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Tag: Kolkata

  • TechnoSport races ahead with Myntra M-Now launch

    TechnoSport races ahead with Myntra M-Now launch

    MUMBAI: TechnoSport is breaking a sweat in all the right ways. The homegrown activewear brand has made its debut on Myntra’s M-Now, the fashion platform’s hyper-speed delivery service, bringing performance wear to your doorstep in just 30 minutes.

    Currently live across Bengaluru, with expansion plans for Mumbai, Delhi, Kolkata, Hyderabad, and Pune, the move marks a bold stride in TechnoSport’s mission to make premium-quality activewear both affordable and instantly accessible.

    The brand is kicking off its M-Now journey with 10 plus styles, priced at an average of Rs 430, combining comfort, performance, and value. The launch is part of TechnoSport’s larger omni-channel expansion, which includes rapid delivery via Myntra and soon, its own website.

    TechnoSport’s foray into quick commerce has already shown impressive results, the brand has clocked nearly 60 per cent volume growth over the past six months. With consumers increasingly turning to Q-commerce for impulse fitness buys, the segment is expected to contribute 15–20 per cent of the brand’s overall revenue in the near future.

    “We are thrilled to launch TechnoSport on M-Now,” said TechnoSport CEO Puspen Maity. “Activewear is often an impulse purchase tied to lifestyle goals. Q-commerce bridges that gap between intent and action, allowing us to meet consumers’ expectations for instant gratification while keeping performance and quality at the core.”

    By merging speed with style, TechnoSport is sprinting ahead in India’s booming activewear race, and with this launch, it’s proving that in fitness and fashion alike, timing is everything.

     

  • Jaro hits the learning road to Tier-II India

    Jaro hits the learning road to Tier-II India

    MUMBAI: Jaro Education is taking knowledge on tour, and it’s making all the right stops. The leading executive and higher education player is expanding into Tier-II cities, opening new counselling centres in Kolkata, Nagpur, Jaipur and Indore to unlock untapped potential beyond metros.

    The move is part of Jaro’s larger mission to democratise access to quality education and career guidance, shaping India’s vision of a Vikshit Bharat, a developed and skilled nation where opportunity travels as fast as ambition.

    “Over the years, we’ve seen extraordinary potential emerging from Tier-II cities. These regions are not just expanding markets; they represent the next wave of India’s talent,” said Jaro Education CEO Ranjita Raman “Our presence here will help guide learners towards programs that truly transform careers.”

    Echoing this, Jaro Education founder and managing director Sanjay Salunkhe added, “Talent exists everywhere, opportunity must too. Strengthening our network in these cities means investing in India’s future workforce.”

    With established centres already in Mumbai, Pune, Chennai, Hyderabad, Bengaluru, Gurugram, Noida, Delhi, Ahmedabad, Chandigarh, Lucknow and Kochi, Jaro has seen firsthand the drive of learners nationwide. The new hubs will offer personalised mentorship and industry-aligned career advice, turning aspiration into action.

    As Tier-II cities rise as hotspots of ambition and entrepreneurship, Jaro’s local approach bridges the gap between talent and opportunity, ensuring India’s growth story has no postcode barrier.

    Founded in 2009, Jaro Education partners with top global and Indian institutions including MIT IDSS, Wharton Interactive, Rotman, IIMs and IITs, offering 230 plus programs that have already empowered over 350,000 learners.

    With this expansion, Jaro Education isn’t just growing its footprint, it’s helping India learn its way to a brighter, Vikshit tomorrow.

     

  • Campa paints Kolkata purple for Puja glory

    Campa paints Kolkata purple for Puja glory

    MUMBAI: Talk about a bottle shock! Campa just turned Kolkata’s Durga Puja into a fizzy purple fiesta that had the city bubbling with excitement. At the iconic Tala Prattoy Pandal, the beverage brand unveiled a jaw-dropping 30-foot 3D anamorphic installation celebrating the spirit of “Big Bottle, Big Celebration.” The massive spectacle blended dance, food, festivity, and joy into one effervescent ode to Puja revelry, making Campa Cola and Campa Energy the toast of the town.

    The larger-than-life experience, crafted by Inventech, a division of Laqshya Media Group, reimagined how brands can merge technology and tradition. “Durga Puja is the true embodiment of culture and togetherness, and this anamorphic experience captured that spirit perfectly,” said Inventech CEO Sommnath Sengupta.

    From families and influencers to selfie-seekers and art lovers, thousands thronged the site, stopping mid-hop to click, share, and soak in the spectacle. The installation quickly became the city’s newest must-visit landmark, adding a sparkling twist to pandal hopping.

    With its purple takeover, Campa proved that celebration, when bottled with imagination, can truly overflow.

  • Heineken 0.0 fuels India’s Formula 1 fan rush

    Heineken 0.0 fuels India’s Formula 1 fan rush

    MUMBAI: Talk about putting the pedal to the metal. Heineken 0.0 and Fancode are shifting Indian Formula 1 fandom into top gear with a new partnership designed to bring race-day thrills closer to home.

    The showstopper is The Ultimate F1 Fan Park at UB City Amphitheatre in Bengaluru, where the Singapore Grand Prix will be screened live on 5 October. Expect cheering crowds, roaring engines on the big screen and a festival-style buzz right in the city centre.

    India is no pit stop when it comes to Formula 1 passion. According to Nielsen NFI, the country now boasts nearly 79 million fans, a 41 per cent surge since 2019, making it one of the sport’s fastest-growing markets. Heineken, with its global F1 legacy, is seizing the moment to fuel that growth.

    Beyond Bengaluru, more than 200 curated screenings will light up pubs and sports bars across Mumbai, Pune, Goa, Kolkata, Hyderabad and Bengaluru. Adding extra horsepower, actors Siddhant Chaturvedi, comedian Rohan Joshi and creator Rizwan Bachav will rev up the digital experience with exclusive content around the Singapore Grand Prix.

    Fancode, the official F1 broadcaster in India, will also put fans in the driver’s seat with live race coverage, behind-the-scenes stories and digital exclusives.

    “Heineken 0.0 has always stood for innovation and responsible enjoyment. With F1’s popularity soaring in India, we’re excited to create inclusive fan experiences that make the sport part of everyday culture,” said Heineken Company chief corporate affairs officer Joanna Price.

    For United Breweries, Heineken’s India partner, the move is about more than just screenings. “Formula 1 gives us the perfect stage to bring fans together and shape a culture of community, passion and responsibility,” said chief marketing officer Vikram Bahl.

    Fancode co-founder Yannick Colaco summed it up, “F1 has grown from a niche to one of the fastest-rising fan cultures in India. Fan parks like this strengthen that community spirit.”

    With engines revving and fans rallying, it seems India’s love affair with Formula 1 is only just leaving the starting grid.

  • Eveready’s toy truck sparks joy this Durga Puja

    Eveready’s toy truck sparks joy this Durga Puja

    MUMBAI: When it comes to lighting up festivals, Eveready has gone beyond batteries and straight into hearts. This Durga Puja, the brand has built the Ultima Bahon, the largest AA battery-powered remote-controlled toy truck, to carry the idol of Goddess Durga into a celebration organised by underprivileged children in Kolkata.

    The playful creation, powered by eight Eveready Ultima AA batteries, has already entered both the India Book of Records and the Asia Book of Records. But more than the feat of engineering, it has turned into a symbol of simple joy, bridging the gap between big-budget pandals and smaller, heartfelt pujas.

    “Durga Puja is a festival of joy and togetherness,” said Eveready Industries India Ltd CEO Anirban Banerjee. “With Ultima Bahon, we wanted to bring smiles to children and give them a story they can cherish forever.”

    The toy truck, designed with miniature depictions of Durga’s traditional bahons: the lion, owl, swan, peacock and mouse, is a nod to tradition wrapped in innovation. Actress Priyanka Sarkar, present at the unveiling, called it “a reminder that celebrations don’t need to be huge to be special, sometimes the simplest joys create the most unforgettable memories.”

    Supported by the Vikramshila Education Resource Society, the initiative saw Eveready sponsor the entire puja for children up to Class 4, ensuring that their devotion shone just as brightly as the city’s glittering pandals.

    Recognised as the largest toy truck of its kind, the Ultima Bahon will also be on display at the 95 Pally Puja Association during the festival. For pandal hoppers chasing lights and spectacle, it’s a gentle reminder: sometimes the most powerful celebrations run on nothing more than a few batteries and a lot of heart.

  • Technosport flexes festive fit with Durga Pujo film and Bengal expansion

    Technosport flexes festive fit with Durga Pujo film and Bengal expansion

    MUMBAI: Pujo just got a wardrobe workout. Technosport, India’s fastest-growing activewear brand, has draped itself in festive spirit with the launch of its Durga Pujo campaign, ‘Fit for Pujo’, while simultaneously flexing its retail muscle in Bengal.

    The campaign, unveiled on Mahalaya, stars acclaimed Bengali actor Bhaswar Chatterjee, whose presence adds a homegrown touch of authenticity. Through poetic visuals and a lyrical voiceover, the film celebrates autumn’s first whispers, the joy of new clothes, and the season of light and renewal. It ties these cultural cues neatly with Technosport’s promise of stylish, performance-driven activewear.

    “Pujo is not just about new clothes, it’s about preparing for a season of energy, joy, and fresh beginnings,” said Technosport, head of marketing, Patralika Agrawal. “With ‘Fit for Pujo,’ we wanted to capture that spirit, making activewear feel as festive as it is functional.”

    The campaign launch coincides with two new exclusive brand outlets opening in Kolkata’s Mani Square Mall and Asansol’s Sentrum Mall, bringing Technosport’s nationwide tally to 21 stores. With Exclusive Brand Outlets (EBO) revenues doubling year-on-year and an 83 per cent conversion rate on footfalls, the brand is confidently striding towards its Rs 600 crore revenue goal for FY 2025–26.

    By weaving Bhaswar Chatterjee’s cultural resonance into the narrative and making a strategic push in the East, Technosport is betting big on Pujo as more than just a festival. It’s the season to dress, renew and move.

  • CoinSwitch Launches ‘Block by Block’

    CoinSwitch Launches ‘Block by Block’

    MUMBAI: CoinSwitch has announced the launch of ‘Block by Block’, a national-level paper presentation competition focused on Virtual Digital Assets (VDAs). The initiative, launched in partnership with India’s leading law firm Trilegal, and The Centre for Technology, Entertainment and Sports Law at NUJS Kolkata, aims to engage law and public policy students in shaping India’s future regulatory landscape for VDAs.

    The competition challenges students to develop innovative, practical policy proposals on the regulation of VDAs in India. Participants are invited to submit papers on the theme: “A Policy Approach for Regulation of Virtual Digital Assets/Crypto assets to Foster the Growth of a New Asset Class in India.”

    “At CoinSwitch, we believe that responsible innovation requires collaboration between industry, academia, and policymakers. ‘Block by Block’ is our effort to create a platform where the next generation of legal and policy minds can contribute meaningfully to India’s growing ecosystem. As Web3 continues to evolve, it’s crucial that we build the ecosystem thoughtfully and we believe students have a big role to play in that journey,” said CoinSwitch co-founder Ashish Singhal.

    The competition provides a rare opportunity for students to work on real-world policy challenges in collaboration with leading industry and legal experts. Unlike most academic competitions, ‘Block by Block’ is backed by active industry participation offering both credibility and visibility to participants.  

    “As a centre committed to the study of law and emerging technologies, we’re proud to collaborate on ‘Block by Block’ a platform that gives students the chance to work on real-world challenges related to digital asset regulation. Initiatives like this not only promote academic rigour but also prepare our students to become active contributors to the future of tech policy in India,” added Dr. Shameek Sen, Professor, The Centre for Technology, Entertainment and Sports Law at NUJS Kolkata.

    “We believe in contributing to the development of progressive legal thought-leadership on emerging technologies including digital assets. We are excited to partner with CoinSwitch for this initiative that encourages future lawyers and policymakers to engage and help shape the legal discourse around this evolving asset class,” said Trilegal partner Jaideep Reddy.

    The competition officially launched on July 25, 2025, with entries open for 6 weeks until September 10, 2025. Submissions, limited to a maximum of 5,000 words (excluding footnotes), will be evaluated on key parameters including originality and novelty, research and evidence, analytical rigor, clarity of structure, and adherence to formatting guidelines. The competition also allows for co-authorship, with up to two individuals permitted per entry.

  • Cool runnings Glucon-D style keeps summer play in full gola swing

    Cool runnings Glucon-D style keeps summer play in full gola swing

    MUMBAI: This summer, as thermometers soared and playgrounds sizzled, Glucon-D didn’t just bring the chill, it brought it on a stick. In a refreshing twist on summer relief, Zydus Wellness’ iconic glucose-based drink launched Energy Ka Gola, an on-ground activation that reached over 10,000 children across Mumbai, Kolkata, Hyderabad, and Lucknow. The mission? To serve up joy and energy in equal measure, one colourful, icy gola at a time.

    But these weren’t your average roadside treats. Infused with Glucon-D’s glucose and Vitamin C, each gola delivered a burst of quick-absorbing energy and immunity support especially vital for active children facing heat-induced glucose depletion.

    Over 700 kilograms of these fortified golas were distributed across 100 plus playgrounds and sports venues, served in familiar flavours like Mango, Orange and Nimbu Pani. The initiative transformed overheated, abandoned fields into buzzing playgrounds again restoring not just hydration, but hope, spirit, and stamina.

    “Energy Ka Gola is nostalgia with a purpose,” said Zydus Wellness CEO Tarun Arora. “We’re blending science with sentiment to help children stay active and energised, even in sweltering conditions. Because children shouldn’t have to choose between chasing dreams and dodging the heat.”

    To drive the message home, Glucon-D also released a heartwarming film that journeys from deserted playgrounds to scenes of joyful, gola-powered revival. Adding more muscle to the movement were local influencers, coaches, and community leaders who helped spread awareness around fatigue, immunity, and the role of glucose replenishment during peak summer months.

    With scorching days becoming the new normal, Energy Ka Gola isn’t just a campaign, it’s a delicious defence mechanism. And Glucon-D’s latest move proves yet again that it doesn’t just fuel bodies, it fuels childhood.

  • Paint it posh Birla Opus adds luxury strokes to Indian wall finishes

    Paint it posh Birla Opus adds luxury strokes to Indian wall finishes

    MUMBAI: Why just colour your walls when you can couture them? Birla Opus Paints is bringing the runway to the living room with its new Designer Finish range, two luxe collections that aim to give Indian interiors a high-fashion upgrade, one wall at a time.

    Unveiled by Aditya Birla Group’s Grasim Industries, the Dream and Timeless collections are part of a bold push to make walls more than just backdrops. Think high-definition 3D textures, metallic shimmers, and artisanal finishes inspired by nature and Italian craftsmanship, all underpinned by eco-friendly innovation.

    The Dream Collection leans into drama, offering 14 nature-themed designs across 140 permutations. Whether you fancy a wall that evokes the sea or the shimmer of clouds at dusk, the collection comes with water-resistant, long-lasting shades made to impress. Bonus: it’s not just beautiful, it’s built to last.

    Meanwhile, the Timeless Collection keeps things earthy and elegant. With lime-based finishes that mimic the raw textures of stone, clay and marble, it’s made for those who like their luxury with a little rustic soul. And both ranges walk the green talk, with low-VOC formulations that keep indoor air quality breathable and healthy.

    But the real flex? Experience-led retail. Birla Opus is not just selling paint; it’s selling inspiration. The brand is rolling out Paint Studios in cities like Mumbai, Gurugram and Lucknow immersive spaces where customers can see and touch the new finishes before committing to a makeover. These studios, along with a growing network of franchise stores, are part of the brand’s ambitious plan to make upscale design feel personal and accessible.

    Commenting on the launch Birla Opus Paints CEO Rakshit Hargave said, “At Birla Opus Paints, we understand that today’s consumers are seeking more than just products; they desire experiences and products that reflect purpose and value.Our aim is not only to redefine creativity with advanced design technology and sustainable solutions, but to also set new standards in interior luxury.At the back of our Paint Studio and franchisee stores launches across India, we’re now presenting consumers with these exquisite finishes inspired from nature’s beauty and Italian artistrythat will definitely adda taste of luxury to your home.”

    With plans to expand into more metros including Bangalore, Delhi, Hyderabad and Kolkata, Birla Opus is aiming for national saturation and wall domination.

    Because in 2025, walls don’t just wear paint. They wear personality.

  • Furlenco rolls into Kolkata with a bold and innovative ad strategy

    Furlenco rolls into Kolkata with a bold and innovative ad strategy

    Mumbai: Furlenco, has expanded its operations to Kolkata, marking its foray into the eastern region. This move aligns with the company’s mission to provide hassle-free, premium furniture rental solutions to urban dwellers. With a customer base exceeding 300,000 across more than 25 cities, Furlenco has established a strong presence in Bengaluru, Mumbai, Delhi-NCR, Hyderabad, and Pune.

    To celebrate its entry into Kolkata, Furlenco has launched a distinctive taxi-top advertising campaign, embracing the city’s rich culture. The initiative transforms the iconic Kolkata taxis into mobile billboards showcasing Furlenco’s premium furniture range. Featuring furniture setups atop the vehicles, the campaign highlights the comfort and convenience offered by the brand’s rental solutions, aiming to engage the city’s diverse audience and boost brand visibility.

    Furlenco CEO & founder, Ajith Karimpana stated, “At Furlenco, our goal has always been to simplify urban living by offering stylish and sustainable furniture solutions that adapt to our customers’ needs. With Kolkata joining our growing network, we are excited to empower more people with the freedom to create comfortable and functional spaces without long-term commitments.”

    With shifting consumer preferences, rental solutions are increasingly becoming the preferred choice for urban dwellers who value convenience and flexibility over ownership. Furlenco’s subscription-based model removes the burden of upfront costs, heavy deposits, and logistical challenges, allowing customers to adapt seamlessly to their evolving needs.

    As a pioneer in the furniture rental industry, Furlenco remains committed to its core values of convenience, affordability, and sustainability. By providing stylish, sustainable, and cost-effective furniture options, the brand is redefining urban living across India.