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Tag: KlugKlug

  • Flipkart’s influencer army hits it out of the e-park in sale season

    Flipkart’s influencer army hits it out of the e-park in sale season

    MUMBAI: This Independence Day, the real fireworks aren’t just in the skies, they’re lighting up Instagram, Youtube, and your Reels tab. In a head-turning report released by influencer marketing SaaS platform Klugklug, Flipkart and Amazon’s contrasting influencer strategies for their big sales reveal two vastly different playbooks and one clear early leader.

    On Day One of the festive e-commerce face-off, Flipkart appears to be “batting bigger”, deploying influencers at three times the scale of Amazon. Flipkart commanded 75.89 per cent of the influencers and 71.01 per cent of total posts, while Amazon trailed with 24.11 per cent of influencers and 28.99 per cent of posts.

    But while Flipkart is flooding the field with content, Amazon is playing the precision game.

    “The Independence Day sales are a battleground for e-commerce and brands,” said Klugklug co-founder & CEO Kalyan Kumar. “Flipkart’s aggressive, high-volume influencer deployment strategy is clearly leading in terms of reach and overall engagement at this stage.”

    Indeed, Flipkart’s influencer army is delivering big on reach and engagement. The platform’s creators garnered a whopping 136.91 million views, 1.56 million likes, 423.19K comments, and 31.4K shares adding up to a massive 2.02 million in total engagement.

    Amazon’s numbers, while more modest, point to a different kind of victory. The platform clocked 11.73 million total views, with 806.07K likes, 226.5K comments, and 16.89K shares, totalling 1.05 million engagements. However, its overall engagement rate was a notable 3.02 per cent, more than double Flipkart’s 1.32 per cent.

    “Amazon is demonstrating a more surgical approach,” explained Klugklug co-founder & CPO Vaibhav Gupta. “While their influencer deployment is smaller, their engagement rates are higher driven by mega-influencers. Flipkart, meanwhile, is casting a wider net, creating a splashy buzz with a mass rollout.”

    Flipkart’s biggest win seems to lie with its nano to macro influencers, who are showing solid engagement. The platform’s nano creators saw an impressive 4.70 per cent engagement rate, while Amazon’s mega influencers delivered a strong 3.50 per cent.

    However, when it comes to mega influencers, Flipkart is steamrolling the competition. These top-tier content creators alone generated 121.64 million views for Flipkart, dwarfing Amazon’s combined 10.77 million views from mega influencers and 11.98 million views from macro influencers.

    The numbers reflect the sheer difference in scale: Flipkart has gone all in, while Amazon is strategically picking its bets.

    “Both strategies have merit,” said Gupta. “It will be fascinating to see which proves more effective as the sale progresses big splash or deep connect?”

    As the sale rolls on, the scoreboard is far from final. But if the first day is anything to go by, Flipkart is swinging for the fences while Amazon is quietly building innings. Either way, the real winner is your feed, which is now a cricket field of commerce.

  • KlugKlug clicks with new funding as it eyes 10x growth and global reach

    KlugKlug clicks with new funding as it eyes 10x growth and global reach

    MUMBAI: From Klueless to Klug influencer intelligence just got sharper. Klugklug, the influencer marketing SaaS platform that’s already making noise across boardrooms and brand plans, has secured a fresh round of undisclosed funding. But this wasn’t just another cheque drop. The backers, a powerful mix of unicorn founders, ex-CXOs, ex-CMOs, and leading angel investors are joining not just as financiers but as co-pilots in Klugklug’s turbocharged growth ride.

    The Delhi-headquartered startup is aiming to scale its operations by 10x over the next two years, with much of the acceleration already kicking in during the first quarter of 2025. Its expansion roadmap now includes India, South Asia, Southeast Asia, and the Middle East and North Africa (MENA), as it sets sail into newer markets with a strong tailwind.

    As part of its scale-up playbook, Klugklug has added some heavyweight marketing minds to its advisory panel: Lloyd Mathias (ex-HP, Pepsico), Amit Jain (Cardekho), Gaurav Agarwal (Tata 1Mg), and Indranil Chakraborty (Storyworks).

    The influencer game is no longer a gut-feel gamble.
    Klugklug’s software, powered by AI, parses and profiles over 300 million influencers across 150 plus countries and 160 plus languages, giving brands deep dives into audience demographics, engagement metrics, campaign ROI, and influencer authenticity. It promises 40 to 60 per cent efficiency gains in influencer-led marketing music to the ears of performance-obsessed CMOs.

    “We’ve seen seasoned marketers achieve campaign wins from day one using Klugklug,” said CPO co-founder Vaibhav Gupta. “More and more CMOs are using data as the starting point not the afterthought in influencer planning.”

    CPO co-founder and CEO Kalyan Kumar added: “The global influencer market is at an inflection point. There’s a growing demand for transparency, smart targeting, and measurable ROI. This round of funding will accelerate not just our global expansion, but also the tech that powers sharper decision-making.”

    Currently, KlugKlug counts 200 plus Indian and global brands among its clients, cutting across categories like FMCG, D2C, electronics, health, beauty, lifestyle and e-commerce.

    With influencer campaigns becoming more high-stakes and ROI-focussed, Klugklug’s mission is to replace mood boards with dashboards and add a little brain to the brawn of brand advocacy. And if this new cohort of investors and advisors is anything to go by, it’s safe to say that KlugKlug just became a smarter bet on the future of marketing.

  • Klugklug appoints Ruchika P. as Chief Business Officer to drive India market strategy

    Klugklug appoints Ruchika P. as Chief Business Officer to drive India market strategy

    MUMBAI: Influencer marketing just got a shot of seasoned leadership. The global influencer marketing SaaS platform, Klugklug announced the appointment of Ruchika P. as its chief business officer (CBO) for India on 22 May 2025. The move signals the company’s aggressive growth plans in a sector rapidly shifting towards data-driven credibility and scale.

    With more than two decades of experience across digital advertising, ad tech, and sales leadership, Ruchika joins Klugklug at a pivotal inflection point. She previously held leadership roles at Rezworx and Inshorts and led business development for Colombia Ads at Times Internet. Her deep engagement with media agencies like GroupM, Dentsu, IPG, Havas, and Publicis adds strategic heft to her new role.

    “We’re pleased to welcome Ruchika as our chief business officer. The first aspect of her that caught our eye was something we internally call ‘Klug-ness’, which is about her being ‘a self-motivated ninja’, which is what her past has shown, and Klugklug is gunning for that and another trait – ‘radical transparency’ in all our engagements. Her leadership and structured thinking will be key in expanding our operations and reinforcing Klugklug’s values in the Indian market”, said Klugklug co-founder & CEO Kalyan Kumar.

    Co-founder & CPO Vaibhav Gupta added, “Brands today are gradually realizing the importance of data science and tech in influencer marketing. With Ruchika’s experience, she brings a thoughtful mix of industry knowledge and new energy. Her grasp of what brands look for, along with her focus on structured, data-driven approaches, sits well for Klugklug’s growth in India”.

    Ruchika said the role felt like a natural alignment. “I am excited to join Klugklug at such a pivotal time in its growth journey. The company has already shown a completely novel and audacious approach to influencer marketing, and this resonated with my experience and passion for driving real and impactful business outcomes & unlocking true value to every brand’s Influencer deployment. I am stoked to be a part of the talented team at Klugklug, especially since the Founders, who have been entrenched in the Influencer space for over a decade, and the growth of this category has only just begun”.

    Klugklug currently serves over 200 Indian and global brands across FMCG, D2C, electronics, beauty, health, and e-commerce. Its AI-powered platform analyses more than 400 million influencers across 150+ countries, 35,000+ cities, and 160+ languages. With robust tools for audience insights, credibility scoring, and campaign intelligence, Klugklug is building transparency into every layer of the influencer marketing funnel.

  • Klugklug expands globally as demand for data-driven influencer marketing rises

    Klugklug expands globally as demand for data-driven influencer marketing rises

    MUMBAI : Influencer marketing is evolving fast, & data-driven strategies are leading the charge. Klugklug, a cutting-edge Saas platform, is scaling new heights globally to meet the surging demand. Now in its third year, it has already made waves across India, southeast Asia, & the middle east, redefining how brands connect with influencers.

    Klugklug’s platform analyses over 300 million influencers across 150+ countries and 160+ languages, covering Instagram, Youtube, Tiktok (outside India), Snapchat, & LinkedIn. The company has helped businesses cut marketing inefficiencies by providing insights into influencer credibility, engagement, & audience demographics.

    “Many brands have relied on superficial metrics for influencer selection, leading to wasted budgets. Our approach brings transparency & validation, enabling brands to make informed decisions,” said Klugklug co-founder & CEO Kalyan Kumar.

    As part of its expansion, Klugklug is focusing on growth in south Asia, southeast Asia, Mena, & Latin America, with key targets including Thailand, Malaysia, the Philippines, Kuwait, and Saudi Arabia.

  • KlugKlug eyes 10x growth by the end of FY 24-25

    KlugKlug eyes 10x growth by the end of FY 24-25

    Mumbai: KlugKlug, a global SaaS platform for influencer marketing, plans to expand across India & South Asia, Southeast Asia, MENA, and Latin America, targeting 10x growth by the end of this financial year. The company has already achieved five times growth in the first two quarters of 2024.

    KlugKlug’s growth is driven by a diverse client base, including electronics, FMCG, B2C companies, and e-commerce platforms. As technology adoption in influencer marketing increases, KlugKlug has become a trusted partner for brands seeking tech-driven solutions.

    With over 200 clients, KlugKlug is expanding its presence in markets like Thailand, Malaysia, Philippines, Kuwait, Saudi Arabia, and other key regions in the next 12 to 18 months.

    “Data has become an integral part of influencer marketing to drive optimisation, transparency, and therefore compliance. Fortunately for us, brands are increasingly seeing its value and even teaming up with us. At KlugKlug, we’ve been working to help them make this transition smoother by helping brands make radically better decisions based on data and insights and see concrete numerical benefits. It has helped to work with clients and industry captains to weigh in with their inputs to build what we have and find validation of our superiority against the best in the world across all geographies, globally. We are blessed and eager to capitalise on this,” said KlugKlug co-founder & CEO Kalyan Kumar.

    KlugKlug co-founder and CPO Vaibhav Gupta added, “Emboldened by our client successes across categories and sizes and geos, KlugKlug is keen to further jumpstart the expansion. We’re witnessing more CMOs and marketing professionals embrace the tech narrative as essential and not feel good in influencer marketing decisions. KlugKlug has earned the role of a trusted resource for companies – we have so many testimonials – looking to refine their strategies and see instant wins from day zero. It’s exciting and humbling to see global and local brands alike leverage KlugKlug’s to make smarter decisions and easily maximize their campaign impact.”

  • Identifying the perfect influencer for your brand: Crafting a tailored marketing campaign

    Identifying the perfect influencer for your brand: Crafting a tailored marketing campaign

    Mumbai: Influencers are everywhere these days! With millions of people creating content online and building dedicated followings, it’s no surprise that influencer marketing has become a huge industry. The market is expected to be worth over $22 billion by 2025! This shows the power that influencers have to connect with audiences and promote products. However, finding the right influencer for your brand’s marketing campaign can be a daunting task. With so many influencers, how do you know which is the appropriate fit for your brand?

    First and foremost, it’s important to define your brand’s goals and target audience clearly. Before you start searching for influencers, take some time to identify what you hope to achieve with your marketing campaign. Are you looking to increase brand awareness, drive sales, or generate leads? Once you have a clear understanding of your objectives, you can then begin to look for influencers who align with your brand’s values and target demographic.

    When searching for influencers, consider their reach and engagement metrics. While it may be tempting to partner with influencers who have millions of followers, keep in mind that reach isn’t everything. It’s also important to look at their engagement rate, which measures how actively their followers interact with their content. An influencer with a smaller but highly engaged audience may be more effective for your brand than one with a larger but less engaged following.

    In addition to reach and engagement, pay attention to the type of content that the influencer produces. Ideally, you want to partner with someone whose content aligns with your brand’s image and messaging. For example, if you’re a fashion brand, you may want to collaborate with fashion bloggers or Instagrammers who regularly post about style and trends. Similarly, if you’re a fitness brand, you might seek out influencers who share workout routines and healthy living tips.

    Another important factor to consider is the influencer’s authenticity and credibility. Today’s consumers are savvy and can easily spot inauthentic endorsements. Look for influencers who genuinely resonate with your brand and products, and who are known for providing honest and unbiased reviews. Authenticity breeds trust, and partnering with genuine influencers can help enhance your brand’s reputation and credibility.

    When reaching out to potential influencers, be sure to personalize your approach. Avoid sending generic mass emails, and instead take the time to research each influencer individually. Reference specific examples of their work that you admire, and explain why you think they would be a good fit for your brand. Building a genuine connection with influencers can increase the likelihood of them wanting to collaborate with you.

    Once you’ve identified potential influencers, don’t be afraid to negotiate mutually beneficial terms. While some influencers may charge a flat fee for sponsored posts, others may be open to alternative arrangements such as product exchanges or affiliate partnerships. Be transparent about your budget and expectations, and be willing to negotiate to find a solution that works for both parties.

    Before finalizing any partnerships, be sure to review the influencer’s past collaborations and content to ensure that they align with your brand’s values and standards. Look for any red flags such as controversial or inappropriate content that could reflect poorly on your brand.

    Finally, remember that building successful partnerships with influencers takes time and effort. It’s important to cultivate relationships with influencers and invest in ongoing communication and collaboration. By nurturing these relationships and working closely with influencers, you can create authentic and effective marketing campaigns that resonate with your target audience and drive results for your brand.

    This article has been authored by KlugKlug co-founder and CPO Vaibhav Gupta.

  • KlugKlug expands its global services to include LinkedIn and Snapchat

    KlugKlug expands its global services to include LinkedIn and Snapchat

    Mumbai: KlugKlug, a global SaaS platform for influencer marketing, announces the expansion of its services to include LinkedIn and Snapchat, reinforcing its commitment to providing comprehensive solutions to the evolving needs of brands worldwide. With a focus on enhancing influencer marketing capabilities and facilitating deeper engagement with audiences, KlugKlug’s integration of these platforms marks a significant milestone in their journey.

    In response to market demands and insights gained from scaling operations globally, particularly in regions such as India and the Middle East, KlugKlug recognized the pivotal role of Snapchat in influencer-led social commerce and the growing significance of LinkedIn in B2B-oriented marketing. By incorporating these platforms into its suite of services, KlugKlug aims to empower brands with enhanced discovery and engagement opportunities, particularly in markets where these platforms hold substantial sway.

    “Expanding our services to include LinkedIn and Snapchat underscores KlugKlug’s commitment to innovation and addressing the evolving needs of our clients,” said KlugKlug co-founder and CEO Kalyan Kumar. “We identified a growing demand for influencer marketing on these platforms and are excited to offer brands access to diverse audiences and engagement opportunities.”

    The integration of LinkedIn and Snapchat into KlugKlug’s platform not only broadens the reach and impact of influencer marketing campaigns but also provides brands with unique opportunities for audience engagement and brand advocacy. With a database of influencers spanning multiple regions and demographics, KlugKlug enables brands to identify, engage, and track influencers effectively, driving tangible business outcomes.

    “We are proud to be at the forefront of global influencer marketing solutions, including platforms like LinkedIn and Snapchat,” said KlugKlug co-founder and CPO Vaibhav Gupta. “Our platform’s unique capabilities and comprehensive approach to influencer marketing set us apart in the industry, enabling brands to achieve unparalleled success in their influencer marketing initiatives.”

    KlugKlug’s expansion to include LinkedIn and Snapchat further solidifies its position as a leading innovator in influencer marketing. With a focus on delivering value-driven solutions and fostering enduring relationships with clients, KlugKlug continues to revolutionize influencer marketing, empowering brands to connect with audiences in meaningful and impactful ways.

  • A&M leaders weigh in on Interim Budget 2024

    A&M leaders weigh in on Interim Budget 2024

    Mumbai: The Interim Budget 2024 unveiled on 1 Feb has set the stage for a symphony of perspectives within the advertising and marketing industries. From applauding the focus on digital transformation and entrepreneurship to expressing cautious optimism amid economic growth strategies, industry leaders share their perspectives on how fiscal policies might shape the landscape for campaigns, innovations, and consumer engagement.

    Here’s what various marketing and advertising agencies have to say:

    Boomlet Group co-founder and MD Preety Singh

    In the wake of the recently announced union budget, the emphasis on empowering women through financial support is a promising stride towards our nation’s vision of achieving developed status by 2047. The disbursement of 30 crore loans to women entrepreneurs signals a crucial step in catalyzing their economic prowess. The noteworthy 37 percent surge in female workforce participation in the fiscal year 2022-23 underscores the success of our collective efforts in fostering an inclusive economy. As a woman entrepreneur, I believe that this financial impetus not only propels our businesses but also serves as a beacon for gender equality and socio-economic progress. To ensure that Indian MSMEs compete globally, sustained commitment to the empowerment of women is indispensable. This interim budget continues to pave the way for a future where the entrepreneurial spirit of women becomes a driving force in our nation’s journey towards prosperity and development.

    Tagglabs founder Hariom Seth

    This interim budget strikes a prudent balance between driving economic growth through infrastructure expansion and putting more money in the hands of middle-income groups. This twin-engine approach can accelerate demand across sectors, creating ripe conditions for advertising and marketing.

    However, how increased public capital expenditure influences private corporate spending will be key. If crowding-out effects emerge, advertising budgets may face cuts as companies watch their bottom lines.

    Therefore, this budget provides reasons for tempered optimism rather than outright euphoria for marketers and agencies. Government capital spending should drive ancillary advertising as infrastructure projects necessitate promotions. But patchwork policy measures specifically targeted to incentivize digital adoption and urban consumption could have provided a steroid boost.

    Pulp Strategy founder & MD Ambika Sharma

    The union budget 2024 has presented a groundbreaking roadmap for India’s digital transformation, bolstering the IT and internet landscape across the nation and expanding connectivity. This translates to more opportunities for businesses to thrive in the digital realm and captivate audiences with potential for greater outreach. The budget’s attention to skilling and training programs for media and entertainment professionals is a game-changer, nurturing a highly skilled workforce that can deliver awe-inspiring content and consumer experiences. Additionally, initiatives such as tourism promotion and rural development have the potential to boost advertising demand. The Union Budget 2024’s focus on fostering innovation and entrepreneurship through tax benefits, credit guarantee schemes, and fund launches creates a fertile environment for startups and MSMEs to thrive and make a positive impact in society. The budget also highlights the importance of the media and entertainment industry in promoting India’s culture and soft power worldwide, tapping into the power of technology to create immersive experiences, showcase the beauty and diversity of India, and drive meaningful change in society.

    Media Care Brand Solutions director Yasin Hamidani

    The Interim Union Budget 2024 places a strong emphasis on the upliftment of economically vulnerable sections, women, farmers, and the youth, recognizing their pivotal role in the nation’s progress. The commendable commitment to construct an additional two crore houses over the next five years through the PM Awas Yojana Grameen highlights the government’s dedication to ensuring housing for all. Finance Minister Sitharaman’s announcement of an upcoming scheme tailored for the middle class, especially those in rented houses, slums, and unauthorized colonies, marks a positive step towards fostering inclusive growth. With expectations for a comprehensive roadmap for Viksit Bharat in the full budget this July, it is anticipated that it will further reinforce the government’s commitment to both economic development and welfare.

    A reassuring development is the decision to eliminate long-pending and minor income tax disputes. This aligns with the government’s ongoing efforts to minimize legal conflicts. Notably, there are no alterations to tax rates or structures, and no adjustments have been proposed in personal taxation. This might be a bit disappointing for those who were anticipating such announcements.

    KlugKlug co-founder and CPO Vaibhav Gupta

    In this interim budget, the acknowledgment of the transformative impact wielded by new-age technologies and data on individuals and businesses resonates deeply with Klug Tech’s core values. The emphasis on fostering economic opportunities and ensuring affordable, high-quality services reflects a commitment to inclusivity, reaching even those at the ‘bottom of the pyramid. As innovators and entrepreneurs, we stand poised to contribute to India’s rising global potential through our cutting-edge solutions. This budget sets the stage for a future where innovation and entrepreneurship drive positive change, elevating India’s position on the global stage.

    Mad Influence CEO and founder Gautam Madhavan

    Mad Influence welcomes the government’s commitment to maintaining stability in taxation, ensuring continuity for startups and IFSC units by extending tax exemptions till 31 March 2025. The finance minister’s decision to withdraw outstanding direct tax demands up to Rs 25,000 and provide relief to one crore taxpayers is a positive step towards improving taxpayer services. As the economy strides towards sustained growth, Mad Influence acknowledges the government’s prudent approach in maintaining existing tax rates and embracing the positive impact of GST on trade and industry. However, Mad Influence looks forward to more targeted initiatives for startups in the upcoming full Budget in July. The overall budgetary estimates, with a focus on interest-free loans, reflect a balanced approach towards economic growth. Mad Influence anticipates further details in the detailed roadmap for ‘Viksit Bharat’ promised in the full Budget, paving the way for a more prosperous and inclusive India.

    Vivify Asia founder and director Vikram Bhalla

    As the union budget 2024-25 is presented, the budgetary figures outlined reflect a prudent approach to fiscal management. The finance minister’s estimate of total receipts, excluding borrowings, at Rs. 30.80 lakh crore and total expenditure at Rs 47 lakh crore for the upcoming fiscal year demonstrates a commitment to responsible financial planning. The continuation of interest-free loans at an outlay of Rs 1.3 lakh crore is a strategic move to support key sectors. The targeted fiscal deficit of 5.1 per cent of GDP for 2024-25 aligns with the government’s commitment to gradually reduce the deficit to 4.5 per cent of GDP by 2025-26. This shows a balanced effort to stimulate economic growth while maintaining fiscal discipline.

    The mention of revised estimates for 2023-24, with revenue receipts expected to surpass the budget estimate, reflects the positive momentum in economic activities and formalization. The government’s ability to manage expenditures effectively is evident in this upward revision. While the overall vision for ‘Viksit Bharat’ is ambitious, the budget strikes a balance between addressing immediate concerns, investing in long-term growth drivers, and maintaining fiscal prudence.

    GOZOOP Group chairman and co-founder Rohan Bhansali

    India’s union budget 2024 heralds a golden era for our tech-savvy youth, epitomizing our nation’s high aspirations and the transformative journey our economy has undertaken over the last decade. The announcement of a 50-year interest-free loan represents not only a visionary step but also a testament to the government’s unwavering commitment to fostering entrepreneurship and innovation amongst the youth. Furthermore, the budget’s focus on empowering the youth with access to affordable capital is a testament to the government’s proactive approach towards addressing the evolving needs of our dynamic workforce. By providing avenues for skill development, training, and access to capital, we are not only nurturing talent but also creating a conducive environment for inclusive growth and prosperity. At GOZOOP Group, we are committed to partnering with the government and other stakeholders to leverage our expertise, resources, and technology-driven solutions to support the realisation of India’s vision for inclusive growth and sustainable development.

    GOZOOP Group global CEO and co-founder Ahmed Aftab Naqvi

    I think it’s a forward-looking interim budget. The allocation of Rs one lakh crore for a 50-year period as a support to tech-savvy youth at low or no interest rates will fuel more energy in Bharat. The certain tax benefits given to startups signal direction of innovation and economic dynamism. As an entrepreneur this ignites optimism. With the government’s focus on rural development, FMCG as a category will get the much-needed boost. In the post-election budget, I would like to see emphasis on privacy regulation for AI, which is a critical aspect for the A&M industry.

    PromotEdge founder and CEO Saurav Agarwal

    We are pleased to acknowledge the visionary steps taken by finance minister Nirmala Sitharaman in the union budget, paving the way for a digitally advanced, globally sustainable, and healthy India. This budget reflects a progressive approach, focusing on inclusive growth, leveraging the potential of cutting-edge technologies, and implementing crucial business reforms. Over the past decade, the Indian economy has undergone a remarkable positive transformation, and this budget is a testament to our commitment to sustaining this upward trajectory. The consumer tech startup sector will surely be stimulated by the proposed tax advantages, which would encourage entrepreneurship and innovation. The allocation of Rs 1 lakh crore for a 50-year interest-free loan is a game-changer, providing our tech-savvy youth with a golden era for long-term financing or refinancing at low or nil interest rates. The announcements hold particular significance for startups and the digitisation drive. Since this was an interim budget, there was not much regarding the digital sector, we expect much more in the upcoming budget in July.

    Viral Pitch founder Sumit Gupta

    With the outstanding success of PM Mudra Yojana, which has approved an amazing 43 crore loans worth ₹22.5 lakh crore, our country is on track for an entrepreneurial revolution. This excellent backing is evidence of the dedication to promoting youthful goals. As a result of the collaborative efforts of programs like Fund of Funds, Start-Up India, and Start-Up Credit Guarantee, ambitions have been achieved on this transforming path. Our youth evolves as ‘rozgardata’ – the creators of their destinies and contributors to the development of the country – when these ambitious plans come to fruition. This enormous step toward economic independence indicates a better future for our country, one in which industry and creativity flourish and bring in a new period of opportunity and progress.

    Grapes founder and CEO Shradha Agrawal

    The government’s initiative to provide adequate finances and advanced technologies to micro, small, and medium enterprises (MSMEs) is indeed a positive step which will benefit the overall economy.

    Also, there’s a notable reduction in the corporate tax rate. For instance, domestic companies will now face a reduced rate of 22 per cent, down from the previous 30 per cent. This aims to boost business growth in India and enhance the competitiveness of the manufacturing sector, contributing to overall economic development.

    Additionally, the budget also allocates considerable attention to the development of modern infrastructure in all its forms—digital, social, and physical—opening up new opportunities for the M&E sector, particularly in the realm of digitalization.

  • KlugKlug eyes expansion to Southeast Asia and the Middle East

    KlugKlug eyes expansion to Southeast Asia and the Middle East

    Mumbai: KlugKlug, a global SaaS platform for influencer marketing, is pleased to announce its plans to broaden its operational footprint and attain unprecedented growth by the conclusion of 2025. Throughout the preceding year, KlugKlug has achieved notable success, realising nearly a twofold increase in revenue and client engagement, positioning the company as a key player in the influencer marketing industry.

    Presently, with a flourishing business approaching the $1 million mark, KlugKlug is aiming for a remarkable 10 to 12 times expansion by 2025. The company has strategically positioned itself in the market, garnering substantial momentum in the FMCG sector and establishing strong connections with direct-to-consumer (D2C) brands and long-tail influencers.

    As of October 2023, KlugKlug has established partnerships with 75 clients. The company is planning to significantly broaden its clientele, aiming to exceed 500 clients across diverse regions by the year 2025. Presently operational in India, Indonesia, and Dubai, KlugKlug is committed to expanding its presence to three pivotal regions by 2025—Southeast Asia (comprising Thailand, Malaysia, Singapore, Vietnam, Indonesia, Taiwan, and the Philippines), the Middle East (encompassing Dubai, Abu Dhabi, GCC countries, Egypt, Lebanon, Saudi Arabia, Qatar, Kuwait, and North Africa).

    Commenting on this, KlugKlug co-founder and CEO Kalyan Kumar stated, “As we look ahead, we’re pretty stoked about where KlugKlug is heading. The growth we’ve seen recently is exceptional, but we’re just getting started. Thinking about 10 to 12 times more growth by 2025 is pretty exciting. We’re not just sticking to where we are – we’re spreading our wings into new places, connecting with more people and brands. The plan is simple: keep doing awesome stuff in the influencer world and see where it takes us.”

    KlugKlug co-founder and CPO Vaibhav Gupta said, “As we outline our future plans, we’re keeping things straightforward and focused. It’s not just about stretching our presence into Southeast Asia and the Middle East; it’s about refining the way we operate. KlugKlug is more than a company; it’s a positive force for change. We’re enthusiastic about what lies ahead and how KlugKlug is positioning itself as a significant player in the influencer marketing scene.”

    The exponential growth in client acquisition reflects KlugKlug’s ability to foster strong and enduring relationships with its clients. The company’s unique approach to influencer marketing has resonated with a diverse range of brands, from established FMCG giants to emerging D2C players. KlugKlug’s expansion plans are not just about reaching new markets but also about deepening connections with clients and providing them with solutions tailored to their specific needs.

    Founded by Vaibhav Gupta and Kalyan Kumar, KlugKlug utilises AI and machine learning-driven data to identify and explore influencers, deliver precise audience insights, and furnish intelligence regarding global influencers across popular social platforms. The platform presents an all-encompassing solution for campaign management, performance tracking, and data analysis, thereby enabling brands to engage in influencer marketing seamlessly.