ITV

Tag: Koi Apna Sa

  • Pre-9, Zee dailies to run five days

    Pre-9, Zee dailies to run five days

    MUMBAI: In what it has called a “revolutionary” programming strategy, Zee TV today announced changes in the schedules of its serials and the 3 oclock afternoon movie band.

    Starting 13 June, all dailies between 1:30 pm and 9:00 pm will be aired from Monday to Friday instead of the earlier Monday to Thursday schedule.

    Besides the daily afternoon movies, some of the serials that will fall under this initiative at prime time (7:30 pm – 9 pm) are the popular Sinndoor Tere Naam Ka, Tumhari Disha and the recently launched, Sarrkkar Rishton Ki Ankahi Kahani. The afternoon band will have Koi Apna Sa, Paalkhi, Piya Ka Ghar and Reth.

    “The decision to extend the serials across a five day week was taken based on popular viewer feedback. We are optimistic that this revolutionary move will help us consolidate and strengthen our current position,” says Zee TV president Abhijit Saxena.

    Television industry analysts, however, opine that the move has got to do with more than just viewer feedback. “This is a clear strategy of disruptive programming from Zee TV. They are trying to get aggressive on the Friday time band in which competitors Star Plus and Sony mostly air re-runs and non-soap programmes. Zee will definitely have a beginner’s advantage here,” says an industry source.

    In the 1:30 pm to 3 pm band, Star Plus airs shows Tu Tu Main Main, which is a repeat, music show Chalti Ka Naam Antakshiri and soap Saarrthi. Sony, which had been banking on movies in Friday afternoons, has now turned to events.

    This is where Zee’s new move attains significance. Zee aims to boost its afternoon band with a new soap Paalkhi in the 1:30 pm slot, replacing the Tumhari Disha repeat. So the channel will have fresh programming from 1 pm – 2 pm. The channel airs Koi Apna Sa in the 1 pm slot.

    “By offering soaps, among which two are fresh shows, Zee must be trying to cash-in on the liveliness factor in the 1:30 – 3 pm band. Since they have got a strong movie library, they have faith in the 3 pm movie band as well. So the new effort is to extend these strong points to an extra day,” the source says.

    Now, speaking about the 7:30 – 9 pm band, Zee TV has already strengthened its 7:30 pm slot with Sinndoor. In April, the channel launched Sarrkkar in the 8:30 pm slot. Tumhari Disha is currently the second best property in the Zee line up, behind Sindoor. Overall, the channel now looks pretty comfortable in this time band. At the same time, the major properties of Star and Sony (Star Plus’ blockbuster soap show Kasauti Zindagi Kay being an exception) begins post 9 pm. So here also, by extending the schedule to Friday, Zee’s attempt is to strengthen its position in a time band where it already has got a foothold.

    So, while the rival networks have been gearing up to have a good look at the new four shows Zee had announced last week, the channel has sprung a surprise. Now, it remains to be seen whether this bold new strategy will trigger a turn-around for the channel.

  • ‘Karvachauth’ is Balaji’s new venture for Zee

    MUMBAI: I ts ‘K’ time on Zee again.
    Balaji Telefilms is back on Zee, albeit little more cautiously. Besides launching two new shows on Star Plus Karma and Kahin To Hoga, the production house also plans to launch a new show titled Karvachauth on Zee.
    With the earlier ventures like Koi Apna Sa, Kitney Kool Hai Hum and Kammal fading away from the scene unnoticed, it appeared as though the production house had been written off by Zee.
    Queried about the soap factory’s plans, Balaji Telefilms COO Rajesh Pavithran said, “The programme is scheduled to air in the month of August. Karvachauth is going to be a prime-time weekly.” He however, refused to talk about the plot line, saying the story was still in process of being finalised.
    When asked about the characters he offered that the show would be a good mix of Balaji veterans as well as some new actors. According to the Balaji tradition, it is likely that the protagonist should be a new entrant to the television media.
    The recent ventures on Subhash Chandra’s flagship channel may not have set the TRPs soaring but it was on Zee where Balaji Telefilms first tasted success with its sitcom Hum Paanch. While Zee officials did not offer any comment, Pavitran insisted that the the show was a done deal.
    What has been confirmed by the channel, though is the launch of the long pending action thriller XYZ to spruce up its Sunday morning slot, from 13 July. The Shekhar Suman starrer directorial venture of Anant Mahadevan has been in the pipeline since last year.
    Meanwhile, with the first series of the Chausath Panne wrapping up, the channel will be launching the second edition titled Manasa on 20 July.