ITV

Tag: Koffee

  • Star English Network continues to dominate with 48% Market Share

    Star English Network continues to dominate with 48% Market Share

    MUMBAI: Star World continues to dominate the English GEC category and the Star English Network (SW, FX and Fox Crime) has 48% market share in latest 4 weeks where the Star channels are blazing all guns on the ratings front. 9 out of the top 10 shows of the current week belong to Star Network. Masterchef Australia S5 continues to be the No 1 show followed by Fringe on FX , Koffee with Karan S4, X Files and Two and A Half Men.

    The popular talk show ‘Koffee with Karan’ enters its 4th season, with first episode featured the evasive Salman Khan who is not a regular celebrity on any talk show. With 3 successful seasons already underway, the fourth season began with a bang as its launch week delivered 222 TVT’s and its original airing dominated with 78% share of English GEC on the Sunday 9PM slot. The show accumulated 6,19,000 viewers across its airings during the week of launch.

    With its dynamic content and exclusive guest line-up Koffee with Karan also delivered big impact on the digital space and garnered huge popularity with the print and electronic media. On You Tube alone the launch episode with Salman Khan has delivered over 1.7 million views in a span of 1 week. On twitter the show conversations were at another level. Over11M+ accounts were reached as a pre-show launch build up with over 75000 tweets received delivering 80 million impressions thereby driving high-engaging conversation around the show launch. The opening episode also saw Koffee with Karan trend on twitter for approx. 24 hours and trended in the no.1 position on Facebook.

    It does not stop here. The Electronic and Print media have also taken well to the show. KWK S4 has received over 150 stories amongst the mainstream papers and over 50 TV networks have covered stories of the show launch across the country ensuring that Koffee becomes the flavor of the season.

    Speaking on the staggering success of the fourth season Kevin Vaz, General Manager – English channels, Star India said, “Koffee with Karan has taken the silver screen by storm with an impressive rating and the faithful viewership it continues to receive. We have always looked at airing the best quality content and entertainment, allowing Star World to surge ahead in the English GEC universe. Having seen the success in the week of launch, the future looks bright for Koffee with Karan.”

    The show has already seen a number of high profile celebrities grace its sets this season including Salman Khan, Kapoor cousins Ranbir and Kareena. The coming Sunday’s episode marks a first again as it will showcase the ever-elusive Aamir Khan with wife, Kiran Rao taking the couch opposite celebrity-director and host, Karan Johar.

    So stay tuned to Star English network of channels and continue to enjoy the steamy cups of Koffee this winter only on Star World.

  • Karans back with hot Koffee

    Karans back with hot Koffee

    MUMBAI: Those who missed their weekly fix of caffeine for the past two years, fret not! A certain brand of ‘Koffee’, served hot with dollops of sugar, spice and all things Bollywood, is about to return to a television screen near you.

     

    Starting 1 December, a brand new season of Koffee with Karan will air on Star World India every Sunday at 9.00pm.

     

    Hosted by filmmaker Karan Johar (KJo), the chat show, made popular by a slew of Bollywood celebrities, not to mention all the inside gossip and drama apart from standard KJo-isms, debuted on the channel back in 2004, with the third season ending in 2011.

     

    Season 4 promises to be bigger, better and juicier, what with a tagline that reads: ‘Behind the Scenes, Beneath the Sheets’. While the makers have retained the basic format along with popular elements like ‘Rapid Fire’ and ‘Koffee Hamper’, the guest list includes the likes of Salman ‘Dabangg’ Khan, who will appear in the first episode for the first time ever.

     

    Other invitees include Kareena Kapoor Khan and Ranbir Kapoor, Juhi Chawla and Madhuri Dixit, Deepika Padukone and Priyanka Chopra, the three leads of Student of the Year (Alia Bhatt, Varun Dhawan and Siddharth Malhotra) and Zaheer Khan and Arjun Kapoor.

     

    Johar sums it up when he says: “The new season is going to be the most exciting yet, with a host of new guests, a fantastic set and some great conversations.”

     

    Asked for details, Star India, English Channels, vice president marketing Pallavi Tibrewal simply says: “The basic format of the show is the same, but we are not divulging too much. I urge you guys to come and see the first episode, and I am sure it will leave you breathless. I am confident, with the kind of concept; the show will shape up quite well.”

     

    Exults Star India English Channels general manager Kevin Vaz: “Koffee with Karan is the only show where Bollywood’s biggest celebrities are willing to give viewers an insight into their lives. As he returns with his fourth season to Star World, Karan has taken it up a notch higher and he will be seen talking to several new faces on the show. Karan is an extremely engaging host and his show has proven to be one of the most entertaining ones on television till date.”

     

    But why didn’t the show return earlier? “It went through a lot of consultation with Karan Johar. Plus, Bollywood has also changed so we thought this is the right time to have juicy and full of entertainment content available for the episodes,” says Tibrewal.

     

    About the saucy new tagline she says: “As you know, it’s a Bollywood thing; celebrities will share their own views about what they think about behind the scenes. So that is what it came from and it has always been a nice, chatty and exciting show. Thus, we wanted to keep the tagline also interesting and related to the concept.”
    His show has proven to be one of the most entertaining ones on television till date, says Kevin Vaz

     

    Season 4 will air for nearly four to five months and three to four episodes have already been canned. With Star World India aired on both Standard Definition (SD) and High Definition (HD) mediums, there are separate sponsors on board.

     

    On SD, Idea is the show’s presenting sponsors and it is powered by Sensodyne whereas on SD, Forest Essentials is the presenting sponsor and the show is powered by both Sensodyne and Idea.

     

    Coming to marketing of the show, most of you may already have seen Johar’s moves in the special Broadway-style promo that went on air earlier this month. The promo was made public on YouTube as well and got over 1.9 lakh views in less than a week. It will be telecast on all English channels and the entire Star Network.

     

    Elaborates Tibrewal: “It’s a very exciting promo we shot with Karan. For the first time, he danced and that has got us very good interest levels; it has really built up the show because Karan has never danced like this. It is very true to the kind of promo. And that is what we have really focused on and that has built up the show really very well.”

     

    She goes on to add: “We have quite an exciting marketing plan, but as you know Koffee with Karan does not need much awareness, people already know about it, they are just waiting for the show.”

     

    On the digital front, Star World India is churning out web exclusives, images and lots of innovations on Twitter. While there is no official page for the show, the channel is promoting it on its official page on Facebook. “Our Facebook pages have a lot of koffee information. Koffee with Karan does not need any introduction or building up with the celebrities or anyone. That is the reason we have not launched any official page,” reasons Tibrewal.

     

    Interestingly, on Twitter, hashtags such as #KWKRapidFire and #KWKFirstGuest trended nationally on 24 November; #KWKcrossword trended nationally on 25 November; #KWKUnscramble trended in Mumbai on 26 November; #KWKMovieQuote trended in Mumbai on 27 November and #KWKTranslate trended number two in India on 28 November plus #KWKFirstGuest trended again in Mumbai and other cities.

     

     “It is already an established property. Through promotions, we are just building excitement once again among the people and getting it there. We have exciting things coming up on digital exclusively,” Tibrewal signs off.

  • Buyers treated to Koffee with Karan

    Buyers treated to Koffee with Karan

    CANNES: Barely has Mipcom 2013 taken off and Star India seems to have sprung a huge surprise on buyers gathered at Cannes.

    It’s Koffee with Karan, being served hot and fresh at the world’s largest content fest before it returns to screens back home.

    That’s not all. The network is equipped with a host of other series and thousands of films from its library, and is particularly betting big on the epic saga – Mahabharat – which is already on air on Star Plus since 16 September.

    Star India’s ammo includes the thriller series Savdhan India and Humne Li Hai…Shapath from sister channel Life OK’s portfolio as well as Arjun which is currently being telecast on the network.

    Star India vice president Ashutosh Mordekar exults: “While we are looking at selling the Mahabharat format to countries which look at it as mythology, there is also a huge chunk of countries which think of it as a costume drama coming from India and are interested.”

    So Star India also plans to position Mahabharat, a la Korean costume dramas that are very popular with global audiences.

    “We are looking at tapping central and eastern Europe, Russia and the CIS region. We are hoping for a good Mipcom this year,” says Mordekar.

    Having succeeded in selling Life OK’s Devo Ke Dev… Mahadev to Mauritius and Eastern Europe, the network is looking at expanding the market base of the hit series.

    Nach Baliye, India’s Dancing Super Star and Channel V’s teenage crime series Gumrah are among the other show formats the network is looking to license this year. Star India will also hunt for new formats for Life OK as well as its new channel Star World Premier HD.

    About the propensity for Video on Demand (VoD), Mordekar says: “In India too, there is a huge shift from linear TV to non-linear and to VOD and we are also looking at creating content to occupy that space. We are coming up with branches to fulfill the VOD need of our viewers.”

    So while it’s early days at Mipcom, indiantelevision.com will keep a watch out for deals cracked in markets the channel plans to tap.