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Tag: Kokuyo Camlin Ltd

  • Stick with Nick: The ultimate destination for kids

    Stick with Nick: The ultimate destination for kids

    Mumbai: Nick India continues to solidify its position as the premier kids’ entertainment brand with the launch of the innovative ‘Stick with Nick’ campaign. This latest campaign underscores Nick’s commitment to seamlessly integrate into the lives of its young audience, providing a rich, multi-platform entertainment experience.

    For over a decade, Nick has been the go-to brand for kids’ entertainment in India, with beloved shows like Motu Patlu, Chickoo Aur Bunty, and Rudra creating a unique space for kids to call their own. Beyond television, Nick offers a comprehensive entertainment ecosystem, integrating television, digital platforms, and on-ground experiences. The brand’s embrace of new technologies has solidified its relevance in the kids’ entertainment sector.

    At Nick, commitment to innovation and engaging content remains unwavering. Viacom18 business head – kids TV network Anu Sikka stated, “Nick is dedicated to creativity and great content, making it the top choice for millions of kids and families. Our brand’s wide reach and appeal make it a favourite not only among kids but also for partners looking to connect with young audiences. This new campaign aims to give kids an amazing experience with their favourite Nick toons in unique ways. It’s a clear example of our commitment to bringing joy and excitement to kids’ lives while offering a valuable platform for brands.”

    The ‘Stick with Nick’ campaign is live on-air with a watch and win contest, where kids will get a chance to win exciting specially curated gifts that ‘money can’t buy’. Furthermore, Nick enhances its television content with a strong digital presence through its OTT platform JioCinema. With Centerfruit as presenting partner, the campaign is set to create a whole lot of fun, along with powered by partner Camel and associate partners Catch and MamyPoko Pants.

    Commenting on the association, Perfetti Van Melle India marketing director Gunjan Khetan said “Centerfruit is excited to partner with Nick for the ‘Stick with Nick’ campaign. Nick’s extensive reach and universal appeal align wonderfully with Centerfruit’s vibrant and playful brand ethos. This collaboration contributes to our pursuit of bringing joy and excitement to our consumers. Together, we aim to create memorable moments for children across India.”

    Talking about the collaboration, Kokuyo Camlin Ltd chief strategy and marketing officer Rishi Kakar said, “Camel is excited to join forces with Nick for the Stick with Nick campaign. We look forward to a successful collaboration that enriches the lives of kids and families alike.”

    Strategic partnerships to give kids an on-ground experience include an association with MyFroyoLand, where Nick has curated an exclusive “Nick Specials” menu featuring flavors like Nick Chikoo Bunty Chocolate Chip Cookie Dough and Nick Motu Patlu Cotton Candy. Additionally, a collaboration with Birdy’s introduces limited edition cake flavors such as Nick Chikoo Bunty New York Cake and Nick Motu Patlu Dutch Truffle Cake, available across food delivery platforms and Mumbai stores.

    The brand has activated a robust social media strategy that includes integrated posts and campaigns across all major platforms and features over 120 influencers maintaining a strong connection with its audience. Moreover, recognizing the importance of physical interactions, Nick executes extensive mall branding and takeovers in key urban markets that allow kids to experience the magic of their favourite Nick Toons in real life. Moreover, innovative digital strategies include hyper-realistic CGI ads and interactive experiences, such as AR filters on Instagram and a hyper-casual game on the Nick website, engaging the digital-native generation.

    Nick’s ‘Stick with Nick’ campaign exemplifies the brand’s role as the ultimate destination for kids. By creating a multifaceted entertainment ecosystem that spans television, digital platforms, social media, gaming, and on-ground activations, Nick ensures it remains an integral part of kids’ lives. As Nick continues to innovate and engage, it reaffirms its dedication to bringing joy, laughter, and unforgettable moments to young audiences everywhere. Stay tuned and join the adventure as Nick continues to build a vibrant and inclusive universe for kids.

  • Bombay Design Centre creates planet-friendly digital theme park for Kokuyo Camlin

    Bombay Design Centre creates planet-friendly digital theme park for Kokuyo Camlin

    Mumbai: Kokuyo Camlin Ltd., a leading name in the world of art and stationery supplies, has announced its campaign, ‘Camel Wonderland’, in partnership with Mumbai-based design and tech firm, Bombay Design Centre, this festive season. Launched under its brand Camel, the campaign aims to captivate children’s imaginations and catalyse their creative expression.

    Kokuyo Camlin Ltd. chief marketing and strategy officer Rishi Kakar said, “Camel, as a brand, cares about children and their world. In 2022, we launched our new packs for art supplies, igniting the flame of creativity in children across India. This year, we have evolved our approach to ensure that our art packs continue to serve as a source of constant inspiration and stimulate imagination among young artists. Camel Wonderland, India’s own ‘Planet-Friendly Digital Theme Park,’ is our way of bringing these packs to life, offering young minds an immersive experience that not only entertains but educates.”

    “By giving 100 million young artists access to this groundbreaking digital theme park, we are poised to create a lasting impact on the creative minds of children. We invite children and parents alike to embark on this remarkable journey with us,” added Kakar.

    ‘Camel Wonderland’ represents a meticulously crafted Virtual, Interactive, and Planet-Friendly Theme Park designed with the strategic goal of enhancing brand engagement and creating lasting brand recall among its young customers. It encourages children to have a prolonged interaction with the packs; a QR code has been ingeniously integrated into each pack, allowing the animated characters within the static packs to come to life. This QR code serves as the gateway to access and interact with these characters. Through this thoughtfully devised engagement strategy, the brand has extended the duration of interaction and enhanced brand recall among children.

    “Packs are the first window to the brand, and we wanted them to have a lasting engagement with our young artists, beyond the simple purchase. It is this thought to design an experience that allows Camel’s packs to be a constant source of inspiration and unlock imaginative, exciting, inspiring and dynamic digital journeys for children across India that led to the birth of ‘Camel Wonderland’,” said Bombay Design Centre founder CEO Ankur Rander.

    “It had to be a tool for learning and personal growth. To achieve this, we involved children in the entire design and development process, taking their insights and inputs seriously. The result is a massive theme park with over 70,000 pixels to explore, more than 100 unique interactions, and carefully crafted sound and visual elements, all accessible on mobile browsers. The most unique feature is that it’s an app-free experience, making it accessible to a nationwide audience,” added Rander.

    ‘Camel Wonderland’ is a ground-breaking planet-friendly digital theme park that provides an unparalleled opportunity for children aged 4 to 8 years to explore, learn, and engage creatively. It goes beyond being just a game; it is an educational adventure that combines gamification with real-world lessons that focus on various global environmental crisis. Built around five unique levels, this extraordinary experience encourages children to focus on crucial topics like Preserving & Protecting Wildlife (The Enchanted Forest), Keeping the Oceans Plastic-free (Water World), Recycling Waste (Candy Town), Reducing Air Pollution (Dino Land), and Conserving Water (Space City).

    But what sets ‘Camel Wonderland’ apart are the simple yet impactful lessons woven into these levels. These lessons not only raise awareness of good practices but also inspire children to take focused and beneficial actions for positive change. More importantly, the gamification of the ‘Camel Wonderland’ experience was designed to challenge children while testing their cognitive abilities, logical reasoning, decision-making skills, powers of observation, attention to detail, and problem-solving capabilities.

    Camel Wonderland experience boasts several features that make it truly exceptional:

    1.   Size Matters: This planet-friendly theme park is colossal, offering over 70,000 pixels of virtual adventure to explore.

    2.   Interactive Magic: With over 100 unique interactions across the five levels, children are in for an immersive and educational journey.

    3.   Sounds of Wonder: Detailed sound design enhances the experience, ensuring it can be fully enjoyed on mobile phones and handheld devices.

    4.   Kid-Friendly Interface: The interface and experience have been thoughtfully crafted to cater to the sensibilities and demands of young children with mobile devices.

    5.   A Revolutionary Approach: Unlike traditional AR campaigns or activations, Camel Wonderland runs entirely on a mobile browser, including the Augmented Reality element.

    6.   Accessibility for All: An app-free experience makes Camel Wonderland accessible to a nationwide audience, including those with budget mobile devices. It’s an experience designed for the whole nation.

    7.   Easy Access: Accessing Camel Wonderland is as simple as scanning specially designed packs. These packs, featuring a QR code, are available on five products: Camel Oil Pastels, Camel Wax Crayons, Camel Water Colour Tubes, Camel Plastic Crayons, and Camel Poster Colours, all found at art supply retailers across India.

    Kakar also stated, “Camel Wonderland embodies our commitment to nurturing young minds and fostering creativity. We invite children and parents alike to embark on this remarkable journey with us.”

    With ‘Camel Wonderland’, Kokuyo Camlin aims to inspire the next generation of young change makers and create a lasting impact on the creative minds of India’s children.

  • Kokuyo Camlin unveils funky stationery

    MUMBAI: Kokuyo Camlin Ltd (formerly known as Camlin Ltd) premier stationery and art marketer recently launched funky and innovative products for school children. From the unique triangular plastic crayons to some other cool stationery products. Triangular Crayons!

    The Camel Triangular Plastic Crayons are distinct with the triangular design shape– specially designed for kids to get a better grip. They come in attractive colors and are non-smudging – so kids do not get their hands all dirty. These crayons can be sharpened. Also they are easily washable – a huge relief for mothers with kids that scribble on any surface. Since these crayons are specially designed keeping kids in mind they are non-toxic and extremely safe for children to use.

    From triangular crayons to Camel Gel Crayons Metallic – this is another funky product being introduced from the Kokuyo Camlin bouquet of products. Available in 6 assorted metallic shades; these crayons are especially useful to reproduce glittery silky effect. They come in rich and vibrant shades with superior color blending. The uniqueness of this Camel Gel Crayons Metallic is it has a unique twist mechanism to it. Another interesting feature to this Camel Gel Crayons Metallic is that by touching a wet brush you can reinvigorate the colors to almost give it a water color effect.

    Another really funky stationery product launched is the Supreme Foldable Scale. The intriguing design of the scale is completely different from any normal scale you may have seen in the past. It is a multi-use and compact product which fits in your regular stationery kit without any hassle. The 30 cm foldable scale can fold to a 15 cm scale. It has a 180 degrees protractor markings and circular stencils for geometric usage. Its ease of use and remarkable ergonomic design will make it an instant delight with school kids.

    So what are you waiting for?