MUMBAI : Zee Entertainment Enterprises streaming platform Zee5, honoured the 128 birth anniversary of the iconic Netaji Subhas Chandra Bose, “the undefeated son of Bengal,” with a series of exciting initiatives. Partnering with the vibrant Subhas Mela in Kolkata, Zee5 is bringing the spirit of this legendary freedom fighter to life, celebrating his lasting legacy through engaging content and special on-ground experiences.
Running from 23 January to 23 February 2025, Subhas Mela attracts around three and a half lakh attendees each year. Zee5 has strengthened its presence through venue branding and is offering a Rs 50 discount on its monthly HD plan via a special promo code.
As part of the celebration, Zee5 is showcasing patriotic and historical narratives, including the 2.5-hour special Subhaser Chokhe Khudiram, which highlights the bravery of Khudiram Bose through Netaji’s perspective. The initiative also features regional content and interactive sessions at the mela, with appearances from Zee Bangla artists engaging the audience through live discussions.
Zee5 vice president of marketing – SVOD & global, Shresth Gupta expressed pride in celebrating Netaji’s enduring legacy, emphasising that these efforts aim to engage audiences with stories of patriotism, sacrifice, and resilience. The platform is also spotlighting iconic films like Binay Badal Dinesh, Mukti, and Panther.
Through its partnership with Subhas Mela, Zee5 has created a heartfelt tribute to Netaji Subhas Chandra Bose, blending history, patriotism, and entertainment. By offering engaging content, interactive experiences, and special showcases, the platform continues to honour the legacy of India’s freedom fighters while deepening its connection with audiences.
