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Tag: Kolkata

  • Kolkata advertisement industry cashes in on Sachin frenzy

    Kolkata advertisement industry cashes in on Sachin frenzy

    KOLKATA: As Sachin Tendulakar got ready to draw the curtains on his glorious international Test cricket career of 24-years, the fervor started building up. And the people who gained the most from this fan frenzy are the advertisers in the City of Joy, who have increased the ad rates by approximately 30 per cent according to analysts.

    Interestingly, companies like Allahabad Bank, Century Ply, Exide, Hero, Rupa, Pincon, Ultra Tech Cement among others didn’t have an issue to cough up extra for the cricketer’s 199th match that kicked off at the Eden Garden on Wednesday.
    According to sources, Kolkata-based advertising company Sporting Frontier has charged around Rs 30 lakh for a package that includes two billboards and site-screen.

    “Advertisers did not mind in coughing up the extra amount being demanded,” said analysts, who think that the interest of the advertising fraternity around the event has been really high.

    Arun Sign Service director Ashif Kumar Biswas, said that it may be not be a very good time for the advertising industry but since the viewership has shot up drastically, companies are ready to spend extra. “However, ad rates are generally higher for cricket matches,” he added.

    And it’s not just the advertisers, many others too have benefitted from this interest-driven event. Arun Sign Service signed a deal with the Kolkata Police and the Cricket Association of Bengal to put up directional and way-finding signage and road direction campaign in and around Eden Gardens.

    Sources have confirmed that for the 50 signage that the company has put up, they have charged Rs 20 lakhs.

    Since the analysts believe that Sachin’s last competitive Test match in Kolkata has the same appeal as a world cup match with India in the finals, advertisers in Kolkata have not negotiated much. It seems when it comes to Sachin, money isn’t a big concern

    Biswas recalls the condition of Out of Home advertising in Kolkata a few months ago. Most of the billboards were just white spaces with telephone numbers, he said. “The advertising industry suffered because of the subdued economy. Usually, with the onset of the festive season, Kolkata’s advertising business awaits new opportunities. But it wasn’t the same this year,” said Biswas, also bringing to fore how as compared to last year, the clients this time reduced their ad spends by more than 40 per cent because of weak economy.

  • Ad budgets halved ahead of Durga Puja

    Ad budgets halved ahead of Durga Puja

    KOLKATA: Even as the Bengali community prepares to welcome Goddess Durga, the economic recession seems to have dampened Kolkata’s festive fervour.
    Advertising budgets have been slashed to half their size while companies are opting for short-term campaigns spanning not more than 15 days in a bid to save the pennies. Brands are likely to divert funds from large-scale advertising campaigns to quick-win promotions, including coupons and POS discounts so as to attract cash-strapped customers.

     

    Sampark Adverting & Media marketing head Kalyan Brata Ghosh agrees that companies are increasingly opting for short-term campaigns. While Inter Action founder Pranatar Chaudhuri says: “The budget is very low. The biggest spender ITC Vivel is almost non-existent. Vodafone has not yet launched its Puja campaign as normally, the telecom service provider starts the campaign three to four weeks before.”

     

    Chaudhuri adds that clients are optimising costs. For instance, both Berger and Asian Paints haven’t rolled out anything major yet. With the Pujas starting from today, the mood is rather low-key.

     

    “We are selling off space at half the cost so that hoardings do not go blank and we earn something during tough times,” a source from an outdoor media agency reveals.

     

    “Pujas are getting hit. Puja committees have lost clients. Money market companies, which, till last year, either spent a huge amount on the Puja campaigns or donated to big Puja committees have almost contributed nil this year,” says a media planner.

     

    Some brands are even back-tracking as no one is willing to spend. “One of my clients got all the plans made and then backed out even when we quoted the cheapest rates,” says a source from a city-based medium-sized outdoor agency.

     

    Meanwhile Sistema Shyam TeleServices, which provides telecom services under the MTS brand, has announced the launch of the MTS Digital Utsav campaign, near to the Durga Puja celebrations. The campaign has been specially designed to cash in on the power of the digital medium for two special initiatives: the MTS Street Food Festival and MTS Digital Pujo Awards, says an SSTL release.

     

    Ghosh points out that most agencies have kept client campaigns under wraps and will unveil them once people start pandal hopping during the Puja.

  • POGOs School Contact Program wins Gold at EEMAX Awards for Chhota Bheem ka Fatafat Formula

    POGOs School Contact Program wins Gold at EEMAX Awards for Chhota Bheem ka Fatafat Formula

    MUMBAI: POGO, the leading kids’ entertainment channel, recently added another feather to its cap. Chhota Bheem ka Fatafat Formula, an innovative marketing School Contact Program (SCP) in 2012, won the Gold Prize in the category “Best School Contact Program” at the Event & Entertainment Management Association (EEMA) Awards 2013.

    This 2 months long SCP gave young school children a unique opportunity to learn basic self-defense techniques to protect themselves and those around them. POGO aimed to empower children and also impress upon them the importance of safety in day-to-day life by teaching them the power of ‘Mind over Might’.

    The SCP was conducted with 5 lakh students in over 550 schools across Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad and Chennai. Fountainhead Entertainment was the event agency behind conducting this successful event. In addition, special self-defense themed promos featuring Chhota Bheem were aired on POGO.

    Krishna Desai, Sr. Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “School Contact Programs of Cartoon Network and POGO have been a proud tradition at Turner. To be recognized and awarded by the industry for one of them is not only gratifying but also encouraging. Fountainhead Entertainment has been a long-standing partner on many successful and innovative initiatives.” 

    EEMA is the only unified voice of the event management and experiential marketing industry. EEMAX 2013 was the fifth edition of the awards which recognized exemplary work in the events and experiential marketing space. In the ‘Best School Contact Program’ category, the initiative competed against not only brands in kids/broadcast but the across the various brand categories in India.

  • Q2-2014 HT Media PAT up due to subsidiary stake sale: Radio Business PBIT up 28%

    Q2-2014 HT Media PAT up due to subsidiary stake sale: Radio Business PBIT up 28%

    BENGALURU: Despite slightly lower consolidated income from operations in Q2-2014 at Rs 534.65 crore, as compared to the Rs 540.93 crore in Q1-2014, Indian media group HT Media Limited (HT Media) reported a 22.5 per cent jump in PAT for Q2-2014 at Rs 58.18 crore (after minority interest) as compared to the Rs 47.49 crore in Q1-2014 and 75 per cent higher than the Rs 33.31 crore for Q2-2013. HT Media had reported group consolidated income from operations of Rs 510.87 crore for Q2-2013.

     

    Excluding the Rs 38.21 crore from the proceeds of the sale of HT Media’s stake in HT Burda, PAT for Q2-2014 would be lower than the PAT for the immediate preceding quarter or the corresponding quarter of last year.

     

    Note: An amount of Rs 38.21 crore representing the difference between (i) the net proceeds of HT Media’s sale of equity shares held in a subsidiary company HT Burda amounting to Rs 59.91 crore and (ii) the carrying amount of assets of HT Burda less liabilities in the consolidated financial statement amounting to Rs 21.7 crore has been recognised as other income in the company’s financial statement.

     

    HT Media’s Fever 104 FM has four radio stations in Mumbai, Bangalore, Kolkata and Delhi. Its Radio, Broadcast and Entertainment segment’s PBIT at Rs 4.69 crore for Q2-2014 was 27.8 per cent more than the Rs 3.67crore for Q1-2014 and almost double (1.97 times) the Rs 2.38 crore PBIT for Q1-2013.

     

    The company claims that its advertising revenue from Printing of Newspapers and Periodicals ‘ segment increased to Rs 386.8 crore for Q2-2014 from Rs 364 crore in Q2-2013, primarily driven by increase in advertising yields and volumes. It also claims a 14 per cent increase in circulation revenue of print segment to Rs 64.2 crore in Q2-2014 from Rs 56.3 crore during the corresponding period last year, driven by increase in realisation per copy.

     

    Let us look at the other Q2-2014 figures reported by HT Media

     

    HT Media’s total income for Q2-2014 at Rs 591.6 crore was 11 per cent more than the Rs 535.25 crore for Q2-2013 and 4.1 per cent more than the Rs 568.49 crore for Q1-2014, mainly on account of higher other income due to HT Media’s sale of its stake in a subsidiary company HT Burda in the current quarter.

     

    Other Income at Rs 56.95 crore for Q2-2014 was more than double (2.34 times more) the Rs 24.38 crore in Q2-2013 and also more than double (2.1 times more) the Rs 27.56 crore for Q1-2014. However, once the proceeds of HT Media’s sale of its stake in its subsidiary HT Burda of Rs 38.21 crore is excluded, Q2-2014 other income would be lower than the other income for Q1-2014 or Q2-2013.

     

    HT Media’s total expense for Q2-2014 at Rs 492.61 crore was about three per cent more than the Rs 478.57 crore for Q2-2013 and about 1.6 per cent more than the Rs 484.81 crore for Q1-2014.

     

    A major chunk of the expense is the cost of raw materials consumed in the case of HT Media. It spent Rs 189.4 crore for Q2-2014 which was three per cent lower than the Rs 195.25 crore in Q2-2013, but 10.3 per cent more than the Rs 171.57 crore in the immediate preceding quarter (Q1-2014).

     

    Another major chunk of expense is Other Expense in the case of HT Media. Other Expense at Rs 180.28 crore for Q2-2014 was 15.5 per cent more than the Rs 156.04 crore for Q2-2013, but about 0.8 per cent lower than the Rs 181.75 crore for Q1-2014.

     

    HT Media’s Employee Benefit expense for Q2-2014 at Rs 106.47 crore was three per cent more than the Rs 103.41 crore for Q2-2013 and 0.8 per cent more than the Rs 105.52 crore for Q1-2014.

     

     Segment Results:

     

    HT Media reports revenue from four streams – Printing of Newspapers and Periodicals segment; Broadcast and Entertainment segment; Digital segment and from Unallocated segment.  

     

    Revenue from HT Media’s Printing of Newspapers and Periodicals segment at Rs 495.85 crore for Q2-2014 was 3.4 per cent higher than the Rs 479.18 crore for Q2-2013, but 1.1 per cent lower than the Rs 504.68 crore in Q1-2014.

     

    PBIT for Printing of Newspapers and Periodicals segment for Q2-2014 at Rs 59.48 crore was 23.3 per cent higher than the Rs 48.24 crore for Q2-2013, but 27 per cent lower than the Rs 82.46 crore for the immediate preceding quarter (Q1-2104).

     

    Revenue from Radio, Broadcast and Entertainment segment for Q2-2014 at Rs 22.16 crore was 11.2 per cent more than the Rs 19.92 crore for Q2-2013, and marginally higher (3.5 per cent) than the Rs 21.41 crore for Q1-2014.

     

    As mentioned above, Its Radio, Broadcast and Entertainment segment PBIT at Rs 4.69 crore  for Q2-2014 was 27.8 per cent more than the Rs 3.67 crore for Q1-2014 and almost double (1.97 times more) than the Rs 2.38 crore for Q1-2013.

     

    Results from the Digital Segment and the Unallocated segment are negative. Please see the attached financial statements.

     

    HT Media chairperson and editorial director Shobhana Bhartia said, “We are glad to report a stable growth in revenue and profit this quarter, despite continued uncertainty in the macroeconomic environment, both in India, and elsewhere. Our growth initiatives in Mumbai and UP continue to deliver results, and all our digital businesses have shown robust growth. We are confident that our diversified business model, established brands and sustained focus on cost reduction will continue to create value for all stakeholders and also show better results as the macroeconomic environment improves.”

  • Dish TV unveils two new and exciting Diwali bonanza offers

    Dish TV unveils two new and exciting Diwali bonanza offers

    NEW DELHI: As the country readies to celebrate Diwali, Asia’s largest direct-to-home network Dish TV has announced the launch of two special offers: the first on a Rs 1,500 cash back on purchase of a Dish TV set top box and a Ultimate Combo Offer that will encourage purchase of high definition boxes.

    This year, Dish TV will provide whopping a Rs 1,500 cash back on purchase of any Dish TV set top box. This offer is applicable on the purchase of either Standard Definition (SD) or High Definition (HD) boxes. In addition to this offer, Dish TV has also announced the Ultimate Combo Offer that will help consumers earn a free standard definition box with the purchase of every high definition box.

    The Ultimate Combo Offer will also give away a substantial discount on monthly recharge besides the free second set top box. Through this offer, we plan to address the needs of multi television household with this terrific cost effective solution. Customers can avail only one of these offers at a time.

    Consumer sentiments are buoyant during the festive season and they tend to splurge more. Keeping in the mind the festive fervor, Dish TV plans to cash in on this opportunity with attractive consumer promotion offer.

    On this occasion, Dish TV COO Salil Kapoor said, “Diwali is a very important festival and is celebrated with great fervor and enthusiasm in all parts of the country. Dish TV always strives to introduce innovative offers and schemes for its consumers. It is this customer centric approach that has made us the country’s largest DTH service operator. We, at Dish TV, wanted to further strengthen and reach the core of our Indian audience. We have launched these festive bonanza offers to engage with our customers and deepen our reach even further.”

    Both the Diwali bonanza offers will be effective from 18 October. Both these offers will be available in larger cities like Delhi, Mumbai, Kolkata, Madras. Agra, Ahmedabad, Allahabad, Amritsar, Aurangabad, Bangalore, Bhopal, Chandigarh, Coimbatore, Faridabad, Ghaziabad, Howrah, Hyderabad, Indore, Jabalpur, Jaipur, Jodhpur, Kalyan-Dombivli, Kanpur, Lucknow, Ludhiana, Meerut, Mysore, Nagpur, Nasik, Navi Mumbai, Patna, Pimpri- Chinchwad, Pune, Rajkot, Ranchi, Sholapur, Srinagar, Surat, Thane, Vadodara, Varanasi and Visakhapatnam.

  • India Just Suited Up!

    India Just Suited Up!

    MUMBAI: Comedy Central, India’s preferred laughter destination is known to engage its audience with not only clutter breaking content but also with promotion ideas that attract all English entertainment viewers. Keeping up with the excitement around the most awaited show on English television, Comedy Central welcomed Suits Season 3 with a bang on October 7, 2013. The channel promoted the show through a 360 degree marketing campaign labeled ‘Everybody is getting into SUITS!’

    As party of the overall marketing campaign, a massive on-ground activity was planned leading up to the show. Starting October 4th, groups dressed in slick suits were seen across places ranging from prominent landmarks like heritage properties, metro stations and famous streets to the most, Oddest of places like, libraries, malls & sea facing promenades in Bangalore, Kolkata, Mumbai & Delhi. The activity was a huge success, generating buzz & direct integrations with more than one lakh people

    Apart from the on ground promotion, the channel also tied up with multiple BTL partners to innovatively amplify the Suits communication. The channel tied up with India’s leading dry cleaners Pressto & dry cleaned suits were returned to customers with SUITS messages on them. Promotion in Gold’s Gym’s involved funny captions in the men’s locker rooms about how Men looked compared to Harvey Specter, while women were cockily urged to control themselves with a live size poster of him in their washrooms!

    Promotion partners also included Café Coffee Day outlets, Crossword bookstores, Big Cinemas, Cocoberry, Bookmyshow.com, moneycontrol.com, In.com & mydala.com. To add reach, the campaign also involved Print, Outdoor & heavy digital & Radio promotion across all major cities in the country. The channel also focused on trade marketing with promotions across all major advertising sites both in & outside leading media agencies in Delhi & Mumbai.

    To top off the entire marketing effort, Comedy Central also engaged fans and media personnel to enter in a contest with winners getting a chance to LIVE THE HARVEY LIFE with a 2N/3D day stay at Taj lake Palace in Udaipur, with a Jaguar car service, gourmet food & spa sessions that will make winners feel like the character & get a first hand taste of good life & larger than life persona!

    Commenting on the premier of Suits Season 3, Ferzad Palia, Sr. Vice President and General Manager – English Entertainment, Viacom18 Pvt. Ltd, says, “Comedy Central has always been an innovative brand when it comes down to finding ways to market our shows & reach out to viewers. Here, we have taken a very simple yet powerful idea like “Everybody is getting into Suits” and pushed it to the next level by actually getting everyone in India to wear Suits. I am very happy with the response that we have got from fans, with a number of people turning out in suits & expressing their love for the show”

    The channel has become a one stop destination, catering to viewers with witty humor and great comedy through its day long line up of shows. Staying true to its philosophy, this October it takes the wit & energy up another notch!

    Garnier Men presents Suits Season3 Powered by Micromax on Comedy Central. Mon- Thu 10PM

    Promotion partners also included Café Coffee Day outlets, Crossword bookstores, Big Cinemas, Cocoberry, Bookmyshow.com, moneycontrol.com, In.com & mydala.com. To add reach, the campaign also involved Print, Outdoor & heavy digital & Radio promotion across all major cities in the country. The channel also focused on trade marketing with promotions across all major advertising sites both in & outside leading media agencies in Delhi & Mumbai.

    To top off the entire marketing effort, Comedy Central also engaged fans and media personnel to enter in a contest with winners getting a chance to LIVE THE HARVEY LIFE with a 2N/3D day stay at Taj lake Palace in Udaipur, with a Jaguar car service, gourmet food & spa sessions that will make winners feel like the character & get a first hand taste of good life & larger than life persona!

    Commenting on the premier of Suits Season 3, Ferzad Palia, Sr. Vice President and General Manager – English Entertainment, Viacom18 Pvt. Ltd, says, “Comedy Central has always been an innovative brand when it comes down to finding ways to market our shows & reach out to viewers. Here, we have taken a very simple yet powerful idea like “Everybody is getting into Suits” and pushed it to the next level by actually getting everyone in India to wear Suits. I am very happy with the response that we have got from fans, with a number of people turning out in suits & expressing their love for the show”

    The channel has become a one stop destination, catering to viewers with witty humor and great comedy through its day long line up of shows. Staying true to its philosophy, this October it takes the wit & energy up another notch!

    Garnier Men presents Suits Season3 Powered by Micromax on Comedy Central. Mon- Thu 10PM

  • Empowered Committee recommends re-drafting of Cinematograph Act 1952

    NEW DELHI: The empowered Committee under the chairmanship of retired Punjab and High Court Chief Justice Mukul Mudgal has submitted a fresh draft of the Cinematograph Act 1952 to incorporate its recommendations related to certification of films and piracy issues.

    In its report submitted to Information and Broadcasting Minister Manish Tewari today, the Committee has also dealt with issues such as advisory panels, guidelines for certification and issues such as portrayal of women, obscenity and communal disharmony, classification of Films and jurisdiction of the Film Certification Appellate Tribunal (FCAT).

    The Committee also gave its views on advisory panels in different parts of the country to the Central Board of Film Certification; apart from ways to deal with video piracy.

    A thorough review of the Cinematograph Act has also been undertaken in the light of developments over the last six decades.

    The Censorship Guidelines were last amended on 6 December 1991. The Board presently consists of non-official members and a chairman (all of whom are appointed by Central Government) and functions with headquarters at Mumbai. It has nine Regional offices/Advisory Panels, one each at Mumbai, Kolkata, Chennai, Bangalore, Thiruvananthapuram, Hyderabad, New Delhi, Cuttack and Guwahati. The Regional Offices are assisted in the examination of  films by Advisory Panels. The members of the panels are nominated by Central Government by drawing people from different walks of life for a period of two years. 

    The committee was constituted by the Ministry on 4 February 2013 and held several meetings during its eight-month tenure with various stakeholders. These meetings were held in Chennai, Delhi, Mumbai and Kolkata. Eminent persons connected with the film sector were invited by the Committee to present their views. The Committee also held discussions with members and officials of CBFC, officials of the Animal Welfare Board of India, Chairperson of BCCC, representatives of the Film Federation of India, the Films and Television Producers Guild of India and the Multiplex Association of India.

    Other members of the Committee are former I and B Secretary Uday Kumar Varma; FCAT Chairman Lalit Bhasin; former CBFC Chairperson Sharmila Tagore; eminent film lyricist Javed Akhtar; CBFC Chairperson Leela Samson; South Indian Film Chamber of Commerce Secretary and former Film Federation of India President L Suresh; Supreme Court advocate Ms Rameeza Hakim, and I and B Joint Secretary (Films) Raghvendra Singh who was the member convener.  

  • Havells eyes 11% growth in FY14

    Havells eyes 11% growth in FY14

    KOLKATA: FMCG and electrical company, Havells India is looking at a growth of 10-11 per cent in the current fiscal 2013-14.

     

    The company is investing a whopping Rs 50 crore for new home appliance facility at Neemrana – Rajasthan, said Havells associate director Y K Gupta in Kolkata on Thursday, on the sidelines of launching a range of products including, new air-fryer.

     

    Tollywood actress Rituparna Sengupta launched a new range of home appliances.

     

    The company said the total debt in the books of London based Havells Sylvania, subsidiary of Havells India, has come down to close to € 80 million and the loan had been rescheduled this year.

     

    “The initial loan was € 220 million when we acquired it in 2007 and that has been reduced to € 80 million now. The repayment will be done through internal accruals of Havells Sylvania and there is no stress in that,” Havells officials said.

     

    The company already has a large scale lighting fixture plant at Neemrana and is now expanding into new products. The plant is expected to be operational from February next year. Home appliances business which stood at Rs 200 crore is projected to jump to Rs 500 crore by 2015, the company said.

     

    The company’s revenue accounted for Rs 7,248 crore while Rs 3,000 crore was the turnover came from overseas during the last fiscal.

     

    “We are happy to launch two of our topline products during the festive period of Durga Puja. Food has always been an integral part of our celebrations and this Puja one can enjoy healthy food with the newly launched airfryer,” ended Gupta.

  • RahmanIshq music smartphones launched by Celkon Mobiles

    RahmanIshq music smartphones launched by Celkon Mobiles

    MUMBAI: Celkon Mobiles has unveiled its latest offering, ‘RahmanIshq’ series phone at the announcement launch in Kolkata. The highlight of the event comprised of the novel use of augmented technology with the very first of its kind 4D holographic launch of RahmanIshq smartphone-AR45. The event was graced by the Oscar winning music maestro, A.R. Rahman, Celkon Mobiles chairman and MD Y Guru and Celkon Mobiles ED Murali Retineni.

     

    Commenting on the launch and association with RahmanIshq Guru said, “We are committed to our promise of extending unparalleled services to millions of consumers across the country. Partnering with the ‘Mozart of Madras’ for RahmanIshq is a noteworthy achievement for the company. We are proud to share that our customers can also enjoy the special tune composed by the veteran himself for RahmanIshq that will be used extensively for the RahmanIshq smartphones. Affordable innovation is the genesis of RahmanIshq. We at Celkon Mobiles would continue to build on our promise to efficiently deliver to our consumers with novelties that directly cater to their needs.”

     

    Chief Guest of the event, A.R. Rahman said, “I always believe that technology is very important in the world of music. RahmanIshq stands testimony to this and is a concept dedicated to spreading awareness of how technology needs to blend seamlessly with music for optimum output.  It is wonderful to partner with such an innovative brand for my first road tour. Thank you for all the support extended.”

     

    Epitomising sleekness and simplicity with AR45 is one of the smartphones from the ‘RahmanIshq’ series from Celkon Mobiles. It supports 4.5 inch display with Android Jelly Bean 4.2.2 OS and 1.2 GHz dual core A7 processor. AR45 comes with dual speakers with K-class amplifier to give its users a never before musical experience.

     

    Equipped with a 5MP rear camera with a smile detector, AR455 promises the users an outstanding shooting experience. Another innovative feature is Shake & Transfer, which enables the users to experience the data transfer with just a shake in no time, could be the most fastest and smartest ever data transfer App enabled on a smartphone.

     

    Apart from 3G, video calling and 4GB ROM, AR45 supports the interactive gaming, in which two people can play games like Soccer or ice-hockey with each other. It also has a customised music player to give the user an enhanced musical experience with multiple preset equaliser option. Celkon Mobiles for the first time in India has leveraged on the customisation of Android O.S and built a new user interface to get a different look and feel to the way contacts, messages and call log are viewed and also many more features like power-saver, data meter and security center are added as a bonus feature. A variety of themes are enabled in the handset while unlimited themes are also available for download by the user.

     

    AR45 would be available October onwards for Rs 7,999 at all leading retail outlets.

    Elaborating on the product Retineni said, “With the launch of RahmanIshq series, we are raising the bar for affordable innovation especially for the music lovers. AR45 has a full display touch screen and a 5MP rear camera with a novel feature of smile detector. RahmanIshq smartphones are power packed with pre-installed A.R. Rahman’s chartbusters.”

     

    The series launch was to mark the commencement of the global tour of the music legend, A.R. Rahman, a unique road tour where music meets technology that the world icon will embark upon after 20 years.

  • Scarecrow Communications drives new campaign for Rupa

    Scarecrow Communications drives new campaign for Rupa

    MUMBAI: Kolkata based Rupa Innerwear has released a new campaign to promote its range of Hunk vests. The campaign has been created by Scarecrow Communications to endorse the range of stylishly designed colourful vests. The campaign will run on cinema and television.

    On the campaign says Scarecrow Communications founder director Raghu Bhat, “We have been seeking a habit change from wearing shirts to wearing Hunk vests. So apart from dialing up the style quotient, we have given the audience a solid reason to switch to Hunk. We also think that our message of ‘Zamane ko Dikhana hai‘ is in synergy with the flaunt-friendly Facebook generation.”

    Adding to it, the agency’s founder director Arunava (Joy) Sengupta, “One of our mandates for brand Rupa is to make this iconic brand more relevant for today‘s youth; the entire communication package of Hunk has been designed keeping this objective for the mother brand in mind. We believe with a great design line up and with this communication, Hunk can easily become an intrinsic part of today‘s youth.”

    Apart from Rupa, Scarecrow handles brands such as Vivel, Fiama Di Wills, Emami and Joy Cosmetics in Kolkata.