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Tag: Konica Minolta

  • Konica Minolta & Singham Again partner for innovative brand experience

    Konica Minolta & Singham Again partner for innovative brand experience

    Mumbai: Konica Minolta, a global provider of imaging and printing solutions, has partnered with the upcoming film Singham Again, directed by Rohit Shetty, set for release this Diwali 2024. This collaboration will enhance Konica Minolta’s ‘We Power Your Growth’ campaign, focusing on industry-first initiatives through innovation and creative brand experiences.

    Key highlights include exclusive content from Ajay Devgn and Rohit Shetty, public contests, and a showcase of how Konica Minolta’s technology aligns with the film’s themes. Fans can expect exciting prizes, including exclusive Singham Again merchandise, meet-and-greet opportunities, and immersive experiences related to the movie.

    Konica Minolta Business Solutions India MD Katsuhisa Asari said, “We believe that by aligning ourselves with such a beloved franchise, we are creating meaningful connections with our audience through shared narratives of courage and creativity. By integrating our branding with Singham Again, we are strategically positioning ourselves within a cultural phenomenon that commands attention across demographics. The co-branded marketing efforts will utilise exclusive film footage and innovative digital content, ensuring that our message resonates far beyond the theatre experience.”

    Konica Minolta Business Solutions India head of marketing communications & brand management Mohit Kaval said, “We are proud to announce our collaboration with Singham Again. Our state-of-the-art multi-functional peripherals and production print systems have been pivotal in enhancing the film’s visual storytelling. This partnership showcases our innovative technology in action, empowering filmmakers and aligning with our commitment to excellence. Exclusive content and targeted digital campaigns will highlight our solutions and resonate with fans, reinforcing our leadership in advanced imaging.”

    With a track record of launching innovative campaigns like PrintXpress and PowerHouse, Konica Minolta continues to advance the industry through creativity and strategic partnerships. While more details of the co-branded marketing campaign will be announced soon, Konica Minolta remains committed to innovation, customer satisfaction, and creating experiences that extend beyond the screen.

  • Konica Minolta celebrates 150 years of digital printing innovation with PrintXpress roadshow

    Konica Minolta celebrates 150 years of digital printing innovation with PrintXpress roadshow

    Mumbai: Honouring 150 years of innovations in digital printing, Konica Minolta’s PrintXpress buses had a triumphant journey touching the base location once again post “PrintXpress – Innovations in Print” on the road journey. The unique roadshow, which commenced on March 21st, 2023, and after five months commended a triumphant journey, showcasing Konica Minolta’s commitment to Meeting the Unmet, potential clientele across the hinterland of India. The campaign covered 150+ cities across India, only Tier-two, three, and four cities, with a remarkable in-person attendance of over 3,000 customers, covering a notable over 48,000 kilometres.

    The journey at PrintXpress unfolded from Greater Noida, with four buses outfitted with digital presses, to demonstrate two live engines for the visitors to experience the benefit and explore new business opportunities with AccurioPrint C4065 and high chroma engine AccurioPress C73hc. Also, there was a finished print application zone to provide an experience of MGI samples. The campaign buses embarked on separate routes across the country, to display the products’ functionality in the avenues of Digital printing and Print-on-Demand, to both prospective and current clients, across towns such as t-Gorakhpur, Samastipur-Tezpur, Ranipet-Gingee, Karwar, and Kavali, among others.

    The campaign’s philosophy was grounded in the democratisation of efficient, cost-effective printing solutions. Rural businesses often face barriers to access modern printing practices due to limited resources, logistical challenges, and a lack of awareness. The PrintXpress campaign sought to remove these barriers by providing live demonstrations and tangible experiences of the benefits digital printing could offer. While digital printing and print-on-demand were already witnessing an economic upswing in more urban settings, the campaign aimed to bridge the gap by introducing these transformative technologies to the heart of rural India.

    By demonstrating digital printing capabilities that meet short run job requirements, Konica Minolta promotes inclusive growth methodologies, that allow untapped clientele among small businesses with heavy-duty engines to accommodate and accelerate exponential business outcomes.
    During the PrintXpress campaign, over 3,000 customers, spread across 48,000 kilometres of the country, experienced the vast potential and applications of digital printing and Print-on-Demand, realising the economical feasibility with Konica Minolta’s Production Printers. Konica Minolta’s commitment to reaching out to customers with heavy-duty engines underscores our dedication to accelerating growth and supporting its customers’ journey. The campaign successfully explored uncharted territories, providing businesses with insights into sustainable workflows in the printing, imaging, and document management domains.

    Konica Minolta Business Solutions India Pvt. Ltd. managing director Katsuhisa Asari said, “Quicker turnaround time, cost-effectiveness, web-to-print solutions, variable data printing and the ability to create on-demand prints are just some of the ways that small to medium print businesses can create differentiated, elevated business opportunities, that enhance business outcomes for clients and employees while accommodating growth. Konica Minolta is committed to delivering solutions, across geographies and business scales. The aim of this one-of-a-kind activity was to make the dreams of small print businesses come to fruition and bolster their position as upcoming entrepreneurs. Sustainable workflows in the printing, imaging, and document management domains, are constantly made accessible by Konica Minolta’s cutting-edge innovations, especially in undiscovered yet potent business locations.

    Merging the network of small print businesses with Konica Minolta’s dependable print solutions, the PrintXpress campaign enabled Konica Minolta to engage a fresh clientele, to whom we endeavour to consult, support, and assist throughout their print journey with Konica Minolta.” 

  • Kaizzen bags communication mandate for Konica Minolta

    Kaizzen bags communication mandate for Konica Minolta

    Mumbai: Konica Minolta announced on Thursday that it has appointed Kaizzen, India’s fastest-growing agency, as a strategic communications partner. With this partnership, Kaizzen will drive corporate reputation management, thought leadership, and brand partnerships across multiple stakeholders and communities.

    Japan-based Konica Minolta has expertise in empowering enterprises through digital printing and intelligent work solutions. Driven by innovation, Konica Minolta is a customer-centric organisation undertaking challenges to optimise other ventures through inclusiveness and collaboration with customers and partners.

    Konica Minolta general manager-office marketing division Sanjay Monga said, “We are delighted to partner with the country’s fastest-growing public relations agency, Kaizzen. We believe, with this collaboration, we hope to create a more vocal presence as a brand that helps organisations build, sustain, and thrive digitally.”

    Through an integrated communications strategy, Kaizzen will propel Konica Minolta towards building lasting brand recognition, media positioning of the top-brass, and increasing social visibility through an integrated communications strategy, while also assisting with their greener, sustainable initiatives.

    Speaking on the partnership, Kaizzen CEO Vineet Handa said, “Konica Minolta has established itself as a leading brand that empowers businesses through digital intelligent work solutions and printing. We are privileged to have them on board and look forward to creating success stories for our patrons. For us, each new client is equivalent to an award win that we cherish most. Our goal at Kaizzen is to strengthen our client’s reputation and to bring their leadership views to the stage.”

    Over the years, Kaizzen has grown into a prominent PR and digital media agency with a diverse portfolio in education, hospitality, FMCG, and technology. The company has recently won the “Agency of the Year (mid-sized)” at the ET Brand Equity – Kaleido Awards’21.

  • Konica Minolta’s new OOH campaign conceived by Option Designs

    Konica Minolta’s new OOH campaign conceived by Option Designs

    NEW DELHI: Option Designs has curated an OOH campaign for Konica Minolta in its endeavour of taking the world of Workplace Solutions to a new high with its newly-launched product, bizhub C250i, introducing new-age workspace solutions.

    With corporate offices being the target audience, the campaign was carried out across the Delhi-NCR region with out-of-home (OOH) advertising, where branded hoardings were placed at prominent locations.

    Through the campaign, it wanted to highlight the message ‘Simplified workflow for smart workplaces’ in order to leverage the individuals in attaining utmost productivity against the complex work processes in the most seamless manner.

    The campaign highlights Konica Minolta’s solutions as a catalyst in the digital transformation of the modern workplaces, making them smarter than ever before.

    The latest OOH campaign is an extension of Konica Minolta’s ‘RETHINK’ campaign launched recently. With the aims to challenge the existing status quo at organisations and find new solutions to grow, the campaign is about creating insightful solutions that make businesses better today and ready for the future, giving them more freedom and flexibility.

    The communication introduces the bizhub C250i as an effective workplace solution that helps create new possibilities and new horizons for businesses while not leaving out on other essential salient features such as data security and easy accessibility in addition to product printing.

    “With our latest product launch, we have introduced a redesigned user interface to empower workspaces with intuitive operations and ease of use. Rethinking sustainability and a smarter future, we introduced a product that consumes less power and gives higher data security, adding to the productivity of smart workplaces. With this campaign, we are focusing on how our future-ready solutions will make businesses smarter, faster and better,” Konica Minolta Business Solutions India Pvt Ltd deputy general manager Sanjay Monga said.

    Option Designs co-founder Anurag Mehta said, “We tried to stick to the most important talk point of the campaign, i.e., the way Konica Minolta simplifies every job and empowers office spaces with its high-end tech and user-friendly products. With this campaign, we intend to grab the attention of corporate offices and introduce the product as an essential addition to keep pace with the era of digital transformation.”

  • Konica Minolta Gears up to capture the Rajasthan market

    Konica Minolta Gears up to capture the Rajasthan market

    NEW DELHI: Konica Minolta Business Solutions India Pvt. Ltd., a world-class technology company, is on an expansion spree. In line with their plans to expand their product offerings in Rajasthan, they have launched their entire range of A4 Laser Printers and MFPs here in Jaipur (Rajasthan) today.

    This new range of printers has been launched under Pagepro, Magicolor & Bizhub series. Konica Minolta Pagepro covers the mono SFP & MFP series, while Magicolor series offers the path breaking colour range. Bizhub series of A4 devices is targeted at corporate workgroup users.

    Mr. Tadahiko Sumitani, Managing Director of Konica Minolta Business Solutions India Pvt Ltd., commented “We are slowly but steadily penetrating PAN India. After joining hands with partners in South India, we are now entering Rajasthan market with the help of our partners here. We are introducing products and services designed to deliver value to the Indian customer and we will continue to create value for all our stakeholders.”

    The USP of Konica Minolta’s newly launched range is the remarkably high image quality and consistent results through the entire print run. These models, compact in size and high on reliability, are ideal solutions for any small office or home use.

    Marc Info systems, Jaipur, appointed as a distributor will promote Konica Minolta Range of A4 Laser Printers and MFPs in Rajasthan market. The company established in the year 2000 is well connected to the IT retailers of Rajasthan market. Mr. Anil Geriani, Director, Marc Info systems commented “We are glad to be connected with a global brand like Konica Minolta and we will help the company in establishing their network into Rajasthan market”

    Mr. V Balakrishnan, EGM Marketing of Konica Minolta Business Solutions India Pvt Ltd. said, “Konica Minolta in India, over the last three years have established market leadership in Digital Production Printing and Office A3 MFP market. This has been possible, thanks to our excellent colour products and the support of our partners. We are now offering this “colour technology” to A4 users too. We will continue to create value for our customers in India by offering the latest innovations in technology at the right price points.”

  • Konica Minolta Leaves a Mark in Pamex 2013

    Konica Minolta Leaves a Mark in Pamex 2013

    MUMBAI: Konica Minolta Business Solutions India Pvt. Ltd., a leader in digital printing, recently participated in Pamex 2013- the 9th International Exhibition on Printing and Allied Machinery in Greater Noida’s India Expo Centre and Mart from 14th-17th November 2013.

    Driven by the desire to provide their customers with viable printing solutions, cutting edge technology, eco-friendly production techniques and systems, Konica Minolta Business Solutions showcased their products in a big way and defined their niche as the leading manufacturer of futuristic printing products.

    Organised in association with their partners- Monotech Systems Ltd, Technova Imaging Systems, HCL Infosystem Ltd. and KMI Business Technologies Pvt Ltd, the printing firm displayed their state of the art production printing systems inclusive of bizhub PRESS C8000, bizhub PRESS C6000, bizhub PRESS C70 hc and bizhub PRESS 1052.

    Pamex 2013, organised by All India Federation of Master Printers in conjunction with TAFCON, is the premier international exhibition for printing and allied machinery in Asia. The event showcased the cutting edge technologies offered by the leading solution providers from all categories ranging from pre-printing to post-printing and everything in between. It provided an outstanding opportunity to the exhibitors to understand the on-going trends in the printing world and interact with all the technology providers and buyers present during the mega event.

    While the event proved to be an overall success, Konica Minolta managed to earn some extra mileage by interacting with focussed customers and creating extensive brand coverage leading to the initiation of certain plans currently in the pipeline. Besides this, Mr. HisatadaYokomizo- delegate of Konica Minolta Inc., Japan, also visited the eventinteracted with customers to understand Indian customer needs and expectations.

    Speaking on this occasion, Mr Tadhahiko Sumitani, MD Konica Minolta Business Solutions Pvt Ltd. stated, “We are extremely glad to have participated in Pamex 2013, the mega event for printing in Asia. Konica Minolta has always strived to come out with superior quality products after evaluating varying needs of customers. We believe in innovation and change with evolving technology. The demonstration of our products during the exhibition not only helped us get visibility amongst our consumers and partners, but the positive feedback acquired by our management during the display has further bolstered our plans to keep working hard for all the coming years. We think this event has also given us an insight into the current scenario of the printing industry which will help us strategise our plan of action for future.”

    Mr V. Balakrishnan, Executive General Manager- Marketing, Konica Minolta Business Solutions Pvt. Ltd. commented, “The specificity of this event to deal exclusively with the who’s who of the printing industry helps the companies to articulate their value proposition to the stakeholders. We were able to support our partners in positioning & promoting Konica Minolta solutions to the visitors. We believe this exhibition allow us to spread awareness regarding our best printing products and excellent after sale services. We thank to our customers for making us the No. 1 supplier of digital printing solutions and look forward to serving them in the future too.”

  • CNN clicks with Konica Minolta in online campaign

    MUMBAI: News broadcaster CNN International has launched Digital Biz. This is an online initiative in association with Konica Minolta looking at the impact of cutting edge technology on business. Digital Biz appears on CNN’s international website, http://edition.cnn.com/specials/2006/digitalbiz and provides a look at the world of digital business with news, analysis and features on areas including blogging, personal and business technology and gadgets and even gaming.

    Within the Digital Biz section, Konica Minolta’s six-month ad campaign features branding and sponsorship exposure that drives traffic to their own website, The Future is Here, as part of the company’s drive to draw attention to their digital business.

    CNN ad sales Asia Pacific VP William Hsu says, “This partnership allows Konica Minolta to reach an upscale audience across one of the world’s most successful and popular online platforms. CNN has consistently offered the audience of well-travelled business decision-makers that advertisers seek and we are delighted to work alongside Konica Minolta to this end”.