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Tag: Komal Bedi Sohal

  • Rediffusion Y&R India names Rahul Jauhari as chief creative officer

    Rediffusion Y&R India names Rahul Jauhari as chief creative officer

    MUMBAI: Rediffusion Y&R has appointed Rahul Jauhari as chief creative officer. The group will relocate Komal Bedi Sohal to Y&R Singapore as chief creative officer. 

     

    Jauhari is no stranger to the Rediffusion YR Group. His team created memorable work for the Tata Group on brands likes Tata ACE and Magic. His work was responsible for the successful repositioning of Kaya (Marico) and Onida, to name a few. Prior to Everest, in a seven-year-long stint at Rediffusion Delhi & Mumbai, Jauhari led the creative work on the agency’s biggest account – Airtel.

     

    Rediffusion Y&R president India Dhunji Wadia said, “Rahul has done a stellar job within the group. What I admire most is his passion and collaborative style of functioning and unending quest for creative excellence. Komal remains an ally within the network and we will continue to take full advantage of that and I wish her the very best in her new role.”

     

    Jauhari added, “Rediffusion YR Group is home to me. And I’ve enjoyed a great partnership with Dhunji over the last few years. Both Dhunji and I believe creativity is the pursuit of the entire agency and not just a department. For now, we’d like to put our heads down and focus on just that. The work comes first. Everything else will follow.”

     

    On the other hand, Sohal has spent the last two years as CCO at Rediffusion Y&R India, during which time the agency has undergone a resurgence, with a run of 16 new business wins and a return to The Economic Times’ list of India’s top 10 advertising agencies. 

     

    Commenting on her new role, Sohal said, “In the past two years Rediffusion has emerged as the top ten agency, won new business, awards and recognition. I am extremely thankful to our clients who have supported the creative and the teams who have tirelessly executed it. After two decades in India and Middle East, I am now ready to explore the exciting and emerging markets of South East Asia. I look forward to taking on new challenges at Y&R Singapore. I’m confident it will be equally thrilling and fulfilling.”

     

    Y&R Singapore managing director Melvin Kuek said, “Komal’s track record of both new business and awards success make her an ideal creative partner at the helm of Y&R Singapore. Having also ramped up the agency’s strategic planning team we’re very optimistic for 2015.”

     

    Over the past four years, Everest Brand Solutions under Jauhari’s leadership added accounts like SAB TV (Sony Entertainment), CNN IBN, Kotak Mutual Funds, India First General Insurance, Onida, Catch Spices (DS Group), Aditya Birla Retail & more. In addition to this, the agency added multiple brands from its largest account Parle Products. 

     

    Jauhari and his team helped building SAB TV from scratch to a powerful brand in the Indian GEC space. ‘Asli Mazaa Sab Ke Saath Aataa hai’ a line coined by Jauhari, was a campaign that has stood the test of time. Under his watch, Everest has rolled out significant work for Parle. From a most unusual set of five second TVCs for Parle G titled ‘Pehle Wali Baat’, to visible campaigns for Londonderry, Parle Marie and recently launched Parle Simply Good.

  • Rediffusion Y&R ropes in Komal Bedi Sohal as NCD

    MUMBAI: WPP‘s Rediffusion-Y&R has brought on globally awarded creative talent Komal Bedi Sohal as national creative director in India.

    Prior to joining Rediffusion, Sohal spent the last 11 years abroad, with her last assignment being executive creative director for Lowe Middle East and North Africa, based in Dubai. She now moves to India to be based in Rediffusion’s head office in Mumbai.

    Sohal’s advertising career spans 19 years, during which she produced award-winning work for global brands such as Harvey Nichols, Land Rover, LG, Citibank, Colgate, Virgin Atlantic, Axe deodorants, and Microsoft Xbox.She is ranked number 2 in ‘The Top Art Directors in the World’ by The Big Won Creative Ranking 2011 and has been in the top 10 for the past five years.

    Her stash of international awards includes the Grand prix, gold, silver, bronze, and finalists at Cannes, One Show, The ANDYS, Art Director’s Club, Clio, Dubai Lynx, Mena Cristal Awards, London International Awards, New York Festivals, EPICA, and Loeries. Her work has been featured in the annual publications of D&AD, Communication Arts, and Luerzer’s Archive.

    Rediffusion-Y&R chief creative officer and vice-chairman Sam Ahmed said, “Komal and I have worked together for several years. She is a fierce and compassionate leader. The craft and finesse she brings into her work is incomparable and world class. She is a school of art direction. It’s almost impossible to find such talent and I’m happy that she’s moving her life to India to join us. This will be good for our industry at large as we can all learn from her craft and execution skills.”

    Sohal said about her new role, “It’s homecoming in more ways than one. Both the city and the agency have a special place in my heart, and I am eager to get started right away. We are going to create ideas that are impactful and iconic, executed beautifully.”