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Tag: Koffee With Karan

  • Reshmy Warrier returns to WPP Media to lead Unilever business planning

    Reshmy Warrier returns to WPP Media to lead Unilever business planning

    MUMBAI: Reshmy Warrier has rejoined WPP Media as head of business planning and operations for Mindshare’s Unilever account, marking a homecoming after more than 14 years shaping content strategy at Star and Zee5.

    Warrier will steer advanced planning, strategic insights, product development and automation for WPP’s Team Unilever, bringing a mix of media savvy and data-driven flair to one of the world’s most powerful brand portfolios.

    She spent nearly six years at Zee5 as senior vice-president of global content strategy and platform operations, driving a 30 per cent surge in SVOD conversions and an 8 per cent rise in viewership. Earlier, at Star, she led strategy and programming for the English entertainment business, keeping shows like MasterChef Australia and Koffee with Karan at the top of the ratings.

    This is Warrier’s third stint at WPP Media and her second at Mindshare Fulcrum, where she once handled Unilever’s beauty and haircare brands, managing a Rs 200-crore media budget and executing high-profile campaigns such as Dove’s “Hair Damage Meter” and India’s first logo-based augmented reality ad.

    Her career began in outdoor advertising with Cactus Imaging and Kinetic Worldwide before moving into client leadership at Mindshare. Warrier described the move as “a new chapter powered by AI, tech and data to deliver impact-driven solutions for Unilever.”

  • Disney+ Hotstar’s Koffee With Karan season 8 strengthens its roster with six sponsors

    Disney+ Hotstar’s Koffee With Karan season 8 strengthens its roster with six sponsors

    Mumbai: Disney+ Hotstar, India’s leading streaming platform, is back with an exciting new season of its marquee celebrity talk show Hotstar Specials’ Koffee With Karan. The all-new Season 8, hosted by the producer, director, show anchor and actor Karan Johar, gives brands an opportunity to connect with consumers through one of India’s most talked about / popular shows. After a successful Season 7 that streamed exclusively on Disney+ Hotstar, advertiser sentiment for Season 8 is at an all-time high with three returning and three new sponsors.

    A total of six brands have been on-boarded for the new season, with Google Pixel serving as the smartphone partner and Jaquar Bath+ Light as the lighting partner. For the third time in a row, the show will be driven by Audi, and the guests will be gracing their presence on couch partner – Fabricare by D’Decor. Brewing the conversations will be Tata Coffee Grand, while Only Natural Diamonds will add to the glamour quotient.

    Disney Star head of network – Ad sales Ajit Varghese said, “Koffee With Karan is a legacy asset of Disney+ Hotstar that has grown in popularity from season to season. Across all editions, it has been a strong bridge connecting premium brands to viewers. The continuation of association from several brands following huge brand engagement success in the previous season stands testimony to this. With the marquee show once again streaming exclusively on Disney+ Hotstar, our sponsors will get the opportunity to reach a wider and more captivated audience than ever before.”

    Gaurav Sinha, Head (Marketing & PR), Audi India head (marketing & PR) Gaurav Sinha sharing about the brand’s association with the show for the third time said, “Audi is thrilled to continue its strong association with Disney+ Hotstar’s Koffee with Karan for the third consecutive year with Season 8. The Bollywood industry epitomises aspiration, and Audi continues to be the preferred brand of the stars, making this the right property for us to associate with to enhance our brand’s appeal among viewers as well as the Bollywood community. Additionally, since the show transitioned into its Disney+ Hotstar exclusive format starting from Season 7, it has created exciting opportunities for us to connect with our core audience – the premium, urban, affluent, young achievers at scale.”

    Through a legacy show like Koffee With Karan, Disney+ Hotstar provides brands a unique opportunity to reach a highly engaged, urban, affluent and digitally savvy audience. The platform offers a variety of advertising and branded content solutions to help businesses across sectors engage with their audiences more effectively.

    The highly anticipated Hotstar Specials’ Koffee with Karan is back with Season 8, releasing exclusively on Disney+ Hotstar from 26 October onwards.

  • Disney+ Hotstar announces three Indian shows for Disney fan event-D23 Expo

    Disney+ Hotstar announces three Indian shows for Disney fan event-D23 Expo

    Mumbai: Disney+ Hotstar today announced three Indian titles at the global Disney fan event D23 Expo. The new lineup includes the talk show Koffee with Karan (Season 8), along with Showtime and Mahabharata. On September 9-11, D23 Expo will be held at the Anaheim Convention Centre in Anaheim, California.

    This announcement further strengthens the platform’s collaboration with ace Bollywood producer, director, actor, and host Karan Johar (Koffee with Karan and Showtime), and mints a new association with maverick producer Madhu Mantena, Mythoversestudios, and Allu Entertainment (Mahabharata).

    Koffee with Karan (Season 8) is produced by Karan Johar, Apporva Mehta and Aneesha Baig, Dharmatic Entertainment Production and Showtime is produced by Karan Johar, Apporva Mehta and Somen Mishra, A Dharmatic Entertainment Production.

    Disney Star head – content, Disney+ Hotstar & HSM Entertainment Network Gaurav Banerjee joined a panel on international content along with The Walt Disney Company chairman-international content and operations Rebecca Campbell, LATAM SVP, media distribution & production Fernando Barbosa, APAC head of content & development Jessica Kam-Engle, and EMEA director of scripted content Lee Mason. The discussion focused on eclectic global content trends, particularly highlighting Disney+ Hotstar’s role in shaping content in India and beyond.

    Sharing his views on the upcoming Indian lineup, Banerjee said, “Over the last several years, India has emerged as a content powerhouse, pushing the envelope with stories that transcend language and cultural boundaries. For a nation at the centre of the OTT revolution, Disney+ Hotstar’s pioneering stories have been dominating viewers’ preferred content library. We couldn’t have asked for a more profound curtain raiser on our upcoming lineup at a globally coveted platform such as D23 Expo 2022, where we have an opportunity to share a glimpse of soon to be launched shows Showtime, Mahabharata, and Koffee with Karan Season 8.”

    Producer, director, and host Karan Johar added, “I am excited to associate with Disney+ Hotstar for our new collaboration, announced at the prestigious D23 Expo. In addition to yet another exciting season of my beloved show, Koffee With Karan (Season 8), I am happy to announce an all-new Dharma Production series, Showtime, which will lift the curtain on India’s entertainment industry’s biggest trade secrets.”

    Producer Madhu Mantena said, “For centuries, Indian epics have captured the imagination of billions around the world. These epics are deeply woven into the very fabric of our nation. The Mahabharata is one of the oldest epics in India and, despite being as old as time, is still relevant today for the many lessons and words of wisdom hidden within its ancient verses. It is said that every known emotional conflict experienced by mankind finds form in the Mahabharata through its complex characters and storylines. We at Mythoverse are absolutely delighted to have this opportunity provided by Disney+ Hotstar to bring out a rendition of this great Indian epic, Mahabharata, and to announce this news on a prestigious global platform at the D23 Expo.”

  • MyGlamm becomes presenting sponsor of Koffee with Karan season 7

    MyGlamm becomes presenting sponsor of Koffee with Karan season 7

    Mumbai: The leading direct-to-consumer beauty brand, MyGlamm comes on board as the presenting sponsor for season seven of the reality talk-show Koffee with Karan. The brand has also launched a new campaign #GlammUpLikeAStar with brand ambassador Shraddha Kapoor leading the way on creating celebrity inspired makeup looks.  

    With this collaboration, MyGlamm wishes to inspire women to glamm up like their favourite Bollywood celebrities.  

    As presenting sponsor, MyGlamm will be creating a MyGlamm Zone at the show where the celebs will indulge in fun and gaming sessions making it more entertaining for the viewers. Furthermore, viewers can participate by downloading the MyGlamm App and playing quizzes and getting a chance to win complimentary makeup products. The brand has partnered with a large network of influencers to bring alive the celeb looks of the week and can experience makeovers across our select stores in India.    

    MyGlamm’s association with the new season of Hotstar Special’s Koffee with Karan is the brand’s step towards tapping all sides of the glamour industry by reaching out to its core target audiences. The brand stands tall with its belief to keep on introducing exciting innovations to achieve its single, focused goal – to make looking glamorous and effortless.

    Speaking on this collaboration, The Good Glamm Group beauty and FMCG brand CEO Sukhleen Aneja said, “We are thrilled to announce our collaboration with the iconic Koffee with Karan Season 7. MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from their favourite Bollywood stars. With this collaboration, we aim to further our endeavour to democratise beauty at a whole new level. As the largest DTC beauty brand in India, MyGlamm creates innovative and personalised beauty products by understanding from women their beauty needs and then working with the finest global labs to create extensive formats, textures and colours that have high-efficacy, made with good-for-you ingredient and are toxin-free and cruelty-free.”

  • Disney+ Hotstar’s ad inventory for ‘Koffee with Karan Season 7’ sold out; on boards 8 sponsors

    Disney+ Hotstar’s ad inventory for ‘Koffee with Karan Season 7’ sold out; on boards 8 sponsors

    Mumbai: Disney+ Hotstar has sold 100 per cent of its ad inventory for the upcoming season seven of the country’s beloved chat show – Koffee with Karan. The latest season is scheduled to begin streaming on 7 July.

    After seven successful seasons, the upcoming season of Koffee with Karan, sponsored by eight brands, will stream exclusively on Disney+ Hotstar. The show will be co-powered by Ajio Luxe and Bru while Amazon Alexa, BoAt and Only Natural Diamonds will be special partners. Just like its previous seasons, the show will be propelled by its driving partner, Audi and its lighting partner will be Jaquar Bath+ Light. India’s premium makeup platform, MyGlamm will serve as the presenting sponsor.

    In a quest to offer a bigger, better and more transcendental show to its viewers, season seven, hosted by the iconic Bollywood personality, Karan Johar, will infuse new segments and deeper conversations. Broadening the horizon, while the show will retain its usual candid conversations, it will also feature a monologue by Karan himself on current events and trending conversations, belting the naughty and nice while introducing his guests.

    The eight brands on-boarded for this season, echo the sentiment of Koffee with Karan driving synergies with their unique offerings and some of these will see interesting in-show integrations. Karan Johar will be turning on the Jaquar lights for the show’s signature Rapid Fire Round where a series of fast-paced questions bring out the hidden truth from the stars. Adding to the heat will also be the challenging buzzer round in the ‘MyGlamm Zone’ of sizzling slams and games. In addition to the fun and games will be Bru-ing conversations where stars share what floats their BoAt. Additionally, accompanying Karan Johar’s vocals request will be Amazon Alexa as he quizzes his guests to spill their beans on Diamonds and fashion.

    “The popularity of reality shows has been growing, and as one of India’s longest-running reality talk shows, Koffee with Karan establishes new standards with each new season, creating extraordinary excitement for viewers and advertisers alike. The complete sell out of the show’s ad inventory is a testimony to this fact, and with Koffee with Karan going Disney+ Hotstar exclusive, it offers a great opportunity for our advertisers to connect with their audiences, said a Disney+ Hotstar spokesperson. He further added, “We are thrilled to welcome onboard our sponsors for the latest season of the legacy talk show and are excited to see the response of the audiences.”

    Through a legacy show like Koffee With Karan, Disney+ Hotstar provides brands a unique opportunity to reach a highly engaged, urban, affluent and digitally savvy audience. The platform offers a variety of advertising and branded content solutions to help businesses across sectors engage with their audiences more effectively.

     

  • Gillette severs ties with cricketer Hardik Pandya

    Gillette severs ties with cricketer Hardik Pandya

    MUMBAI: The controversial remarks made by cricketer Hardik Pandya and KL Rahul have cost them a lot. While BCCI has suspended the duo from playing any form of cricket until final adjudication of the matter, the brands associated with them have also started reviewing their associations.

    Gillette India has already suspended its association with Hardik Pandya, who was appointed as the brand ambassador for men’s shaving razor Gillette Mach3 just a few months back. In an official statement, a Gillette spokesperson stated, “Hardik Pandya’s recent comments do not reflect the values of Gillette. We have suspended our association with Hardik until we decide on further course of action.”

    As per certain other media reports, other brands associated with the cricketers are also in the process of reviewing their terms. While Hardik Pandya endorses brands such as Gillette and D:FY, Puma’s sportswear brand, KL Rahul is associated with names like Puma and Curefit.

    Meanwhile, online streaming platform Hotstar has taken down the controversial episode from its site.

  • Hotstar pulls down Hardik Pandya, KL Rahul’s ‘Koffee with Karan’ episode

    Hotstar pulls down Hardik Pandya, KL Rahul’s ‘Koffee with Karan’ episode

    MUMBAI: Koffee with Karan season 6’s latest episode, which featured Indian cricketers Hardik Pandya and KL Rahul was the most talked about episode on social media. The duo has not just been criticised on social media but has also displeased the Board of Cricket Control in India (BCCI) by making sexist remarks on the show.

    The episode was aired last Sunday on Star World and was available on Star’s OTT platform Hotstar. However, currently all the other episodes of Koffee with Karan are available except for the one that featured Pandya and Rahul.

    The cricketers have now been served with a notice, where they have to give an explanation and based on the explanation, they might be banned from playing cricket. CoA member Diana Edulji has already sought legal opinion and will be talking to BCCI top brass over the possible ban.

    After receiving the notice, Pandya apologised tweeting, "After reflecting on my comments on Koffee with Karan, I would like to apologise to everyone concerned who I may have hurt in any way. Honestly, I got a bit carried away with the nature of the show. In no way did I mean to disrespect or hurt anyone's sentiments. Respect." Rahul hasn’t given any public statement with regard to his involvement in the show

  • Koffee with Karan Season 6 starts off on a high!

    Koffee with Karan Season 6 starts off on a high!

    MUMBAI: Koffee with Karan’s latest season that premiered on 21st October has moved from strength to strength, garnering an unprecedented viewership of 6.2Mn in Week 1, across TV & Hotstar, up 114% from last year. The television viewership on Star World and Star World HD stood at 3.1 Mn viewers (BARC 2+ U+R).

    On Hotstar the viewership has grown by 134% to 3.1 Mn viewers in week 1, with audiences engaging deeply with the show on the platform, spending 38 mins on an average watching the first episode.

    Koffee with Karan has always been uniquely positioned to reach the most discerning of audiences, with NCCS A contributing 74% of the viewership and cities Mumbai and Delhi drawing 62% of the viewership on the show. It remains the most-watched show in the English Entertainment category (BARC NCCS AB, 15+, 1Mn +) with the first episode leading by a 39.7% margin[1] across October.

    In a first for the category in India, Star World is partnering with global social media platform, Snapchat to create ‘Koffee Filters’. Leaving an enormous digital footprint, the campaign garnered over 1.2 billion impressions in the build up to the launch on Twitter, with hashtags that trended pan India for two days leading up to the premiere of the season.

    Star Spokesperson: “Our strength as a network across TV and Digital has been key to the growth in consumption for this show. Anchored by good conversations, the show has become a property that its fans look forward to on Sunday evenings. Equally, there are more and more audiences discovering the show and watching it on their personal screens. In fact, the most avid fans can watch the show before broadcast through a Hotstar Premium subscription. And while we’ve kept the essence of the show intact, the new gaming segment has added to the freshness of the show and has been well received by fans”

  • Indulge in Koffee and Konversations once again!

    Indulge in Koffee and Konversations once again!

    MUMBAI: It’s that time of the year when koffee mugs are put out and celebrities find themselves on the hot seat of everything ‘entertainment’! Yes, Bollywood’s insider – Karan Johar is back with the upcoming season six of Koffee with Karan on 21st October, Sundays at 9pm only on Star World!

    Every season has spruced up conversations and provided audiences around the country with an insight into what our B-Town favourites think, feel and do! Now, Season 6 amps up to arrest us all with some more interesting tête-à-têtes and couplings that Karan has brought together just for his fans and viewers!

    And here’s his first reveal – the colour of the Koffee mug changes this season, just like the guests and conversations will, to bring to its viewers something newer, more fun and entertaining!

    What will the Bollywood hot seat get celebrities to reveal this season? Who is getting married? Who is dating whom? Who said what and why all year? The red carpet is being laid out for which new celeb actors this year?

    No one can do this better than Karan Johar. Keep the waiting on because often the best koffee comes only with the most finely roasted beans brewed to perfection!

    Koffee with Karan Season 6 premieres on 21st October, and will air on Sundays at 9pm only on Star World!

  • Sidharth & Jacqueline to set fire to Koffee couch

    Sidharth & Jacqueline to set fire to Koffee couch

    MUMBAI: 2017 has begun on a truly steamy note. After Shahid and Mira Kapoor, get ready to turn up the heat with Sidharth Malhotra and Jacqueline Fernandez, who are set to appear on Koffee with Karan. The actors will be seen on the Koffee couch on 8 January 2017 at 9 pm on Star World and Star World HD.

    The two are candid and unabashed while facing Karan Johar’s questions about their budding ‘friendship’ and various other things. From fielding questions about Alia Bhatt to being the ‘booty’ that gets ‘beat’ to ‘warming’ Fernandez up – Malhotra’s naughty secrets come tumbling out.

    Fernandez adds to the steamy equation as she playfully flirts with Malhotra – asking him to marry her in French at one point, leading to comical consequences. Johar is left rolling with laughter as the two actors continue with their hilarious antics making this one of the spiciest episodes to look out for on this season of Koffee with Karan.