge thriller The Hungry is a contemporary retelling of Shakespeare’s Titus Andronicus brings together film-making talent from Cinestaan Film Company and Film London. The film stars Naseeruddin Shah, Tisca Chopra, Neeraj Kabi, Suraj Sharma and Sayani Gupta. 

    Amazon Prime already offers unlimited free one-day and two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.

  • Akira promises but fails in execution

    Akira promises but fails in execution

    MUMBAI: Akira ventures into the woman-oriented action genre where few have dared to tread. There have only been a few films where a woman lawperson takes on the underworld, with Dimple Kapadia, Vijayashanti, Rani Mukerjee et al. The trend has been more popular with the southern filmmakers.

    In Akira, the remake of a Tamil film, Mouna Guru, there is a sort of role reversal in that, Sonakshi Sinha, playing the protagonist, Akira, gets into a situation where she is pitted against a bunch of corrupt, unscrupulous policemen led by Anurag Kashyap.

    Kashyap is corrupt to the core and does all the unlawful things he is actually supposed to stop. He drinks while on duty, smokes weed and randomly kills footpath dwellers with his rash driving. He is the typical South brand of evil film baddie. Kashyap is smart enough not to dirty his own hands and makes the three stooges under his command in the force pull the trigger when needed.

    Sonakshi is introduced in the film with the meaning of her name, Akira is derived from Sanskrit and mostly used as a girl’s name in Indian languages. The word denotes Graceful Strength. And, to live up to her given name, she is enrolled into a martial art institution by her deaf and mute schoolteacher father, Atul Kulkarni.

    A mentally tough Sonakshi moves to Mumbai where her brother works. Seeing that her bhabhi is not comfortable with her presence, Akira decides to stay at the school hostel. Here, as happens in all schools in films, she meets with a hostile group which likes to torment and rag freshers. Having had enough of the bunch, Akira takes them on. This part consumes unnecessary footage in the film just to demonstrate Sonakshi’s prowess with martial arts and toughness.. And that she won’t take injustice.

    Kashyap and his cronies come across a big cache of money from the car of an accident victim. Their greed takes over and instead of taking the dazed accident victim to a hospital, Kashyap speeds up his demise by hitting him with a jack. So far so good since Kashyap is adept at wiping his footprints. But, unknown to him, his paramour shoots a video of Kashyap discussing the crime with his stooges.

    The handycam is stolen and finally ends up at the door of the hostel room of Sonakshi. The typical south brand scheming and plotting start from here as Sonakshi goes through all sorts of torture and deterrents to keep her from leaking the content of the video. She is consigned to a mental asylum while her family as well as friends are convinced that she has lost her sanity. So much so that Sonakshi is totally isolated, with just about everybody believing in her traits and ailment.

    As the film deals with all this drama, it loses its main purpose of showing a strong woman protagonist. It borrows heavily from old films when it comes to props and ploys as per the convenience of the next scene. Even her martial arts background becomes secondary and gets very limited exposure in the climax.

    Akira has a grossly depressing story. It is a crime story the likes of which you watch on crime-based TV serials on a regular basis, but stretched beyond comfort with not an iota of relief from the negativity. Direction has an all-South touch and is predictable, the director AR Murugadoss’ record of Hindi hits, Ghajini and Holiday: A Soldier Is Never Off Duty besides over a dozen South films, notwithstanding. Songs have no place in the film and, thankfully, they are avoided. Dialogue is routine. Editing is weak.

    Sonakshi Sinha does better than her previous films; this being an author backed role. Anurag Kashyap does not have to do much to look evil, otherwise, he does okay. Konkona Sen Sharma is good in a small role. Rest just fill the bill.

    Akira has had a poor opening and the word of mouth is not expected to help it pick up either.

    Producer: AR Murugadoss.
    Director: AR Murugadoss.
    Cast: Sonakshi Sinha, Anurag Kashyap, Konkona Sen Sharma, Amit Sadh, Atul Kulkarni.

  • Akira promises but fails in execution

    Akira promises but fails in execution

    MUMBAI: Akira ventures into the woman-oriented action genre where few have dared to tread. There have only been a few films where a woman lawperson takes on the underworld, with Dimple Kapadia, Vijayashanti, Rani Mukerjee et al. The trend has been more popular with the southern filmmakers.

    In Akira, the remake of a Tamil film, Mouna Guru, there is a sort of role reversal in that, Sonakshi Sinha, playing the protagonist, Akira, gets into a situation where she is pitted against a bunch of corrupt, unscrupulous policemen led by Anurag Kashyap.

    Kashyap is corrupt to the core and does all the unlawful things he is actually supposed to stop. He drinks while on duty, smokes weed and randomly kills footpath dwellers with his rash driving. He is the typical South brand of evil film baddie. Kashyap is smart enough not to dirty his own hands and makes the three stooges under his command in the force pull the trigger when needed.

    Sonakshi is introduced in the film with the meaning of her name, Akira is derived from Sanskrit and mostly used as a girl’s name in Indian languages. The word denotes Graceful Strength. And, to live up to her given name, she is enrolled into a martial art institution by her deaf and mute schoolteacher father, Atul Kulkarni.

    A mentally tough Sonakshi moves to Mumbai where her brother works. Seeing that her bhabhi is not comfortable with her presence, Akira decides to stay at the school hostel. Here, as happens in all schools in films, she meets with a hostile group which likes to torment and rag freshers. Having had enough of the bunch, Akira takes them on. This part consumes unnecessary footage in the film just to demonstrate Sonakshi’s prowess with martial arts and toughness.. And that she won’t take injustice.

    Kashyap and his cronies come across a big cache of money from the car of an accident victim. Their greed takes over and instead of taking the dazed accident victim to a hospital, Kashyap speeds up his demise by hitting him with a jack. So far so good since Kashyap is adept at wiping his footprints. But, unknown to him, his paramour shoots a video of Kashyap discussing the crime with his stooges.

    The handycam is stolen and finally ends up at the door of the hostel room of Sonakshi. The typical south brand scheming and plotting start from here as Sonakshi goes through all sorts of torture and deterrents to keep her from leaking the content of the video. She is consigned to a mental asylum while her family as well as friends are convinced that she has lost her sanity. So much so that Sonakshi is totally isolated, with just about everybody believing in her traits and ailment.

    As the film deals with all this drama, it loses its main purpose of showing a strong woman protagonist. It borrows heavily from old films when it comes to props and ploys as per the convenience of the next scene. Even her martial arts background becomes secondary and gets very limited exposure in the climax.

    Akira has a grossly depressing story. It is a crime story the likes of which you watch on crime-based TV serials on a regular basis, but stretched beyond comfort with not an iota of relief from the negativity. Direction has an all-South touch and is predictable, the director AR Murugadoss’ record of Hindi hits, Ghajini and Holiday: A Soldier Is Never Off Duty besides over a dozen South films, notwithstanding. Songs have no place in the film and, thankfully, they are avoided. Dialogue is routine. Editing is weak.

    Sonakshi Sinha does better than her previous films; this being an author backed role. Anurag Kashyap does not have to do much to look evil, otherwise, he does okay. Konkona Sen Sharma is good in a small role. Rest just fill the bill.

    Akira has had a poor opening and the word of mouth is not expected to help it pick up either.

    Producer: AR Murugadoss.
    Director: AR Murugadoss.
    Cast: Sonakshi Sinha, Anurag Kashyap, Konkona Sen Sharma, Amit Sadh, Atul Kulkarni.

  • Big B to open Indian Film Festival in Melbourne next month

    Big B to open Indian Film Festival in Melbourne next month

    NEW DELHI: Bollywood megastar Amitabh Bchchan, whose latest film ‘Bhootnath Returns’ was released this week, is to open the Indian Film Festival Melbourne 2014 on 1 May.

     

    The 2014 festival programme was launched in Melbourne by Louise Asher, Australian Minister for Innovation, Tourism and Major Events and Employment and Trade, and Bollywood diva and Festival Ambassador Vidya Balan. The Festival CEO Mitu Bhowmick Lange was also present.

     

    According to Asher, Bachchan is widely regarded as one of the greatest and most influential actors in the history of Indian cinema. So total was his dominance of the movie scene in the 1970s and 1980s that the French director Francois Truffaut called him a “one-man industry”.

     

    Addressing media persons, Asher said that the festival will be held from 1 to 11 May and feature over 40 films, with more than half being Australian premieres. “Films will be shown in 20 languages and we will have five free screenings at Federation Square,” Asher said. “Victorians and all visitors to Melbourne are in for a treat of Indian films this year.

     

    “It will be an honour to have Bachchan here, just a year after he opened the Cannes Film Festival with his Great Gatsby co-star, Leonardo DiCaprio,” Asher said.

     

    “In response to community feedback, the festival has also added to the programme an exciting new section called New Voices, which will feature six films from first time filmmakers,” Asher said. 

     

    Other industry guests include Konkona Sen Sharma, Vijay Krishna Acharya (director of Dhoom 3), Rakeysh Omprakash Mehra (director of Bhaag Milkha Bhaag), Hassan Waqas Rana and  Shaan Shahid (producer and star respectively of Waar, Pakistan’s highest-grossing box office hit of all time), and South Indian actor-producer Suhasini Maniratnam.

     

    Asher said this year’s festival would see the return of Festival favourites, such as the interactive master classes, Western Union Short Film competition and the Telstra Bollywood Dance Competition, to be judged by the incredible actor/producer Malaika Arora Khan, a judge on TV show India’s Got Talent.

     

    Asher said “Balan is a great friend of Victoria, and known for her roles portraying strong female protagonists. She launched the 2012 and 2013 Festivals and it is an honour and a pleasure to have her back this year.”

     

    She added: “The Indian Film Festival of Melbourne brings prominent Indian filmmakers and screen professionals to Melbourne, helps promote Victoria as an international screen production destination, and provides opportunities todevelop Victorian and Indian screen partnerships.”

     

    Balan said she felt at home in Melbourne and would come back again with her husband soon. She thanked the Victorian government for supporting the IFFM 2014 and she considered the festival as a personal achievement.

     

    IFFM Festival director Lange said the 2014 IFFM would be the most exciting and ambitious festival yet. “We could not have asked for a better chief guest than the patriarch of Indian cinema and one of the most iconic Indians of all times, Amitabh Bachchan, to open the festival on 1 May.”

     

    “The inaugural IFFM Awards takes the festival to a new level and we are all very excited to see who the winners will be. I hope you will all join in with your friends and family to celebrate the magic of cinema!,” Lange ended.

  • Eros Now brings Ek Thi Daayan online

    Eros Now brings Ek Thi Daayan online

    MUMBAI: Ek Thi Daayan starring Emraan Hashmi, Huma Qureshi, Konkona Sen Sharma and Kalki Koechlin which released in April, this year, has been released online on Eros Now.

     

    With apps available for Android, Apple & Amazon, Eros Now ensures that its subscribers have easy and straightforward access to the online platform, along with top quality video as well as English subtitles for international audience.

     

    Ek Thi Daayan is about a childhood witch revisiting the protagonist, Emraan Hashmi. Hashmi is a renowned professional magician. While he performs his tricks, Qureshi, monitors his shows on close circuit. The film did moderately well at the box-office domestically.

     

    All users need to do is subscribe to www.erosnow.com, and enter the world of uninterrupted entertainment.

  • Rahul Bose and Konkona Sen Sharma to star in Tagore classic Shesher Kabita on celluloid

    Rahul Bose and Konkona Sen Sharma to star in Tagore classic Shesher Kabita on celluloid

    Mumbai: Rahul Bose and Konkona Sen Sharma are to play the lead roles in director Suman Mukhopadhyay’s adaptation of Rabindranath Tagore’s classic ‘Shesher Kabita’.

    Though the novel is primarily set in Shillong, it was written when Tagore was in Bangalore.

    Amito‘s iconoclastism meets Labannya‘s sincere simplicity through a series of dialogues and poems that they write for each other. The rest forms the crux of the novel.

    Mukhopadhyay’s Bengali film will be shot in April-May, wrap up by October, and is expected to be released this year.

    According to Bose, “The timing is great since this year marks Rabindranath Tagore’s 150th birth centenary. It’s my first period film. It is wonderful that someone believes I can play such an important literary character who is part-Oscar Wilde part-Renaissance man, a Bengali aristocrat who, thanks to his travels abroad, is as comfortable with Keats as Rabi Thakur.”

    He goes on to add that the profound transformation the Oxford educated barrister undergoes after meeting the young governess in a car accident makes the character really exciting for him as an actor.

    Bose and Konkona had earlier acted in the highly lauded Mr & Mrs Iyer.