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Tag: Kokuyo Camlin

  • Kokuyo Camlin Partners IADEA to present Camlin Art Teacher Excellence Awards 2019

    Kokuyo Camlin Partners IADEA to present Camlin Art Teacher Excellence Awards 2019

    MUMBAI: Kokuyo Camlin Ltd, the premier stationery brand, in partnership with Indian Art and Design Educators Associations (IADEA) presented ‘Camlin Art Teacher Excellence Awards’ The Indian Art and Design Educators Association (IADEA) at IADEA’s second annual conference in New Delhi. The theme of the two-day conference was Art Integrated Learning – a cross-disciplinary approach to learning art where art is seen as a facilitator for overall learning.

    The theme was created specifically to bring together stakeholders from across the education and art ecosystem who are passionate about making art an important learning tool in school-based education to facilitate lateral thinking, process orientation, problem-solving, risk-taking and individual creativity thereby fostering key life-skills that are essential for survival in the modern world. The two-day conference included workshops and seminars and was attended by 150 teachers, art educators from 28 cities across India and 12 non-profits working in the art and education domains from across the country as well as a few keynote international speakers. Both global and national experts from the art and education world shared their views and experiential learning on Art Integrated Learning highlighting the need for equal partnerships in teaching and learning rather than a top-down didactical approach.

    Announcing the workshop, IADEA founder Sara Vetteth said, “Art Integrated Learning is a highly acclaimed and holistic model of teaching-learning that integrates art with the mainstream school curriculum to helps educators and teachers create a better classroom environment and improve both teaching and learning standards. How does art relate to language, science and maths? We want to change the way art is perceived and introduce the idea of art as a facilitator for cross-disciplinary thought and learning. It is a great way to teach life skills, risk-taking, process-oriented and design thinking. I am delighted to see so many participants that are eagerly learning and sharing their own experiences. We hope some of our ideas manage to influence inclusive and integrated teaching-learning methods in the future.”

    NCERT HOD of art education and aesthetics Pawan Sudhir applauded the valuable work done by IADEA in bringing together such a platform to facilitate and further Art Integrated Learning. Citing the National Curriculum Framework 2005 which recognized the valuable place art education has across the Board says the Ministry of Human Resource Development has also recognised the importance of the process of learning, more than the final product. If this concept is widely recognised and practised it will facilitate fresh perspectives in teaching and learning. Shilpa Gupta, an independent Mumbai based artist who is showcasing two installations currently at the Venice Biennale shared insights on the process of creating an artwork. The participants were also given cards with poems selected from the works of 100 jailed poets and asked to respond to them.

    The event concluded with the much-awaited 2019 Camlin Art Teacher Excellence Awards that celebrated the inventiveness, creativity, and passion of art teachers. The award-winning projects are now online as resource material for all teachers to refer to and use.

    Kokuyo Camlin CMO Saumitra Prasad expressed his pleasure while congratulating the winners of the first edition of Camlin Excellence Awards for Art Educators,” Camlin has not only been making high-quality art materials for the Indian school students but also promoting the correct way of art education through a number of initiatives including Camel Art Contest and Child Art workshops for educators and parents. IADEA also promotes similar ideas for art education in schools and that is the reason we are supporting the seminar and specifically the awards. Hope that the winners will motivate more educators to adopt healthy practices of art education and our schools will be able to match the global standards soon.

  • [Podcast] Media Minds: Kokuyo Camlin CMO Saumitra Prasad on leveraging technology and social media

    [Podcast] Media Minds: Kokuyo Camlin CMO Saumitra Prasad on leveraging technology and social media

    MUMBAI: It’s a brand that much of Gen X, Gen Y and even Gen Z has grown up with. As one of the oldest and most popular stationery brands in India, Camlin has been a mass favourite. Since 2011, Camlin has been a part of Japan’s Kokuyo which enabled it to diversify its existing product range and delve into premium products too.

    In the latest episode of Media Minds, Kokuyo Camlin CMO Saumitra Prasad talks about the brand journey after the ownership change and how technology is helping it stay relevant.

    Speaking about its current digital-first marketing approach, Prasad says, “Initially, it was to check whether technology is a threat to us because we realise that children today are spending a lot of time on tablets and apps as compared to making paintings. We started by developing an app called Camlin Experience App, which would give children the experience of (using) the real colours and what we realised that, over time, children developed an interest in real colours.”

    Social media engagement is also a high priority to get a pulse of the new generation. He is proud of the engagement that the brand is getting on these platforms. He shares that like its offline property Camlin Art Contests, it runs many competitions on Facebook as well which receives great response from kids.

    He also talks about how the brand has been investing in research and development to create product differentiations based on specific needs and likings of users.

    Listen to the complete interaction here:

  • Camlin investing in product development, not TV ads

    Camlin investing in product development, not TV ads

    MUMBAI: Be it the hilarious ad of its permanent markers that showed a dead man resuscitating back to life because of its indelible power or an emotional and sensitive ad of a little school kid sharing his colour set and sketchbook with a poor boy, Camlin India had once been in the race of most iconic ad maker brands. But for quite some years, the story of the brand’s marketing tactics has seen a massive shift. There are no more such stories that stay with the viewer and a growing focus on digital is in the loop.

    Indiantelevision.com recently interacted with Kokuyo Camlin CMO Saumitra Prasad to know more about this shift in the approach. He shared, “Camlin has been investing in developing superior products far more than investing in TV campaigns and that differentiates it from other players.”

    On being quizzed what is his strategy to make the brand visibility grow without focusing much on the TV ads, Prasad noted, “We have tried to create strong communication for markers and mechanical pencils in the past which has served its objective. Currently, social media has become our main source of communication. Our Facebook page has more than 8 lakh fans.  We have even created applications to promote products and the brand’s promise of making learning fun. Also, Camlin is an active partner of Kidzania in both Mumbai and Delhi to organise a brand experience to its consumers and it has given us great visibility.”

    He added, “Camlin being the oldest brand in stationery has a legacy and thus it’s both a privilege and a challenge to manage the brand in its transition of contemporising it without losing its old qualities. While past generations have grown using only Camlin and would always prefer us, today’s children have too many choices and they will not accept our brand just because it’s their parent’s favourite brand. And today’s children are not only very discerning but also strongly influencing the decisions of purchase so they need to be on the side of the brand. Camlin is now a part of the global Japanese company Kokuyo which makes it rich with systems and processes.”

    The brand is extensively focusing on making its products more contemporary and visually appealing by placing a lot of effort on branding and packaging. But only this might not be enough for the brand to top the charts in the stationery market, which Prasad predicts is expected to grow at 9-10 per cent in the coming years.

    He shared, “Camlin has a very high-aided awareness but we will have to accept that when it comes to the top of mind awareness there are many brands which are taking away that share. There are categories in which we have a dominant share like crayons, water colours, poster colours, geometry box, mechanical pencils, markers but at the same time there are categories where we are not the lead brand, like pens and notebooks.”

    The focus is now on the notebook category by developing great products and supporting it with communication and activation support to increase trials and market share.

  • Baahubali-2 teams up with Hike Messenger & Camlin

    MUMBAI: In a bid to magnify the overall output for the sequel of one of the greatest Indian Motion Picture and SS Rajamouli’s dream Project – Baahubali 2 — The Conclusion, team Brand Street India and Why? Stay! Calm! have brought aboard two internationally viable brands Hike Messenger and Kuyuko Camlin. This partnership is to build the Franchisee Baahubali and take it to the next level where the audience will be attached with some intriguing and interactive content and not just a vanilla campaign.

    With a user base of over 100 Million, Hike Messenger is an ideal preference to engage younger audiences not just on their online platform but social media as well. Team Hike has come up with a unique strategy of extending the Baahubali Franchise to the next level. The Brand has come up with various animated stickers based on the sequences from the movie. Some cute Chibi stickers that will gain popularity in the coming days as the characters from the movie Katappa, Devasena, Bhallaldeva and Baahubali become popular. All these stickers are live now on the Hike App. Along with this, one can also suit themselves to the movie’s royal looks by applying face-filters of the characters.

    Further, Kuyuko Camlin, one of the renowned stationary brands with a diverse customer base across the nation, is organising a painting competition at Kidzania Mumbai. The selected 20 kids are going to get a chance to meet the star cast of the movie at an exclusive event where these kids will be showcasing their piece of art to the stars of the movie. The brand also plans to engage the kids during summer camps as an extended promotional activity. A social media campaign on the lines of creating a trailer by using one’s own creativity has already been executed on their page. Camlin is also promoted on Baahubali Social media pages every Friday as “Camlin Friday Fan Art” where Baahubali fans share their piece of artwork and paintings on Baahubali pages.

    Kokuyo Camlin CMO Saumitra Prasad commented, “Kokuyo Camlin is proud to associate with Baahubali 2. Camlin has always promoted art in India as we believe that creativity is more important than knowledge. We are very confident that people will get to experience the magnificent world of art & imagination in Indian cinema with the release of Baahubali 2”

    Why? Stay! Calm! managing partner Kanika Mohan Saxena said, “Baahubali is the Biggest Franchise in Indian Cinema which cuts across all age groups and both Hike Messenger and Kuyuko Camlin are the best suited brands to interact with youngsters in their own unique style and tone. It will be interesting to see how these brands with a similar yet spread out target audience comes together to promote the movie both in a traditional, as well as the online way through interactive campaigns.”

    WSC head, branded content & alliances Nirav Khandhadia commented, “The task at hand were to seamlessly merge the core-values of the Baahubali franchise with the brands. We have crafted innovative campaign ideas with both our brands, which will give the Baahubali franchise reach beyond the movie release. This approach will instigate high customer engagement along with building a deeper connect and reliance with our client.”

    Brand Street India national head Surendra Singh expressed, “The huge popularity of Baahubali surely helps both these brands to reach out to their target audiences in a clutter-free way. Both these brand campaigns with Baahubali are driven by fresh ideas and a wide reception from all stakeholders.”

    This association has been creatively implemented by Why? Stay! Calm! Who are strategic partners to Brand Street India in the domain of Film Integration & Content Production. They have recently been instrumental in the association of Lotus Herbals’ with Jolly LLB 2, Uber’s with Phillauri and Voltas AC’s with BadrinathkiDulhaniya.

  • KidZania & Camlin ‘Unwrapping Happiness’ for kids

    MUMBAI: KidZania Delhi NCR, a Global Indoor Theme park, joined hands with leading stationery and art material marketer — Kokuyo Camlin to create a unique initiative – `Unwrapping Happiness’ at KidZania, Delhi NCR. In a month long activity conducted by KidZania, children visiting the theme park were encouraged to wrap over 2000 goodies bags with Camlin products, which were then distributed to underprivileged children from the NGO Saraswati Bal Niketan at a glittering event.

    KidZania India CMO Viraj Jit Singh said, “KidZania Delhi NCR has already partnered with over 35 NGOs and hosted kids since our launch in May 2016. We thank Kokuyo Camlin for supporting us in this initiative and look forward for such associations that will help empower kids to manage their world better”

    Speaking about the `Unwrapping Happiness’initiative Kokuyo Camlin CMO Saumitra Prasad said, “We have taken our association a step further with KidZania through this initiative of giving away Camlin goodies to these underprivileged kids. It has been a humbling experience to see the sheer joy and happiness on their innocent faces. We look forward to more such initiatives.”

    The idea behind this initiative was to empower children to create an impact on the society in the areas of education, environment and wellness. The children from Saraswati Bal Niketan had a gala time at KidZania Delhi NCR. They participated in the games and activities that were hosted for them. There were overjoyed when they received their goodie bags from representatives of Kokuyo Camlin and KidZania. The initiative — `Unwrapping Happiness’ was coined with this very purpose in mind. The ceremony was attended by the representatives of Kokuyo Camlin and KidZania Delhi.

  • Kokuyo Camlin beautifies Pune station

    MUMBAI: More than 200 artists and art students from across Pune were roped in by Kokuyo Camlin Limited in an initiative with the Central Railway to paint certain designated sections at the historic Pune Railway Station. Keeping up with its legacy of popularizing art among the masses, Kokuyo Camlin joined hands with Central Railway to beautify Pune Railway Station.

    Kokuyo Camlin is in the business of marketing and selling of art materials and stationery products under flagship brands ‘Camel’ and ‘Camlin’ which have been in existence for more than 80 years.

    The artists and art students painted art and personalities on the theme of Pune’s glorious and rich heritage. These works of art were created on 11-12 March, 2017. These beautiful paintings were unveiled at a glittering function at the Pune Railway Station today and were graced by senior Railway authorities. Malojiraje Chhatrapati, Honorary Secretary – All India Shri Shivaji Memorial Societies, was the chief guest for the occasion.

    The young budding artists from various art institutions showcased their creativity in specially designated rooms including the `Ladies’ and `First Class Waiting Rooms’. Adding to the grandeur were 4 large paintings created and put up at the main entrance lobby of the station so that the common man can see and enjoy these works of art.

    Kokuyo Camlin chief marketing officer Saumitra Prasad said, “Kokuyo Camlin has always supported efforts to promote art and take it to the people. So when Central Railway authorities came up with this idea of adding an aesthetic touch to Pune Railway Station, we thought this was a great opportunity to not only support this cause but also help in the design, development and implementation of this initiative. We are extremely thrilled with the results and our association with Central Railway.”

  • Kokuyo Camlin unveils funky stationery

    MUMBAI: Kokuyo Camlin Ltd (formerly known as Camlin Ltd) premier stationery and art marketer recently launched funky and innovative products for school children. From the unique triangular plastic crayons to some other cool stationery products. Triangular Crayons!

    The Camel Triangular Plastic Crayons are distinct with the triangular design shape– specially designed for kids to get a better grip. They come in attractive colors and are non-smudging – so kids do not get their hands all dirty. These crayons can be sharpened. Also they are easily washable – a huge relief for mothers with kids that scribble on any surface. Since these crayons are specially designed keeping kids in mind they are non-toxic and extremely safe for children to use.

    From triangular crayons to Camel Gel Crayons Metallic – this is another funky product being introduced from the Kokuyo Camlin bouquet of products. Available in 6 assorted metallic shades; these crayons are especially useful to reproduce glittery silky effect. They come in rich and vibrant shades with superior color blending. The uniqueness of this Camel Gel Crayons Metallic is it has a unique twist mechanism to it. Another interesting feature to this Camel Gel Crayons Metallic is that by touching a wet brush you can reinvigorate the colors to almost give it a water color effect.

    Another really funky stationery product launched is the Supreme Foldable Scale. The intriguing design of the scale is completely different from any normal scale you may have seen in the past. It is a multi-use and compact product which fits in your regular stationery kit without any hassle. The 30 cm foldable scale can fold to a 15 cm scale. It has a 180 degrees protractor markings and circular stencils for geometric usage. Its ease of use and remarkable ergonomic design will make it an instant delight with school kids.

    So what are you waiting for?

  • Kokuyo Camlin reinvents digital rakhi for art lovers

    Kokuyo Camlin reinvents digital rakhi for art lovers

    MUMBAI: Stationery and art brand Kokuyo Camlin has created a new way to celebrate Rakshabandhan. The brand is promoting the tradition in an artistic way with its elaborate ‘Rakhi Maker’ that lets anyone create beautiful digital rakhis and share them virtually.

     

    Conceptualised and created by the brand’s digital agency Big I Tuna, the ‘Rakhi Maker’ is an extension of the interactive Camlin Experience App for desktop and mobile. It is modeled on the brand’s philosophy to help anyone express their artistic skills to the fullest and bring their imagination to life.

     

    Expanding on the belief, the ‘Rakhi Maker’ lets anyone virtually use the full range of Camlin products and powerful virtual tools to create endless and stunning rakhi designs within minutes. To do this, the ‘Rakhi Maker’ uses an innovative ‘kaleidoscopic effect’ that reflects every drawing action in 20 sides.

     

    Users can choose from any of the art mediums and colours, and also alter the number of side reflections. In addition to designing personalized rakhis, they can tag and share the rakhi with a loved one on Facebook within the app, or download it and share via email.

     

    Kokuyo Camlin chief marketing officer Saumitra Prasad said, “Kokuyo Camlin explores various routes to promote art and creativity amongst children. Today’s children have accepted technology very well and mastered it. We have witnessed great work from children already using this Camlin Experience App, and we look forward to world class Rakhi images created to celebrate the festival in a unique way.”