ITV

Tag: Kommune

  • Smirnoff Lemon Pop cracks open a fresh beat for Gen Z with ‘We Do We’

    Smirnoff Lemon Pop cracks open a fresh beat for Gen Z with ‘We Do We’

    MUMBAI: Smirnoff Lemon Pop Non-Alcoholic is bringing back the pop to pop culture. In its latest high-decibel drop, the brand has rolled out ‘We Do We’, a genre-smashing music campaign that turns the fizz of its cans into full-blown fire beats, tapping into Gen Z’s collaborative DNA.

    Helmed by Sez on the Beat (Sajeel Kapoor)—the maestro of India’s indie soundscape—the campaign kicks off with a beat built using Smirnoff Lemon Pop cans. Then, three genre-bending artists add their own spin to the mix, layering identity, rhythm and roots into a unified banger.

    Shai, the silky-voiced “Is It Love?” singer, brings her Indo-Brit energy to the mic. Agsy, Gen Z’s rap rebel, drops bars in Hindi, Punjabi and Haryanvi like no one’s watching. Nikhil aka Tabla Guy turns tradition into tremors with his signature East-meets-West tabla-and-techno fusion. The full campaign is now live on Instagram at @smirnofflemonpop.

    Conceptualised and executed by Kommune, this campaign isn’t just catchy-it’s cultural commentary in 4/4 time. As identity, rhythm, and rebellion blend into a single sonic boom, one thing’s clear: We Do We isn’t background noise—it’s the Gen Z soundtrack.

  • Kommune’s Spoken Fest to host its fourth edition in Mumbai next month

    Kommune’s Spoken Fest to host its fourth edition in Mumbai next month

    Mumbai: Kommune’s festival, Spoken Fest, is back in its physical form with its fourth edition in Mumbai on 19, 20 November, 2022 at the Jio Garden, BKC. Spoken Fest, created by Roshan Abbas, will provide its audience with two days of strumming music; multiple stages; slam poetry; an arts forum; readings; musical comedy; masterclasses; and more.

    Spoken Fest 2022 positions itself as being the perfect weekend experience if you’re looking for a place to help tap your creativity, explore the works of musicians, poets, and storytellers, and attend a few workshops with the masters of the art. Artists including Rudy Francisco, Kusha Kapila, Srishti Dixit, Kalki Koechlin, Kubbra Sait, Mithila Palkar, Faye D’Souza, Varun Grover, Radhika Apte, Imtiaz Ali, Jim Sarbh, Kabir Khan, Aamir Aziz, The Local Train Rock band, Megha Rao, Zakir Khan, Bhuvan Bam, and many more have been a part of Spoken Fest in the past. The year 2022, it added, promises to be bigger with more than 65+ performances, including art, music, poetry, food, and everything else that you may expect out of a well-curated festival, over two days. From gen-z to millennials, from grandparents and parents to children and teenagers, Spoken Fest attracts everyone! The fest will also comprise art zones, a curated bazaar, and experiential brand interactions.

    Kommune co-founder Roshan Abbas said, “Spoken Fest is back with its physical format after a year. What makes Spoken Fest unique is that it is the only festival that asks you to tune in, not tune out. We’ve seen our audience emotionally and intellectually engage with the performances. Brands that target millennials and young adults today through experiences have worked with Kommune’s Spoken Fest in the past and enjoyed the power of building communities and content via the festival. Our quality of experience and content is unique and well curated. And all at a price point that is very affordable.”

    A platform for budding and established poets and artists, Spoken Fest 2022 aims to be a cultural melee of music, dance, drama, words and linguistically inclusive performances in languages as varied as Urdu, Hindi, Marathi, and English. A confluence of people, personalities, and passions, the fest positions itself as being a safe space for cultures, embraces and even encourages diversity, and aims to inspire.

  • ITC Vivel launches campaign with Kubra Sait for World Equality Day 2019

    ITC Vivel launches campaign with Kubra Sait for World Equality Day 2019

    MUMBAI: This ‘World Equality Day’ ITC Vivel, under its #AbSamjhautaNahin, campaign has partnered with Kubbra Sait for an interesting campaign. Sait can be seen weighing her wants and needs in a beautiful monologue ‘I Want’, echoing the brand philosophy. The monologue is written by Sait herself and the video is conceptualised and produced by Kommune.

    With the campaign, ITC Vivel calls for women to ‘uncondition’ themselves – To question time-worn mindsets and the social fabric that tends to stereotype. All in hope to inspire a collective of young individuals to be equality champions and empower others for a more gender-equal India.

    The video is designed to celebrate and educate the people about gender equality with the firm belief that no one should have to compromise on their dignity or be discriminated against.

    Echoing the sentiment of millions of women, Sait effortlessly talks about things she wants to do in her personal and professional life without being subjected to challenges and dangers of safety, judgment, and discrimination. Kubra’s monologue mirrors the stark reality of our society today and how women in India have to constantly function in a state of vigilance watching out for perceptions being built against them and their choices.