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Tag: Konica Minolta Business Solutions India

  • Konica Minolta rides the rails with metro takeover across six Indian cities

    Konica Minolta rides the rails with metro takeover across six Indian cities

    MUMBAI: Konica Minolta Business Solutions India is going full steam ahead with the second phase of its high-impact, high-visibility brand campaign — and this time, it’s hitting the metro tracks.

    After testing the waters in Delhi and Mumbai earlier this year, the digital printing powerhouse is now scaling its campaign across six metros: Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata. Seven fully branded metro trains — decked out inside and out — will carry the company’s messaging to millions of daily commuters starting 23 June.

    Under the themes ‘Shaping New Heights, Together’ and ‘India Prints on Konica Minolta’, the campaign turns everyday train rides into rolling billboards. While exteriors deliver striking brand visuals to city dwellers, the interiors feature immersive storytelling, showcasing Konica Minolta’s range of digital print and business solutions.

    On this, Konica Minolta Business Solutions India Pvt. Ltd. managing director, Katsuhisa Asari said, “With this expansive branding exercise rollout, we are entering a significant phase of brand awareness across India’s most dynamic cities. Each train we brand is a mobile showcase of our technological edge. For our customers and our stakeholders, this signals that Konica Minolta is ready for the next phase of growth in India that is deeper, more integrated, and sharply aligned with the evolving business needs of tomorrow.”

    This ambitious rollout adds serious heft to the company’s branding arsenal, building on earlier initiatives like Digital OOH, One PowerHouse, and Print Xpress. For Konica Minolta, it’s not just about printing — it’s about imprinting itself on the country’s business fabric, one metro ride at a time.

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  • Konica Minolta celebrates successful partnership with Singham Again

    Konica Minolta celebrates successful partnership with Singham Again

    Mumbai: Konica Minolta, a global provider of imaging and printing technology, celebrates the success of its brand partnership with the blockbuster Singham Again. The collaboration effectively showcased how advanced technology and entertainment can create impactful marketing.

    The partnership, which aligned with the campaign’s ‘We Power Your Growth’ message, highlighted Konica Minolta’s 150-year legacy and its forward-thinking approach, complementing the film’s narrative of excellence. The pre-release campaign sparked nationwide excitement through groundbreaking initiatives that captured attention and dominated social media.

    The hashtag #IndiaPrintsOnKonicaMinolta became a digital sensation, immersing audiences in next-gen printing technology. Further engaging audiences, the campaign included a scavenger hunt with iconic Singham Universe backdrops, while a countdown campaign kept anticipation high until the film’s release.

    Konica Minolta Business Solutions India MD Katsuhisa Asari stated, ” Our technology, like the titular character, is a symbol of reliability and extraordinary performance. By aligning with ‘Singham Again,’ we’ve demonstrated how Konica Minolta’s innovative solutions mirror the film’s themes of transformation and empowerment. This association provides us with an opportunity to commit to growth and innovation with a view to further securing our position as a trusted partner in this business journey.”

    Head of marketing communications & brand management Mohit Kaval emphasised, “The phenomenal success of this partnership stems from our shared commitment to pushing boundaries and delivering excellence. Through this collaboration, we’ve created a unique narrative that resonates with both business leaders and technology enthusiasts. The ‘IndiaPrintsOnKonicaMinolta’ campaign, featuring Singham himself, has become a rallying cry for digital transformation in India’s printing industry. This initiative has not only elevated our brand presence but has also sparked meaningful conversations about the future of printing technology.”

    Reliance Entertainment Studios CEO Sameer Chopra affirmed, “The synergy between Konica Minolta and ‘Singham Again’ demonstrates the power of strategic brand partnerships in creating lasting impact. This collaboration has set new standards in how brands can integrate with entertainment properties while maintaining authenticity. The overwhelming response from audiences and businesses alike proves that when technology meets storytelling, the results can be truly extraordinary. This partnership has created a blueprint for future brand collaborations in the entertainment industry.”

    The campaign’s impact has been nothing short of phenomenal, generating astronomical social media engagement. The ongoing contest series is an endeavour in customer engagement and has begun a new phase for brand-entertainment collaborations in the technology sector.